🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Jack.tm - Independent Growth Consultant

Multi-Award Winning Independent Growth Consultant with over 16 years experience helping brands grow via PPC, SEO, Social Media, Affiliates, Influencer Marketing, CRO, Email Marketing and Analytics.

During my career I've worked with over 130 brands, from early stage startups to multi-billion pound companies, across all sectors and verticals.

I help brands grow by acquiring new customers, increasing retention and lifetime value, reducing costs and maximising profits via a range of digital marketing channels and strategies.

Services (Strategy & Execution):
» Paid Search
» Paid Social
» Display
» SEO
» Digital PR
» E-mail Marketing
» Content Marketing
» Organic Social
» CRO
» Reporting & Dashboarding

Feel free to get in touch if you’d like to discuss working together.

jdfelstead@gmail.com
07432596106

🥇Multi-Award Winning PPC & Digital Growth Consultant

SECRET SALES

Head of Growth - 🏆 2X Award Winner For: Making Gross Profit Sky Rocket

LeaseLoco

PPC Consultant - 🏆 7X Award Winner For: Doubling Gross With The Power of Automation

On the Beach

PPC Consultant - 🏆 12X Award Winner For: Peak Profits With The Power Of Search

Cernucci

PPC Consultant - 🏆 4X Award Winner For: Bringing The Bling To Black Friday

MediaVision

As Chief Growth Officer my main role was to help brands devise and implement strategies that achieve and exceed all expectations.

I worked with a number of well known brands across all industries and sectors, particularly within eCommerce, Fashion Retail and Property.

Chief Growth Officer

At MediaVision we help our customers achieve their goals by developing Digital Marketing strategies across Search, Display and Social utilizing leading Cross-Channel Technology combined with expert knowledge from SEO, PR, CRO, Affiliate & Content Marketing to empower our Paid Search offering.

By utilizing data from other Channels and Sources this allows us to optimize and enhance our clients’ accounts with a more diverse, targeted and structured approach offering a completely integrated Paid Solution across Search, Display and Social.

Our customers ranges from well-known High Street Brands to Multi-National companies across all industries, from Fashion & Finance to Travel & Real Estate.

Head of Paid Media

Marin Software

As a Customer Engagement Associate (CEA) I provide consultative solutions to address customer business needs and questions by demonstrating how the Marin Enterprise platform and business insights can help customers take action on Digital Marketing performance.

Main Responsibilities
•	Developing and maintain a positive and professional working relationship with customers, internal and external, as a trusted advisor, allowing the full potential of the Enterprise solution to be realized
•	Delivering face-to-face as well as online/phone training sessions on a regular basis
•	Maintain strong knowledge of the Digital Marketing space (paid search, social, mobile, display)
•	Interacting on a regular basis with customer personnel through virtual and on-site communications and training regarding their marketing program, goals and successes, instilling confidence in the Enterprise platform and Service offerings
•	Quickly identifying, managing and helping to resolve customers’ business issues via strategies using the platform or resolve platform related issues.
•	Driving usage and adoption of the Enterprise platform through on-going usage reviews, account performance planning and establishment of best practices
•	Delivering a very high level of customer satisfaction on basic and advanced trainings
•	Assisting customers in generating new business via multiple Paid Search Channels/Platforms
•	Publish internal and customer status reports
•	Work within a driven and highly motivated team to provide a world-class client experience for some of the world's largest brands
•	Stay informed of industry news, new best practices and emerging technologies
•	Be able to drive and onboard basic revenue integration types(ex: Google Analytics or Marin Tracker)
•	Participate in pre-sales activities and internal initiatives as required
•	Work with Customer Success Directors/Managers to establish, review and identify Product and Service opportunities

Customer Engagement Associate

As part of the PPC Team at MediaVision I developed and rolled out the strategies for my account portfolio, including managing, reporting and optimizing paid marketing channels for Search, Display, Shopping & Remarketing Campaigns.

