Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

Nicole Mezzasalma

Fluxx Digital

Our Ethos: In an AI driven world, Fluxx Digital understands the value of creating evergreen and trend-based content, that forges lasting consumer trust, brand values and ethics.

Our Work: Publisher of The Fluxx magazine.
Services: Experiential content events. Specialist projects across social, digital marketing & PR.

Co-Founder, Publisher & Editor

Director

www.annapaganelli.co.uk

I have years of in-house experience at director level, growing start-up companies through to venture capital investment. I take a unique 'boutique' agency approach to client work, enablying considered growth through strategic phasing. With me, you will always be guaranteed that I'm representing your business and needs.

Strategy & Campaign Activation
I help SME's to drive engagement, sales and in-bound SEO through niche PR, social media and creative evergreen content.

Services Include
Digital marketing & PR I video content I business consultancy I retail consultancy I branding & graphic design I PR launches I photoshoots 

Sector Experience
Luxury, design, interiors, food & drink and travel.

Product Launch Experience
Spirits, cocktails, tea, chocolate, food, vegan, interior & lifestyle accessories.

Consultant - Digital PR, Personal Branding & Content Strategist 

Equation Design Studio, PR & Content 

A London based design studio, celebrating creative excellence. Driving connection through culture, content & creativity. Our services include brand styling and photoshoot content for social media & press distribution. Our debut interior scheme will be completed towards the end of 2020.

Client Work: Myoh UK, C Bros, Arthur Hooper's Restaurant & Wine Bar, Babingtons Blends tea and Soko Patisserie.

EDS is a division of Design Disrupters LTD.

www.equationdesignstudio.com

Founder

Celine Interior Design Ltd 

My remit for this international design practice, was to promote two recently completed client projects including a private Mayfair residence. My second remit was to announce the agencies launch into the Middle East. I also supported a social media brand partnership push, to secure and find out more regarding available brand product placements and financial sponsorship opportunities.

Media Campaign Partners & Backlinks Include: AD Middle East, Harper’s Bazaar Arabia, House & Garden, Prime Resi, the Mayfair Times, Luxuria Lifestyle and 25 Beautiful Homes.
Social Media Account Review: I devised several reports investigating best industry practice. I then made specific recommendations, to further support account growth, engagement, and partnership opportunities. This included original content ideation to enable partnerships with key international  and UK based brands for product placement and future sponsorships.

About  Celine Estates & Noor Charchafchi 

Celine Interior Design has worked across high profile residential and commercial property development projects, in the UK and internationally. These include some of the world’s most desirable addresses, Mayfair, Knightsbridge, Belgravia, Monaco, Cap Ferrat, the Swiss Alps, The Kingdom of Saudi Arabia, United Arab Emirates and many more.

Consultant: International PR, Social Content & Sponsorships Director

Babingtons Blends

Babingtons Blends UK Launch (Tea), May 2021
Working directly with the Rome based founders and British board, providing direct consultancy on the strategic launch to market and growth of this ecommerce business through key campaign activity including digital, PR, influencer outreach and brand promotional partnership campaigns.

Partnerships & PR Secured: The Telegraph Subscribers, House & Garden, Foodism, Ideal Home, Good Housekeeping, Techrader, Speciality Food Magazine, The Handbook

Project Management
I'm responsible for the overall project management for activating PR, digital marketing, content and retail partnerships. This includes relevant individuals and third party agencies.

Digital Strategy
Every month, I’m cultivating a unique brand experience for the UK launch through key content strategies and influencer partnerships attracting customer leads via key marketing funnel & SEO Strategy; top of the funnel, middle and bottom of the funel. 

Development of UK Social Media Content, Influencer Outreach & Debut Video Campaigns
Success here includes over 4,000 likes for a singular influencer post and I've launched their first video content.

Responsible for heading up all UK PR media outreach work 
Including  third-party reviews with trade & consumer titles including House & Garden, TechRound, Foodism, The Handbook and Specialty Food Magazine.

Brand Aligned Partnership & Brand Management
Future campaigns include Pickleson Paint, House of Hackney, Spode, Findon Place (private residence), The Telegraph Newspaper (subscribers competition), House & Gardens Magazine (a private London event for The List directory members).

