Noemi Kis✨

Founder, CEO

Serial Entrepreneur / AI enthusiast / TEDx speaker

Hey there! 👋

I write about ideas for building a microbusiness.

I used this model to build a 7-figure company and grow a community of 160K+ on LinkedIn. Now, I help non-techie execs and founders do the same.

Get the 50 high margin business ideas FREE when you join.

Join here: https://stan.store/NoemiKis

Brands & sponsorship inquiries: hello@noemikis.com

AquaQuote is a global digital marketplace for buying and selling industrial water treatment products in the aftermarket space.  Brands have an opportunity to digitize their catalog and offer their products to a wider audience, while end users can easily find and purchase products via a self-service dashboard.  We focus on fast and excellent customer service and sourcing products from the best suppliers with the shortest lead times. 

Society taught us to value time over expertise.

But we’ve been measuring value all wrong.

We’ve always been taught:

→ Count the hours, not the skill
→ Pay for the process, not the outcome
→ Fast usually means carelessly done

I used to have a similar mindset before I got into business. 

That if something didn't take hours, it wasn't valuable.

But when I actually started hiring people who were both good AND fast at their job, I realized how wrong I was.

I once hired a developer who fixed a problem in 20 minutes that I'd been stuck on for 3 weeks.

And those 20 minutes weren’t just 20 minutes.

They were years of him:

→ Breaking things
→ Fixing them
→ Breaking them again

…until he could spot the issue before I even finished explaining it.

I wasn't paying for 20 minutes. I was paying for the 10 years it took him to solve my problem that fast.

So next time you hire an expert:

1. Pay for the outcome, not the hours. 
2. Ask about problems solved, not time taken.
3. Value the years of expertise, not the speed of delivery

When someone solves your problem in 30 minutes, you're not paying for 30 minutes.

You're paying for every hour they invested before you showed up.

You owe them for those years, not the minutes.

Found this valuable? Please reshare with your network! ♻️ 

And follow @Noemi Kis✨ for daily growth tips!

Microbusiness Ideas / AI enthusiast / TEDx speaker

Most people avoid risk because they overestimate the risk.

They don't start that business.
They don't apply for their dream job.
They don't ask out someone they're interested in.

But here's what they miss:

The downside is temporary discomfort.
The upside can change your entire life.

Think about it:

You apply for your dream job and get rejected?
→ You feel bad for a week. Then you move on.

But if you get it?  
→ You build a career you actually want.

You ask someone out and they say no?
→ Awkward for a day. So what.

But if they say yes?
→ You could meet your future partner. Build a life together.

You start a business and it fails?
→ You learn and try again smarter.

But if it works?
→ Financial freedom. Purpose that makes you excited to wake up.

This is clear:

Worst case: temporary pain, valuable lessons, you try again.
Best case: life-changing results.

Most risks aren't risky at all.

They're asymmetric bets with minimal downside and unlimited upside.

So why not just go for it.

Found this valuable? Save for later.

And follow Noemi Kis✨ for daily growth tips!

The hardest part of growing isn't the work.

It's leaving people behind on the way.

I've had friends criticize me for hiring a coach. 
Make judgements about "always working." 
Comment about me "changing".

The criticism is almost never coming from people ahead of you.

It's coming from people who feel left behind.

Sometimes you outgrow people and life takes you in different directions.  

You know who your people are when:

• They cheer you on when you win.
• They push you to keep going when you want to quit
• They celebrate your growth instead of feeling threatened by it.

Protect those relationships with everything you've got.

And the ones who judge you for trying?

Wish them well. And keep moving.

Your growth is a gift, and your true friends will celebrate it with you.

♻️ Share this if you needed to hear it today.

Follow me Noemi Kis✨for daily growth tips.

Hard pill to swallow:

The room you're in determines the person you become.

Most people think growth is about working harder.

But growth isn't about effort. It's about environment.

→ Sit with people who gossip, you'll start gossiping
→ Sit with people who complain, you'll start complaining
→ Sit with people who dream small, you'll shrink your vision

But sit with people who:

→ Talk about ideas, not people
→ Discuss growth, not drama
→ Build futures, not excuses

And suddenly, you're not the same person.

The conversations you're in shape the thoughts you think.

The thoughts you think shape the actions you take.

The actions you take shape the life you build.

Most people are stuck because they're in the wrong rooms. I used to be same 10 years ago.

Talking about:

→ Who did what
→ What went wrong
→ Why things are unfair
→ Who's to blame

Meanwhile, the people actually winning are in rooms talking about:

→ What's possible
→ How to execute
→ Where to invest
→ What to build next

Same 24 hours.

Different conversations.

Different outcomes.

But you can't grow in rooms that talk small.

You can't build big surrounded by people who think small.

So if you want to level up, here's what to do:

1/ Audit your rooms:

↳ Where do you spend most of your time?
↳ What are the dominant conversations?
↳ Are people building or just talking?

