Niraj Kapur

Director of Sales and Marketing UK

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

The biggest challenges in sales right now are indecision, ghosting, overcoming objections, AI overwhelm, pressure from above and hitting target. 

Then you often have to deal with posting on LinkedIn and trying to sell in the DMs which most people get wrong.

If you are facing any of these challenges, I can help. Don’t expect several hours of PowerPoint, that’s not good enough. 

My training is interactive. You will learn the cadences, sequences, habits and proven modern-day methods to achieve more sales.

You’ll overcome fears through roleplays. You will get continued personal development through my accountability, learning documents and checklists.

Having spent 23 years in the corporate world, I understand the frustrations and challenges a sales team endure on a daily basis. 

I also understand, having been a selling manager, how to train a team to hit target and make sure they keep hitting target.

As an official LinkedIn Top Voice and someone who regularly visits different LinkedIn HQs, you will learn how to use LinkedIn effectively for branding building and growth.

140 businesses like Salesforce, Exertis, Barclays, and NBM Group have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.

LinkedIn awarded me an official Top Voice in Sales badge from Nov 2021 - Jan 2026.

In my free time, I'm proud to:

🏅 support local charities like Autism NI, Foodstock, Lighthouse and Hope 4

🥁 work as an influencer for major brands like Salesforce, ZoomInfo, WINN.AI, Noota.io and Hubspot.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you and your team to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.everybodyworksinsales.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

I called a spammer
He sent me a LinkedIn DM claiming to have spoken to various members of my team.

No idea who these team members are, but I would like to meet them 😄 Everybody Works In Sales Ltd is me and my VA of 7 years Nicola Case. We have never heard of this spammer, who called himself Ben.

So I called up Ben early December and he was unavailable. I left him a message thanking him for his email and asked for a call back.

Heard nothing.

I called back a week later, asking he return my message, and even gave the time and date he sent the email. Nothing.

I then emailed this morning asking why he claimed to have spoken to my team members. 

We all make mistakes. Here's what happens when you make one.

1. Apologise QUICKLY.

2. Apologise SINCERELY.

3. DON'T do it again.

Most people are decent and will accept that.

Lying is foolish because people find out and don't want to work with you. That affects your revenue, profits and reputation.

If you have been badly taught in sales or don't know how to sell on email or LinkedIn, most people are in the same boat.

There’s 50 blogs packed with insights and strategies to help you navigate sales and LinkedIn  - see link in comments - and choose which blog suits your needs.

Helping you smash sales targets. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. 500+ companies trained worldwide. LinkedIn Strategist and Trainer. Transformational Speaker.

The biggest questions people ask me about LinkedIn
❌ How do I go viral?
❌ How do I generate leads?
❌ How do I make sure people comment on my posts?
❌ How do I come up with content ideas?
❌ Do I need LinkedIn Sales Navigator?

The biggest questions people should ask about LinkedIn

✅ How do I build quality relationships?

✅ How do I convert leads to sales?

✅ How do I stay consistent with quality posting?

✅ How do I sell effectively, so I don’t waste money on LinkedIn Sales Navigator?

✅ How do achieve more success in fast-growing countries like the Middle East?

✅ How do I navigate fast-growing countries like the Middle East?

I’ll be answering this and much more on 23rd January in the LinkedIn Authority Masterclass with Middle East expert Corina Goetz

We only did one masterclass last year. I’m away on business from 25th Jan, so if you miss this, you miss the live session.

DM me for more details or see link in the comments.

Upselling and Cross-Selling To Your Clients
Yesterday I went to buy new trainers.

There were 3 people working in the shop. 

2 people were chatting about their Saturday night louder than they should have, with their backs to customers. They failed to acknowledge me when I walked in.

The 3rd worker, Elaine, asked me, “Hi, what help do you need?, not the usual cliched “Can I help you with anything?” One is an open question, the other is a closed one.

Always use an open question at the beginning.

