La Maison du Chocolat

Marketing Manager

Taplio

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Search & Be Found

Be Found. 
Practical Online Strategies For Business.

We generate sales growth, communicate your brand proposition and products and develop and implement an online strategy to successfully grow your business.

Director & Founder

HubShots

HubShots is an unofficial weekly Aussie HubSpot podcast, hosted by Ian Jacob and Craig Bailey.

HubShots is ideal for busy, time-poor Marketing Managers who need a quick update on the latest happenings in inbound marketing and tips for using the HubSpot marketing & sales platform.

We aim to provide quick insights, tips and recommendations to help improve marketing and sales results.

Co Founder & Co Host

Amanda Rose Consulting

We work in the following industries:
* Infrastructure
* Property and construction
* NFP
* Education & Finance

Business Manager

Connected Intelligence

Sales & Marketing Consultant

Ericsson

● Developed, implemented and managed ITIL Change and Release Management function and processes
● Chaired Change Advisory Board (CAB) for change across Ericsson & its vendors

Change Manager - Global Network Operations Center

- Managed change across back office applications from content, billing &amp; business support systems.
- Implemented process improvements for managing change into the application environment, reducing implementation times &amp; lowering implementation risk.
- Training &amp; implementing Knowledge Centered Support across team.

Change & Release Manager - Back Office Applications

● Developed, implemented and managed ITIL Change and Release Management function and process across content and applications team to reduce application outage and downtime to 3/Hutchison Customers.

Release Manager Content & Applications

Macquarie Bank

Release Manager

- Worked on customizing Fatwire Content Server to migrate the banks website

Analyst Programmer

Ian Jacob is a business growth strategist who specialises in marketing and sales strategy with a focus on automation, HubSpot and growing a business's digital assets. 

Ian has worked with a number of businesses and helped them to grow and this includes brands like Macquarie Bank, Ericsson, Telstra, Hall & Hart Homes, Hako, Platinum Electricians, Swimart and many more. 

Ian can help companies with marketing and sales strategy and he works with businesses to help them achieve the results they desire. Ian is also a co-host of the #1 HubSpot podcast and is passionate about sales, marketing,  and business and has helped build a number of businesses through the use of platforms and practical digital marketing.

taplio

The Battle

Nolwenn Louis-Lucas

Ian Jacob

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