🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

LoneScale

**Core Role and Responsibilities**
- Outbound prospecting (+ SDR, Marketing, Partner introductions)
- New deal completion from inbound/outbound to full customer handover for success
--- Primarily, but not exclusively, working with B2B SaaS brands
- Supporting GTM process creation + Strategy alongside various departments
- Leading and Coaching the SDR function

Sales Lead

**Core Role and Responsibilities**
- Outbound prospecting
- New deal completion from inbound/outbound to full customer handover for success
--- Primarily, but not exclusively, working with B2B SaaS brands
- Supporting GTM process creation

- Employee 8 (AE number 1)

Account Executive

The User Syndicate

Investments
- Odin - joinodin.com
- Feast It - feast-it.com
- Userled - userled.io
- Foundy - foundy.com
- MySalesCoach - mysalescoach.com
- Platformed - platformed.com
- Player - playter.co
- Dimmo - dimmo.ai
- Bench - getbench.ai

 Angel Investor & Member

Lunio

**Core Role and Responsibilities**
- Outbound prospecting
- Co-ordinating with the SDR team to both strategise + acquire new customers
- New deal completion from inbound/outbound/partner channels to full customer handover (and beyond!)
- Employee 51 (AE number 1 in London)
- Supported SDR hiring and coaching

- FY23/24 - 81%
- high 9 figures pipeline generated (38% from self-sourced outbound)
- Selling into Retail, Financial Service, Professional Services, Travel, SaaS (among others)

TrainYo 🏳️‍🌈

**Role and Responsibilities**

- Helping ongoing TrainYo SDR cohorts better understand the SaaS sales ecosystem
- Topics covered: SDR/AE relationships, Qualifying Meetings, Tech Stacks

Sales Trainer

Comtura

Helping sales people update the CRM after calls at the click of a few buttons

Athenian

**Role and Responsibilities**
- AE number 1
- Focused on the EMEA territory
- Help build out a scalable revenue strategy while moving up-market
- Work closely with all business functions to develop the product customers need (not just what we might like to see!)

Sales Lead - Europe

2022Q1 - 119%

**Role and Responsibilities**

- First international hire to a new business line of G2 (3 other full time team members)
- Managing clients + net new business
- Focus on EMEA, APAC and some East Coast territory
- Product development (creating feedback loop between customer and product)
- Predicted annual quota of 1.4m (confirmed H1 quota of 600k+)
- Primarily working with Hedge Funds, Growth Equity Funds and Private Equity Funds investing in B2B SaaS (best fit = series B --> public companies)

Investor Solutions - Account Executive - Global Markets

Achievements (Growth Account Executive):
- 132% annual quota attainment
- Most ACV sold - Largest ACV deal sold
- 39 new logos
- Highest Pipegen + Activity


Transitioning across 2 teams (moving from Growth AE to Investor Solutions during Q4)
- Working on both roles simultaneously

(Hybrid) Investor Solutions /  Growth Account Executive 

Finished year at 132% quota attainment

**Role and Responsibilities**

- Prospecting + closing role
- Minimal BDR resource until later in the year
- Working exclusively with small, hyper growth, B2B SaaS companies looking to scale through customer advocacy
- Primarily working with CEO/CMOs/Founders and Marketing teams (Content, Demand Gen., Performance, Digital, Social), as well as Sales, Customer Success and occasionally Product teams

Growth Account Executive

**Role and Responsibilities**

- Among first 2 EMEA BDRs
- Focused on Outbound Prospecting (while also managing Inbound channels)
--- Built first iterations for EMEA BDR playbooks
--- Worked closed with Marketing to optimise inbound channels for EMEA
- Helped hire, train and mentor next 2 BDR hires
- Lead "G2 Gives" EMEA - Helping the G2 EMEA team give back to the community around!

Business Development Representative

Janus Henderson Investors, EMEA

**Skills Gained - Organisation, Time management, Analytics, Communication**

Spent one week with Janus Henderson interacting with members from departments including Distribution, Marketing, Equities, Multi-Asset and Equity Dealing. 

I attended multiple company meetings, internal team meetings as well as conducting and presenting a research project to the Global Equity Income team.

Intern

Stewart Investors

**Skills Gained - Teamwork, Communication, Organisation, Time Management**

Spent two days among the Sustainable Funds Group and St Andrews Partners attending various team meetings, company meetings and a trust AGM.

taplio

The Battle

🌈 Neil Andrew

Corentin (Cory) Lindsay

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