Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

Nicole Mezzasalma

Stepping up from Senior Content Manager, I’ve become a key leadership figure in the agency’s content team, owning the end-to-end content process of B2B and B2C accounts, and leading the delivery of comprehensive social strategies. Some key highlights:
- Envisioning and delivering integrated content strategies that connect global brands with audiences through social-first tactics.
- Currently leading workshops, training, and best-practice mentoring for cross-functional teams (writers, designers, strategists), ensuring seamless delivery of integrated social campaigns.

Account Director, Content & Publishing

Responsible for spearheading the creation and execution of innovative content strategies for both global B2B and B2C clients, ensuring seamless integration of copy and content services at Battenhall. Leveraging both experience and specialised knowledge, I guide the team in producing impactful content that resonates across all digital channels.

Main responsibilities & skills:
- Develop, lead and oversee content strategies for various projects and long-term clients, stepping in to support deliverables when needed
- Lead on the implementation of TOV guidelines and core strategy action points, particularly pertaining to content
- Manage the full lifecycle of content creation across social media, from brainstorming and briefing to publishing and analysing success metrics
- Champion new content and copy innovations, continuously seeking fresh opportunities to enhance our offerings for current and potential clients
- Support the agency-wide rollout of Notion, acting as a technical figure of support to fully leverage the potential of the project management and collaboration tool
- Mentor and manage content managers and writers, empowering them to deliver exceptional content for our global client base
- Work closely with the Battenhall Design/Studio team to produce engaging, award-winning multimedia content
- Ensure all content adheres to industry best practices, optimising for maximum impact and engagement

Senior Content Manager

Responsible for overseeing and applying social media content strategy for a broad portfolio of global clients, across tech, healthcare, gaming and more.

Leading the overhaul of the agency's internal processes using Notion, a project management & collaboration tool, with a taskforce of Notion experts.

Main responsibilities & skills:
- Collaborate with cross-functional teams to ensure content aligns with brand voice, messaging, and business objectives.
- Support on new business pitches with a content angle.
- Co-lead and support the roll-out of a company-wide project management system using Notion. Currently optimising workflows, creating centralised databases, building templates and pages for team collaboration, to help break silos globally.
- Stay up-to-date on industry trends and best practices to inform content strategy and development.
- Mentor and collaborate with a team of content creators with expertise in social media, including writers, account executives, designers.
- Develop and maintain relationships with clients and internal stakeholders to ensure seamless and effective content delivery.

Content Manager

The Indie Diarist

Get ready to learn all about the people behind the pixels!

The Indie Diarist is a podcast on the most lovable, creative and inspiring indie devs from the world of gaming. Meet the creative minds behind your favourite indie games as I take you through the stories of the most passionate unsung heroes in the games industry.

Podcast Host

Freelance writer, content editor and narrative designer with a broad portfolio of published articles, stories and games.

- Experienced video game content writer, published on WeThePlayers, Gameromancer and others.
- Narrative Designer of Val & Tine, a short metroidvania horror game
- Author of The Hounds of Salem and The Organist, two horror interactive stories.
- Shortlisted for the Orwell Society Dystopian Fiction Prize.
- Playwright & screenwriter (on occasions)

Writer & Narrative Designer

Velvet PR.

Explored B2B PR for three months, working across a number of accounts, with a special focus on tech, corporate responsibility and innovation. Developed a stronger understanding of tone of voice, brand-to-media strategy, B2B writing and fast-paced comms agency life. All this alongside some of the best team members from my entire career.

Left in March 2022 to keep pursuing writing and content as my core professional occupation.

Junior Account Manager

Creativepool

Responsible for content campaigns to generate growth on the Creativepool platform and community, connecting the global creative industries. Reporting directly to the Founder.

Main responsibilities and skills:
- Support the Founder with strategies to cultivate Creativepool's global community and its yearly awards;
- Responsible for all final in-house copy and writing;
- In charge of Creativepool's magazine and the editorial plan;

- Hand-pick user-generated content to 'Spotlight' (aka: feature on the homepage), connecting firsthand with the top creatives in the community;
- Ensure the platform's voice and purpose resound across the community, via streamlined user-base moderation and passionate care;
- Design and set up email marketing campaigns with advanced use of HTML/CSS and CRM data;

- Provide overall support to the Founder with conscientious decision-making and genuine drive to propel Creativepool forward.

