Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

Nicole Mezzasalma

I’m in a lot of networking groups, and a common theme at the moment is how tough the job market is right now.

Freelancers, full timers, it doesn’t matter – many people are struggling to find a new role after redundancy, or to get regular client work if they work for themselves.

There’s also a spate of what looks like phantom roles being advertised on LinkedIn, which get hundreds of applications only to reappear after a month or two.  

So today I’m doing something a bit different: using my platform (small but perfectly formed!) to help connect job seekers with anyone who’s hiring. 

The rules are simple: if you’re looking for work, comment saying what you do or what your ideal job is. If you’re hiring, let us know what positions you have open, and the best way to apply to them. 

Hopefully this way we can all do a little bit to give someone who may be struggling a boost before the festive period.  

And if you feel like sharing a similar post to your own feed to continue the virtuous circle, please do! 

PS: I know being out of work is no laughing matter (I’ve been through redundancy twice), but the meme is relevant and hopefully will resonate with some!

Senior Consultant @ Battenhall | Social Media, Innovation and General Geekery | MCIM | MarketingKind Member

Meme of man riding a bicycle in three acts:
First, he’s riding with a caption “looking for a new job”
Then he’s losing his balance and the caption reads “spend all day on applications”
Finally, he’s fallen on the ground and the caption says “no response”.

I'm a big believer in the power of sharing knowledge, which is one of the reasons I enjoy attending and speaking at events so much.

So I was incredibly honoured when the lovely team at SocialDay ® asked me to be a part of their Programme Committee for Social Media Fest 2026, helping to define the topics and speakers at the event.

I have been attending the event for a few years now, and am excited to have a say in shaping the agenda for what will undoubtedly be another stellar experience.

That said, if you'd love to speak at Social Media Fest 2026, submissions are now open and you don't need previous experience to apply! Just make sure you make a compelling case and have an interesting topic which will still be relevant in six months' time. 

(And if you use AI to complete your entry, I may notice it, so do it at your own peril – unless you're speaking about AI, in which case that is encouraged.) 🤣

Keen to take the stage? Let us know here: https://lnkd.in/eF_3aFJK

An infographic introducing three of the Social Media Fest Committee members: a blonde lady called Ruth Lee, a brunette woman called Nicole Mezzasalma, and a white man wearing glasses called Marcus Foley.

If you could see anyone speak on stage at a social media event, who would it be and why?

And if there are any topics you'd love to hear about, what would they be?

As part of my role as a member of the Social Media Fest steering committee for 2026, that's the question we've been asking: who'd be on our speaker wish list, and what themes shouldn't we miss.

I have thoughts on this (of course), but I want to hear yours. So hit me with your suggestions: content creators who are killing it, brands that you're jealous of, burning questions you need an answer to – I want all of it.

Feel free to tag anyone you think is brilliant and should be on stage talking about it too!

A photo of a large event from the back of the audience but focusing on a stage, where three women and a man sit on a panel about AI in social media.

My LinkedIn feed this week has been dominated by two things: gender swapping and fake apologies.

The first one I already covered in a different post, so today we'll focus on the second bit. 

You may have seen on other social media platforms a newish trend to post fake apology letters – essentially a way to humblebrag about your products or services. The format is the same: an "official apology" statement which actually lists the benefits of your brand instead.

My favourite so far was seeing a brand issuing an apology for not being able to avoid the temptation of jumping onto the apology trend – so meta! 🤣

However, not everyone is a fan of this trend (I'm personally one of them), and some organisations have missed the mark when trying to look cool (see the UK's Department of Education).

Which brings me nicely to Battenhall's annual Year Ahead of Social report, because this year one of the things we flagged is trend fatigue, and how brands need to switch things up as consumers are more switched on than ever, and ready to pounce on inauthentic or bandwagonny (is that even a word?) behaviour.

We called it "The End of the Trend", which of course doesn't mean trends will stop existing, but it does highlight that copying everyone else is not how you stand out in a crowded social space. Kudos to Molly and John for a very thought-provoking piece!

You can of course read the full report right now and for free here: https://lnkd.in/eFTnc_Qm

screenshot of a report that reads "End of the Trend – Molly Redmond and John Iglesias explore how and why trend fatigue is reshaping content marketing"

includes pictures of a smiley white woman with curly hair and a man with light hair wearing a turtleneck jumper.

LinkedIn has quietly responded to the questions about how someone’s gender may influence your visibility.

In an engineering blog posted this week, the platform categorically states that demographic information such as gender, race or age is not used by their AI systems to determine the visibility of any content, profiles or posts. 

They also addressed why different but similar posts get different levels of engagement, and the answer here is a bit less clear. 