2/ Exit the wrong rooms:

↳ Stop showing up where gossip is the currency
↳ Leave group chats that drain your energy
↳ Distance yourself from people who only discuss problems

3/ Find bigger tables:

↳ Join communities where your goals are normal
↳ Invest in rooms where growth is the baseline
↳ Surround yourself with people 5 steps ahead

Your network isn't just who you know.

It's who you become by knowing them.

So stop sitting at tables that make you smaller.

Find the room that talks about God, universe, growth, money, dreams, and goals.

Not people.

That's where your next level lives.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

Every idea has three audiences.

And only one of them ends up successful.

The Critics:
→ Point out what's wrong
→ Explain why it won’t work
→ Wait to say “I told you so”

The Talkers:
→ Love debating the plan
→ Always have advice
→ Rarely take their own

The Doers:
→ Start before they’re ready
→ Learn by trying
→ Adjust as they go

Guess which group changes the world?

While critics analyze and talkers strategize, doers are already three steps ahead.

Here’s what they do differently:

Critics need proof before they believe.
Talkers need certainty before they begin.
Doers create proof by doing.

Doers understand this:
→ Done is better than perfect
→ Feedback from action beats theory
→ You can’t steer a parked car
→ Mistakes teach faster than meetings
→ Progress lives in the doing, not the discussing

But the problem is:
Most people would rather look smart than make progress.
They’d rather be right than rich.
They’d rather critique than create.
But the market doesn’t reward opinions.
It rewards execution.

So while everyone else is getting ready to get ready… start.

Your first try won’t be your best.
But it’ll be better than no try at all.

Found this valuable? Please reshare with your network! ♻️ 

And follow @Noemi Kis✨ for daily growth tips!

Taking things personally is exhausting.

For years, I did it constantly.

Someone didn't text me back? I assumed they were mad at me.

This is called cognitive distortion where your brain convinces you of something that isn't true.

Here's what helps to break the pattern:

1. Label your story

↳ It's not the event that upsets you. It's the story you tell yourself about it.

2. Questioning isn't rejection

↳ When someone challenges you, your ego translates it as an attack. Reframe it.

3. Use the 2-second buffer

↳ Give yourself space between someone's reaction and your response.

4. Focus on what you control

↳ You can't control if someone replies. You can control your next move.

Their reaction is about their world.

Not yours.

♻️ Repost if this hit home.

Follow Noemi Kis✨ for daily growth tips.

Underrated growth hack:

Make mistakes at full speed.

That's where you learn to drive.

Here's what separates people who grow from people who stall:

→ Fast learners make 100 mistakes in a year
→ Slow learners make 10 mistakes in a year
→ Non-starters make zero mistakes in a year

Guess who's furthest ahead in 3 years?

The one who failed the most.

Because every mistake is a lesson you can't unlearn.

Every failure is data you didn't have before.

Every crash teaches you what the theory never could.

Think about it:

→ You don't learn sales from reading. You learn from the 50 calls that went wrong.
→ You don't learn leadership from books. You learn from managing badly and adjusting.
→ You don't learn business from courses. You learn from launching, failing, and trying again.

The pattern is always the same:

Do the thing → Fail → Learn → Do it better → Repeat

But most people get stuck at step one.

Because they're terrified of looking stupid.

Of being wrong.

Of failing publicly.

So they wait.

They prepare.

They research.

They plan the perfect approach.

And while they're perfecting their strategy in the parked car...

Someone else already crashed twice, rebuilt, and is miles ahead.

So if you want to grow faster, here's what to do:

1/ Set a failure quota:
↳ Commit to 10 failures this month
↳ Track each one and what it taught you
↳ Celebrate hitting your failure goal

2/ Build a rapid testing system:
↳ Launch weekly, not monthly
↳ Get feedback within 48 hours
↳ Iterate immediately based on what broke

3/ Stop researching, start doing:
↳ Give yourself 1 week max to plan
↳ Ship the messy version
↳ Learn from real users, not hypothetical ones

The businesses that scale fastest aren't the ones with perfect launches.

They're the ones that launched 10 times while everyone else was still planning version one.

The creators who grow aren't the ones with flawless content.

They're the ones who posted 100 times while others were perfecting their first post.

The people who win aren't the ones who never failed.

They're the ones who failed fastest and learned the most.

So stop waiting for the perfect moment.

Stop trying to avoid mistakes.

Start making them at full speed.

Because you can't learn to drive in a parked car.

You learn by crashing a few times and figuring out how not to.

That's the game.

Play it fast.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

It's easy to confuse motion with direction.

You're on a path. It's moving fast. You feel productive. 

You are going somewhere.

But you never stopped to check if it's taking you where you actually want to go.

People stay in jobs that drain them because they're "making progress" in their career. They're getting promotions, raises, new titles.

It feels like progress.

People stay in relationships that don't fit because they've invested so much time. 

They're building a life together, checking boxes, moving forward.

But movement isn't the same as progress.

Progress means you're getting closer to where you want to be. 

