La Maison du Chocolat

Marketing Manager

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Fabian Maume

Warmup Inbox

I'm leading the marketing effort at Warmup Inbox.
Warmup Inbox improves your email deliverability and enables you to reach the inbox of your prospects.
It is a valuable tool to run email outreach.

EmailListVerify

Full-Featured Email Verification for half the price. EmailListVerify is great tool to keep your email list clean and avoid hard bounce.
The tool also now you to search email addressbased on the name and website of the target lead.

Fractional CMO

itrinity

I will be leading the marketing effort for EmailList Verify and Warmup Inbox product.
Itrinity is really interesting company to be working for. Itrinity is managing a portfolio of 4 SaaS companies. That offer me the oportunity to be working as a fractional CMO inhouse.

Tetriz.io

Tetriz.io is the logical evolution of my 2 years journey as a freelance Growth Hacking consultant. 
Tetriz is a Growth Marketing agency focus on SaaS startups. 
We can help startups boost their growth on various channels like:
 - Linkedin 
 - Product Hunt
 - Twitter
 - Quora. 
We have an heavy focus on tech & automation. You can check out that QApop tool, that we designed inhouse, to see what we can do.

Co-Founder & Growth Hacking consultant

Deadline Funnel

Deadline Funnel is one of the latest acquisitions of Itrinity. As Deadline Funnel is email marketing (like EmailListVerify and Warmup Inox), I took over the lead of marketing activity for this tool.

ScanmarQED

ScanmarQED is a global provider of marketing analytics technology solutions with over 20 years of experience in enabling brands, agencies, research firms and consultants to efficiently and effectively pull insights out of their data.

We build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent level surveys per month—embedding analytics, collaboration, and always-on access to some of the largest brands around the globe.

ROIVENUE

Increased inbound leads flow by 130% while lower the cost per lead by 74%

Smartlook

Helped to double referral traffic from Quora.
Improved SmartLook, presence on comparison websites like g2 and alternative.me 
Creation of lead database for sales enable.
Mined Medium & Youtube to identify relevant influencers.

Growth Hacker (consultant)

QApop

First SaaS product build on my consulting experience: Questions Miner is a QApop tool combining data from Quora and SEO data to give an overview of relevant questions to answer.
https://www.qapop.com/

Co-Founder

growth-hack.eu

Worked various startups: SmartLook, Satismeter, Runecast, TopMonk, Cleoone, Mapotic, Glami
Plan & manage Growth Hacking experiments 
Sales enable & automation 
Web analytics setup

See examples bellow.

Growth Hacking consultant

Technical Growth Hacker | Helping SaaS growth faster

Do you want to automate something? Then let’s get in touch : https://calendly.com/fabian-tetriz/

I’m a Growth hacking consultant. I have a dual background in marketing and IT, allowing me to develop marketing automation tools.

I also started to offer fractional CMO services to help SaaS startups get the most out of their marketing budget: https://www.tetriz.io/fractional-cmo/

Main skills: Web scraping, data-analysis, automation, project management, lead generation

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Nolwenn Louis-Lucas

Fabian Maume

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