Through continued testing and optimisation I consistently exceeded monthly Traffic Volumes, Sales, Revenue and ROI targets for my portfolio of clients. I also managed and engaged with suppliers (Google & Bing) as well as reporting to heads of Paid Search (both internally and externally). Key tasks and responsibilities included:

• Pitching, creating and implementing Paid Search Campaigns focused around the clients Goals and KPI's.
• Ensuring Goals & KPI's meet and exceed the client’s expectations by diligent optimization and analysis
• Providing granular and in-depth reporting and analysis to identify fluctuations in performance and market trends
• Keeping up to date with new technologies/tools, innovations and competitors strategies
• Identify and implement key technological tools to help enable clients Campaigns and increase efficiency
• Build and maintain key client relationships
• Pitch & present the Paid Search department in new business ventures
• Develop & own close relationships with key suppliers (Google, Bing, Yahoo! Gemini, Facebook, 3rd Party Solutions)
• Working in conjunction with Cross-Channel (SEO, PR, Marketing) teams to leverage external knowledge and learning’s
• Managing client relationships & Accounts at all levels

PPC Executive

Security-Market.es

Founder & Director

🏆 Winner of “BEST UK PPC CAMPAIGN” at the 2023 Global Search Awards 🏆 - Leading Independent Growth Consultant | £300M media spend managed & over £1B generated in sales across 140 brands

👋🏼 Hello! I'm Jack, the UK’s #1 Independent Google Ads consultant helping in-house teams and brands achieve 10/10 results across PPC.

In the last year I’ve won more than 30 Awards for my work across the UK and Europe as well as Globally, more on this here: www.jack.tm/awards/

Over the last 16 years I’ve worked with over 170 different brands from Rightmove, Addison Lee, Worldpay, Confused.com and On the Beach, to Castore, Secretsales.com, Hays Recruitment and Cole Buxton.

I specialise in 3 things:

💰Helping brands cut wastage, by reducing the amount they pay Google to acquire New Customers (and how much they pay to re-acquire Exisiting ones)

📈Re-investing these savings into incremental, profitable New Customer Acquisition (increasing Revenue, ROI, Margins and Profits)

🤖Deploying World Class Automation and AI that really works, so that we can get more done, quicker and more effectively

Here’s some of my recent results:
www.jack.tm/case-studies/

My experience covers a wide range of sectors, including retail, property, recruitment, finance, fintech, martech, automotive, travel, advertising and education, from start-ups to global multi billion £ companies.

Get in touch and request a free audit below:
https://calendly.com/jacktm

All the best,

Jack

Contact: jdfelstead@gmail.com
Web: www.jack.tm

Jack Felstead

🔥 𝗣𝗠𝗔𝗫 𝗩𝟱 𝗦𝗖𝗥𝗜𝗣𝗧 🔥

↓𝗚𝗲𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱'𝘀 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗣𝗺𝗮𝘅 𝗦𝗰𝗿𝗶𝗽𝘁 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗙𝗥𝗘𝗘↓

I'm confident this is the most detailed, advanced, and insightful Performance Max Insight report in the WORLD 🌍

→ 𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗩𝟱 𝘂𝗽𝗱𝗮𝘁𝗲 𝗻𝗼𝘄 𝗮𝗹𝗹𝗼𝘄𝘀 𝘂𝘀 𝘁𝗼:

✅ View performance across the following metrics: CPM, Impressions, CTR%, Clicks, Cost, CPC, Conversion Rate %, Conversions, AOV, Conversion Value (Revenue), and ROI

✅ Across the following date ranges: by day (last 30), by week (last 52), and by month (last 12)

✅ At Account, Campaign, Asset Group, Placement (Search, Shopping, Video, Display), Location, Item ID, and Search Term level

→ 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲:

🧠 Review Performance Max Campaign performance over time to pinpoint any changes/optimisations, and gather additional learnings off the back of these

🧠 Negative match any terms that you don't want appearing across Pmax (especially as Google now allows us to add 10,000 negative search terms)

🧠 Cross-negative match terms across Campaigns (where you may want specific terms to show in one campaign but not another one, such as negative matching Brand terms against a Non-Brand campaign)

🧠 Review your Listing Group at Campaign level to make sure these all make sense (ensuring the correct items are appearing in the correct campaigns and Asset Groups)

🧠 Optimise Asset Groups according to their individual performance (such as Assetted vs. Assetless)

🧠 Ensure your Search Campaigns have coverage across all top-performing keywords (by extracting these as Search Terms and adding them to your Search Campaigns)

🧠 Ensure your Pmax campaigns aren’t cannibalising your Brand Search and Shopping Campaigns

→ 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗣𝗠𝗔𝗫" 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 𝗜 𝘄𝗶𝗹𝗹 𝘀𝗲𝗻𝗱 𝘆𝗼𝘂:

🔗 A link to the script that you can setup for FREE in minutes

🗒️ Instructions on how to easily set this up for your own Google Ads account

🔌 This script is plug and play, very simple setup

♻️ Please share this post and I will send you the full explainer video as well📽️

🥇37X Award Winning Independent PPC & Digital Growth Consultant | £500M media spend managed & over £2B generated in sales across +170 brands

Pmax V5 Script

Here's a FREE script which will help you 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘁𝗵𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗥𝗢𝗜 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁, by helping you allocate your Google Ads budget as wisely and accurately as possible across your Google Ads Campaigns.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀:

Once plugged in (90-second setup), the script will automatically analyse your account's performance across 3 key date ranges (last 14, 28 and 60 days), analysing each campaign's:

1. Total Revenue Contribution vs. Other Campaigns
2. Avg. ROI vs. Other Campaigns
3. Total Spend vs. Other Campaigns

It will then:

🧮 Use A Complex Formula to Create an Index (or Campaign Scoring System), taking into account performance across the last 14, 28 and 60 days
⬆️ Recommend Budget Increase For Top Revenue & ROI Driving Campaigns
⬇️ Recommend Budget Decreases For Poorer-Performing Campaigns

Comment 𝗣𝗣𝗖 below, and I'll DM you a free version of this script along with simple setup instructions.

Let me know if you have any questions in the comments section, if you'd like a custom script that covers different metrics or date ranges, or if you have any other specific/custom script requests.

Please also feel free to share this post ♻️ to help spread awareness and help others in your network!

Thanks and all the best,
Jack Felstead

🚀 This free script will help you 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗼𝗽 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁, 𝘄𝗵𝗶𝗰𝗵 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗹𝗶𝘃𝗲 𝗮𝘀 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 👀

💬 Comment "𝗣𝗣𝗖" below, and I'll DM you a free version of this script along with simple setup instructions.

Add these search terms as Exact Match keywords to your campaigns in order to 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘁𝗵𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗥𝗢𝗜 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁.

Let me know if you have any questions in the comments section, if you'd like a custom script that covers different metrics or date ranges, or if you have any other specific/custom script requests.

Please also feel free to share this post ♻️ to help spread awareness and help others in your network!

Thanks and all the best,
Jack Felstead

Google Introduces Search Partners in PMax Reports

Google is rolling out a new feature that adds a Search Partners segment to Performance Max (PMax) reporting, making it easier for advertisers to see how their campaigns are performing on Google Search Partners.

Here’s what’s new and why it matters:
✅ Clearer insights: With this new segment, advertisers can now see how Google Search Partners are impacting performance metrics, like CTR, impressions, and conversions.
✅ Better data visibility: This adds another layer of transparency to PMax campaigns, making it easier to optimize and understand where your traffic is coming from.
✅ Greater control: Being able to track performance separately from the main Google Search allows advertisers to make better-informed decisions.

Here’s how you should respond:
→ Review your PMax reports and use the new Search Partners segment to identify opportunities for optimizing ad spend.
→ Compare Search Partners data with standard Google Search to determine which platform is performing best for your goals.
→ Adjust your targeting to either increase or decrease bids based on how Search Partners are impacting your campaign performance.
→ Regularly monitor these reports to ensure you're getting the best results from both Google Search and Search Partners.
→ Use this data to refine your overall PMax strategy and allocate budget efficiently across both channels.

By separating the performance of Search Partners, you can make data-driven decisions to optimize your PMax campaigns more effectively, ultimately improving your return on ad spend (ROAS).

How are you planning to adjust your PPC strategy with the new Search Partners segment in PMax?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Instantly increase your Google Ads ROI by identifying the poorest performing Keywords in your Account and cut wasted ad spend with this FREE 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗿 𝗦𝗰𝗿𝗶𝗽𝘁 🎯.

Once plugged in (takes 90 seconds to set up) this script will immediately highlight keywords have the:

❌ 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗣𝗔
❌ 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗼𝘀𝘁 & 𝟬 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
❌ 𝗛𝗶𝗴𝗵 𝗖𝗣𝗖 & 𝟬 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
❌ 𝗛𝗶𝗴𝗵 𝗖𝗼𝘀𝘁 & 𝗩𝗲𝗿𝘆 𝗟𝗼𝘄 𝗥𝗢𝗜

It will then rank and score all of your poorest performing keywords from 1 to 4.