Movement just means you're going somewhere.

The hardest thing to do is stop a moving train.

It feels like failure. It feels like starting over. It feels like admitting you were wrong.

But staying on the wrong path doesn't get easier. It just takes you further from where you need to be.

I've done this. Stayed in situations way too long because I confused momentum with meaning.

The real question isn't "Am I moving?"
It's "Am I moving toward something I actually want?"

Sometimes the bravest thing you can do is to switch direction.

P.S. Save this for later.

Follow me for daily growth tips.

I'm 12 years in to my business, and I'm not "successful" by traditional standards.

I don't wake up at 5am.
I don't have 50 employees.
I don't feel like I've made it.
I don't know my 5-year plan.
I don't have a $10M in revenue.
I don't have a morning routine.
I don't always focus on the right things.
I don't have a fancy office... I work from home.

My business and life isn't what I imagined.

But in many ways, it's better.

Because I am...

The most peaceful I've ever been.
I take vacations without guilt.
I built something that runs without me.

This is your reminder:

Build the business & life YOU want.
Not what others expect you should want.

♻️ Repost if this resonates.

Follow Noemi Kis✨ for daily growth tips.

Bamboo can grow 35 inches in a single day.

But before that, it spends years underground.

Just building roots.

This is exactly how growth works in life.

---

Phase 1: The Invisible Work

You're showing up. Doing the reps. Taking action.

But nothing is happening above the surface.

Just tiny roots spreading underground where no one can see.

Most people quit here.

---

Phase 2: The Small Wins

A sprout breaks through.

You land a client. A new opportunity opens up.

Not many people notice yet. 

But you keep watering. Keep doing the work.

---

Phase 3: Explosive Growth

The big client comes through.
The investor calls back.
The opportunity you've been building toward finally lands.

People call it "overnight success."

They didn't see the time underground.

They didn't see the tiny roots.

They only see the "overnight success"

Growth is never linear.

It's invisible, then slow, then all at once.

If you're in the underground phase right now, keep building roots.

The surface will come.

♻️ Repost if this resonates

Follow Noemi Kis✨ for daily growth tips.

The Japanese have this art called kintsugi.

When a ceramic bowl breaks, they don't throw it away.

They repair it with gold-laced lacquer, turning the cracks into something more beautiful than the original.

The breaks become the most striking part.

I think about the people I love most. It's never their perfection that draws me in.

It's their quirks. 
The way they stumble over words when they're nervous.
How they laugh too loud at their own jokes.

The scars from things that broke them.

That's what makes them real.
That's what makes them human.

We spend so much energy trying to hide our cracks.

Pretending we have it all together.
Smoothing over the rough edges.
Presenting this polished version of ourselves that doesn't actually exist.

But your imperfections are your story.

↳ A business failing publicly
↳ Burnout that forces you to stop everything
↳ Realizing you wasted years on the wrong path

The good that comes out of that:

• Clarity on what actually matters
• Confidence because you survived it
• A story that inspires others
  
Those aren't flaws to hide.

They're best part.


Liked this?  Save for later.

Follow me Noemi Kis✨for daily growth tips.

A top life skill is getting along with people you don't like.

And most people never develop it.

Stanford professor Robert Sutton studied this for years.

His finding: dealing with difficult people drains your cognitive resources.

That's energy you could use for creative problem solving. 

You can't avoid difficult people. But you can learn to work with them.

Here's how to actually do it:

1. Find common ground in shared goals

↳ You don't need to like someone to work well together
↳ Focus on the outcome, not the personality

2. Separate personality from competence

↳ Someone can be annoying and still be good at their job
↳ Respect their skills even if you don't enjoy their company

3. Focus on what you can learn

↳ Every difficult person teaches you something
↳ Communication. Patience. Conflict resolution.

4. Keep things professional without being fake

↳ You don't have to pretend to be best friends
↳ Just be respectful and direct

Your network isn't just the people you like.
It's the people who can help you grow.

And growth rarely happens without conflict.

And that's how you level up.

Found this valuable? Please save to revisit later.

And follow Noemi Kis✨ for daily growth tips!

What changed my life wasn't waiting for the perfect moment.

It was starting messy.  Getting uncomfortable.

Here's what I've learned:

The gym is uncomfortable.
↳ But so is being out of breath climbing stairs.

Asking for a raise is uncomfortable.
↳ But so is watching others get promoted.

Starting a business is uncomfortable.
↳ But so is wondering "what if" for 20 years.

Having hard conversations is uncomfortable.
↳ But so is a relationship built on things left unsaid.

Just show up. Made mistakes. Learn. Repeat.

You're going to suck at first.  
Everyone does.

But here's the thing: that awkward phase where you feel like an imposter is where the growth happens.

You're learning faster than you ever have before.

The first 90 days are brutal.
You'll want to quit. 
You'll wonder if you're cut out for this.

Keep going anyway.

Picture yourself December 2026.

You've built something real. 
You've become someone different.

