🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Allbound

Chief Marketing Officer

We’ve built the world’s first truly automated click fraud prevention system. With millions of Ad clicks analyzed in real-time, our system detects and blocks unwanted clicks with unprecedented accuracy, ensuring you only receive legitimate visits to your Ads and saving you as much as 30% of your Ads spend. It’s difficult to optimize digital campaigns with invalid clicks. www.lunio.com

Workvivo

Workvivo is an employee communication platform that increases employee engagement. Workvivo is a fast-growing early stage business with locations in Ireland, UK and US. I'm building out the marketing function and team with primary focus on inbound lead generation, brand awareness, SEO/SEM, marketing operations, website, product marketing and digital.

Malwarebytes

Malwarebytes is a cybersecurity company that protects people and businesses against malware, ransomware and exploits. Initially joined as head of international marketing in Ireland with responsibility all marketing activity and pipeline generation for EMEA and ANZ. Promoted to Chief Marketing Officer after 12 months, with responsibility for global b2b marketing including branding, messaging, demand generation social/digital, PMM, PR/AR, strategic planning. Working closely with sales and product teams, achieving a consistent 70% marketing lead contribution to new business revenue.

Head EMEA Marketing - Chief Marketing Officer

Datto, Inc.

Datto provides data backup solutions for small businesses through a combination of cloud platform and local devices. Recruited to CMO role to elevate brand position in Managed Service Provider market and orchestrate an integrated marketing function across multiple countries. Exceeded target of 70% contribution to revenue through demand generation and close collaboration with sales teams. Through extensive marketing due diligence, was instrumental in achieving PE acquisition by Vista in 2017, setting a course for subsequent IPO in 2020.

Continuity

Continuity provides SaaS-based regulatory compliance solutions for the financial services industry. As CMO, built a marketing engine to elevated the company brand and contribute to ambitious revenue growth goals. Established the company as a major player in the emerging Regulatory Technology market, achieving Inc. 500 company status and fastest-growing technology company in Connecticut.

Took some time to consult for businesses in the US and UK, focusing on messaging and positioning and establishing effective demand generation engines. Industries included managed service providers, unified communications, and business intelligence.

Independent Consultant

AppSense

AppSense provides enterprise platforms and SaaS services that enable people to have a seamless experience across their personal and business devices. Recruited initially as head of product in UK, responsible for defining a packaged software solution, go-to-market planning across multiple revenue vehicles, pricing and competitive differentiation, penetration into EMEA geos. Promoted to VP worldwide marketing after 4 years with relocation to New York to help build the US business and base global marketing. Grew US from 30 to 130 employees in 2 years and expanded the US marketing organization to include field marketing, corporate communications, inside sales and marketing operations. Promoted to CMO after 2 years. Pioneered ‘User Virtualization’ market category, and through predictable demand generation and brand elevation, was instrumental in navigating a $70M investment by Goldman Sachs.

VP Product - VP Marketing - Chief Marketing Officer

OpenText

VP Product Management

20+ years in B2B tech marketing for both direct and partnerships acquisition. Diverse range of tech industries and company sizes, from early-stage start-up to established brands in the US and Europe. A metrics-driven, operational leader of global marketing teams providing product marketing, channel marketing, lead generation, social/digital marketing, e-commerce, corporate communications, PR/AR, brand management and sales enablement. Member of executive teams helping drive business strategy and operations, building start-ups, and accelerating high-growth companies. Experience in working with boards, investors and press

Pete Rawlinson

I’ve recently started working fractionally for a very cool tech working in the marketing AI space (beta coming soon!). 

I’ve been deep into building workflows and seen first-hand just how powerful this technology is when it’s pointed at the right problems.

But....although AI can generate content, run workflows, analyse patterns, and make decisions with zero ego, taking the busywork off our plates...

It can’t build trust.
It can’t create belonging.
And it absolutely cannot replace genuine human connection.

What I’m seeing, especially watching freelancers and small teams adopt agent-powered systems, is that the people who will win in this next wave aren’t the ones who know the most prompts.

It’s the ones who use AI to amplify their humanity, not replace it.

The ones who use agents to create space:
– to start better conversations
– to help others at scale
– to deliver their expertise with more clarity, empathy, and consistency

So yes, please embrace the tech. It's game-changing. Get your agents working for you. But don’t forget to build your circle.

Because in a world that’s getting noisier and more automated by the day, the most valuable thing you can offer is still the most human.

Fractional CMO | Inside|Out Brand & Culture Strategist | Helping B2B Leaders Align Purpose, People & Growth | Author

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The Battle

🌈 Neil Andrew

Pete Rawlinson

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Rawlinson's LinkedIn Performance

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