La Maison du Chocolat

Marketing Manager

Taplio

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Malama Studio

As a B2B SaaS founder, your personal brand matters, and you know it.
But if you're like most founders, you know that creating content on your own is consuming.

We believe in the importance of your message.
We also believe that creating content shouldn't be such hard work.

That's why we created a monthly service that transforms B2B SaaS founders into thought-leaders on LinkedIn in just 2 hours per month.

Founder

Deloitte

- Worked exclusively on projects with the European Commission and the European Parliament
- Developed high-level requirements for an IT service for data collection and analysis
- Conducted a thourough market analysis of technology providers
- Organized and managed interviews and demonstrations with top technology providers
- Overall, had the ambition to help the European Union get stronger every day

Business Analyst

SAM Studio web marketing

- Co-founded a digital marketing agency
- Created 10+ responsive websites
- Filmed and edited 25+ videos
- Advised 10+ SMEs on how to improve online presence

Co-Founder

Henkel

- Supported the development, implementation and steering of IBS strategy
- Supported the preparation of presentations / analysis on top management level
- Developed an external trend analysis and market research regarding leading technologies
- Supported transformation and communication projects incl. major events

Intern in IBS Transformation Office

Johnson & Johnson

I had the opportunity to shadow top management executives at Johnson & Johnson Worldwide Headquarters in New Jersey in September 2016 to experience first-hand their daily work.

My first assignment was in the company’s Supply Chain Management Headquarters in Bridgewater, New Jersey where I attended numerous conference calls and meetings with Managers and Directors.

I then spent time at the Consumer Headquarters in Skillman, New Jersey shadowing one of the Franchise Project Managers. I participated in several meetings in the Marketing and Supply Chain Management departments. I also conducted one-on-one interviews with Brand Managers, Supply Chain Planners and Analysts during my time there.

Senior Executive Shadow

We help B2B SaaS generate leads that convert better and faster through personal branding. Become a thought leader in 2h/month.

As a B2B founder or CEO, you know the value of being a recognized thought leader.
But you don't have the time (or the skills) to create content.

The solution is simple:

What if you didn't have to manage content creation on your own?

Imagine...

- Weekly YouTube videos
- Weekly newsletters
- Daily LinkedIn posts

... all being created and distributed for your on auto-pilot ✈️

How?

We record 2h interviews with you once per month... and we take care of the rest!

You can forget about it and get back to other strategic matters.

Interested?
→ Schedule a free strategy call with me today: https://cal.com/madison/discovery

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Nolwenn Louis-Lucas

Madison Leclef

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