You're not the person who "wanted to" anymore. 
You're the person who did.

2026 is your year if you decide it is.

------

Save this for later.

Follow me for daily growth tips.

Helping businesses and brands grow on Linkedin & beyond | I talk about Branding, Content, and Sales strategies

You are struggling to attract, and convert clients into paying customers online.

Imagine waking up to an inbox full of people wanting to buy your services and products.

Let's face it, you poured your heart 
and soul into your products or services.

You deserve a return on that investment.

And guess what? 

You're likely:

1. Struggling with zero leads, low engagement, low ROI from your from social media channels.

2. Wasting time on fruitless content, branding and marketing strategies.

3. Don't have time to scale and convert your content on LinkedIn and other social channels. 

That's where I come in...👇

I help founders, CEOs, senior executives, B2B companies, Brands and Businesses grow on LinkedIn and beyond using branding, content and social selling strategies.

There are 3 ways I can help you grow audiences, build authority and drive demand:

1. Coaching (1:1)

2. I work together with you.

3. I do it all for you. (DFY)


Long story short - My work will put you in front of your ideal clients. 

Alex, CEO -  "Achieved half a year's growth in just two months."

Samantha, Founder - " Increase in six-figure prospects, securing 3 new clients within a quarter."

Send me a DM  and let's fix the conversion problem for you once and for all!
__
Head over to the featured section to book 
a 1:1 FREE consultation call.

Email: ali@xorivotech.com
Or DM me on LinkedIn

Ali Hasan

I want a bigger audience.

That instinct feels logical.
It is also where most brands lose their voice.

Here is what usually happens.

A founder starts posting with a clear point of view.
The message is clear. The audience is small but engaged.

Then growth becomes the goal.

They stop being clear.
They stop saying what they really think.
They only share what feels safe.

Everyone listens. But no one feels it is for them.

A message loses meaning when it tries to please everyone.

The brands that last choose a different path.
They speak to a very specific person.
They repeat the same idea from different angles.
They become known for one thing.

It feels slow at first. Almost invisible.

But something intresting happens.

The right people feel understood.
They save the posts. They share them.
They come back without being asked.

That is how momentum actually starts.

A small audience works because people understand you better first.

It gives you:

• People who remember you.
• A clear idea of what you do.
• Real trust.
• Others talking about you.

Anyone can get attention. 
But very few earn trust of their audience.

When you speak to everyone, your words lose power.
Real growth starts by helping the right people.

Focus on the few who care.

Ghostwriter for founders & C-Suites in B2B, real estate & finance | Content and Brand Strategist

Most brands fail for one simple reason.

They skip this step.

Posting more without clarity only adds noise.

This is step 3 in my brand-building process.
And this is exactly how it is done with every client.

Quick recap.
Step 1 was choosing one clear customer.
Step 2 was deciding the real result that customer wants.

Only after that does brand work begin.

Step 3 is brand clarity.

This is where everything slows down on purpose.
I sit with the client and work through three simple questions.

1. What do you do.

Say it in one simple line. 
What problem do you fix.

If it takes more than one sentence, it is not clear yet.

2. Who is this for.

One type of person.
Someone with a real problem right now.
Not everyone.

When this is unclear, your message goes everywhere and lands nowhere.

3. Why should they choose you.

Not because you are kind.
Not because you work hard.

One clear reason.

When people choose a brand, they look for one main reason. Not many.

That is why great brands focus on one thing only.

It is usually one of these:

Speed
→ You help people get results faster.

Clarity.
→ You make things simple and easy to understand.

Certainty.
→ You help people feel confident in their decision.

Less risk.
→ You help people avoid mistakes, stress, or loss.

Trying to be all four makes the brand blurry.
Choosing one makes it easy to remember.

This is where I guide my clients.
I help them choose the one thing their customer cares about most.

Once this is clear, everything gets easier.

• What to post.
• What to say.
• How to explain your work.
• How people describe you to others.

Content stops feeling random.
Selling stops feeling pushy.

Because people finally understand you.

When clarity is missing, visibility spreads confusion.
When clarity is present, the brand is easy to remember.

P.S. Quick exercise. 

Finish this line, without thinking too much: 

I help __________ people get __________ result by doing __________. If this feels hard, step 3 is not done yet.

Most brands fail for one simple reason.

They skip this step.

Posting more without clarity only adds noise.


This is step 3 in my brand-building process.
And this is exactly how it is done with every client.

Quick recap.
Step 1 was choosing one clear customer.
Step 2 was deciding the real result that customer wants.

Only after that does brand work begin.

Step 3 is brand clarity.

This is where everything slows down on purpose.
I sit with the client and work through three simple questions.

1. What do you do.

Say it in one simple line. 
What problem do you fix.

If it takes more than one sentence, it is not clear yet.

2. Who is this for.

One type of person.
Someone with a real problem right now.
Not everyone.

When this is unclear, your message goes everywhere and lands nowhere.

3. Why should they choose you.

Not because you are kind.
Not because you work hard.

