La Maison du Chocolat

Marketing Manager

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Ayla Calls

Ayla Calls is an innovative Conversational Voice AI Agent in EdTech vertical, running on iOS mobile devices featuring an avatar that helps people practice English speaking through scheduled phone calls. https://aylacalls.com

Used advanced technologies and marketing strategies including:
- Hybrid and native iOS app development with focus on user engagement and gamification experience.
- Integrated LLMs with text-to-speech and speech-to-text for having natural voice conversations.
- Implemented the backend architecture on AWS; VoIP/WebRTC infrastructure. 
- Analytics and CDP, MMP for growth optimization. 
- Delivered rapid user adoption and engagement within two months from the date of launch.

AI Product Manager & Developer

Insider.

Insider is a B2B SaaS platform in the MarTech industry, offering individualized, cross-channel experiences, enabling enterprise marketers to connect customer data, predict future behavior, and individualize customer experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps is recognized as one of the top 9 B2B SaaS unicorns worldwide.

As a Product Manager:
- Led cross-functional teams to integrate Insider's CDP with WhatsApp Marketing and Commerce product, achieving 100% success rate on company quarterly OKR goal.
- Planned and executed the integration of an acquired Chatbot company into our in-house WhatsApp product, enabling conversational commerce capabilities and resulting in over 100 new customers.
- Built auto migration product to migrate customers from a third-party messaging provider to in-house on-prem APIs and Meta Cloud APIs, achieving 90% success rate and reducing support tickets.
- Crafted product roadmaps by analysing qualitative and quantitative data and getting buy-in from stakeholders to reach business targets, resulting in over 500% MRR growth and doubling customer count.
- Impacted product pricing strategies, changing from add-on packaging to SME and enterprise tiers, increasing MRR.
- Managed the product team to develop custom features, improving customer satisfaction and retention, and reducing churn rates to below 2% while maintaining high growth.

Product Manager II - Conversational Messaging, WhatsApp

As a Product Manager, I planned strategy, worked with team of ML engineers to developed Machine Learning-generated segmentation products that combine a wide range of personalization capabilities across web, mobile app, ads, and messaging channels.

- Collaborated with dedicated ML engineers to develop an in-house AutoML platform, tailoring predictive segmentation solutions for 1000+ customers across unique industry verticals.
- Defined and drove the product roadmap for ML-generated segmentation products, pivoting the product from an ad marketing tool to integrating with messaging products, enabling use cases for segmentations with personalized messages, and increasing engagement and conversation, resulting in a 45% annual realization rate.
- Analyzed product metrics and executed product strategy along with company goals to optimize and improve cost, resulting in the sunset of 6 out of 12 predictive segments, which led to a 70% reduction in monthly server costs and improved product adoption and retention.
- Built new machine learning algorithms for messaging channels to increase open rates and conversation on channels.
- Solved blockers, such as web and mobile app user unification, to achieve an omni-channel experience, resulting in a regional increase in MENA and EMEA.
- Developed a Monitoring and Health dashboard for internal partner success members, achieving a 40% reduction in support tickets.

Product Manager II - Machine Learning, AI, Predictive Analytics & Segmentation

ByNoGame.com

ByNoGame is an industry leader in innovative e-commerce, specializing in online in-game items and e-pins for popular desktop and mobile games. With over 4 million registered users and more than 15,000 unique daily visitors, we focused on creating customer-oriented services in a fast-moving environment.

- Led the integration of Customer Data Platform (CDP) and Marketing tool into CRM system and web page, enhancing customer insights and marketing capabilities.
- Collaborated with vendors and development teams to successfully implement AI-powered Chatbot, revolutionizing customer interactions and support.
- Worked closely with vendors and development teams to implement AI-powered search tools, significantly improving search functionality and user experience.
- Effectively managed vendors to redesign and implement a new UX/UI for the web page, resulting in a modernized and user-friendly interface.

Eciens Gıda Denizcilik ve Dış Tic. Ltd. Şti.

Eciens is an engineering and international trading company to build products and offer services in the seafood, aquaculture, and marine industries.

- Successfully branded and marketed TSC (Turkish Sea Cucumber) to the Chinese and Canada markets, establishing a presence for dried seafood exports.
- Collaborated with third-party manufacturers to export and project floating docks in the MENA regions.
- Released a digital B2B marketplace, connecting vendors and buyers for seamless seafood trading.
- Developed and branded a vegan healthy superfood, and established a thriving ecommerce business, catering to the growing demand for plant-based products.

Co-Founder

PMS Polietilen Mamülleri San. Tic. A.Ş.

PMS is a manufacturer and innovative designer of marine products for commercial and governmental usage with a strong global export presence in Europe, Africa, and the Middle East regions.

- Managed and supported the marketing of the entire product lifecycle, from project design to production and commissioning, ensuring successful delivery of turnkey marine applications.
- Successfully led a marine tender in KSA, building a 70-boat capacity turnkey marina project with a budget of over $1 million.
- Collaborated on a tender with the Turkish government to manufacture and commission navigation buoys.
- Established a strong marketing presence in Europe and MENA regions by participating in global exhebitions, expanding our brand's global footprint.

Associated Marketing Manager

- Worked closely with the sales team to develop customized private and commercial floating dock and application projects, leveraging my knowledge of area conditions and customer needs to design optimal systems.
- Prepared detailed shop drawings, approval drawings, and as-built drawings to ensure precision and accuracy.
- Oversaw the installation and mooring of floating applications, ensuring seamless execution and high-quality results.

Project and Support Engineer

Some highlights about me:

- Experienced Product Manager in B2B SaaS with a background in high-growth Unicorn MarTech SaaS, leading cross-functional teams to build ML/AI and conversational messaging products.

- Development & Design Skills: Independently designed, coded, and launched an innovative LLM and Voice AI powered mobile app in EdTech vertical, competing with VC-backed companies.

- Entrepreneurial Background: Founded and managed independent ventures, developing hands-on skills in product ideation, strategy, and growth.

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