𝟭 𝘁𝗶𝗰𝗸 = 𝗺𝗲𝗲𝘁𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝗿𝘂𝗹𝗲𝘀 (𝗯𝗮𝗱) ❌
𝟮 𝘁𝗶𝗰𝗸𝘀 = 𝗺𝗲𝗲𝘁𝘀 𝘁𝘄𝗼 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝗿𝘂𝗹𝗲𝘀 (𝘃𝗲𝗿𝘆 𝗯𝗮𝗱) ❌❌
𝟯 𝘁𝗶𝗰𝗸𝘀 = 𝗺𝗲𝗲𝘁𝘀 𝘁𝗿𝗲𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝗿𝘂𝗹𝗲𝘀 (𝘃𝗲𝗿𝘆, 𝘃𝗲𝗿𝘆 𝗯𝗮𝗱)❌❌❌
4 𝘁𝗶𝗰𝗸𝘀 = 𝗺𝗲𝗲𝘁𝘀 𝗳𝗼𝘂𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝗿𝘂𝗹𝗲𝘀 (𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝘀𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀)❌❌❌❌

The script will also quantify the amount of spend behind each of these keywords ( in £$€ and %), allowing you to easily cut the bottom:

-𝟭𝟬% 𝗼𝗳 𝗽𝗼𝗼𝗿𝗲𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱
-𝟮𝟬% 𝗼𝗳 𝗽𝗼𝗼𝗿𝗲𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱
-𝟯𝟬% 𝗼𝗳 𝗽𝗼𝗼𝗿𝗲𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱

I just set this up for a new account and spotted a keyword with £427 spend and 0 conversions 😵 

Comment "𝗦𝗔𝗩𝗜𝗡𝗚𝗦" below and I will send you a link to this script along with clear instructions on how to set it up for FREE.

Let me know if you have any questions in the comments section, if you'd like a custom version of this script, or if you have any other specific/custom script requests.

Please also feel free to share this post ♻️ to help spread awareness and help others in your network!

Thanks and all the best,
Jack Felstead

🚀 𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 & 𝗥𝗢𝗜 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 with this FREE Budget Optimisation Script, here's what it does:

Once installed (⏰ takes 2 minutes) this script will organise all your Campaigns from top to bottom based on:

☑️ 𝗧𝗼𝘁𝗮𝗹 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀) from the last 14, 28 and 60 days

☑️ 𝗔𝘃𝗴. 𝗥𝗢𝗜 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 (𝘃𝘀. 𝗮𝗹𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀) from the last 14, 28 and 60 days

🚦The script then creates an Index that scores and ranks these Campaigns from top to bottom using a complex scoring formula that takes into account performance across multiple date ranges (𝗰𝗼𝗹𝘂𝗺𝗻 𝗘 𝗶𝗻 𝘁𝗵𝗲 𝗮𝘁𝘁𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁).

💰 It will then recommend budget increases and decreases based on each Campaign's own individual performance vs. other campaigns, taking into account their opportunity to scale (𝗰𝗼𝗹𝘂𝗺𝗻𝘀 𝗜-𝗝 𝗶𝗻 𝘁𝗵𝗲 𝗮𝘁𝘁𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁).

💬 Comment "𝗣𝗣𝗖" below and I will send you a link to the Free version of this script, along with clear instructions on how to set it up and use it.

Let me know if anyone has any other questions or script requests below 👇

Adobe Buys SEMrush for $1.9B: SEO Shakeup!

The news hit like a bombshell: Adobe, the creative software giant, is acquiring SEMrush for a whopping $1.9 billion. If you’re in the SEO or digital marketing space, this is huge. 

Imagine having Adobe's design tools integrated with SEMrush’s data-driven SEO insights, pretty mind-blowing, right? Let’s take a look at why this deal could change the 

This acquisition is more than just a headline, it’s a sign of the times. Here are the takeaways for anyone in digital marketing:

→The competition in the SEO tool space is getting fierce. Adobe’s move is proof that innovation is key.
→Integration of design and SEO tools could streamline workflows, are you prepared for this shift?
→The larger tech giants are setting their sights on SEO. Smaller players may struggle to keep up with these massive resources.

Most of us would be cautious about such big changes, but this acquisition could be a turning point for the industry game for all of us.

Here’s how you can stay ahead of the curve with this major acquisition:

✅ Start exploring how Adobe tools and SEMrush could be integrated into your own workflow. The sooner you adapt, the better.
✅ Keep an eye on future product updates. Adobe’s resources could bring new features to SEMrush, so stay updated to take advantage.
✅ Assess your current SEO strategy and see where the integration of design and data can improve efficiency.
✅  Prepare for a shift in SEO and digital marketing trends, expect more data-driven, design-focused content creation.
✅  Look for new opportunities to upskill. Familiarity with both design and SEO will become increasingly valuable.

