🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Blueco Healthcare

Strategy and Analytics Lead

Signapps UK

Non-Executive Director

Co-Founder and Chief Executive Officer, United Kingdom

Omnisient - Privacy by Design

Co-founded data sharing commercialisation technology platform playing an analytics leadership role that supported client strategy as well as product strategy.

Co-Founder and Chief Commercial Officer

Experian

Solutions consultant for analytics and data services focussed on working with senior executives on their growth strategies.

Secondary role leading corporate strategy project and working as part of senior team on strategy.

Strategic Consultant

P:Cubed

Vistaprint

Leading corporate strategy process and go to market analytics (channel and product) including oversight of advanced testing infrastructure supporting business partners to drive significant growth.

Head of Strategy and Analytics, South and West Europe

Capital One

Building advanced marketing analytics (largely) solutions to drive business growth as a business owner for key marketing metrics (customer acquisition and customer revenue growth).

Manager in Marketing and Analytics

QinetiQ

Engineer turned corporate strategist - was keen to apply scientific principles to business domain and the amazing Mel Brooks took a chance on a rookie.  Supported corporate transformation processes across operations, sales, marketing and product.

Corporate Strategy Analyst

All too often, data and analytics is a cost function in the business which serves the commercial functions.  My experience is that a lot of value can be left on the table in these circumstances.

Data-driven methods aren’t easy to implement and do take investment, particularly in terms of culture.  However, analytics competitors dominate their industries by making better decisions throughout the value chain and having the courage to use experience to shape better experiments and create new knowledge.

Our vision when we founded Omnisient was of a next phase of analytics competition where data-driven operators would increasingly form strategic partnerships and tools like Omnisient would accelerate this process.

Strategy and Analytics is the discipline of embedding analytics methods in the corporate strategy process and then enabling implementation in the operation by building partnerships between S&A and the key business functions.  I thank the brilliant people I have been fortunate to work with on this journey and I continue to enjoy the process of creating value through data-driven collaboration.

Ultimately, it's all about serving your customers better than the competition and systematically harnassing the power of data to support the creativity and brilliance of your teams.

taplio

The Battle

🌈 Neil Andrew

Mathew McKie

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