PHOS Creative

As part of the Inbound Marketing team, I help clients grow their online presence and reach their ideal audience with proven digital marketing strategies including: 

- Search Engine Optimization
- Pay Per Click Advertising (Including Google and Facebook Ads) 
- Email Marketing 
- Content Marketing (including blog posts, ebooks, and more) 
- Social Media Marketing

I work directly with clients in ecommerce, healthcare, construction, home services, professional services, education, non-profits and more to understand their key business objectives in order to develop and continuously improve marketing plans to make an impact in their organization.

To see how we can help you thrive, reach out with a connection request or a DM today.

Inbound Marketing Executive

noahmitchell.com

I walk founders and executives through the process of building their brand and amplifying their marketing team's impact with user-driven websites, developed in Webflow.  

This includes: 

- Facilitating strategy and design thinking workshops to align your goals and brand personality 
- Creating compelling messaging and a digital experience designed to inspire visitors to take action
- Offering training and ongoing website support to help you maximise your investment in your new site
- Developing content-marketing strategies with your team to drive website traffic and growth 

Skills include Figma, Webflow, Adobe Creative Suite, HTML/CSS/Javascript, Workshop Facilitation, Design Thinking and more.

Web Designer and Marketing Strategist

Reach Tech

Reach Tech is an agency specializing in web design for nonprofits, community organizations, and local government. As a contract designer, I work alongside project managers and developers to formulate brand strategy, messaging, and web design for our clients. 

Recent work includes the delivery of a complex government website for Ness County, KS as well as a strategy for Pyro's Wings, a community foundation supporting aspiring USAF pilots.

Designer and Webflow Developer

Coventry University

As a producer at the Disruptive Media Learning Lab (DMLL), I designed content and communication to champion innovative approaches to higher education across the Coventry University Group and beyond. Additionally, I supported the evaluation and implementation of education software projects according to our Education Innovation Framework. 

Projects included:

- Creating marketing and communication material to promote various initiatives related to the DMLL such as Digital Badges, Peer Mentoring, and Connect2 (see https://badges.coventry.domains, peermentoring.coventry.domains, and fablabcov.coventry.ac.uk/connect2, respectively)

- Leading design thinking workshops and ongoing project management to support the onboarding of educators to Engageli, a new digital teaching and learning platform

- Curating and editing content for a knowledge hub of pedagogical best practices for educators at the Coventry University group (https://teach.coventry.domains)

- Working with colleagues across the group to create a foundational video-based digital skills course for students (https://digital.coventry.domains)

- Creating support resources for educators and students using Coventry.Domains, our web publishing platform (https://coventry.domains)

Innovation and Community Producer

Coventrycentralhall

Central Hall hosts a commercial organization offering bookable spaces in the city centre as well as a diverse Christian community of 200+ members in Coventry. As the Outreach Lead, I was responsible for maintaining the website and digital presence of the organization as well as leading social outreach activities among Coventry residents.

Outreach Lead

Freelance

I designed and developed responsive, lightning-fast and SEO-optimized websites for entrepreneurs and nonprofits in the UK and USA. 

Working remotely, I helped people transform their digital presence by
- Meeting with clients to determine needs, budgets and timelines
- Laying out full sitemaps and wireframes 
- Providing customer-centered copywriting
- Creating high-fidelity mockups in Figma and Adobe XD
- Developing responsive, user-friendly websites in Webflow

Web Designer

St Paul's Church, St Albans

I coordinated a team of volunteers, managed interns, worked with church leadership to deliver youth work programs for 11-18s in the local community. My role also involved partnering with schools and local youth agencies to provide both faith-based and secular activities for young people in St Albans.

Youth Minister

Milford Baptist Church

Responsibilities included delivering after-school and evening clubs for 8-18s in our local, semi-rural community.

Youth Pastor

Florida 4-H Club Foundation

Seasonal role which involved delivering recreational and educational activities for young people in a summer camp setting placed within the wider 4-H network.

Counselor

Brand Strategist and designer for purpose-driven people and organizations. I'll help you position, build, and promote your brand without the agency hassle.

As part of the marketing team at PHOS, I help business owners, executives, and marketing managers reach their ideal audience with outstanding inbound marketing. We know that to be successful, you need to become known and trusted in your industry, and our team of creative and analytical professionals can get you there. 

