La Maison du Chocolat

Marketing Manager

Taplio

Are you serious about LinkedIn? Then Taplio is about to be your best friend.

Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

evok advertising

After more than twenty years in the industry, serving as a client brand manager, an ad agency managing partner and performing just about every role in between, Larry’s an astute observer and innovative solutions provider for the challenges facing today’s businesses. At evok, he balances his time as account planner, director of client services and leads evok’s social media team as the medium continues to evolve into an essential role of an integrated strategy. He commits to every client his candor, experience and dedication to ensure the team always exceeds expectations.

Extra Credit - ExtraCreditUnionMarketing.com

As Founder and Editor-in-Chief of Extra Credit, an online resource for credit union marketing insights, Larry’s reputation as the “Big Idea guy” often precedes him. With an unmatched drive to challenge the status quo with revolutionary new approaches to providing innovative, needle-moving work within the credit union industry, Larry’s out-of-the-box methodologies serve as a constant reminder to approach each day as an opportunity to build on our skills and create inspired work.

With a rich portfolio of clients having included names like Space Coast Credit Union, Insight Credit Union, Fairwinds Credit Union and Trustco Bank, Larry shines as a boundless resource for knowledge of the finance industry, expert counseling, and support. His extensive, unique, experience within the field, includes holding a teller position in the early 90’s at First Union National Bank to studying finance at the University of North Texas before earning his BS in Public Relations at the University of Florida – all of which contributed to his current position as a valued thought leader within the industry. 

As CEO of evōk advertising, Larry strives to nurture an engaging and stimulating work environment while crafting an exacting approach to client success. His mission as agency principal has been, and continues to be, to cultivate the agency ecosystem while delivering an end-product that is both strategically authentic and produces significant returns on investments for clients.

A former American Advertising Federation President, Larry constantly seeks to grow his knowledge and experience by remaining constantly connected to industry happenings, while still enjoying as much time as possible in the company of his family and friends.

Founder and Editor-in-Chief

Pinpoint Direct Response

PinPoint Direct Response Media is a full-service, direct response agency that specializes in goal-specific results. Your goals. And your desired results. We know that your product and its success depend on a strong ROI that has industry-leading placement and reporting. PinPoint does just that. We use extensive research tools that identify target demographics and trends via syndicated research and focus groups on a national and regional level. Every step, or tooth on the cog, moves forward at a deliberate speed, in a specified direction to assure big results that minimize your target
and maximize your return.

Partner

American Advertising Federation - Orlando

•	Preside over the general operations of the club.
•	Assure regular communications with all members of the board of directors, club officers, club members, and AAF headquarters.
•	Call and preside over all executive committee meetings, board of directors meetings, finance committee and meetings of the general membership.
•	Serve as Chairman of the board of directors.
•	Serve as Chairman of the executive committee.
•	Serve as the Chairman of the finance committee and supervise the club treasurer.
•	Oversee the annual budget
•	Assure fiscal stability of the club
•	Have the power to co-sign checks
•	Appoint all committee chairs.
•	Appoint all non-elective positions.
•	Attend all regular meetings and events of the club.
•	Represent the club at AAF district meetings.
•	Report information from meetings to the board of directors.
•	Attend the annual AAF National Conference.
•	Report information, initiatives and programs to the board of directors.

President

Recoton

Worked with a great group of people who I still consider friends, many of whom I work with now in some capacity. The job tanked - the company not long after, but the friendships made were the most important take away.

Promotions & Brand Manager

A 1995 Graduate of the University of Florida, and Bull Gator, Larry is approaching 25 years of contributions to the advertising industry, serving on both the client and agency sides. 

A recognized leader in integrated planning, digital marketing and social media, Larry has been named Marketer of the Year by the American Marketing Association. 

His agency, Evok Advertising, which he co-founded in 2002, specializes in Consumer Packaged Goods, Healthcare, Travel & Tourism, QSR/Fast Casual and Credit Union advertising and marketing. Their work has been recognized by the American Advertising Federation with multiple ADDY Awards for brands including Hilton Hotels, Pizza Hut, Sockwell Socks, and Pita Pit among others.

Larry Meador

We’re excited to welcome Holton Mills to the Evok team as our newest Account Manager.

Holton brings nearly seven years of experience in relationship management and community engagement, along with a deep understanding of the financial industry. His expertise will be instrumental as we continue to strengthen partnerships and drive growth for our credit union and financial clients.

