Niraj Kapur

Director of Sales and Marketing UK

Everybody Works In Sales Ltd

I began speaking at local networking events in 2018. In 2019 it was national networking events. In 2020 with lockdown, everything stood still, so I got myself interviewed on over 200 podcasts to keep my speaking skills sharp. 

I've since spoken at Top Sales Summit (Portugal) Salesforce Sales Summit (London) UpLift Live (Birmingham) Booking Managers Summit (Crotia) Belfast Marketing Meet Up Conference (Northern Ireland) and ran 3 sold-out sales and marketing conferences with Jim Irving and Colly Graham.

I speak about how to increase sales. Grow your brand on LinkedIn. AI in modern-day selling (content changes every month) and tell stories that give your delegates actionable points going forward.

Transformational Speaker

I grow your business by delivering personalised, modern-day sales training,  LinkedIn training, transformational speeches and 1:1 coaching. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (includes imposter syndrome and lack of confidence)
- Holding you accountable (supporting you, while pushing you to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails or follow-ups)
- Deal with Ghosting, AI, Automation (and all the modern-day sales challenges)

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

Please remember, if you don't invest in yourself, why would anyone invest in you?

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

Chief Executive Officer

G-SMATT Europe

G-SMATT Europe creates innovative game-changing experiences using LED glass and media content. We specialise in events, festivals and architecture. Winner 2017 Technology Innovation of the Year at the London Construction Awards.

Part of the leadership team on running strategy, growth and company culture. Responsible for commercial operations. and marketing implementation. Coaching and Developing of sales team

www.g-smatteurope.com

Caspian Media Ltd

Caspian Media publishing award-winning magazines including flagship title, Professional Engineering. Worked with the publishing director on strategy, implementation and growth. Coached and trained the sales teams.  Profitable new launches

Group Sales Manager

Informa

Lloyd's List provides business intelligence, analysis and exclusive CEO interviews. My sales team take care of the magazines, awards and digital campaigns on www.lloydslist.com. Informa is a FTSE 100 company.

Specialised in new launches,turnarounds and doing business worldwide, especially USA, Europe and Asia. Winner CSO Club, 2012. Winner CSR 2013 Award as chair of Informa's Prince's Trust charity.

Global Sales Manager

AdvertisingSales Ltd

Advertising Sales is an outsourced sales and sponsorship agency. Key clients: The Guardian Newspaper Group (2005-2010) and London Film Festival (2009-2010)

Negotiated and managed sponsorship deals with Microsoft, LG, Vodafone, Autonomy and MTV.

Sold £273,000 of stands and sponsorship for The Guardian’s SmartGov Live exhibition. The event was on £23,000 and due to be cancelled. I was hired to generate mass revenue. Brought on board Orange as headline sponsor and rebooked additional £60,000 of business for 2011

Created a contact database from scratch, which is now used throughout MediaGuardian Events.

Created and Ran events from scratch. Total revenue generated = £1,000,000 +.

Commercial Director

Centaur Media Plc

Centaur was a publishing behemoth in the 1980s and 1990s. I worked for the flagship brand, Marketing Week 

I started at the bottom and worked my way up. Created new launches like Marketing Week's Corporate Communications Yearbook, The Exhibition Showcase and Marketing Week’s 25th anniversary book.

Achieved and then smashing monthly targets in the weekly magazine.

Analysed competitors’ business and professionally getting their advertisers to give their marketing spend to Marketing Week.

Developed online clients after the online supplement had closed down.

Nominated for salesman of the year 2003. Highest company sales of £381,000.

Senior Sales Executive/Business Development

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

Do you want more sales? Is LinkedIn too noisy and not working the way it should? Struggling with imposter syndrome, ghosting, lead generation and lead conversion? I've been there and I'm here to guide you in the right direction. 
 
I empower you by asking questions, listening and keeping you accountable. My style of personalised coaching or group training is empathetic, nurturing and educational.  You will learn the cadences, sequences, habits and proven modern-day methods to achieve more.

137 businesses have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.
LinkedIn awarded me an official Top Voice in Sales badge which I have held since 2021.

