🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

PageGroup

Develop and maintain an effective Salesforce reporting infrastructure to meet the reporting needs of various stakeholders, including sales managers, executives, and other business teams.
Collaborate with business leaders to define key performance indicators (KPIs) and establish relevant reporting frameworks to track and evaluate sales performance, revenue forecasts, pipeline management, and other critical metrics.
Analyze and interpret complex sales data to identify trends, patterns, and opportunities, providing valuable insights and recommendations for strategic decision-making.
Create and deliver comprehensive reports, dashboards, and visualizations using Salesforce reporting tools (e.g., Salesforce Reports and Dashboards, Einstein Analytics) to effectively communicate data-driven insights to stakeholders.
Conduct regular audits and data quality checks to ensure accuracy, consistency, and integrity of Salesforce data, working closely with sales and operations teams to address any data issues or discrepancies.
Collaborate with system administrators and developers to enhance and optimize Salesforce reporting capabilities, including designing custom reports, data models, and analytics solutions as needed.
Stay updated with the latest Salesforce features, updates, and best practices related to reporting and analytics, proactively recommending system enhancements and process improvements.
Provide training and support to end-users on Salesforce reporting tools and functionalities, ensuring adoption and proficiency across the organization. 
Participate in cross-functional projects and initiatives, leveraging Salesforce data and reporting expertise to drive process improvements, sales effectiveness, and overall operational excellence.
Stay informed about industry trends and competitive landscape, leveraging market insights to provide recommendations for sales strategy and performance optimization.

Salesforce Reporting Senior Analyst

Take charge of the technical and operational day-to-day responsibilities for sales, marketing, partner, and customer success operations. Directly supervise the implementation, deployment, and integration of Salesforce solutions. Possess a thorough understanding of the sales process from start to finish and proactively identify areas for improvement. Serve as the technical and subject matter expert for any technologies utilized by the sales and marketing teams. Develop plans and proposals aimed at meeting the company's objectives, including OKRs and KPIs. Collaborate effectively with other organizational stakeholders, considering constraints and time sensitivities, to ensure alignment. Eliminate obstacles that hinder sales, marketing, and customer success teams from engaging with clients and driving revenue. Expand an exceptional operations team, collaborating with stakeholders to generate reports from diverse data sources. Adopt a data-driven decision-making framework to establish a robust organization.

Revenue Operations Manager

Rydoo

Conduct MarkTech benchmarking while overseeing the technical aspects of essential marketing systems and tools, such as marketing automation and CRM, used to create, distribute, and evaluate leads. Implement and sustain adaptable processes that ensure optimal campaign and lead management practices. Generate and maintain reports on marketing and sales activities, assessing their effectiveness and business impact. Analyze marketing and sales data to identify areas for improvement and develop actionable insights. Continuously monitor and enhance data quality within the marketing database. Assess new technologies and supplementary applications to enhance the marketing team's performance. Enhance data integrity to bolster confidence in data quality and deliver more precise reporting.

Marketing Operations and Automation Manager

Strands

My mission covers a wide scope of different topics, among others: improve adoption, operations, and processes within the Sales and Marketing team. I designed a system that requires the minimum amount of time from end-users to log relevant information, which is the basis to build granular reports to be used during management meetings. I’m 100% responsible for all incidents, requests and changes directly or indirectly connected with the CRM. I collaborate transversally with different business units, mainly Sales, Marketing and Finance, reporting directly to the CFO and the CEO while working daily with the VP of Sales.

Salesforce CRM Owner

Strands is a global provider of personalization and recommendation solutions for digital banking and retail markets, serving customers worldwide.

Salesforce:
Manage day-to-day Salesforce operations, including system configuration, troubleshooting, user issues, new user set-up etc. Solve problems and find solutions related to the Salesforce platforms utilized by Strands. Create/change screen layouts, fields, business rules, validations and workflows to support business requirements. Perform analysis, administration, troubleshooting, testing, software and data environment refreshes as needed. Set team direction, resolves problems and provides guidance to members of Sales team. Create Reports/documentation to support Management and maintenance of Salesforce. Provides education on Salesforce processes and procedures. Educate system users and stakeholders of Salesforce capabilities and helps understand the business impact of technical decisions. Adapt departmental plans and priorities to address business and operational challenges.

Business Improvement:
Collaboration, conflict reduction, strategy monitor & improvement, feedback recollection & analysis, address business & operational challenges, reduces non-value added activities within the business processes.

Salesforce Administrator

Sitel

Sitel Group combines comprehensive customer care capabilities with unparalleled digital, training and technology expertise to help build brand loyalty and improve customer satisfaction. We partner with our clients to effectively harness our industry’s explosive digital transformation to ensure an innovative, end-to-end solution to managing and enhancing the customer experience.

I had my first experience with SFDC initially as user. Later, I expanded my knowledge becoming a Super-User/Salesforce Specialist. I was also responsible to organise and deliver training sessions to other Super-Users, TTT (train the trainers) and end-users. I participated in the implementation of the integration between SFDC & ININ (interactive intelligence) and migration from Siebel to Salesforce.

All these actions were part of the Excellent-Care Project featured by Philips. I was responsible for the creation and production of training material to be distributed globally to all Sites. Responsible to identify, test and solve problems related to the use of Salesforce Service Cloud. Process innovation achieved by sharing best practices and daily support to all agents and supervisors of the contact center.

Salesforce Specialist & Trainer

Apple

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

Based in Apple's European headquarter, in Ireland, I specifically dealt with contracts, warranties and other agreements-related issues. On a daily basis I had contacts with level 1 & 2 tech-support operators escalating to our department cases and issues raised from customers.

Senior Advisor Agreement Administration 

Fujitsu

Fujitsu Siemens is a leading European IT company with a strategic focus on next generation Mobility and Business Critical Computing products, services and solutions. The company has a strong presence in all key markets across Europe, the Middle East and Africa. Fujitsu Siemens Computers develops so-called “best-in-class” business solutions that bundle its core areas of competence with the expertise of leading technology, software and service partners.

I was a Help Desk Technician for the internal departments of the Company at the 7799 multi-language assistance office, in the Customer Service branch. In this role it was very important to answer and understand quickly all the inquires coming from internal departments of the company, trying to deliver back the best and quickest customer service possible.

Help Desk Technician

Hertz

Hertz Global Holdings, Inc. provides car rental services. It operates as a vehicle rental business globally through its Hertz, Dollar, and Thrifty car rental brands. The company operates through the following segments: U.S. Rental Car, International Rental Car, and All Other Operations

I was an Administration Agent for the Italian market in the Customer Service department. My main duty was to follow up all the inquires and queries (via fax, mail, or letter) coming from the Italian customers in order to provide a quick allocation an resolution of the issues.

Administrative Coordinator

I am a passionate and proficient Salesforce professional who leverages data to optimize business operations and performance. Currently, I work as a Salesforce Reporting Senior Analyst at PageGroup, a global leader in recruitment services. I develop and maintain an effective Salesforce reporting infrastructure to meet the needs of various stakeholders, including sales managers, executives, and other business teams.

I collaborate with business leaders to define KPIs and establish relevant reporting frameworks to track and evaluate sales performance, revenue forecasts, pipeline management, and other critical metrics. I also analyze and interpret complex sales data to identify trends, patterns, and opportunities, providing valuable insights and recommendations for strategic decision-making. Additionally, I create and deliver comprehensive reports, dashboards, and visualizations using Salesforce reporting tools (e.g., Salesforce Reports and Dashboards, etc.). I aim to enable data-driven decisions and actions supporting the company's growth and success.

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The Battle

🌈 Neil Andrew

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