Essentially, hundreds of signals including your position, industry, network and activity are used to determine what content appears on anyone’s feed.

“A side-by-side snapshot of your own feed updates that are not perfectly representative, or equal in reach, doesn’t automatically imply unfair treatment or bias,” the blog adds.

It also says competition due to an increased volume of posts in recent years also has an impact. 

Since posting about the gender swap experiments on LinkedIn earlier this week, I have seen many more of these that seem to confirm that changing your gender does not have a significant impact on reach. 

The question then becomes: what content has been used to trained the LinkedIn LLM and algorithm, and how is the platform tracking whether there is bias in any way, shape or form due to the AI?

And on the competition point, what is LinkedIn doing to differentiate AI slop from truly original content, if anything? We know there are plenty of creators with big followings – thus imbued with implied trust and authority – who use AI, pods and other automations, which are technically against the terms of service…

Too much for a Saturday morning, maybe? When else do we have time for a long read and a long think? 😅

Here’s the full blog for reference:

Open article: Putting members first: testing and measuring how content appears in your Feed by linkedin.com

Putting members first: testing and measuring how content appears in your Feed

Older adults (early Gen X and Boomers, if you care about that sort of thing) are watching more influencer content than ever on social media.

New research from Ampere Analysis shows 55 to 64 year olds are increasingly getting into influencer videos on platforms like YouTube and TikTok. In the US, 54% of adults in that age group reported watching influencer content at least weekly in Q3 2025 (up from 44% in the first quarter of 2020). In the UK, the proportion within that cohort rose to 38% from 30% in that same time period.

Interestingly, adults aged 55-64 delivered the highest growth in YouTube’s monthly viewing between Q1 2020 and Q3 2025, up by 25% in the US and 14% in the UK. 

Among all internet users from the US and the UK, 70% watch influencer videos at least once a week, up 18% since the first quarter of 2020.

While the research doesn't specify what types of influencers this older group follows, I'd imagine it will be very varied – but likely these will include peers, older creators, and business influencers as well as those focused on niche interests (ie Critical Role for TTRPG fans).

All of this to say: if your brand is only focusing on Gen Z influencers, you may be missing a trick, depending on who your target audience is.

Prêt-à-translate

Prêt-à-translate is my freelance translation business. I started it in July 2016, after 15 years working in translation agencies.

SERVICES
✦ Translation, localization and transcreation for the IT/Marketing/E-commerce and Tourism industries.
✦ Project Management for big projects that require a team of translators and editors.

LANGUAGE PAIRS
✦ English to Spanish
✦ French to Spanish
✦ Portuguese to Spanish
✦ English to Catalan
✦ French to Catalan
✦ Portuguese to Catalan
✦ Catalan to Spanish
✦ Spanish to Catalan

CAT TOOLS
✦ SDL Trados Studio 2019 Freelance Edition
✦ memoQ Translator Pro 9.4
✦ XTM
✦ Memsource
✦ Smartling
✦ I can use your proprietary translation tools

⌨ AROUND 400,000 WORDS TRANSLATED PER YEAR 

✨FEATURED PROJECTS✨ (more detailed information on some of them under Accomplishments)
✦ Auctions house website localization (EN-ES): 60k words
✦ Website content for French hotel chain (FR-ES and EN-ES): 65k
✦ App localization for connected home (FR-ES): 24k
✦ Website content for booking activities & tours on tourism destinations (EN-ES): 50k
✦ Sports apparel transcreation & proofreading (EN-ES): 135k
✦ Sports nutrition (product descriptions, blog articles, EN-ES, PT-ES): 421k
✦ UI and marketing translations for financial services app (EN-ES): 32k
✦ ERP software localization (EN-ES): around 1.5 million words
✦ Subtitling of corporate videos (EN-ES): 80k
✦ Subtitling of videos for an haute-couture firm (EN-ES, FR-ES): 55k
✦ Product descriptions for retail website (Machine Translation Post-Editing, EN-ES): 340k
✦ Product descriptions for multibrand catalogues (EN-ES): 95k
✦ Meeting minutes and newsletters for Tourism and Travel association (EN-ES): 170k
✦ Terms and Conditions for Portuguese furniture ecommerce (PT-ES): 2.7k
✦ Terms and Conditions for airline (EN-ES): 6.5k
✦ Satisfaction surveys (EN-CAT): 1k

👉 Visit www.pretatranslate.com or send me a message for further information.

Senior IT / Marketing / E-commerce Spanish Translator

Jensen Localization

I was responsible for the Operations, Sales and Marketing tasks for both the Dutch and the Spanish branches of the company.