Over 20 lnfluencer marketing deals for Salesforce, Zoominfo BRITA and Hubspot. This was created in San Francisco at Dreamforce Sept 2024 https://www.linkedin.com/feed/update/urn:li:activity:7242598107018842114/

Most recently was ZoomInfo which I shot in London https://www.linkedin.com/feed/update/urn:li:ugcPost:7313615784444846081/

MAXIMUM IMPACT
Investment in personalised 1:1 coaching, group training or have me speak at your event. This is done over Zoom or face to face depending on your location.

LOW COST LEARNING AND DEVELOPMENT
📚 3 x Books available on Amazon. 
📚 Everybody Works In Sales. The Easy Guide to Sales for Business Owners. Business Growth: Lessons Learned from Divorce, Dating and Falling in Love Again amazon.co.uk/dp/1739184505

How To Sell When Times Are Tough. 52 page ebook on Bookboon https://bookboon.com/en/how-to-sell-when-times-are-tough-ebook

LinkedIn masterclass https://star-cat.uk/linkedin-masterclass-replay150032
 
FREE
My TEDx talk: How Vulnerability Changed My Life https://www.youtube.com/watch?v=sRCOUvSnk88
 
Learn more about sales, LinkedIn and mindset by subscribing to my YouTube channel
https://www.youtube.com/@everybodyworksinsales/featured
 
In my free time, I'm proud to:

🏅 be an ambassador for Milton Keynes Hospital and Movember.
✌️ support local businesses at food markets.
🥁 play drums in a rock band.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.nirajkapur.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

This wasn’t the post I planned

I’ve just returned from a business trip to London, and something miraculous happened. I’ll share that story next week because this is more time-critical.

Last night, I attended the Foodstock charity ball—a night dedicated to changing lives. 

Foodstock Charity alleviates the effects and financial hardship for individuals and families residing in communities. It is reaching hundreds of people living in crisis with mutual aid food parcels.

The stories I heard moved me deeply. Volunteers, the lifeblood of this mission, poured their hearts into making real change.  Paul Doherty and Ciaran Toman moved an entire room to get behind their cause.

Every person there, every smile, every act of kindness, rippled out into the community. This is what real impact looks like.

Giving to charity doesn’t just help others—it transforms you. It lifts your soul, expands your perspective, and reminds you of what truly matters.

Yes, donating is amazing, but when you get involved and step into a room like this, you feel part of something bigger than yourself.

You feel the energy, the unity, and the purpose.

There were no egos, just a community asking, “How can we help?” There was something almost spiritual about being surrounded by so much genuine goodness.

If you need a reminder that hope is real, look to Foodstock. In a world often driven by negativity and cynicism, they are changing the world one act of kindness at a time.

It was wonderful to spend time with Casey Graham Aideen Duggan MREC CertRP Stephen Regan  Jenna Hill Claire Nixon Stephen Turkington Ciaran May Nicola Flynn Gary Braithwaite Michael Henderson Gerard McClinton MNAEA 🏠 Mark Hanna FCIOB Marc Watters Rob McConnell Lorcan Flanagan

Thank you Erin Atkinson Leo Callow and the team at Callow Events

Apologies to anyone I missed.

Donation link in comments—join the movement, and let’s make a difference together.

Helping corporate sales teams smash sales targets and overcome every objection. LinkedIn Top Voice in Sales. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. Over 500 companies trained worldwide.

This isn’t me
It looks like me, it’s not me
Today Rachel has her Hen Do.

22 women will be wearing masks containing my big bald head .
If they sing loudly in public, please remember, it’s not me.
If they misbehave in any way, please remember, it’s not me.

I am having the ultimate bachelor party:

Lunch at Fusion
Shopping at Man 1984
Walking in beautiful Portstewart
Sports massage
Dinner at Yoko with no mobile or laptop, just a book.

An evening of Reo Speedwagon, Bryan Adams and Bon Jovi songs on my CD player. Not Spotify, a CD player and I will be singing actual lyrics from a CD Booklet.

I rarely have a day to myself and I’m going to enjoy every moment.

What exciting plans do you have this weekend?

London trip and an unexpected surprise
Online calls save time, but when you’re in the same room:

✅ You get real connection.
✅ You listen better.
✅ These moments are where genuine relationships are built.

It’s not just about the networking. Trips like this also remind me about the importance of investing in yourself.

Personal development isn’t just reading books or listening to podcasts (although I do both). It’s about challenging yourself, and learning from people who have skills you don't have. That’s where growth happens.

