🌈  Neil Andrew

 🛡 Lunio

(Formerly PPC Protect 2017 - 2022)
We turn the marketing black hole of invalid traffic in to your most powerful competitive advantage.

Say goodbye to fake ad interactions across your entire performance marketing stack, and supercharge your go-to-market efforts.

**Achievements at Lunio:**
- Built & led the business from scratch to high 8-figure+ valuations as a second time founder
- Bootstrapped the business to our first £200k ARR without outside investment
- Raised the largest Series A in our space ($15m) during one of the worst VC/Investment markets in living memory (September 2022)
- Raised a total of over $20m in venture capital
- Built a self-sustaining inbound go-to-market machine, generating over 90% of revenue growth from inbound channels
- Scaled & led an exceptionally talented leadership team across go-to-market, finance and technology functions
- Won numerous awards including Best MarTech, Best AdTech, Tech Nation Rising Stars and a place on the renown Upscale & Cyber programs
- Established IVT prevention tools as mission-critical for walled-garden advertisers, having previously only been seen as an Open Web problem
- Defined & owned the category of IVT prevention on walled-garden/proprietary platforms

Founder & CEO

Flooencer

Advisor to the Flooencer team on marketing & GTM strategies and execution.

Flooencer is the business influencer marketplace. For business influencers, we connect you with brands to help monetise your content, cross-collaborate with brands & other influencers and build long-term partnerships with brands.

For brands, connect with Business Influencers, Thought Leaders and Ambassadors to grow your brand, influence deals and build long-standing partnerships.

GTM Advisor

MySalesCoach

Investor

StackOne

Stackone accelerates SaaS growth with a unified API solution for HRIS, ATS, and CRM. Say yes to customers and build advanced integrations quickly, with the best data privacy controls in the market.

Opteo

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

Advisor

Revenue Syndicate

Active angel investor at Revenue Syndicate - a collection of investors who are Go-To-Market professionals and operators who invest in early-stage Start-Ups.

Angel Investor & Member

PPC Protect

Founded PPC Protect (later to become Lunio in July 2022). After strong initial traction we underwent a significant rebrand and product repositioning to solidify our market presence and expansion opportunities.

Achieved significant triple digit YoY growth on a fully bootstrapped basis before raising our first outside capital in 2019.

Co-Founder

Piccana Ltd

A performance agency that accelerates paid media & search campaigns for ambitious e-commerce brands.

Scaled as an entirely bootstrapped operation with no outside investment & a team of 6 to high six-figures of revenue per year, before pivoting to scaling Lunio as a full-time effort.

Agency life is a lot of fun, but SaaS is better :)

Founder & Head Of Performance

ao.com

Crunched the numbers of paid media acquisition campaigns for one of the UK's 5 biggest PPC spenders (at the time) to make sure we were spending the right amount of money in the right places to maximise our return.

Lots of Excel, statistics, modelling and maths.

Learned a lot, left to found my own agency as running the campaign strategy is more fun than just modelling it.

Commercial Acquisition Analyst

Self-Employed

Freelance digital marketing, mainly focusing on technical SEO & paid search activity for affiliates on the Google AdWords network.

Generated over six figures in affiliate revenue in the video gaming space by the age of 17, with websites in my portfolio generating >1,000,000 unique sessions every month.

Freelance Digital Marketer

Founder & CEO at Lunio, one of the UK's fastest-growing SaaS scaleups.

We turn invalid traffic (IVT) from a marketing black hole in to your most powerful competitive advantage.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

🌈 Neil Andrew

Answer Digital

Head of Business Development

Tangent

Founding Sales Mentor

Panintelligence

Business Development Manager

VANRATH

Senior Recruitment Consultant

Senior Associate

For the last 25 years, we’ve supported UK SMBs and the Public Sector navigate and deliver potentially daunting technology change programs. We simplify complexity, providing guidance that makes sense, especially for non-technical stakeholders who need a trusted and experienced partner.

Our expertise lies in end-to-end Technology Delivery, helping businesses launch new software products, enter new markets, and create operational efficiencies. Finding our niche in helping growth-focused companies, we have a deep understanding of the pace and expectations that come with private equity-backed SMBs, we bring clarity and confidence in the delivery of your roadmap.

Proudly independent and employee-owned, we’ve been described as the Critical Friend—always with your best interests in mind, delivering high-quality, cost-effective results.

taplio

The Battle

🌈 Neil Andrew

Andrew Durkin

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