I had plantar fasciitis in my feet 10 years ago. After the NHS repeatedly failed to get the diagnoses right, I went private.

After a brutal course of cortisol injections, they recommended trainers like ASICS, HOKA or Brooks with padding to protect my feet.

Elaine recommended trainers that would help and support me. My budget was £90 and the trainers that were more comfortable at £130 – upsell done.

She noticed my work socks and mentioned that sports socks are better suited, so I purchased several pairs of socks – cross-sell done.

Having worked 31 years in sales, I’m a tough person to sell to, yet I purchased with ease.

My wife Rachel ( as a newly wed, I still get excited calling her my wife) was with me. She was impressed with Elaine and purchased pink trainers for herself.

This is a great example of how selling should be done.

There was:
 
✅  no awkward body language
✅  no nerves
✅  no speaking faster
✅  no hard sell
✅  no rush for the deal
✅  no desperation
✅  it was all about serving the customer

Most people don’t think enough about upselling or cross-selling to clients - and they're not aware of their tone or body language when doing so.

If you want to improve your sales in 2026, drop me a DM or see link in comments.

Ghosting affects all of us
You can't stop it completely.
You can reduce ghosting which reduces stress, improves confidence and makes work more enjoyable.

Download this PDF or share it with a colleague. 

We're giving away 4 relevant PDF documents to help you succeed in the upcoming LinkedIn Authority Masterclass with Corina Goetz. DM for details or see link in comments.

when you get ghosted, try this

If Michael Jordan needed support, so you do.
…Michael Jordan was a basketball player for Chicago Bulls. He was a good player, but was still getting pushed around by certain teams like Detroit Pistons.

Enter Tim Grover. He wrote to everyone in the Chicago Bulls team asking to be their coach and help them succeed. They ignored him.

He didn’t initially write to Michael Jordan since he was the best player in the team and thought Michael Jordan would ignore him.

Finally, he wrote to Michael Jordan who wanted to improve his career and was smart enough to say yes.

No outsider has ever come into a basketball team like this before and naturally people were concerned.

Many sales leaders and business owners are concerned about hiring outside coaches, often thinking they know it all themselves.

If you try and do everything yourself, you will fail.

Everyone needs help.

Tim Grover didn’t train Jordan on getting better at basketball, he trained him on mindset, getting the basics right and got him doing arm weights to intimidate the competition. Tim didn’t train him the way other people did.

Jordan is now considered the greatest basketball player and of one of the most successful athletes of all time.

How is this relevant to you?

✅ Never give up at the first attempt like most people.

✅ Never be afraid of going big.

✅ Master the basics. If you’re not great at selling, then paying for LinkedIn Premium and Sales Navigator will keep you struggling.

✅ Investing in a coach is not a sign of weakness, it’s a shortcut to your next breakthrough.

✅ Greatness doesn’t happen alone.

That is why you need to attend the upcoming LinkedIn Authority Masterclass with myself and Corina Goetz To find out more on storytelling, selling on LinkedIn and using AI on LinkedIn – DM me or click the link in comments.

Prospecting Checklist for 2026
Download this, read this and please take action.
It will help you get better results.

Click the 🔔 next to my profile so you don't miss out on valuable sales and LinkedIn content.

Prospecting Checklist for January 2026

How NOT to sell on LinkedIn
I received this cold email from something I posted on LinkedIn.

Here’s what I like about the email
It’s short and to the point

Here’s what’s wrong with it 
❌ You messaged me on the wrong platform
❌ You have no website or contact details, so I waste time searching to see if you’re real or AI
❌ You have your timelines wrong
❌ You’re making assumptions

Here’s how to improve it
➡️ Nobody needs another email

➡️ ➡️ LinkedIn is the easiest platform to sell on (apart from face to face).

➡️ ➡️ ➡️ Like and comment on their posts first so they know who you are.

