🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Pixels for Humans

What kind of leader do you want to be?

With the ongoing uncertainty of a pandemic and the moral imperative to end systems of white supremacy, business is no longer usual. Your company needs more than the typical CEO. 

If you're ready to be the leader your company (and the world) needs, let's chat. I can help you realize your vision, evolving and strengthening your values and mission as you scale: responsibly, ethically, and sustainably.

Schedule a complimentary 30 minute call with me today: 
https://calendly.com/pixelsforhumans/heather-chat

Strategic Partner, Experience Research & Service Design; CEO

Healdsburg Regional Library

Lesley University

Past courses:
Spring 2022: Bias in Design, taught with Tricia Douglas
Spring 2021: Bias in Design, taught with Tricia Douglas
Fall 2020: Ethics in Design Leadership
Spring 2020: Intro to Interactivity
Fall 2019: Interactive Workshop

Adjunct Professor

Outschool

In my time at Outschool, I worked as the design lead across multiple teams, as well as with the design team lead to grow and scale their new team. 

Key work includes:
- Ideation, design and research around the launch of Learner Spaces in January 2021 (search launched in April 2021); Learner Spaces allows learners to access and search for their own classes on Outschool.
- Design and research of new learner allowance feature, which allows parents to provide learners with an allowance to spend on Outschool classes chosen by the learners. This feature put Outschool's product team on the path to exploring further learner-led growth features.
- Growth and expansion of the design team including kicking-off Outschool's first design internship and hiring their first UX writer.
- Leadership of Outschool's first design sprint, resulting in a remix of class search results to better display information and more classes shown at once.
- Navigational audit of the entire Outschool ecosystem, leading to team reorganization with stronger focus on the product needs of educators.
- Strategic design of Outschool partnerships with public and charter schools and the impact that has on the current B2C model.
- Continued conversations and discussions around pay, diversity and equity at Outschool and what it means to prioritize people over profit.

Design Lead, Researcher

Designlab

As a mentor at DesignLab, I meet with students weekly to help them understand the ins and outs of the skills and activities they are learning. I also help students understand their career options and identify opportunities that are a good fit for their lives.

Mentor

Harvard Extention School

- Lecturer for multiple design & web courses. 
- Developed course curriculum for new courses, providing students with current materials and relevant industry skills

Guest Lecturer & Curriculum Consultant

Oliver Wyman

As the Head of UX at Oliver Wyman, I have established a UX design team within the Labs group. This includes:
- Bringing in a team of UX designers to form the initial team
- Establishing relationships with outside contractors and vendors for overflow support
- Creating documents that help team members understand the breadth of UX capabilities and ways of working together
- Coordinating with Oliver Wyman consultants to provide UX support on various sales pitches and new projects 

I have also worked with my team to:
- Create a UI framework which uses a customized version of bootstrap and includes reusable components, to provide a consistent starting point for future projects. 
- Establish a method for the UX team to create clickable prototypes and non-functional sales demos without heavy dev support, which keeps the dev team free for project work, while still providing consultants with key components to sales meetings and pitches. 
- Provide design and project management for multiple projects, including managing day to day development activities and interfacing with clients.

Head of User Experience

Above the Fold

In my capacity as President & Product Strategist, I have run the gamut of job functions from business administration and finance to strategic consulting, user research, and product management.

During my 6 years at Above the Fold, I have:
- Grown from a team of 3 to a team of 9 
- Shed our remote-only roots by establishing a dedicated office space in Central Square
- Transitioned our business model from basic web design services to a focus on user experience. 

Under my financial management, Above the Fold’s revenue increased every year, doubling from 2009–2010 and again from 2010–2011. 

I’ve led efforts to advocate for UX thinking beyond the walls of our office, including:
- 2 years on the board of directors of Boston PHP, instilling a UX perspective in the local web development community
- Giving talks and leading workshops across the US, Canada and Europe including conferences such as: UXPA Boston, UXPA International, UX Cambridge, Blend Conference and more.
- Leading on-site user experience workshops for companies who want to incorporate UX into their own culture and process

President, Research & Product Strategist

Northeast PHP Conference

The annual Northeast PHP Conference is a 2-day conference focused on PHP, Web Technology, Design, and UX. Organized and run by volunteers, the Northeast PHP conference delivers great value at a low cost.  Visit www.northeastphp.org for more details about the conference.

Conference Organizer

Dorchester Academy of Public Service

I worked directly with teachers to help students in several math and english classes several times a week, during class.  The teacher and I would identify students who needed specific help, and I would work with them on class assignments, and explaining lessons and key concepts.  I built relationships with students and ran several after school programs including an SAT prep course and a cooking class.

Tutor/In Class Aide

I help tech companies scale into good businesses | author, Before You Code

You don't have to compromise your values and ethics to grow your team, startup, or SaaS company. Work with me to scale successfully *because* of your values, not in spite of them.

Schedule a call and be the leader you want to be: https://calendly.com/pixelsforhumans/coachingconsult

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taplio

The Battle

🌈 Neil Andrew

Heather O'Neill (she/her)

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