A more streamlined, data-driven approach to SEO, potentially saving time and increasing effectiveness.

What’s your take on this acquisition?

How do you think it will impact your SEO strategy? 

Share your thoughts in the comments, and let’s discuss how we can all adapt to these changes!

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

ChatGPT Adds Shopping Research: Helpful or Hype?

When I first heard ChatGPT was adding shopping research features, I wasn’t sure what to think. But after digging into it, I realized  this could change the way we do eCommerce and product research forever.

AI is making product discovery easier, but with new features come new challenges.

Here’s what I gathered after checking out this update:
✅ ChatGPT can now help users research products: the AI will suggest top items based on criteria you set.
✅ It’s not just search, it’s product discovery: helping people find better options across a wider range of categories.
✅ This could disrupt the traditional shopping experience: AI-curated results may push out organic search in some cases.

If you’re running an eCommerce business or relying on product searches, here’s how you can adapt:
→ Integrate AI-driven shopping into your strategy: start optimizing for ChatGPT’s shopping features.
→ Refine your product descriptions: make sure they’re clear and targeted for AI searches.
→ Expand your audience reach: don’t just focus on traditional SEO; optimize for AI-based product discovery too.
→ Test AI-assisted ads: see if product recommendations in AI searches lead to higher conversions.
→ Monitor your results closely: AI will push new search behavior, so adapt accordingly.

ChatGPT’s new shopping features could be a game-changer for eCommerce brands looking to stay ahead. 

By integrating AI product discovery into your strategy, you could reach more customers in smarter, more personalized ways.
How are you adjusting your eCommerce strategy for AI-led product discovery?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Seems like some sites using Cloudflare are having issues currently.

Anyone else noticing this?

#cloudflare

SEO and SEM: Adapting to Google’s Evolving Search

When I first heard “SEO is dead,” I rolled my eyes. But with Google’s ever-evolving AI and search shifts, it’s clear: SEO as we know it is changing. But here’s the thing, SEO isn’t dead. It’s evolving, and so must our SEM strategies.

The line between SEO and SEM is blurring, and it’s important we adjust to this new landscape.

✅ SEO isn’t dying, but SEO + SEM need to co-evolve with AI-led search and automation.
✅ Search results are becoming more integrated, making it essential to consider both SEO and SEM together.
✅ AI-driven results are reshaping how we view search data, and marketers who don’t adapt risk being left behind.

Here’s how to keep your strategy relevant in this new era:
→ Integrate SEO with SEM: Use SEM to target search queries while optimizing organic SEO results to gain broader visibility.
→ Embrace AI search changes: Understand how AI impacts rankings and optimize for user intent, not just keywords.
→ Adapt to changes in Google’s search infrastructure: Stay updated with Google’s AI shifts and optimize both paid and organic for improved results.
→ Think cross-channel: Use both SEM and SEO to build a seamless customer journey that gets noticed in both paid and organic search.
→ Leverage both strategies for higher ROI: Combined, SEO + SEM can lead to better brand visibility, higher conversions, and smarter targeting.

SEO isn’t dead. It’s just evolving.
By integrating SEM and adapting to AI-driven changes, you can build a more comprehensive strategy that maximizes both paid and organic visibility.

How are you adapting your SEM and SEO strategies to align with these changes?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

AI Poisoning: Black Hat SEO Is Back 

Black Hat SEO is making a comeback, and now it has a new weapon: AI poisoning. With just 250 malicious documents, hackers can manipulate AI-driven systems and impact rankings. 

So, how can this harm your brand, and what should you do to stay safe?

Here’s the breakdown of the situation:
✅ AI poisoning is real: Black hat SEOs can poison AI systems and affect rankings with minimal effort.
✅ Malicious content is hard to detect: AI systems can easily pick up and integrate harmful data, making it tough for algorithms to filter out bad actors.
✅ Brand protection is critical: Your brand’s reputation and search performance are at risk if AI systems aren’t safeguarded from these attacks.

If you're worried about AI poisoning, here’s what you can do:
→ Monitor your content regularly: Review your website content and look for signs of malicious activity.
→ Use AI-backed security: Leverage tools that detect and prevent AI poisoning in your content pipeline.
→ Update your SEO strategies: Ensure your SEO strategy takes AI risks into account to protect your rankings.
→ Stay informed: Follow the latest trends and research on AI poisoning to stay one step ahead of hackers.
→ Collaborate with AI experts: Work with specialists to make sure your AI systems are protected and running clean data.