➡️ ➡️ ➡️ ➡️ When you message in the DMs, voice notes and videos get a higher rate of return because most people don’t make that effort.

➡️ ➡️ ➡️ ➡️ ➡️ It’s not the most qualified who get the business. It’s often those who stand out and provide value

Sign up for the LinkedIn Authority Masterclass on 23rd January with myseklf and Corina Goetz if you want to gain more clarity, grow on LinkedIn and generate more sales ttps://https://lnkd.in/ef6GxSwF

General Counsel by day, Children's Book author by night| Life Coach | Raising Money for Orphanages | Mama | Wife | Author | Yogi | Runner | Bookaholic | Jesus, Tolle, Brene Brown & Brandon Flowers groupie

I wanted to be a movie star after playing Marc Antony in Julius Ceasar when I was in the 5th grade but my father shut that down real quick. Instead, I became a lawyer. As my father reminded me frequently before he died in 2006, I get to act and get a steady paycheck too. 

I'm on LinkedIn for smart, fun conversations with good humans and to help others whenever I can, which is why I decided to become a Certified Life Coach. Coaching is currently on ice and I'm only accepting VIP pro bono clients. (I didn't become a coach to get rich.)

I was a file clerk, associate, and partner at Fisher Phillips, a national employment law firm, until my client, Vista Ford, made me an offer I couldn't refuse. After 12 years with Vista Ford, I joined ComplyAuto, to continue serving the auto dealerships that had once been my clients. 

I serve as General Counsel, Corporate Secretary, and VP Human Resources for ComplyAuto because I still identify as an employment lawyer.   

My side-hustle is raising money for orphanages in Lebanon, where I'm from through Society for Orphaned Armenian Relief (SOAR), a 501c3 charitable organization. 

I write and publish children's books based on grown-up books to raise money for SOAR. 

"Ralphy's Rules for Living the Good Life.," starring my furry client, Ralphy, is inspired by The Four Agreements by Don Miguel Ruiz. (I am also a dog walker but I am not accepting new clients because Ralphy had me sign a non-compete.)

"Ralphy's Rules for Feelings" is based on life-coaching skills I learned through The Life Coach School. 

I donate net proceeds to Bird's Nest orphanage in Beirut and the Armenian Evangelical Boarding School in Anjar. 

Thanks for taking the time to learn about me. Hope to see you around.

You can find me most days on LinkedIn (the 24/7 coffee shop). Lmk how I can support you here. No strings attached.

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

It all started with a DM on LinkedIn. Chris Cleveland asked me to meet him for coffee to get my insight on a business idea.
 
I knew Chris from working as the Compliance Director at a competitor dealership in SoCal and also because my dealership was one of the first to purchase the compliance software that he had developed at ComplyAuto  (because it's the best).
 
I knew that he moved to Utah recently and wrote a great review for my children’s book. But, that was the extent of our relationship. I agreed to meet for coffee anyway because (1) I love coffee (2) I love helping people and (3) I liked Chris.
 
We met at People’s Coffee near me and Chris told me about how he started his company with his partner, Shane. My eyes lit up. Shane was my friend but had lost touch over the last few years. 

Then, Chris told me why I hadn’t been able to get in touch with Shane. Shane died recently. I couldn’t believe it and I couldn’t hold back the tears. It was a horribly sad shock. Chris said that he started following me on LinkedIn because Shane talked about me and said things like “you would like her,” “we should get Talar to work with us,” and “her name is Herculian, man!” I had no idea about any of this until I met with Chris. And then, he asked me to join ComplyAuto.
 
I took some time to think about it and told my boss at the time, who was and still is a dear friend. My boss said, "this feels like an unwanted divorce but I want what's best for you."

The rest is history. I said "yes," and I"m celebrating 3 years with ComplyAuto today! 

Time flies when you’re having fun. Feels like it was just yesterday. 