One clear reason.

When people choose a brand, they look for one main reason. Not many.

That is why great brands fo

The #1 thing I do when building a brand for a client.

Most people make this mistake when building a brand.

They confuse two people.

→ The client and the client’s customer.

When I work with a client, I separate them on purpose.

First, I define my client.

Their service. Their strengths.
What they can actually deliver well.

Then I step away from my client completelty.

So next, I define my client’s customer.

One real decision-maker. Someone with a job to do. A problem to fix. And risk if they make a wrong decision.

I write this down in simple terms:

What happens if things fail?
What stresses them at work?
What result they are expected to deliver?
What they want to feel after making the right choice?

Then and only then do I reconnect the two.

I draw a straight line between the customer’s problem and my client’s service.

This means I take one problem my client's customer is facing and show how my client's service helps fix it.

I focus on 3 things only.

1. Relief.
What stress disappears when the service is in place.

2. Results.
What improves in the customer’s work or life.

3. Certainty.
They should know what happens next and feel in control.

This is where brand clarity comes from.

When the client and the client's customer are mixed together, the message sounds like self-promotion.

It explains effort instead of impact.

When they are clearly separated, the brand sounds helpful. Relevant. Worth listening to.

This is slow work.YES. 
But it saves months later.

Great brands are not built by saying more.

They are built by being useful to the right person, consistently.

Most people make this mistake when building a brand.



Your reputation is built when nobody is watching.

Most people think reputation is built from big moments.
Promotions. Announcements. Wins that look good on paper.

That is the visible part.
The invisible part does the real work.

Reputation forms in moments that feel forgettable.

A delayed reply that still shows care.
An honest answer when silence would be easier.
Owning a mistake instead of explaining it away.

No one claps for these moments.
But people remember them.

They remember who stayed calm under pressure.
Who told the truth even when it was hard.
Who treated people well with no one watching.

That memory stays.

Weeks later, a name comes up in a conversation.
Someone asks, “Can we trust them?”

You are not there to explain.
Your past behavior answers for you.

That is how reputation works while you sleep.

This is where many brands get it wrong.

They focus on content first.
But content only creates attention.

You can rewrite a post. 
You cannot erase how someone felt after dealing with you.

Reputation grows quietly in the background.
One decision at a time.

So here is the real question worth sitting with.

If someone remembers this moment years from now,
would it still reflect well on you?

That is how you build trust. That is how brands last.

Your reputation is built when nobody is watching.

Most people think reputation is built from big moments.
Promotions. Announcements. Wins that look good on paper.

That is the visible part.
The invisible part does the real work.

Reputation forms in moments that feel forgettable.

A delayed reply that still shows care.
An honest answer when silence would be easier.
Owning a mistake instead of explaining it away.

No one claps for these moments.
But people remember them.

They remember who stayed calm under pressure.
Who told the truth even when it was hard.
Who treated people well with no one watching.

That memory stays.

Weeks later, a name comes up in a conversation.
Someone asks, “Can we trust them?”

You are not there to explain.
Your past behavior answers for you.

That is how reputation works while you sleep.

This is where many brands get it wrong.

They focus on content first.
But content only creates attention.

You can rewrite a post. 
You cannot erase how someone felt afte

This quote changed my life.

Discipline is a form of self-respect.
Order in life creates peace in the heart.

Everyone wants peace.
A calm mind. Less stress.
More control.

But few want the structure that creates it.

Discipline is not punishment.
It is care for your own soul.

Think of two group of people with the same life.

Same work.
Same pressure.
Same responsibilities.

One lives in constant stress.
The other feels calm and grounded.

The difference is not talent. It is order.

The disciplined people simply show up everyday.

They keep their word.
They wake up on time.
They control reactions.
They use time on purpose.

They are sending one clear signal to themselves.

My life matters.

That belief changes behavior.
And behavior, repeated daily, creates peace without forcing it.

A disciplined person does not wait for motivation.
They move because they value their own life.

And when life has no structure, the mind feels heavy.
Thoughts feel noisy. Stress takes over.
Peace slowly leaves.

But when life is in order, it does the opposite.

It creates space to breathe.

It looks simple:

• Prayer done on time.
• Work done with focus.
• Habits kept in balance.
• Rest taken without guilt.
• Words spoken with limits.

Nothing extreme. Nothing chaotic.

Just aligned with yourself.

And when your actions match your values that alignment creates peace.

Most people chase peace by avoiding responsibility.
Peace comes from honoring it, every single day.

P.S. Where could more order remove noise from your life?

This quote changed my life.

Discipline is a form of self-respect.
Order in life creates peace in the heart.

Everyone wants peace.
A calm mind. Less stress.
More control.

But few want the structure that creates it.

Discipline is not punishment.
It is care for your own soul.

Think of two group of people with the same life.

Same work.
Same pressure.
Same responsibilities.

One lives in constant stress.
The other feels calm and grounded.

The difference is not talent. It is order.