By actively monitoring and adapting to AI poisoning threats, you can safeguard your brand’s SEO and continue to thrive in the AI-driven search era.

What steps are you taking to protect your SEO from AI poisoning?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Google Denies Ads in Gemini by 2026

There's been buzz about Google introducing ads to its Gemini AI in 2026, but Google is officially denying this. Here’s what you need to know and how this could impact your strategy.

Here’s what we discovered about the rumors and Google’s response:
✅ No ads for Gemini in 2026: Despite reports suggesting ads are coming, Google has denied these claims and reassured users that ads won’t be integrated.
✅ Focus on AI in Google Search: The core of Gemini is still focused on AI-powered search and answers. Adding ads could change this experience, but Google insists it's not the direction they’re taking.
✅ Google's AI-first vision: Google is emphasizing an AI-first approach in their products. But that doesn’t mean ads are off the table in the future: they just haven’t confirmed any ad plans for Gemini.

Here's how you can prepare for changes while keeping an eye on the evolving landscape:
→ Keep up with Google updates: Stay informed about Google’s plans for AI and search. Ads may come in future versions, but there’s no need to worry about Gemini ads for now.
→ Plan your AI strategy accordingly: Use AI-driven features for search and content, and stay ahead of competition by integrating emerging AI tools.
→ Focus on user experience: Prioritize content and ad experiences that align with Google’s current AI-centric vision.
→ Track changes closely: If anything about ad placement or AI strategies changes, make sure to monitor those shifts to adjust your campaigns.

Google is not adding ads to Gemini in 2026  for now. However, this doesn’t mean the future is without ads in their AI products. Stay flexible, stay informed, and adapt quickly when things evolve.

How are you preparing for AI-first changes in Google search and ads?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Google Ads Suspensions: Are You Ready for the Changes That Could Save Your Business?

Ever had your Google Ads account suspended for no reason? It’s frustrating, right? I’ve been there. A few years ago, my team faced suspension after running a perfectly compliant campaign. 

We were stuck in the dark for weeks trying to resolve it, and our business was at a standstill. Fast forward to today, Google is finally taking action to clean up the mess they created. 

Here's how they've changed the game, and why it matters to you.
Google is listening to the concerns of advertisers, and these updates are a game-changer. Here’s what you need to know:

→Too many legitimate accounts were suspended incorrectly, causing serious business disruptions.
→The appeal process was slow, leaving advertisers in limbo.
→Lack of transparency in enforcement made it difficult to understand what went wrong.
Most businesses would have to endure these issues, but with these new changes, it’s time to rethink how we approach Google Ads.

Take these steps to ensure you're on top of Google’s new approach:

✅ Double-check your account for any violations, as Google is now more precise in its enforcement.
✅ Speed up your response time. With faster appeal reviews, aim to submit all necessary documentation swiftly.
✅ Adjust your ad strategies with the more predictable enforcement system.
✅ Maintain clear and transparent communication with Google if issues arise.
✅ Expect smoother resolutions—this update has already improved appeal resolution times by 70%.

A reduction in suspensions and quicker issue resolutions means more time focusing on growing your business.

What’s your experience with Google Ads suspensions? 

Have these updates changed how you’ll handle future campaigns? 

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

2026 PPC Forecast: Who Will Lead?

The 2026 marketing forecast is out, and it’s packed with insights on how PPC leaders are shaping the future of advertising. 

With all the talk about AI and automation, what should we be focusing on in the coming year?

✅ PPC is evolving fast: Automation and AI are taking over, and marketers need to keep up. The key to success will be adaptation. 
✅ Data-driven decisions matter: PPC leaders are using more sophisticated data strategies to optimize performance. Knowing where to allocate money is more important than ever. 
✅ Diversified strategies win: Using a mix of channels and platforms is essential. PPC leaders are investing in multi-platform strategies to get the best results. 

Here’s what you can do to stay ahead of the curve in 2026:
→ Embrace automation: If you haven’t already, start using automated bidding strategies and AI-driven tools to help with campaign management.
→ Focus on data: Make sure your data collection and analysis tools are top-notch. The better your insights, the better your decisions will be.
→ Expand across platforms: Don’t put all your eggs in one basket. Diversify your PPC across search, social, and other platforms for broader reach and better performance.
→ Stay agile: Test and adjust your strategies based on performance data. PPC leaders are staying flexible to adapt to fast changes in the digital marketing landscape.

