🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Fuel Ventures 🚀

Leading new investments from the Fuel Ventures EIS (Scale Up) Fund into UK based tech businesses. Writing £1m-£3m tickets at seed.

Led investment into and support:
- Volt
- Lunio
- Abingdon Software Group
- Searchland
- Fundpath
- Togather
- Peckwater Brands
- Augmetec
- Prosper
- Think Cyber
- Yavrio
- Groov
- Beyonk
- Wollit
- Ekko
- Brizy
- Juno
- CG Hero
- Boulevard
- Hammock
- Wombat (exited)
- Guider
- Cutbox
- Lifted

Partner

Investment Director

Investment Manager

Associate

SyndicateRoom

Senior Analyst

As an Investment Analyst, I act as a first point of contact for companies looking to raise through SyndicateRoom, spending a lot of time at relevant events, as well as carrying out criteria checks and due diligence on prospective investment opportunities before presenting them to our Investment Committee. I also undertake the front end role as the SyndicateRoom Nominee, keeping investors updated with their portfolio companies and leading the application and distribution of S/EIS, pre-emption and pro rata voting for SyndicateRoom investors. I'm keen on involving myself in public speaking opportunities at events and like to contribute content for our Investors Academy.

Investment Analyst

Ideas Britain

Position at an ambitious start-up project developing an app based platform for people to upload ideas around business, social enterprise and projects. My role included working heavily with the app to improve its layout and presentation, as well as leading the development of the in-app currency, which was vital to its gamification. I managed relationships, both with ideas producers and our team of high-powered coaches and big brands. I also represented the company in meetings with commercial directors and at public events in front of students and entrepreneurs.

Talent Manager

Container-Shipping Ltd

Container-Shipping exports both commercial and personal goods to global destinations. We base our model around great customer service. We don't aim for a large quantity of customers, we aim for quality customers where we can provide a great 1-to-1 experience.

Handelsbanken

Full time graduate job, Account Manager Support. My role was to assist Handelsbanken’s customers when they had any queries regarding their banking or the products Handelsbanken offers. My other responsibilities include opening customer accounts, customer relations, payments and the upkeep of the branch website.

Account Manager Support

Aldershot Military Museum

Once a week, I worked behind the reception of the museum making financial transactions and helping customers who had questions about any of the museum pieces. I was also trusted to research artifacts that customers brought into the museum.

Volunteer

I spent time with both the individual banking managers learning about mortgages and personal loans, and the corporate managers prospecting potential future clients. I also worked with the documents team learning how to use the IBIS software and some of Handelsbankens other internal systems.

Temporary Assistant

Houses of Parliament

I did a personal project on behalf of The Lord Lucas, Ralph Palmer, which I later presented to him. I had to conduct my own research and my own interviews to get the required information.

Summer work as a Temporary General Assistant. Worked in the office with the AQA database and MS Excel. I was trusted with confidential information and assisted examiners, by both phone and email, in their marking of student examination papers.

Temporary General Assistant

Argent Chambers

I assisted a well renowned barrister in his work duties and gained experience in the London Law Courts

Looking to invest in the worlds best early stage companies. VC @ Fuel Ventures.


Oli Hammond

If anyone ever asks me if I can perform under pressure, I'll show them this...

Thanks Granola for my unwrapped. Gave me and Fuel Ventures 🚀 some laughs.

Early-stage investor | Partner at Fuel Ventures | Backing UK tech founders | Passionate about scaling startups

When people are giving Europe a hard time for focusing on regulating the Ai market, lets acknowledge that the world we're going into is potentially one of the most dangerous we have ever seen.

AGI brings the potential to solve some of the world's greatest problems. It also brings the potential for our destruction. In a world where AGI reigns, no job is safe, especially when you pair that with the huge advancements in robotics that we're already seeing. Humans have never before created a situation of mass replacement leading to mass unemployment, not the agricultural revolution, not the industrial revolution, not the birth of the internet. The difference here is that the tech we're building is designed to exponentially expand and build itself. Replacing huge numbers of workers is the core goal of these companies. What happens socially when huge numbers of people are out of work? How do people put food on the table?

Beyond that, what happens when the tech we build, that has access to ultimate knowledge, gets too powerful for us to control and no longer needs us? What happens if our human rights start becoming infringed by a technology who deems them to be inefficient? How do we start to tell truth from fiction?

We need to recognise that what we're building right now can either open a bright future, or Pandora's Box. At the moment, an immensely small number of people are plowing ahead with AGI with very little guardrails and, effectively, making the decision on taking the risk that should be for all of humanity to decide.

There are very real (both positive and negative), world changing consequences here that we should all be considering. Remember, Simon and Garfunkel warned us...

"And the people bowed and prayed, to the neon god they made"

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The Battle

🌈 Neil Andrew

Oli Hammond

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The Battle

🌈 Neil Andrew

Oli Hammond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oli Hammond's LinkedIn Performance

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