Noemi Kis✨

Founder, CEO

Serial Entrepreneur / AI enthusiast / TEDx speaker

Hey there! 👋

I write about ideas for building a microbusiness.

I used this model to build a 7-figure company and grow a community of 160K+ on LinkedIn. Now, I help non-techie execs and founders do the same.

Get the 50 high margin business ideas FREE when you join.

Join here: https://stan.store/NoemiKis

Brands & sponsorship inquiries: hello@noemikis.com

AquaQuote is a global digital marketplace for buying and selling industrial water treatment products in the aftermarket space.  Brands have an opportunity to digitize their catalog and offer their products to a wider audience, while end users can easily find and purchase products via a self-service dashboard.  We focus on fast and excellent customer service and sourcing products from the best suppliers with the shortest lead times. 

The riskiest chance you’ll ever take?

The one you don’t take.

Everyone obsesses over the price of taking a chance:

↳ "What if I fail?"
↳ "What if I lose money?"
↳ "What if people judge me?"

But nobody talks about the cost of inaction. The price of staying exactly where you are.

Here's what standing still actually costs you:

1. Opportunity cost

↳ Someone else gets ahead while you hesitate
↳ Competitors learn from mistakes while you research
↳ Markets move whether you're ready or not

2. Compound cost

↳ Skills become harder to learn with time
↳ Networks become harder to access later
↳ Momentum you don't create keeps you stuck

3. Time cost

↳ You can recover from failed business
↳ You can't recover wasted years
↳ Time is the only resource you can't earn back

Most people spend so much energy avoiding short-term discomfort that they guarantee long-term regret.

So you only really have 2 options:

Take the risk now, or pay for it every day you don’t.

Because regret is the most expensive bill you’ll ever get.

Found this valuable? Please reshare with your network! ♻️

And follow @Noemi Kis✨ for daily growth tips!

Microbusiness Ideas / AI enthusiast / TEDx speaker

Entrepreneur & Advisor | On a mission to accelerate people's lives and business growth.

Hey 👋- I'm Jonny Tooze, a UK-based Entrepreneur focused on digital technology, AI, and helping professionals grow on LinkedIn.

I founded my first company as a teenager, spent my early twenties in boardrooms with VCs and global corporates, and went on to build and scale a large independent agency group (LAB) to over 100 people and £7.5m in revenue. Along the way I founded, acquired, or advised multiple businesses across technology, digital, creative, strategy, and marketing, working with global brands as well as ambitious founder-led teams.

That background still defines how I work today.

I’m an entrepreneur, chairman, and operator who helps leadership teams make better decisions as their organisations scale. Sometimes that’s at board level. Sometimes it’s hands-on. Always it’s about clarity, systems, and removing unnecessary dependency on the founder.

My current work spans a small number of focused roles:

At ENDGAME, I’m deeply involved in building and running a cohort model focused on AI-native ways of working. My role sits at the intersection of leadership, delivery, and positioning - translating technical capability into outcomes leaders actually care about, and shaping how AI becomes an operating advantage rather than a talking point. Check it out here: https://end.game/cohort/ or DM me for more information.

I’m Chair of Hewitt Matthews Group, working with the leadership team on growth, structure, and long-term direction across the group. Check them out here: https://hewittmatthews.group/

I’m an Advisor and Shareholder of Sugar Creative, supporting the business at board level as it delivers wonder to the world through AR and VR. Check them out here: https://sugar.agency/

Alongside this, I continue to build and explore new ventures.

Across everything, the throughline is the same: leadership, judgement, and leverage. Helping businesses move from intensity to intent. From personality-led to system-led. From busy to effective.

This feed is where I share my motivation, wisdom, and observations from that work - what I’m seeing, what I’m learning, and what holds up when theory meets reality.

Outside of work, I’m a husband and father of three. I train, read, sail when I can, and spend as much time as possible on the Isle of Wight.

Jonny Tooze

If you are leading a digital transformation this year, bookmark this post.

I’ve gathered the 10 most important strategy playbooks from the top firms in the world. From OpenAI's real-world data to IBM's operating models, this is the blueprint for 2026.