Starting with your core identity, mission, and values, we create a strategic plan to help you connect to your ideal audience and move the needle in your business. 

Things our team can help with include: 

• Naming and brand strategy
• Verbal identity (brand voice, personality, and narrative) 
• Visual identity (including logo, typography and color palette)
• Website design and development 
• Digital marketing including SEO, Pay Per Click Advertising, Email Marketing, Social Media Marketing, Content Marketing and more

Prior to joining PHOS, some results I've helped my clients achieve include:

- Creating a website and marketing strategy for a 30,000+ member organization 
- Generating 3000+ signups for a new EdTech platform 
- Attracting over 2000 visitors for a new online arts festival 
- Launching a UK political think tank with active parliamentary support 
- Doubling the conversion rate for an entrepreneur's $5,000 service 
- Increasing a local business's website traffic by 31% in 10 months 

Ready to make a bigger impact? 

Check out the link to PHOS in my profile... better yet, send me a DM to learn more.

Noah Mitchell

Defne Gencler

Can't sell your product or service? My words turn copy into cash | Ex-Google

If you're in B2B tech or a consulting firm, your content needs to work harder for you. 

Visibility and traffic alone aren't enough. 

Your content needs to:

- Educate and nurture prospects 
- Build trust and momentum during the buyer journey
- Move deals from stage to stage without friction
- Make you the #1 authority on your subject

Agencies and freelancers can help you either strategize or execute.

But they can't do both. 

At Laurel Leaf, we help our clients build strategic content engines rooted in real buyer insights, unique POVs across channels. 

Previously, we've helped clients achieve the following results:

– 3.3× increase in ACV for a branding agency
– 3× growth + headcount for a medtech AI startup
– 7-figure run rate in months for a paid ads agency
– 300% traffic growth for a corporate events company
– 400+ users in 6 weeks for a software selection platform
– 53% email open rates + 70% conversion lift for a B2B marketplace

If you're tired of disconnected content efforts that don't build trust before your prospects talk to you, let’s fix that. Visit our website: laurelleaf.co

Founder

If your sales team is still doing the heavy lifting of explaining the basics to prospects or getting buy-in, your content isn’t doing its job yet.

When I look at the clients we worked with last year, they all share a few things in common:

Somewhat complex or technical industries, longer sales cycles, and buyers who need more information to make decisions.

In these markets, attention matters.

But keeping it—and turning it into conviction—matters more.

That’s why siloed campaigns and one-off content underperform.

What actually drives quality pipeline is an always-on content engine built around: 

- Real buyer questions that meet prospects at different stages of their journey
- Expert insights that make your content distinctly yours
- Distribution across relevant channels to reach the right people

That's the kind of engine we want to help teams build with content in 2026.

Not more content.
Better content that earns trust before the sales call ever happens.

Defne Gencler 

Content that builds trust, authority, and pipeline for B2B tech companies & consultancies.

Whenever I'm going to an event where I don't know a lot of people, I remind myself of this: Nobody cares about you.

(Except for maybe your family, friends, and pet chimpanzee.)

It sounds harsh, but to me it's the most comforting truth in the universe. 

If I say 'the wrong thing'...
If there’s a weird silence...
If I replay a moment in my head later...

No one else is going to think about it after the fact. 

The same goes for your business.

Your customers don't care about your business.

Unless you give them a reason to.

Unless you show up for them speaking to their wants and needs.
And do so consistently, over time.

PS: Thanks so much André Bressel and Brendon Montgomery for putting on a killer event last night. Lots of takeaways, including the mystery of the gluten-free bread.

Positioning my agency has been one of the most interesting challenges I've ever experienced. 

It's not that the work isn’t clear. 

More so that the way we work and what we do doesn’t fit neatly into a single box.

Last year, we went all-in on positioning, messaging, and website copy for B2B tech startups and consulting firms. That  work landed well and helped a lot of teams get unstuck.

At the same time, we were working alongside teams on content after the website launched—across channels.

And what I learned was that “more content” doesn't equal "better content."

But rather, what really moves the needle is this: 

Clarity, consistency, and momentum across the buying journey.

That’s pushed us to think less like executors and more like builders of a system:

- Grounded in real buyer questions
- Fueled by the team’s own insight and perspective
- Designed to compound across channels over time

It’s a natural evolution based on what's going on in the market, especially with AI and LLMs in the mix. 
 