Editor & Community Manager

Gameromancer

One of three co-founders of the Gameromancer project, born at the end of 2018. Gameromancer is an Italian podcast for which I acted as a media director and editor, with a website balanced between audio and written content creation.

Main responsibilities and skills:
- Co-written podcast episodes for monthly release;
- Edited episodes monthly using Logic Pro X;
- Content writer and editor for articles to go on the website;
- Responsible for social media campaigns and brand growth.

Co-Founder, Media & Content Director

CRAVENHILL PUBLISHING LIMITED

Staff writer on Cravenhill's two magazines (Transform and Communicate). Reporting to the company's publishing editor.

•	Curating news and articles about branding, B2B and B2C communications;
•	Developed audience awareness and solid editorial consciousness;
•	Writing 4 articles per day on average;
•	Extensive PR contact book in the creative industry;

Staff Writer

Permanent writer on Cravenhill's two magazines (Transform and Communicate) hired following a successful internship with the company. Reporting to the company's publishing editor.

•	Curating news and articles about branding, B2B and B2C communications;
•	Writing 10+ articles on average every week, including news articles, interviews and features;
•	Focused on reporting rather than reposting stories, keeping in mind both audiences and business needs;
•	Responsible for building and keeping contacts with PRs and professionals across the communications and branding industry;
•	Attending events and providing appropriate coverage when needed;
•	Closely following Cravenhill’s publishing style guide;
•	Social media manager on Twitter and Instagram, responsible for accounts with 10k+ followers.

Journalist

Supported the publishing editor writing for Cravenhill's two global magazines – Communicate and Transform – for an international audience. Published a feature article on the Q1 2019 issue of Communicate Magazine.

Main responsibilities and skills:
- Worked organically with the team to deliver print issue within a tight deadline;
- Worked on feature articles and interviews in just a few weeks;
- Boosted the websites’ analytics and page views;
- Focused on reporting stories keeping in mind both audiences and business needs;
- Adapted tone and style to reflect each magazine’s editorial guidelines;
- Responsible for Transform’s Instagram page.

Editorial Intern

Disney Store

Main responsibilities and skills:

- Successfully became a positive role model for the team;
- Developed outstanding work ethic and teamwork skills.

Cast Member

I Love Videogames

Curated, written and thoroughly designed video game reviews and feature articles about the industry, with 1300+ articles under my name. Still occasionally employed by the website as a freelancer, especially for the feature column "Ars Ludica" – dealing with the artistic side of video games.

Technical editor and creative director of Gameromancer podcast.

Editorial Coordinator

Started off as a game news reporter, part of a bigger team of other freelance writers. I wrote the average of 4+ news per day, reporting directly to senior editors, and practising my writing and reporting skills from international sources to Italian. In just a few months, I reached a responsibility-driven position and started working on features.

- Daily use of WordPress and Google Drive;
- Study of international sources to find the best news to report;
- Practised writing and publishing articles within the space of a few minutes, especially in the case of breaking news;
- Became a reviewer after just 4 weeks;
- Became a feature writer in less than 3 months.

News Reporter

Content & publishing expert, podcaster, writer & game designer based in London, writing online as Anthony L. Wolf. Games industry expert, specialised in human storytelling, copywriting, content and creative writing, with a burning passion for indie games and game development. I'm (obviously) very fussy about my pizza. 🇮🇹 🍕

Professionally, you could say I’ve been writing for about a decade – first as a trade journalist, then as a social media content specialist. In reality, I've been writing for nearly 20 years, be it for stories, games, short-form or long-form online content, across tech, gaming, corporate comms and the creative industries, both B2B and B2C.

I'm a Notion-certified professional, specialised in crafting project management systems for teams to improve their productivity and collaboration, as well as a professionally certified software developer and game programmer. Yes, I know – hypersensitive multi-potential vibes. The bane of my existence.

Lastly: I’ve developed a few games as a game and narrative designer, I've self-published a best-selling tabletop RPG scenario, I'm working on my debut novel, and I launched a podcast about indie games in January 2023 with great success (so far)!

Please do call me Ant. 🐜

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