A proud UCF graduate and Orlando Business Journal Person to Know in Banking and Finance, Holton’s passion for people and performance aligns perfectly with our culture of collaboration and results.

Please join me in welcoming Holton to our team.

#EvokAdvertising #TeamEvok #Welcome #CreditUnionMarketing #FinanceMarketing #UCFAlumni

On behalf of my team and myself at evok, I want to wish you a Happy Thanksgiving.

This year, I’m especially grateful for the creativity, dedication, and collaboration that our team brings to every project, as well as for the clients and partners who make it all possible. Together, we’re not just delivering results; we’re shaping the future of advertising.

Wishing you a Thanksgiving filled with gratitude, connection, and inspiration.

#HappyThanksgiving #Gratitude #TeamEvok #EvokAdvertising #OrlandoAdAgency

Last week, we wrapped up another amazing chapter with our intern team, a group of bright, curious, and motivated individuals who made a real impact during their time at evok.

Their ideas challenged us to think differently, their energy pushed projects forward, and their enthusiasm reminded us why mentorship matters. Investing in young talent is one of the best parts of leadership, because we don’t just teach, we learn alongside them.

Wishing them all the best as they take what they’ve learned here into the next phase of their careers.

#EvokAdvertising #Leadership #InternLife #AgencyLife

Proud of our team this weekend as they represented KnowYourHIVStatus at the Florida Blue Classic Battle of the Bands. 

Moments like these remind us why community outreach is essential. 

Meeting people where they are, fostering genuine connections, and sparking conversations that positively impact lives. The energy, the culture, the shared pride… it all fueled our purpose and our commitment to ensuring everyone has access to the information they need to know their status.

#KnowYourHIVStatus #FloridaClassic #Community #HealthAwareness

We partnered with Orlando Marriott Lake Mary to strengthen their brand presence, engage guests, and shape memorable experiences that extend far beyond the stay. 

In today’s competitive travel and tourism landscape, brands thrive at the intersection of strategy and creativity.

Through integrated campaigns and purposeful storytelling, we helped bring their vision to life, showcasing the impact of strategic marketing in the hospitality industry.

Explore the full case study: https://lnkd.in/e4rmMSEq

#EvokAdvertising #TravelMarketing #TourismMarketing #OrlandoMarriottLakeMary #HospitalityMarketing #BrandStrategy #EvokAd

Proud to share our partnership with @columbia-southern-university and the launch of their “We See You” campaign, a powerful storytelling initiative grounded in empathy, understanding, and authenticity. 

The results tell the story: a 92% positive response rate, with 82% of leads expressing intent to enroll, and measurable growth in national brand recognition, particularly in key markets such as Columbia, SC, and Jacksonville, FL.

This campaign is a testament to what happens when strategy, empathy, and storytelling align.

Read the full case study here: https://lnkd.in/eS9dcFkR

#ColumbiaSouthernUniversity #HigherEdMarketing #Storytelling #EvokAdvertising

Explore how next-gen restaurant technology is transforming guest engagement, streamlining operations, and turning one-time visitors into lifelong customers.

Read the full insights: https://lnkd.in/eJb9BxYC

#EvokAdvertising #OrlandoAdAgency #EvokInsights #RestaurantGrowth

The modern sports audience is defined by fragmentation. Fans engage across broadcast, digital, and social channels simultaneously, a critical challenge for every organization aiming for growth. 

The question isn't just if we're marketing across platforms, but how effectively we're integrating them to drive measurable ROI.

This guide details the strategic approach top agencies use to build sustained fan loyalty and ensure every marketing dollar translates into greater reach and revenue. A fragmented approach is no longer sustainable.

Access the strategy here: https://lnkd.in/euu_Ztj3

#Leadership #CMO #MarketingStrategy #EvokAdvertising  #BusinessGrowth

If your credit union is preparing for 2026, your social media strategy can’t stay stuck in 2024. 

Our guide outlines what decision-makers must focus on to drive acquisition, retention, and trust in the year ahead.

Read it here: https://lnkd.in/e-8cN7ds

#EvokAdvertising #CreditUnionMarketing #OrlandoAdAgency #SocialMediaMarketing

taplio

The Battle

Nolwenn Louis-Lucas

Larry Meador

Followers

Posts

Engagements

Likes

Performance ScoreLarry Meador's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nolwenn Louis-Lucas

Larry Meador

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Larry Meador's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLarry Meador's LinkedIn Performance