It’s also changed how I think about positioning Laurel Leaf. 

For a long time, I led with website packages because they felt concrete and had immediate impact. 

And while we still do that, I’m just as excited by what comes after: watching the content engine behind it all unfold and compound.

400+ organic new users within 6 weeks. 💥 

That’s what our client Dragonfly drove after launching their public beta.

The product was strong.
The team was building fast.
But the story wasn’t crystallized yet.

Before launch, we helped Dragonfly clarify:

- What problem they actually solve
- Who it’s for
- Why it matters now

Instead of endless internal wrestling, they got the clarity they needed for launch within just a few weeks. 

If you’re planning a launch and the product feels ready—but the story doesn’t—this is the gap to fix first.

Full case study here: https://lnkd.in/entU5hnk

Every time a founder or marketer tells me they feel stuck with content, I ask them one question. The answer almost always explains why they’re stuck.

“Do you have your go-to-market messaging clearly documented — and can anyone on your team actually find it?”

Most of the time, I get this: 
😐 

Or: “We have a few decks… somewhere.”

And that’s usually the problem.

When your GTM narrative lives across half-finished docs, old slides, and people’s heads:

- Messages start drifting by channel
- Content feels disconnected from real buyer needs
- Sales keeps re-explaining the same things
- Marketing activity increases, but confidence doesn’t

It’s not that teams aren’t working hard.
It’s that they’re working without a shared point of clarity.

When you take a step back and clearly define:

- who your buyers actually are
- the problems they’re trying to solve
- why your solution is the right choice

Everything downstream gets easier.

Content stops feeling heavy.
Consistency becomes natural.
Sales conversations start further along.

You don’t need a 60-page deck to get there.
You just need your narrative — clearly articulated, in one place, and grounded in how buyers evaluate.

That’s why before we build out our clients' content engines we make sure they have this in place. Or create it with them.

Because when buyers understand, momentum follows.

Every marketing leader is under pressure to “use AI” to create more content. But imho that’s the least valuable use of AI.

Where I believe teams can see more value from AI is in the operations behind your content. (Things like approvals, workflows, insight extraction, etc.)

Think about it:

We don’t hire marketers to run processes. We hire them for their judgment, their creativity, and ability to create a narrative that connects with people. 

And instead of letting AI make space for this type of thinking, we're replacing it with "good enough" content. 

But in reality (and in the cut throat markets many of us operate in) "good enough" isn't actually good enough.

When AI generates all your content from scratch, you’re not innovating.
You’re just doing the bare minimum faster.

Use AI to clear the path. Then let your team do the work that actually moves pipeline.

PS: Here's a screenshot of some of the agents we're setting up in our own content programs. Shoutout to the team at Relato for building a kick-ass system.

While budgets are tightening, here’s a reminder of what happens when content is treated as an investment:

When content is grounded in clear positioning & messaging, real buyer questions, and consistent distribution across the buying journey, it compounds.

That’s how we’ve seen these results across our clients:

– 3.3× increase in ACV for a branding agency
– 3× growth + headcount for a medtech AI startup
– 300% traffic growth for a corporate events company
 – 7-figure run rate in a few months for a paid ads agency
– 400+ organic users in 6 weeks for a software selection platform
– 53% email open rates + 70% campaign conversion lift for a B2B marketplace

You don't have to publish more.
But what you can do is build a content system that:

– Aligns internal teams
– Reduces friction in long sales cycles
– Reinforces the narrative between sales conversations

That’s where ROI actually shows up.

In long B2B sales cycles where trust matters most, deals don’t necessarily die. But they can stall if your content doesn't pull its weight..

Decisions stretch over months, new stakeholders join late, and sales ends up starting from square one again.

That’s where content comes in to:

• Help buying committees align
• Reinforce the narrative between conversations
• Keep deals moving when nothing is technically “happening”

This is the system we use to build content engines that support the full B2B buying cycle — from early discovery to late-stage evaluation.

Not more content.

But getting more out of the content you already have throughout the entire buyer journey (whether that's AI-assisted or not).

taplio

The Battle

Noah Mitchell

Defne Gencler

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The Battle

Noah Mitchell

Defne Gencler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Defne Gencler's LinkedIn Performance

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