The disciplined people simply show up everyday.

They keep their word.
They wake up on time.
They control reactions.
They use time on purpose.

They are sending one clear signal to themselves.

My life matters.

That belief changes behavior.
And behavior, repeated daily, creates peace without forcing it.

A disciplined person does not wait for motivation.
They move because they value their own life.

And when life has no structure, the mind feels heavy.
Thoughts feel noisy. Stress takes over.
Peace slowly 

Marketing used to reward the loudest voice.

Now it rewards the most helpful one.

A founder launches a new offer.
The product works. The price is fair. The team is capable.
They post daily with big promises.

But nothing moves.

Another brand enters the same market.
Same product quality. Smaller audience. Clear message.

They explain the problem first.
They name the confusion people feel.
They share one clear idea that saves time or stress.

People stop scrolling.

Not because the offer is better.
Because the message is clear.

Here's what most people do not get it still. 

One brand says buy now.
People scroll past.

Another brand explains the problem.
People stop scrolling.

When people feel respected, they lean in.
They read slower. They trust faster.
They remember you long enough.

This is why pressure burns brands over time.
It wins attention today and loses belief tomorrow.

Helping compounds quietly.

It looks boring on the surface.
No hype. No drama.
Just steady clarity showing up again and again.

Real marketing done right tells a simple story:

Someone has a problem.
They feel stuck or unsure.
You understand it clearly.
You explain it simply.
You offer a next step.

No tricks required.

Here is what most businesses need:

• When you teach, people listen.
• When you clarify, people relax.
• When you respect, people open up.
• When you help without selling, people remember you.

If your content lowers stress, it builds trust.
If it adds pressure, it creates resistance.

One question worth thinking about.
Does your marketing make your customers life easier?

Help first. Explain second. Offer last.
This order changes everything.

Marketing used to reward the loudest voice in the room.

Now it rewards the most helpful one.

A founder launches a new offer.
The product works. The price is fair. The team is capable.
They post daily with big promises.

But nothing moves.

Another brand enters the same market.
Same product quality. Smaller audience. Clear message.

They explain the problem first.
They name the confusion people feel.
They share one clear idea that saves time or stress.

People stop scrolling.

Not because the offer is better.
Because the message is clear.

Here's what most people do not get it still. 

One brand says buy now.
People scroll past.

Another brand explains the problem.
People stop scrolling.

When people feel respected, they lean in.
They read slower. They trust faster.
They remember you long enough.

This is why pressure burns brands over time.
It wins attention today and loses belief tomorrow.

Helping compounds quietly.

It looks boring on the surface.
No hype. No drama.
Just steady cl

Most products fail because they explain too much.

Think about Slack.

Nobody adopted it for channels or integrations.
Teams adopted it to stop drowning in emails.

Think about Uber.

Nobody cared about maps, routing, or driver dashboards.
They cared about getting home without stress.

This is how real positioning works.

People do not buy features.
They buy progress in a moment that matters.

That is where positioning actually starts.
With the job someone needs done right now.

Most companies get this backwards.
They lead with tools. But customers are stuck with problems.

Great brands do something different.

They always follows this pattern:

• One clear job.
• One frustrating moment.
• One promised outcome.

Good products explain how they work.
Great products explain what life looks like after.

Then features stay in the background.
They support the story.
They do not lead it.

Too many features confuse people.
One clear job makes them feel calm.

When Notion grew, they did not say blocks and databases. They said one place for your work and your thoughts.

That is why people remembered.
That is why people shared.
That is why demand followed.

If someone cannot explain your product in one sentence,
the market feels confused, not curious.

Most buying decisions are emotional.
Logic shows up later to justify the choice.

Think of a friend who explains things clearly.
That is why you listen. Brands work the same way.

Notice the difference next time you buy something.
It will change how you position everything you build.

Most products fail because they explain too much.



Think about Slack.



Nobody adopted it for channels or integrations.

Teams adopted it to stop drowning in emails.



Think about Uber.



Nobody cared about maps, routing, or driver dashboards.

They cared about getting home without stress.



This is how real positioning works.



People do not buy features.

They buy progress in a moment that matters.



That is where positioning actually starts.

With the job someone needs done right now.



Most companies get this backwards.

They lead with tools. But customers are stuck with problems.



Great brands do something different.



They always follows this pattern:



• One clear job.

• One frustrating moment.

• One promised outcome.



Good products explain how they work.

Great products explain what life looks like after.



Then features stay in the background.

They support the story.

They do not lead it.



Too many features confuse people.

One clear job makes them feel ca

Trust is the real currency in 2026.

I'm not talking about attention or reach or followers. Those are easy to get now.

A brand can grab attention fast with loud posts. Big claims. Clever hooks. 

People will watch. People will react. 
You will gain followers. 

For a moment, it looks like progress. Often it is not.

Because attention without trust does not convert. 
It only entertains.

But when you focus on building trust first.
Now you're palying a different game.

