La Maison du Chocolat

Marketing Manager

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

MasterCFA

MasterCFA is an edtech startup creating personalized learning journeys for future finance professionals

🚀 Led a cross-functional team of developers, designers, & contractors to build and launch an AI enabled personalized learning platform for finance professionals, from idea to revenue.

🚀Created a learning recommendation engine leveraging learner profiling, knowledge gap analysis, and gamification-based feedback loops, driving a 35+% improvement in student scores and learning outcomes.

🚀Developed SOPs and KPIs for sales, marketing, operations, and investor relations, driving organic acquisition from 5+ countries.

🚀Established key partnerships with educational institutions, achieved 1M+ web impressions and created 10K+ learning assets.

🚀 Recognized as a "Leap to Unicorn" startup by IDFC Bank and Moneycontrol among 6000 Indian startups.

🚀Implemented decision-making frameworks using 10+ automation and reporting tools to identify user pain points, prioritize feature development, iterate go-to-market strategy and streamline customer acquisition. Achieved a remarkable 4x faster time-to-market and 2x revenue uplift.

Product Manager, Founder

Lumida Wealth

- Developed marketing strategy and content funnels, boosting brand awareness and engagement
- Boosted inbound inquiries by 480%, from HNIs, helping raise account minimums from $1M to $10M
- Grew social media presence from 1 to 17 channels, growing organic monthly impressions 60x from 5k to 300k+ (single brand) and 3M+ (all brands)
- Launched a podcast that reached 5,000+ hours of watch time, gained 1,000+ subscribers, and grew
newsletter subscriptions to 1,900+ in 1 year
- Built processes to secure media features in top outlets like WSJ, Bloomberg, Benzinga, Business Insider
- Created AI based Process automations using n8n, make, and zapier cutting down expenses and time by 50%

Marketing Director

AB InBev India

AB InBev is the world's largest brewer with 600+ beer brands across 150 countries

✅ Drove NR, MACO & Volumes growth optimizing product mix, pricing, discounts and volume across 10 North Indian states for a $100M+ GTO book.

✅Served as a chief of staff and trusted partner to the India leadership team, providing critical insights, through weekly routines & BU performance reporting dashboards.

✅Built effective ZBB budgets, conducting meticulous audits.

PPM & PMO Manager, North India

✅Led the PMO to develop & implement an internal software, collaborating with teams from E&Y, ELP and JSA to streamline annual registrations & excise compliance. Enabled real-time tracking of 1200+ SKUs and registrations across 16 breweries in 30 states and union territories, enhancing sales preparedness & supply forecasting.

✅Led a cross-functional PMO executing legal entity rationalization, post-merger of AB InBev and SAB Miller in India; resulting in streamlined operations, enhanced governance, and synergy unlocking.

✅Built effective ZBB budgets, conducting meticulous audits and reallocating misallocated funds.

✅Setting and managing routines for performance management and continuous improvement for legal, compliance, government affairs and corporate affairs function at AB InBev. Creating management reporting and helping budget & strategize the 1YP & 3YP for the functions.

✅Developed a comprehensive $100M+ funding and repatriation strategy for ABI India, leveraging jurisdictional advantages and utilization of debt and equity instruments.

PPM & PMO Manager

Harayna: 
Understanding the Haryana alco-bev market and providing solutions to increase & map the tertiary sales of Haywards Brand

Rajasthan: 
Finding opportunities to improve the fresh water usage ratios in line with the Global Operational Procedures of ABInBev in the RBL Brewery in Neemrana

Multiple Cities : 
Building business case and pitch book for possible franchising opportunities for ABInBev India

Bangalore : 
(GCC) - Standardization and improvement of cashflow forecasting accuracy among various zones (EU, US, Canada)
(Hub) - Created new processes for governance,control and reporting towards label registrations and brewery/depot licenses renewal processes for FY 18-19, registering over 1200 SKUs across 30 states & union territories leading to a better peak preparedness than 2017-18

Global Management Trainee

AB InBev India & South East Asia

Created a funding and repatriation model for ABI India, by analyzing the jurisdictional advantages and the debt/equity instruments available in India

Summer Intern

Manthan Advisors

Manthan Advisors is a boutique strategy consulting company

✅Created robust economic models to quantify the injury & impact of anti-dumping violations by Chinese Steel imports on the Indian steel industry.

Analyst

MEC Intelligence

Maritime, Energy, Cleantech business development and advisory

MEC Intelligence is an industry focused market research company supporting growth by providing high quality actionable insights for the Maritime, Energy and Cleantech sectors.

• Designed a model to facilitate the marine fuels investment strategy for an energy major in Nordics, which involved demand supply modelling of marine distillates globally & mapping of potential investment opportunities in vessels & port infrastructure 

• Structured a global outside-in analysis and competitor benchmarking for a multi-billion dollar Danish public utility company to reform wind farm development contracting strategy, through a comparative analysis with Oil & Gas and Power industries

• Created a demand model to facilitate investment decision on RORO & Clean-tech services for the 4th largest Danish Port

• Involved in company recruitment drives from some of the top engineering and management colleges in the Delhi-NCR region

Research Analyst

Framebench

Framebench is the new way to collaborate over multimedia assets in real time or asynchronously. It is essentially Google Docs on steroids with a couple of Redbulls of Skype thrown in. Visit www.framebench.com to talk & collaborate visually.

•	Involved in Brand development, web site traffic growth, web site UI/UX development. 
•	Developed brand strategy and helped formulate business and revenue models.
•	Involved in acquisition of series A funding and media relations.

Business Development Associate

Anaya

•	Learnt Web Programming and built GOSSIPVILLE - a facebook game emulating real world celebrity fandom in an online simulation.

•	With in tandem incubations in Veddis Ventures and IIM iAccelerator got a front row seat to business model development of over 10 startups working across verticals such as: mobile games development, online real estate brokering, web security, social networks and comic book publishing.

Intern

Orchid Biomedical Systems

Learnt the supply chain management and control operations employed by a large manufacturing firm.
In depth research and analysis of the underlying processes involved in manufacturing and on the impact of the kits in early identification of infectious diseases and their diagnosis.

The goal is to solve challenging problems and not get bored. 

taplio

The Battle

Nolwenn Louis-Lucas

Devesh Aggarwal

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