Strategic thinking & Problem Solving 
Due to the nature of start-ups, a lot of my work is navigating problems around the formation of a new ecommerce website with developing SEO. I'm using available data insight to inform our growth and strategy where possible.

www.babingtonsblends.com

Digital PR, Social Outreach & Social Content Creation

LUSSO

Lusso is a leading lifestyle brand providing high-end bathrooms, furniture, homewares, fixtures and fittings to beautiful homes and aspirational hotels across the world. 

I was contracted to work 5 days per month. During this period I successfully executed strategic multi-channel digital campaigns with premium and luxury top tier titles, driving organic SEO traffic and brand awareness for Lusso.com. PR and media Placements included CEO interviews, advertorials, trend pieces, project profiles and product placement. 

Evergreen Digital & In Print Advertorial Campaign Placements 
I researched and negotiated costs for multichannel campaigns, with top tier media partners. I secured coverage across print, online, social and newsletter channels for consumer and trade titles. 

Trackable press placements secured: 71+ 

Advertorial budget management & spend: 
£25k Advertorial campaign results: 27 live media campaigns Combined PR & advertorial coverage reach: 50+ million, for online only features only, with an average domain authority of 53 'good' (Stats via Coverage Book). 

Media partners included: 
Wallpaper, Dezeen, Elle Decoration, The Telegraph, SquareMile, TechRound, Homes & Garden, Architects Journal, Sleeper & Design Anthology. 

Project Photoshoot: 
I headed up and creative directed a product photoshoot with Daisy Green, Bishopsgate. Competition data acquisition: I secured over 10,000 individuals opt in emails. 

Telegraph subscribers’ partnership: 
I secured 19,528 entries, with 3,162 opt ins, and a total campaign media value secured of £123.5k. 

Celebrity & Influencer Partnership Campaigns 
My remit is to help negotiate and create leverage from VIP & influencer campaigns and liaison with their agencies or representatives. Individuals included David Gandy and Youtubers Saffron Barker and Molly Mae.

Digital PR & Media Partnerships Consultant

C Bros Construction LTD

As a freelance consultant, I oversaw all brand, digital marketing and PR for C Bros Construction and C Bros Joinery.

C Bros Construction are a luxury residential and commercial construction company, with a sister company, C Bros Joinery. I head up the overall marketing, PR, branding and sales for both companies.

Services: Business strategy, brand graphics, website design, advertising and PR

www.cbrosconstruction.co.uk, www.cbrosjoinery.co.uk

Business Consultant

Buster + Punch

I oversaw the daily management of the UK ofice and showroom for Buster + Punch and successfully devised and implemented the international launch to market.

2016 CAMPAIGN SALES: Over £1 million

My real forte was to continually drive the team to produce the best work possible, within a highly competitive international design arena.

I REPRESENTED THE COMPANY EXTENSIVELY INTERNATIONALLY at international trade shows including Salone del Mobile and 100% Design in Shanghai.

I closed and formed partnership deals with UK RETAILERS including JOHN LEWIS, Heals and HARVEY NICS. I also secured international representation for Buster + Punch products in over 30 countries.

ROLES HELD - HEAD OF RETAIL SALES EMEA, BRAND DIRECTOR, ASSOCIATE

Consultant

Overview
www.annapaganelli.co.uk

Client Services
I created bespoke client campaign strategies securing PR and promotional coverage within national media consumer titles and social media platforms, alongside producing content rich editorial for blogger outreach campaigns, in order to achieve viral audience engagement within ROI campaign strategies.

PR, Digital Marketing & Brand Partnerships Consultant

Made.com

I worked as an audience engagement consultant for MADE.COM an award winning contemporary designer furniture company. I played a key role in helping to promote the brand's launch into the UK market through extensive consumer PR coverage both in print and online.

Role Summary
I secured key editorial space with national media partners including the UK's biggest lifestyle publications in order to run voucher code promotions and consumer PR.

Campaign Summary
Total media placements reached a minimum value of £250,000+. Trackable promotional placements generated a minimum of over £100,000K in direct sales.

Audience Engagement & PR Consultant

👋🏻 Hi I'm Anna, hope you're having a great day. I'm motivated, fun and very passionate about securing classy £££££ results. I'm a consultant, publisher & editor.

When you work with me, it really is me who represents your brand and business, and ensures your reputation is valued.

I excel at driving new business and sales, through devising and executing creative media content campaigns, driving organic engagement through rich SEO content and social media to secure high ranking backlinks.

taplio

The Battle

Nicole Mezzasalma

Anna Paganelli

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?