Trust grows when words stay consistent over time. 
It grows when actions back the message. 
It grows when the same standards show 
up on good days and quiet days.

No shortcuts. No sudden shifts.

That is why two businesses can get the same attention, and only one wins. One feels reliable. The other feels noisy.

When you build trust with your audience, everything changes. 

Marketing feels easy, not stressful.
Sales feel like a conversation, not pressure.
Growth grows step by step, not fast then falling.
People come back without you chasing them.

People remember how you show up.
They also remember when you cut corners.

Keep it simple. Be patient. Be clear. Be present. 
Attention gets people in but trust makes them stay.

Trust is the real currency in 2026.

Not attention. Not reach.
Not followers. Those are easy to get now.

A brand can grab attention fast with loud posts. Big claims. Clever hooks. 

People will watch. People will react. 
You will gain followers. 

For a moment, it looks like progress. Often it is not.

Because attention without trust does not convert. 
It only entertains.

But when you focus on building trust first.
Now you're palying a different game.

Trust grows when words stay consistent over time. 
It grows when actions back the message. 
It grows when the same standards show 
up on good days and quiet days.

No shortcuts. No sudden shifts.

That is why two businesses can get the same attention, and only one wins. One feels reliable. The other feels noisy.

When you build trust with your audience, everything changes. 

Marketing feels easy, not stressful.
Sales feel like a conversation, not pressure.
Growth grows step by step, not fast then falling.
People come back without you c

Most businesses feel tired for the same reason.

They are tired because their heart is confused.

Not because work is hard.
Because the reason behind the work is unclear.

When someone does not know why they're doing 
what they're doing, every task feels harder.

The mind starts questioning. The heart starts resisting.
Energy leaks before the work even begins.

That feeling has a name.
Inner resistance.

It does not look dramatic.
It looks normal.

It shows up as delay, fear, boredom, and excuses.
Not because the work is wrong.
Because the purpose is missing.

Without purpose, the mind keeps fighting the task.
The heart does not fully agree.
So the work feels heavier than it should.

When purpose becomes clear, 
and you know why you're doing 
what you're doing, something changes.

The work does not get easier.
But it feels lighter.

The heart understands the reason.
The mind stops fighting the effort.
The body follows with less struggle.

You stop questioning every step.
You stop doubting every effort.

You understand that the work has meaning.
You see where the effort is going.
You accept the struggle as part of growth.

This is why two people can do the same work.
One feels drained by the end of the day.
The other feels calm and steady.

The difference is not strength.
It is clarity about why the work matters.

When the reason behind the work is clear, effort does not disappear. The resistance disappears.

And when resistance is gone, progress stops feeling forced. It starts feeling natural.

Real brands are built when nobody is watching.

The market rewards patience more than noise.

They real brands are built on ordinary days.
The days nobody claps. The days the post gets ignored.
The days sales move slow and motivation feels missing.

That is the unseen world of building a brand.

A real brand grows there.

In how you show up when nobody is watching.
In how you speak when you are not trying to sell.
In the standards you keep when cutting corners looks easier.

You can't build something meaningful in couple of weeks. It takes months of repetition. Years of choosing the long road. 

Daily decisions that feel small but compound quietly.

A strong brand quietly says:

• This is who I serve.
• This is what I believe.
• This is the work I am proud of.
• This is what I will not compromise.

You might grow slowly.
You might grow fast.
That part does not matter as much as people think.

What matters is this.
Why are you building it.

If you are not clear on why you do this work, pause.
If you do not know who you are trying to help, pause.
If money is the only reason, pause.

Not because money is wrong.
Because money alone cannot carry you through the every seasons, only purpose does.

Yes, sometimes you need income.
Yes, sometimes you must take work to survive.
That is real life.

The brands that last ask hard questions early.
Or they ask them later, when ignoring them costs more.

Here is the part most people miss.

The unseen work always shows up later.
In trust.
In loyalty.
In buyers choosing without persuasion.

That is how real brands are built.
Quietly.
Patiently.
When nobody is watching.

The goal is not fast visibility.
The goal is being chosen without convincing.

Don't you agree?

Real brands are built when nobody is watching.



The market rewards patience more than noise.



They real brands are built on ordinary days.

The days nobody claps. The days the post gets ignored.

The days sales move slow and motivation feels missing.



That is the unseen world of building a brand.



A real brand grows there.

In how you show up when nobody is watching.

In how you speak when you are not trying to sell.

In the standards you keep when cutting corners looks easier.



You can't build something meaningful in couple of weeks. It takes months of repetition. Years of choosing the long road. Daily decisions that feel small but compound quietly.



A strong brand quietly says:



• This is who I serve.

• This is what I believe.

• This is the work I am proud of.

• This is what I will not compromise.



You might grow slowly.

You might grow fast.

That part does not matter as much as people think.



What matters is this.

Why are you building it.



If you are not cle

Working harder is not the real problem.

Working without meaning is.

Effort alone never creates peace at work.

Two people start the same job.
Same role. Same pay. Same hours.