PPC is changing rapidly. In 2026, the key to success will be leveraging automation and data insights while maintaining flexibility in your campaigns.

How are you planning to stay ahead of the game in PPC for 2026?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

AI In PPC: Smarter Help Or Hidden Risk?

I’ve seen AI make great decisions in ads and I’ve seen it wreck a campaign overnight. One moment it drives cheap conversions, the next it burns through budget without warning. 

That’s when I realized something key: AI can run the system, but it can’t run the business.

As I looked deeper into how AI is changing PPC, a few things became clear:

→ Advertisers aren’t scared of AI, they’re scared of losing control. AI automates fast, but it rarely shows its reasoning.
→ Most problems come from letting the machine decide everything. If you don’t guide it, it makes choices based only on short-term signals.
→ AI still needs human direction. Only you understand margins, goals, seasonality and real customer behavior.

If you want AI to work with you not against you here’s what matters most:

✅  Add limits to your automated campaigns: protect your budget and keep performance steady.
✅ Review search terms and placements often: don’t assume AI knows where your best traffic is.
✅  Feed the system cleaner data: strong conversion signals make AI more reliable.
✅ Check results manually each week: your strategy should lead, AI should support.
✅ Run small human-led tests alongside AI: compare outcomes and keep your insights sharp.

When advertisers blend AI automation with human judgement, they tend to see more stable CPAs, clearer insights, and fewer sudden performance drops.

How do you feel about AI running more of your PPC? 

Helpful addition or something you’re watching carefully?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

ChatGPT vs Gemini vs Claude: Key Differences

I’ve been diving deep into the AI world recently, especially as the competition between ChatGPT, Gemini, and Claude heats up. 

So, I had to ask myself: What really sets them apart? Each one promises something different, but which AI is right for your needs?

After reading more, here's what I discovered.

Here’s what stood out as I looked at the differences:
✅ ChatGPT is strong on conversational skills, offering a wide range of practical uses.
✅ Gemini focuses on real-time data and analytics, making it perfect for businesses needing live insights.
✅ Claude leans into creativity and imagination, delivering responses that feel more human and intuitive.

So how do you choose the right AI for your strategy? Here’s what you need to consider:
→ Identify your AI needs: If you need reliable, day-to-day conversations, ChatGPT is your best bet.
→ Use Gemini for data-heavy tasks: Businesses focused on analytics or real-time insights should consider Gemini.
→ Leverage Claude for creative work: If you're focused on unique, creative responses, Claude may be the one to look into.
→ Test different AIs for specific use cases: Running experiments with each AI tool can help you find the best fit for your needs.
→ Stay updated with AI advancements: As these tools evolve, staying ahead of changes is key to maintaining a competitive edge.

Understanding the unique strengths of ChatGPT, Gemini, and Claude can help you choose the right tool for your business, enhancing your efficiency and creativity.

Which AI are you leaning towards for your next project, and why?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Google Search Console Adds Branded Queries Filter 

Google has just rolled out a new branded queries filter in Search Console, and it’s going to change how we track and understand our site’s performance. 

You can now separate branded vs. non-branded traffic, and that’s a big deal for optimizing your SEO strategy:

✅ Track branded queries to gauge how well-known your brand is (e.g., “Google” or “Gmail”).
✅ Identify non-branded queries to understand how new users are discovering your content, boosting organic growth.
✅ Use this filter to better assess brand awareness and compare different traffic sources more effectively.
Instead of lumping everything together, we can now get a clearer picture of how brand awareness impacts our traffic and performance.

How to Use the Branded Queries Filter:

→ Go to Google Search Console and apply the new branded filter in your performance report.
→ Track metrics like CTR, impressions, clicks, and average position for branded vs. non-branded queries.
→ Use the Insights report to compare branded and non-branded traffic side by side to measure growth.
→ Focus on non-branded traffic for long-term growth, but don’t ignore branded queries, as they indicate strong recognition.

This new feature helps you see where your brand stands in Google Search.

By segmenting traffic, you’ll better understand where to focus your SEO efforts, whether that’s increasing brand exposure or boosting organic reach.

How are you planning to use the branded queries filter to track your Google Search performance?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Black Friday 2025: Who Won and Who Lost?