#cargirl
#womeninlaw
#GC
#automotive

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Everyone misses an important date occasionally. Some get chastised by a boss or client, some get sanctioned by a judge and others just wallow in shame. But to err is to be human. And I am human. 

I missed a very important date last week - Nate Randle’s birthday. And, it was a big one.  

I could try to make an excuse about why I missed the date or that I intentionally waited a week to wish him a happy birthday, but I’m not going to do that. I’m going to own up to my shortcoming and beg for forgiveness.

Happy birthday Batman.  Glad you were born.

Florida has another predator to join the alligators there - digital wiretapping lawsuits. 

"Florida has suddenly become flooded with “digital wiretapping” lawsuits or demand letters targeting companies that use standard tracking technologies on their websites or in marketing emails. While historically many of these claims zeroed in on industries like healthcare, a new lawsuit filed in the Southern District of Florida signals a critical shift in the legal landscape."

Read more: https://lnkd.in/eN2RTNDT

Do you know what never gets old?

Getting to tell a prospective customer that I used to be a ComplyAuto customer. 

If I was still at a dealership, there’s absolutely no question that I’d still buy our software. 

We’re simply the best. 

How about you? Would you buy the product or service that you’re selling?


Btw, I’ll be at Booth 4813W at NADA in Vegas. Stop by to say hi.

Taking a page from John Kraski and talking about someone other than myself. 

Today, it's all about Ashley Herd. 

I've been following Ashley for a few years and as a fellow employment lawyer myself, I've enjoyed the clarity of her advice to managers. And now, she's finally put it in a book for you. 

I've already ordered a couple of copies for me and my team. I suspect that I'll be ordering some more. 

If you're a manager or love a manager, this book is for you.

@ManagerMethod | Manager Training Solutions | LinkedIn Learning Instructor | Advisor | "HR Besties" Podcast Co-Host

This page has been a long time in the making.

The Manager Method (the book, that is) officially has a home, and seeing it live is awesome!

You can now go to my website to pre-order the book (for yourself or a group), read early recommendations and see a quick video from me on what this book is really about – practical guidance for managers who want to drive results without driving people out the door. 

When the book releases on February 10th, this page will also include a free self-reflection and book club guide, because I wrote this to be used and talked about, not just read.

The Manager Method is for managers who care deeply about their people but are tired of guessing their way through leadership – and for organizations looking for a clear framework and resources to bring this to life.

If you’re managing people (or supporting managers), feel free to check it out!

“Instructions before visiting Earth

In the event that you wake up
and find your soul separated from source and manifest into material form, don’t panic.

Your condition is only temporary.

You have been selected for the opportunity of human incarnation.

This 3D simulation is designed
to break up the monotony of eternity
by giving you a fully immersive experience as a distinct ego identity.

Your body will serve as your physical avatar as you navigate a dense and dramatic reality.

There will be many distractions
causing you to forget your true nature and origin.

You will experience a range of emotions
from joy to loneliness to despair.

But remember – no matter
what trials and traumas you encounter,
your soul remains perfectly safe.

At times you may feel lost or afraid.
This is totally normal.
If you ever need guidance,
simply slow down your busy mind
and bring your awareness to the quiet place inside yourself.

On this planet, nothing is permanent.
People and things will come and go.
You will fall in love and form sentimental attachments
only to lose everything you hold dear.

So cling to nothing too tightly, even yourself,
and when it’s time to let go, let go with grace,
for nothing is owned, only borrowed.

As you walk among
the people on the planet,
try to be a good guest.
Tread lightly. Remember
that you are only visiting.
Don’t make a mess.
Listen more than you speak.
Give more than you take.

Don’t keep your soft heart
locked inside a glass cage,
protected from wear and tear.

You’ll never make it out alive
and time passes quickly.
So come back with some battle scars
and good stories to tell.”

James McCrae

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The Battle

Niraj Kapur

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

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taplio

The Battle

Niraj Kapur

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj Kapur's LinkedIn Performance

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