Five years later, their lives look very different.

One feels calm and steady.
The other feels tired and restless.

Not because one worked harder.
Because they worked for different reasons.

One person worked only for income.

→ Every task felt like weight.
→ Every delay felt personal.
→ Every result felt temporary.

The other worked to serve, learn, and build.

➡️ Progress felt meaningful.
➡️ Pressure stayed manageable.
➡️ Results lasted longer.

Same work. Different mindset.

Money is what you get at the end.
Peace comes from being clear on why you started.

When the reason is only money:

• Work feels tiring.
• Stress shows up fast.
• Decisions feel rushed.
• Success never feels enough.

When the reason includes service and growth:

- Focus improves.
- Work feels steady.
- Results last longer.
- Effort feels worth it.

Someone said it best: Actions are judged by intention.

Now a days, you will only hear about results.
That is why many people earn well but feel empty.

So let money be the result.
Not the reason you wake up.

Before you start working again, pause and ask:

1. Who does this help.
2. What problem does this solve.
3. Who benefits from this work.

When the intention and reason is right, work stops draining you. Even slow progress starts to feel rewarding.

Working harder is not the real problem.



Working without meaning is.



Effort alone never creates peace at work.



Two people start the same job.

Same role. Same pay. Same hours.



Five years later, their lives look very different.



One feels calm and steady.

The other feels tired and restless.



Not because one worked harder.

Because they worked for different reasons.



One person worked only for income.



→ Every task felt like weight.

→ Every delay felt personal.

→ Every result felt temporary.



The other worked to serve, learn, and build.



➡️ Progress felt meaningful.

➡️ Pressure stayed manageable.

➡️ Results lasted longer.



Same work. Different mindset.



Money is what you get at the end.

Peace comes from being clear on why you started.



When the reason is only money:



• Work feels tiring.

• Stress shows up fast.

• Decisions feel rushed.

• Success never feels enough.



When the reason includes service and growth:



- Focus improves.

- Work feels s

Marketing is a long game, not a viral moment.

Real growth compounds slowly and last longer.

Most brands do not fail because of bad products.

They fail because they stop too soon.

Many companies chase one big win.
One viral moment.

For one week, numbers go up.

→ More views.
→ More likes.

Then it stops.

Think about brands you trust.

Apple did not grow from one launch.
Nike did not grow from one ad.
Coca-Cola did not grow from one post.

They showed up again and again.

• With same message.
• With same feeling.
• With same promise.

Slowly, people felt something simple.

This brand is safe.
This brand is steady.
This brand will not disappear tomorrow.

That is how brand build trust with customers

Life works the same way.

- You trust a doctor you see often.
- You trust a shop you visit many times.
- You trust a brand you keep noticing.

Not once. Many times..

Marketing works the same way.

Think of it like making a friend.

A viral post gets people to notice you.
Showing up often gets people to remember you

When people remember you,
they start to trust you.

When they trust you,
they feel safe choosing you.

When they choose you,
your business grows.

Playing the long gam eis not easy. 
It does not look exciting at first.

It builds memory in your customer's mind about your brand.

And when people are ready to buy,
they choose the brand they remember.

That’s the game worth playing.

When I start working with a client.

This is the first question I make them answer. 

And this is also how I stop my clients from posting random content.

This is my Step 2 of building a brand for my clients...

After step 1, defining the customer.

- I do not touch content.
- I do not talk about platforms.

I do this ONE thing.

→ I focus on defining the job my client's brand is hired to do.

Because people do not buy brands.
They hire them to get a result.

So this is what I do with every client.

I ask one simple question.

What must change for your customer after choosing you.

• Not what you sell.
• Not what you are good at.
• Not what you want to be known for.

→ The outcome.

I ask all my clients this: 

What must change in your customer’s life or business after choosing you.

• Do they feel clearer. 
• Less stressed.
• More confident. 
• More in control.
• Able to decide faster.

Then I turn that answer into one simple sentence.
If it cannot be explained to a child, it is not clear enough.

This step decides everything that follows.

➟ Positioning.
➟ Messaging.
➟ Content.
➟ Offers.
➟ Platforms.

Because when you are clear on what job your brand is hired to do, every decision you make becomes easier.

1. You know what to say.
2. You know what to ignore.
3. You know where to show up.

If this step is skipped, the brand feels unclear.
If this step is clear, the brand feels focused.

This is how I help my clients.

I help them find the real job their brand is hired to do.
Then I build everything around that job only.

P.S. Quick exercise.

Finish this sentence.
After choosing me, my customer gets ___.

taplio

The Battle

Noemi Kis✨

Ali Hasan

Followers

Posts

Engagements

Likes

Performance ScoreNoemi Kis✨'s LinkedIn Performance

Performance ScoreAli Hasan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Noemi Kis✨

Ali Hasan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Noemi Kis✨'s LinkedIn Performance

Performance ScoreAli Hasan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNoemi Kis✨'s LinkedIn Performance