Black Friday 2025 had some major surprises. While AI tools drove massive traffic and certain retailers stood out with exclusive in-store perks, the reality was less rosy for others. E-commerce volume dropped, and the discounts weren’t as strong as previous years.

Here’s the breakdown of the highlights:
✅ AI is now a major player: AI-driven traffic surged by 805% and boosted conversions.
✅ Exclusive in-store offers are winning: Retailers like Target and Lowe’s created incentives to drive foot traffic.
✅ Discounts were flat: Despite big sales, price cuts stayed similar to last year, leaving shoppers looking for more.

If you want to stay ahead next year, here’s what you should do:
→ Leverage AI for traffic: Make sure you’re using AI tools to increase your online visibility and conversions.
→ Create in-store incentives: Consider offering exclusive gifts and perks to get people through your doors.
→ Adjust your pricing strategy: Don’t just follow last year’s discounts. Stay competitive by finding ways to stand out.
→ Plan for Buy Now, Pay Later: Take advantage of the increased popularity of BNPL, but be mindful of post-purchase consequences.
→ Monitor consumer behavior: Track how shifts in behavior, like inflation and economic pressure, affect buying patterns.

This year’s Black Friday shows the power of AI and in-store offers, but also signals a shift in how consumers approach spending. Adjusting your strategy to match these changes can give you a competitive edge.

How are you planning to adapt to the changes in Black Friday 2026?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Direct Video Uploads in PMax: Convenience vs Control 

I’ve seen it happen, Google introduces a shiny new feature, and it sounds like a game changer. The new direct video upload in Performance Max (PMax) campaigns is exactly that. It promises ease, but does it come with too many trade-offs?

Here’s the catch: While the upload process is easier than ever, you're giving up control over key features like analytics, metadata, and long-term asset ownership.

✅ Video uploads are now simpler, but they’re stored on a Google-managed channel, not your own YouTube account.
✅ You lose crucial features, like analytics, remarketing lists, and metadata editing.
✅ No YouTube channel? This is a great shortcut, but long-term results are risky if you rely on it.

If you want to use this new feature, here’s what to keep in mind:
→ Use direct uploads carefully: Great for quick setups, but don't replace a branded YouTube channel unless absolutely necessary.
→ Keep your YouTube channel active: Upload videos through your brand channel to retain control, data, and insights.
→ Track your campaign manually: Since you lose analytics, set up your own tracking for deeper insights.
→ Think about long-term ownership: Don’t get too comfortable with the shortcut; your videos may lose value over time.
→ Revisit your workflows: If you’re an advertiser without a YouTube presence, set up a branded channel to keep control of your assets.

This new feature offers convenience but comes at a significant cost: control, ownership, and insights all take a hit. 

It’s a useful shortcut when you’re in a rush, but be careful: relying on it for long-term video strategy could hurt your results.

Have you tried direct video uploads for PMax yet?

Do you think convenience is worth the trade-offs, or is keeping full control the way to go?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

Google Business Profiles: New Features to Boost Your Posts 

When Google announced scheduling and multi-location publishing for Google Posts, I thought: finally! As a business owner or marketer, you know how time-consuming it can be to manually manage posts, especially when you're handling multiple locations.

This new update makes life easier, but is it enough to really take your Google Business Profile to the next level?

Here’s what stood out to me after checking out the details:
✅ Scheduling posts is a game-changer: no more scrambling to post at specific times. You can plan ahead!
✅ Multi-location publishing makes managing several branches easier: post across multiple locations at once without repeating the task.
✅ Improved visibility for time-sensitive promotions: schedule posts for future dates, making sure the right message reaches your audience at the right time.

To make the most of these new features, here’s what you need to do:
→ Start scheduling your Google Posts: get ahead by planning your content and timing it to your advantage.
→ Use multi-location publishing: if you manage multiple locations, make sure to publish posts across all of them quickly and efficiently.
→ Track your post performance: regularly review the engagement stats to see what resonates and refine your approach.
→ Update your content calendar: add Google Posts to your regular content plan to ensure consistency across your locations.
→ Leverage the scheduling tool for time-sensitive offers: plan your promotional content around specific events or campaigns.

By using Google’s new scheduling and multi-location features, you’ll save time, improve consistency, and make sure your posts are reaching the right audience at the right time.

How are you planning to use these new features for your Google Business Profile?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

taplio

The Battle

🌈 Neil Andrew

Jack Felstead

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taplio

The Battle

🌈 Neil Andrew

Jack Felstead

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Felstead's LinkedIn Performance

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