Up at 3m for a flight and bumped into Louise Brogan at Belfast City Airport. Always important to catch up with LinkedIn connections (and a fellow Springsteen fan) who is doing great work.

First stop Holly Christie my awesome website designer. Website enquiries are a key part of my business and Holly knows how to build a website that connects with my audiene and generated leads. My website has been upgraded and we celebrated with lunch and a walk around Richmond www.nirajkapur.com

Met Lucy Meadows I’ve known her father  Sid Meadows, CPC  for years. On Clubhouse then his awesome podcast, then when I coached Sid’s colleagues in sales training and then LinkedIn training. Talking to Gen Z over coffee and having lots of laughter and conversation was a joy.

Dinner at Rosa’s Thai with Shivan Pillay I was on his sales podcast Why Did It Fail. It was cool to hang out with fellow coach and yes, all we talked about was sales.

Kings Cross Renaissance, inspired by Hogwarts, is also a stunning venue to have coffee. Thank you Melanie Goodman for a lovely morning of discussions on LinkedIn, marriage and holidays.

One of my favourite sales books is Problem Prospecting, so I bought the follow-up, Deconstructing Discovery. Had a fan boy moment when Mark Ackers and Richard Smith kindly signed it with me. They were running training for their company MySalesCoach I recently joined My Sales Coach to work with more new clients:

1. Because I want to create more impact.

2. They’re doing important work in sales.

3. You always go further together as a team.

I’m not going to tag all 50 people I spent time with. I will say a special thanks to John Richardson Gemma Dodd Neil Bhuiyan Marc Baladi Fred Copestake and Alan Duncan who I brainstormed with and spoke to most of the time.

The unexpected surprise PETER CLARKE 🇨🇦 flew over from Canada with his fabulous wife Renuka Mohan As he was arriving in London, I was flying back home. How could we meet? 

Destiny took place and he arrived at Conrad St James, Westminster, where I was upskilling with My Sales Coach.

We talked about the most important thing in the world; rock music 😃 🎵 🎸  and I shared sightseeing tips that tourists don't know about London

Travelling on business is exhausting and getting more expensive. It’s still worth it.

I trust this email finds you well
A phrase is used by untrained/badly trained salespeople.
Now every MD, financial advisor and health coach that messages me uses this tactic, which has no meaning or value.

I’m an active buyer and invest heavily in my business – so I have no problem with people selling. I encourage people to sell. 

Selling helps your business survive, grow and you pick up many new skills along the way.

The purpose of a cold email or LinkedIn DM is NOT to sell.

1.    It’s to get their attention.

No Calendly link
No “Are you free 15 minutes Tuesday or Thursday?”
And stop copy and pasting. The world of business has changed. Clinging onto old habits hurts you and your reputation.

✅ When you send a personalised email that gives value upfront, you’re more likely to get someone’s attention.

2.    The magic is in the follow-up.

People rarely do business on the first point of contact.
Sometimes you have to follow-up on different platforms
Don’t repeatedly send emails
And please, do not say “bumping this to the top of your inbox.”

✅ ✅ Research someone first to show you’ve made some effort. A little effort goes a long way

3. Be Human

In today’s technology and AI-driven world, being human helps you stay a step ahead.

Put yourself in the customers shoes. What do they want? NOT what do you want to sell? What do THEY want?

I win a lot of business that my competitors don’t get. I don’t work longer hours and I'm not more intelligent.... I pick up the phone instead of sending another email. I overdeliver massively instead of doing the minimum required. I get on a bus, train or plane to see people instead of Zoom.

✅✅✅ Being different and being human matters.

There’s so much noise everywhere
It’s harder than ever to stand out.
A lot of people I want to do business with are not just overwhelmed, they’re exhausted.

Many of my competitors have secretly taken part-time jobs to make ends meet.
A few have quit completely to work for others.

No judgement here. You do what you have to do to take care of your family.

One thing that ensures I ride through the storm and keep generating business is standing out.

So this week, I’ve avoided technology. I met people face to face, locally and in London. Once I’ve met them all, I will happily share it. In the meatime:

8th November, there’s a fundraiser for Foodstock Charity which tackles poverty and helps build stronger communities. You can make a positive difference here https://lnkd.in/eQaWXyF3

Connect with Paul Doherty or Ciaran Toman or get the last few seats at the fundraising ball on Saturday. I look forward to meeting everyone and raising vital funds.