MAIN TASKS
✦ Contact with potential clients
✦ Rates negotiation
✦ Client consolidation
✦ Following up with clients to get feedback and improve our services 
✦ Optimization of resources
✦ Research and creation of new business lines
✦ Content creation (website, blog and social networks)
✦ Attendance to events inside and outside the translation industry
✦ Event sponsorship

Business Development Manager

I was the first person to be hired at Jensen Localization Spain, the Spanish branch of Jensen Localization, a multilingual LSP expert in Dutch and Nordic languages.

After this branch was created, the language portfolio was expanded to include Western European languages.

MAIN TASKS
✦ Opening a business (getting all the permissons from the local authorities, arranging for utilities, buying office supplies and furniture, preparing the opening event)
✦ Recruiting and training new staff
✦ Office management
✦ Multilingual project management for IT and healthcare localization projects
✦ Vendor management

Assistant General Manager

Skål International Official

I worked for three months at Skål International as a backup for an employee who was on maternity leave.

Skål International is an international association of travel and tourism profesisonals, headquartered in Torremolinos, Spain.

MAIN TASKS
✦ Transcription in English of letters to members and meeting minutes.
✦ Translation from English to Spanish and French of letters to members.
✦ Translation from English to Spanish of meeting minutes.
✦ Attending phone calls.
✦ Preparing purchase orders of items acquired by clubs on the Skål's web shop.
✦ Filing member forms.

Trilingual Secretary

SDL plc

I started my career as a translator and localizer at SDL Spain in Granada.

What I learnt during my first years as an in-house translator:
✦ Use of CAT tools (SDLX, Trados, Catalyst)
✦ Editing translations
✦ Query management
✦ Project management

DOMAINS 
✦ IT (printers, monitors, software, hardware)
✦ Healthcare (medical devices)
✦ Games
✦ Marketing

LANGUAGES 
✦ English to Spanish and Catalan
✦ French to Spanish and Catalan
✦ Portuguese to Spanish and Catalan

Lead translator

Make your products & content shine among Spanish users. ★ Translation, localization and transcreation into Spanish for busy international teams ★ IT, Healthcare, Sports, Fashion, Tourism ★ pretatranslate.com

'Hola', 'una cerveza, por favor' and 'gracias'.
While these words can be handy during your holidays in Marbella, you'll need a few more to reach your clients in Spanish-speaking countries. With more than 20 years in translation and project management, I've got you covered!

I work with:
Marketing agencies 
E-commerce stores 
SMEs going global 

In the following industries:
⌨IT ⁣
📦E-commerce⁣
🎓E-learning⁣
🍴 Food, nutrition & culinary arts
📺Consumer electronics⁣
🚢Travel, tourism & hospitality⁣
👠Fashion & beauty⁣
👟Sports
🏥Health care⁣
😊Marketing⁣

I should say now that I provide excellent quality, but that's for granted.
I'm more than a good translator. This is what I offer:
✅Experience in your field - I only work on projects I'm comfy with. Although I love challenges!
✅Communication - you won't just hear from me when the invoice arrives. I'll involve you in the process without overwhelming you.
✅Authenticity - hard work and a good sense of humour make projects successful. And help to cope with hectic days!

Working with me means:
Time for you and your team to focus on your core tasks. 
Your brand won't be a meme fodder - avoid cultural blunders!
Better customer engagement - boost your brand presence and sales.
Faster time to value - your users will reap all the benefits of your products and services faster because you speak their language.

Does this sound good? My clients prove it does!
"Alicia is a true expert that will complete any task while at the same time making sure your content resonates with the final user. Alicia will not only work on your content, she will also provide suggestions and improvements based on her ample experience and your specific needs."

"Alicia is a wonderful translator - I feel so confident knowing our Spanish content is in her hands. She often goes above and beyond to ensure that our Spanish translations are the best they can be - researching market practices, creatively adapting content to promote our gender equality efforts, and asking the right questions to help our content improve in all languages. She's also fun to work with and super reliable."

When I'm not translating or cuddling my dachshunds Frodo and Noire, I like playing board games, doing fitness activities, going to the beach, or enjoying a nice meal with friends.
 
Oh, and I love music! Rock music is my favourite, but you'd be surprised by other bands I love that have nothing to do with rock.

If you'd like to chat about your translation needs (or recommend any new board games or rock bands), DM me, and let's have a virtual coffee/tea.

taplio

The Battle

Nicole Mezzasalma

Alicia González López, Your Spanish Translator

Followers

Posts

Engagements

Likes

Performance ScoreNicole Mezzasalma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nicole Mezzasalma

Alicia González López, Your Spanish Translator

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicole Mezzasalma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNicole Mezzasalma's LinkedIn Performance