🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

🪐 Leonardo Pizarro

ToJupiter🪐

Demand gen partner embedded in your startup to drive predictable growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive growth.

Through a combination of targeted activities across paid media, webinars and events, and close collaboration with sales, we uncover quick wins, fuel word-of-mouth and drive qualified opportunities, converting into revenue. This approach allows us to run a lean and profitable revenue marketing engine.

Co-Founder & Pipeline Captain

Eye Security

Fractional Dem Gen Leader / GTM Operator

Overseeing the demand generation strategy across Europe.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5. EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

2024 highlights in numbers:
▸ 128% increase in marketing qualified leads
▸ 266% increase in marketing-sourced sales qualified opportunities
▸ 233% increase in marketing-sourced new biz pipeline
▸ 257% increase in net new revenue from marketing inbound deals

Director, Demand Generation

EcoAngola

EcoAngola is an organization that promotes sustainability in Angola. We work with multiple global organisations including the United Nations and European Commission to help promote and establish sustainable practices across Angola.

Pavilion

Pavilion is a private membership for high-growth leaders to achieve their professional potential.

Executive Member - Manchester Chapter

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Lunio

Lunio reduces wasted ad spend by stopping fake traffic from depleting your marketing budget.

Oversee the demand generation & growth strategy and execution to drive pipeline and revenue.

▸ Managing a world-class demand gen team of 4
▸ Set up the demand gen function enabling Lunio to outpace competitors.
▸ Helped secure a series A investment of $15m
▸ Hands-on with paid media contributing to 30% of total revenue
▸ Managing demand gen and ABM campaigns, increasing pipeline generated YoY by 343%
▸ 143% over target on inbound-sourced pipeline
▸ 129% over target on inbound-sourced revenue
▸ 270% over target on inbound SQLs

Head of Demand Generation

Netacea

Oversee the company's digital acquisition and GTM strategy.

▸ Grew and led a successful team of 8 marketing specialists
▸ Achieved a marketing contribution of over 80% of total business pipeline
▸ Helped position Netacea as a Leader by Forrester
▸ Helped secure a series A investment of $12m
▸ Oversee the marketing budget and CAC
▸ Devised and executed the paid media and account-based marketing strategy
▸ Launched and single-handedly managed the subsidiary brand TrafficDefender (exited to Queue-it)

Head Of Digital Marketing & Demand

Netacea was created from the product development function within Intechnica. Powered by machine learning with behavioural analysis, Netacea prevents imitation attacks, stopping automated threats in their tracks.

Oversee the company’s digital strategy, search and social presence. Further responsible for the brand, design and management of the website.

▸ Built and lead a team of three specialised individuals, responsible for SEO, paid media, email marketing and CRO.
▸ Delivered the Netacea rebrand.
▸ Launched the Netacea website and established a digital presence from scratch.
▸ Oversee the digital strategy and manage all digital marketing activity across Social, Email, PPC and SEO.
▸ Oversee and manage the marketing Budget and ROI for all digital channels.
▸ Implement intent-based omni-channel paid strategies covering Google search, display, video, Microsoft search, Verizon, LinkedIn, Twitter, Facebook, Quora and B2B vendor marketplaces.
▸ Manage digital account-based marketing (ABM) campaigns. 
▸ Devise SEO strategy and KPIs, conducting monthly audits and technical optimisations.
▸ Increased organic traffic through organic search since the 1st month of launch by 1394% and achieved 1st-page results for over +300 key search terms within buyer stages.
▸ Create and optimise landing pages, implementing continuous CRO practices through A/B testing (Hotjar & Google Optimise).
▸ Manage Pardot and Mailchimp to implement lead scoring and build email nurture campaigns (HTML)
▸ Report monthly/quarterly digital performance to key stakeholders.
▸ Manage the company website and CMS (Craft).
▸ Re-designed and launched version 2.0 of the Netacea website.
▸ Designed on-brand collateral to complement lead-gen campaigns and events. This includes but is not limited to technical diagrams, video creation, whitepapers/guides and print design.

Digital Marketing Manager

TrafficDefender

Launched TrafficDefender™ (acquired by Queue-it) as a sub-brand of Netacea. Designed and delivered the website and GTM plan. Oversee the company’s digital strategy, search and social presence.

TrafficDefender is a SaaS and enterprise-grade virtual waiting room that ensures your site remains available to customers 24/7, no matter how busy it gets.

TrafficDefender makes queuing as fair and pain-free as possible. Users in your virtual waiting room enter in to a first-in-first-out queue and are shown their progress in real-time, with an estimated time to entry. Visitors automatically enter the site the moment that they reach the front of the queue.

Head of Digital Marketing - EXITED

Intechnica

▸ Conducted digital marketing due dilligence for medium to enterprise clients including Chill Insurance and Sendinblue.com.
▸ Supported over $200m in investment transactions.
▸ Assessed clients' digital market share and growth, benchmarking against key competitors.
▸ Perform technical SEO audits to identify issues impacting clients’ search engine performance and quantifying key SEO opportunities.
▸ Evaluate clients' target audience to identify key channels that would provide the best opportunities for customer engagement.
▸ Evaluate clients' marketing budgets to advise on ROI practices.

Senior Digital Marketing Consultant

Responsible for all digital marketing activity, enhancing brand awareness within the digital space as well as driving website traffic and generating leads.

▸ Increased sales pipeline by 763% from marketing sourced leads.
▸ Created best-in-class landing pages, increasing conversion rates by 125%.
▸ Achieved an ROI of 2,169% across paid search.
▸ Reduced MQL cost-per-acquisition by 60%.
▸ Created and implemented an SEO programme, including link building, technical and on-site optimisation, achieving top 3 Google rankings on 70+ key search terms.
▸ Improved conversion funnel by introducing an omni digital marketing approach through intent-based automation, search, display and social marketing/retargeting.
▸ Implemented and managed Pardot.
▸ Built and launched responsive and personalised email marketing campaigns.
▸ Managed all social media channels - organic and paid.
▸ Leveraged big data to optimise digital multi-channel campaigns.
▸ Delivered website rebrand as part of a team and further ensuring a best-in-class website experience through website optimisations (HTML/CSS).
▸ Designed and delivered creatives such as display banner stands, digital display ads and more, to support campaigns and events.
▸ Supported sales, marketing, recruitment and customer services in parallel, delivering digital assets.

Digital Marketing Executive

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

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🌈 Neil Andrew

🪐 Leonardo Pizarro

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