13th November, I’ve been hired again by Innovation Factory to talk about how to generate more sales for your business. There will also be a bonus Q&A on LinkedIn. Thanks for arranging this Orla McKeating https://lnkd.in/eEJKJFMb

26th November, I’m speaking at Social Media Fest in Wexford and the speaker line up will give you so much value. Well done Esther Ocampo
https://lnkd.in/eyvgFJ8Z

Sure, I could do 24/7 automation like most. I could post 7 days a week, twice a day on LinkedIn, like I see many doing right now.

Instead, I’m looking people in the eye, shaking their hands and connecting on a deeper level.

This is what leads to business.

The human connection matters now more than ever.

When do you praise your sales team?
For many bosses, it's when they generate revenue
That's not good enough.

In this video clip, I explain why you need to do more than that.

Thank you Mark Ackers and MySalesCoach for interviewing me

I'm running a 90-minute sales workshop in Belfast on Thursday. This is my last sales talk in Northern Ireland in 2025 (the rest are LinkedIn-focused events, then I'm away for my wedding and minimoon). 

Don't miss out. Link in comments.

#belfast #northernireland #salestraining

I use AI in Sales
It helps me prep. Helps me research
Now and again, it can help with creativity.

So far, it’s awful at selling.

You need a human touch for that.

This person claimed I was at a company I left in 2017! And I wasn’t a coach there, I was sales and marketing manager.

Facts all wrong due to bad AI / untrustworthy software.

I understand you’re busy and you want quick fixes.

I know you might be under pressure at work from a demanding boss who cares more about his bonuses than your well-being.

During my corporate career, I’ve been there many times. When selling your product or service, please bear this in mind.

1. Sales is a marathon, not a sprint.

2. People buy from people (unless they work for a billion-dollar corporation).

3. Business acumen is more important than "10 ways to close a deal."

4. I am a fan of AI, however, it will only take you so far.

5. Soft skills like listening and emotional intelligence are more important than high pressure and

BONUS: Stop complaining about work-life balance if you want more success than others.

Stand out in a competitive market
It helps in business.
It definitely helps on LinkedIn.

Helping cannabis companies with sales and marketing 📈

As a founder, entrepreneur, or executive, you're the face of the business.

And in 2025, you need to attract and maintain digital currency. 

If not, you're competitors will.

With over a decade of corporate sales and marketing experience, I help founders, entrepreneurs, and executives increase sales and revenue by building awareness and establishing trust with their customers ONLINE. 

Here's how we can work together: 

LinkedIn Marketing
        - For individuals and businesses
        - Brand Style Guide Alignment
        - Content Ideas
        - Full Content Creation 
        - Content Scheduling

LinkedIn Sales
        - Prospecting
        - Sales Strategy 
        - Negotiation Tactics
        - LinkedIn Sales Navigator
        - Customer Relationship Management 

Ultimately, it all comes down to effective communication. 

Both digitally and face-to-face. 

I'm here to help! 

www.stevenarthurgeorge.com

Steven Arthur George

A weekend in the hills never disappoints. 

Especially when you're on autopilot. 

Here's why: 

1) Fewer distractions 

2) More listening

3) More talking

In the past few months, my workload increased, and I haven't spent as much quality time with my partner. #fail  

I've been on autopilot. 

Luckily, nature always helps me take a step back. 

Both the silence and the stars. 

Because at the end of the day, it's just us two. 

Regardless of all the noise around us. 

And sometimes, I forget that...

Steven Arthur  George

I create content for founders, entrepreneurs, and executives

Yesterday, I started an 8-week meditation course. 

Surprisingly, we started off by discussing sensations. 

Like physical sensations. 

The exact opposite of what I thought we would be discussing in an 8-week course about mindfullness-based stress reduction (MBSR). 

But then the teacher made the connection for us.  

"By being more aware of our physical sensations, emotions, and thoughts at every moment, we are giving ourselves the possibility of greater freedom and better choices; we do not have to perpetuate the same patterns that have caused us problems in the past."

And that's when it hit me. 

"we do not have to perpetuate the same patterns that have caused us problems in the past"

That's why I enrolled in this 8-week course. 

