Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

Nicole Mezzasalma

Various Eateries PLC

Leading the branding and marketing for the Noci, Tavolino and Strada brands. Currently on a mission to take Noci from 4 sites to 10.

Head of Marketing (Italian Brand)

SixEight Agency

Brand strategy, marketing and social media for disruptive hospitality and food/drink brands like Flat Iron, Chick ‘n’ Sours and Whitebox Cocktails.

We have a 3 step Cult Brand System which will turn your customers into a cult of superfans who buy everything you do whilst shouting about you to the world.

20% of your customers generate 80% of your revenue and this is your tribe. The outcome we focus on is growing this tribe.

We start with a brand strategy to create a brand with a human personality that speaks to your tribe above all else. We uniquely position you in your own white space and set the goals you need to go forward.

Then we create a storytelling framework that makes it easy to tell your story every day/week/month to build trust with your tribe.

What most brand strategy misses is that you need to tell your story consistently across ALL your touch points so we make sure you’re able to do that.

All the best brands in the world do things for their community, they don’t just talk. We put a framework together to help you consistently do things for your community too.

That's how we've smashed restaurant launches, kept sales going over lockdown and secured investment for growth multiple times.

Founder & Brand strategist/Marketing specialist

Chicken Shop 

Created the CHIK'N (now Chicken Shop) brand from scratch, taking it from 0 to 5 stores.

🍗 Had people camping overnight for the first store launch which made national headlines
🍗 Kept sales on target over lockdown when everyone else was tanking
🍗 Built a 35k IG following with the highest engagement in the market  
🍗 Many successful social ad campaigns including getting 1k people to visit for £1k ad spend.

Head of Marketing

Ock Pop Tok

Managing the marketing and business development for one of the biggest producers of handmade textiles in Laos to domestic and international markets. In addition Ock Pop Tok is one of the main tourist attractions in Luang Prabang, with 3 shops and a very successful tourist centre and restaurant. In my time there revenues were beyond target across all areas despite being a static year for tourism as we found multiple ways to increase customer spend.

Napster

Managing one of the biggest global brands in digital music in the UK. Responsible for marketing & PR and business development with partners including Sony and Sonos . Project leader to integrate Napster into 820 Carphone Warehouse and Best Buy stores.

Musiwave

Managing white label music services for Vodafone, Orange and T-Mobile across a wide range of mobile content, with hundreds of thousands of downloads every week. Musiwave was the largest mobile music platform in Europe.

iTouch

iTouch was one of the first mobile content companies, retailing the full range of mobile products. I worked on the UK and international level during my time there, managing innovative content and media campaigns including creating original IP content.

Group Content Manager

Infilm Productions

InFilm was a boutique feature film production company, producing slate of independent films. I moved to New York with the owner to set up and run the office there and manage the development slate.

Development Assistant

I help disruptive food and drink brands stand out from the noise and turn your customers into a cult following who stay with you for life.

That's how you get the kind of results that get investors hot under the collar.

I do this through a unique mix of brand strategy, telling a great story and doing things that go beyond your product which your customers love.

It's how I’ve had people camping overnight for restaurant launches, smashed sales KPI’s over lockdown and secured investment for further growth multiple times.

I focus on cult brands as like you I’m obsessed with creating the highest quality experiences, stand against any broken status quo and believe building a loyal tribe is the highest point a brand can reach.

I’m currently working with Various Eateries on their Italian brands including Noci, Tavolino and Strada. My main focus is taking Noci from 4 sites to 10. And changing a few perceptions of what modern Italian food can be on the way.

Before that I spent years in the wild world of freelancing, helping cult brands like Chicken Shop, Flat Iron and Whitebox Cocktails to achieve great things.

I love spreading the gospel of how much better life is when you have a brand people love and am a regular public speaker and podcast guest.

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The Battle

Nicole Mezzasalma

Dan Nash

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