The Top 10 List: 

1/ OpenAI: Enterprise AI Data - https://lnkd.in/ew9tYfxy
2/ Anthropic: 2026 AI Agents - https://lnkd.in/eCn2g_Nf
3/ McKinsey: State of AI - https://lnkd.in/eWWH8ExC
4/ Accenture: Platform Strategy - https://lnkd.in/eqrcHHnS
5/ BCG: Leading the Agent Era - https://lnkd.in/eb4Ujpg4
6/ EY: Top 10 ROI Opportunities - https://lnkd.in/e6fBP2UZ
7/ Bain: The Agentic Foundation - https://lnkd.in/exs82CEs
8/ IBM: Operating Models - https://lnkd.in/e2cVZjqT
9/ McKinsey: The Agentic Org - https://lnkd.in/egM_cbfc
10/ ENDGAME: Product Blueprint - https://end.game/

Reading the blueprint is step one. 
Building the house is step two. 

If you need the architectural support to actually implement these frameworks across your org, we have a few spots left in our upcoming Leadership Cohort.

We’ll help you turn these PDFs into production workflows. 
👉 Apply here: https://lnkd.in/e4qKrm_E

Entrepreneur, strategist, technologist, and growth expert

AI is not a tool. It is a stack of 5 distinct assets.
And each asset unlocks a different part of your P&L.

Most leaders confuse them. 

They ask for "Generative AI" when they actually need "Machine Learning." 
Here is how to align your budget to the capability:

🔺 Invest in Machine Learning if you want to optimize your margins. (Forecasts, Pricing, Churn).

🔺 Invest in Neural Networks if you want to automate your intake. (OCR, Voice, Vision).

🔺 Invest in Generative AI if you want to accelerate your talent. (Coding, Writing, Designing).

🔺 Invest in AI Agents if you want to reduce your overhead. (Support Tickets, Outreach, Research).

🔺 Invest in Agentic AI if you want to scale your operations. (Modernization, Orchestration, Autonomy).

Don't ask "How do we use AI?" Ask "Which layer solves our most expensive problem?"

Strategy is about selection, not just adoption.
___________________________________________________________ 
Follow ENDGAME if you care about faster delivery, higher adoption, and measurable returns from AI – not dashboards full of vanity metrics. 

Thanks to Alex Barády Barady for the spark behind this one. 

Follow Jonny Tooze for more straight-talk on AI, product, and delivery.

20 terms every non-technical executive needs to know in 2026.

You use AI daily. 
But do you understand the mechanics? 

To lead an AI-native organization, you need fluency in four specific areas.
1. THE ENGINE (How it thinks)
LLM: The brain. (e.g. GPT-4).
Transformers: The architecture that allows it to understand context.
Embeddings: How it converts words into numbers to understand meaning.

2. THE INPUT (How you talk to it)
Prompt Engineering: Crafting the question.
Context Engineering: Curating the knowledge required to answer the question (This is more important than prompting).

3. THE OUTPUT (What it does)
Multimodality: It can see, hear, and speak.
Tool Use: It can use APIs to take action.
Agents: It can work autonomously.

4. THE GUARDRAILS (How to stay safe)
Bias: Unfair outcomes from bad training data.
Alignment: Ensuring it matches human values.
Governance: The rules of the road for deployment.

Fluency is the first step to strategy.
___________________________________________________________ 
Follow ENDGAME if you care about faster delivery, higher adoption, and measurable returns from AI – not dashboards full of vanity metrics. 

Thanks to Alex Barády for the spark behind this one. 

Follow Jonny Tooze for more straight-talk on AI, product, and delivery.

AI makes bad teams faster at building the wrong thing. 

We are seeing a dangerous illusion in 2026. Teams are rushing to the outer circle (Execution) before they have nailed the center circle (Spec). 

They use AI to write code faster.
But they don't use humans to define context deeper. 

The result: The "Spec Domino Effect." 

Look at the diagram. Everything radiates from the center. 
• Weak Spec? Your Context fractures. 
• Fractured Context? Your Execution fails. 
• Failed Execution? Your Speed vanishes. 

It is a chain reaction. A 10% ambiguity in the Spec becomes a 50% error in the Context and a 100% failure in the Code. 

The Strategic Fix: You have to invert your workflow. 

We love to measure lines of code. We hate to measure clarity of thought. But in the age of Agentic AI, clarity is the only metric that matters. 

 If you can't define the "pink circle" (Spec), you have no business touching the "white circle" (Execution). 

Speed doesn't come from typing. Speed comes from knowing.

___________________________________________________________ 
Follow ENDGAME if you care about faster delivery, higher adoption, and measurable returns from AI – not dashboards full of vanity metrics. 

Thanks to Alex Barády for the spark behind this one. 

Follow Jonny Tooze for more straight-talk on AI, product, and delivery.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Noemi Kis✨'s LinkedIn Performance

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