Nobody was forcing me

Nobody was paying for me 

Nobody but ME.

So, remember, if you want to change, it's on YOU. 

Thoughts on meditation?

In 2017, I DM'd a CEO on LinkedIn
In 2018, I started working for his company
In 2020, I started posting content on LinkedIn
In 2021, I started offering my own freelance services
In 2023, I started my first solo service business 
In 2025, I started my first side project 
In 2026, _____________

Here's the thing. 

You could be looking for work. 

Or you could be offering your services. 

Either way, being active on this platform can benefit your professional career and personal life more than you would imagine. 

When I sent that DM in 2017, everything changed. 

I realized I had the ability to FIND and CONTACT a person directly on LinkedIn. 

Not just anyone, either — CEOs of large companies. 

I could actually get their attention. 

In the end, that's the beauty of LinkedIn. 

The ability to 1) attract and 2) communicate with people. 

People with job descriptions and full names. 

People with pictures, not designs. 

And most importantly, people who need your help!

Is that not worth 30 minutes a day?

Wins. Loses. Ups. Downs. That was my week. 
One day, I'm sealing a big partnership. 
Next, I'm realizing a big mistake. 

That's how it works.

Sometimes things fall into place perfectly. 

Other times, you have your tail between your legs. 

But I never forget an important conversation. 

Both the good ones and the bad ones. 

They either build or break trust. 

The most important thing in any business relationship. 

So, keep looking for partners you can build with. 

And trust that patience will reward you. 

With partners who add marbles to your jar! 

Who knows the reference ^^^ ?

If your company has a decent following, your profile already has an advantage over others on LinkedIn. 
I experienced it myself 4 years ago. 

When I wrote my first post on LinkedIn, I was employed by one of the largest companies in my industry at that time (ref work experience for name).

But 6 months before that, I noticed something. 

People were looking at my profile and sending me connection requests before I ever started writing. 

I figured it was for 2 reasons: 

1) I represented a large company in a management role 

2) I was active on LinkedIn (Likes, Comments, DMs) 

On top of that, the industry was just getting started in Europe, and there was a lot of curiosity around what was going on. 

Then, I started to post. 

At the time, I had 3k connections
• Followers weren't a thing yet

A year later, I had 10k followers 
• mix of followers & connections

Then I left and started building on my own. 

And it became harder. 

I no longer had a big company drawing attention. 

I had to create the attention all by myself.

Today, I have nearly 15k followers. 

And that last 5k? 

Well, it's taken me another 3 years. 

If you work in an executive, small-business owner, or founder role, there is no reason not to build a personal brand. 

In fact, you're missing out on an opportunity. 

An opportunity to build at a faster pace. 

There's no value you can put on it. 

DM me and I'll explain...

For the past 6 years, I've focused on a regulated market. 
It has been both rewarding and challenging.
But one question still remains: 

Will the regulators ever catch up? 

For context, my entire career has revolved around sales. 

And in sales, you have control over many aspects.

• What you sell
• How you sell it 
• Who you sell it to

But for the past 6 years, I've only controlled the WHAT. 

The HOW and WHO have been more complicated. 

The HOW, the most complicated of all. 

Why? 

Because it involves regulators. 

Regulators with undefined timelines. 

What does that mean? 

You can have the WHAT and WHO sorted out. 

But the HOW becomes a question mark (?) 

Specifically, the timing. 

In sales, this is both unique and frustrating. 

That said, I've continued to find ways to make it work. 

But I wonder, will the regulators ever catch up? 

Idk...

Your reputation is the key.  
It acts very similarly to your credit. 
The better it is, the higher your "limit" is. 

In this sense, "limit" becomes "opportunity". 

If you have a great reputation, you receive more opportunities. 

For example, a well-known ghostwriter on LinkedIn with a great reputation will have more opportunities (and a higher likelihood of closing them) than an unknown ghostwriter with no reputation. 

Why? 

Because one has a great reputation, and the other has no reputation. 

Now replace "reputation" with "personal brand" 

It's that simple...

Does your personal brand need work?

taplio

The Battle

Niraj Kapur

Steven Arthur George

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Performance ScoreNiraj Kapur's LinkedIn Performance

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taplio

The Battle

Niraj Kapur

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj Kapur's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

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Performance ScoreNiraj Kapur's LinkedIn Performance