Niraj Kapur

Director of Sales and Marketing UK

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

The biggest challenges in sales right now are indecision, ghosting, overcoming objections, AI overwhelm, pressure from above and hitting target. 

Then you often have to deal with posting on LinkedIn and trying to sell in the DMs which most people get wrong.

If you are facing any of these challenges, I can help. Don’t expect several hours of PowerPoint, that’s not good enough. 

My training is interactive. You will learn the cadences, sequences, habits and proven modern-day methods to achieve more sales.

You’ll overcome fears through roleplays. You will get continued personal development through my accountability, learning documents and checklists.

Having spent 23 years in the corporate world, I understand the frustrations and challenges a sales team endure on a daily basis. 

I also understand, having been a selling manager, how to train a team to hit target and make sure they keep hitting target.

As an official LinkedIn Top Voice and someone who regularly visits different LinkedIn HQs, you will learn how to use LinkedIn effectively for branding building and growth.

140 businesses like Salesforce, Exertis, Barclays, and NBM Group have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.

LinkedIn awarded me an official Top Voice in Sales badge from Nov 2021 - Jan 2026.

In my free time, I'm proud to:

🏅 support local charities like Autism NI, Foodstock, Lighthouse and Hope 4

🥁 work as an influencer for major brands like Salesforce, ZoomInfo, WINN.AI, Noota.io and Hubspot.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you and your team to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.everybodyworksinsales.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

I called a spammer
He sent me a LinkedIn DM claiming to have spoken to various members of my team.

No idea who these team members are, but I would like to meet them 😄 Everybody Works In Sales Ltd is me and my VA of 7 years Nicola Case. We have never heard of this spammer, who called himself Ben.

So I called up Ben early December and he was unavailable. I left him a message thanking him for his email and asked for a call back.

Heard nothing.

I called back a week later, asking he return my message, and even gave the time and date he sent the email. Nothing.

I then emailed this morning asking why he claimed to have spoken to my team members. 

We all make mistakes. Here's what happens when you make one.

1. Apologise QUICKLY.

2. Apologise SINCERELY.

3. DON'T do it again.

Most people are decent and will accept that.

Lying is foolish because people find out and don't want to work with you. That affects your revenue, profits and reputation.

If you have been badly taught in sales or don't know how to sell on email or LinkedIn, most people are in the same boat.

There’s 50 blogs packed with insights and strategies to help you navigate sales and LinkedIn  - see link in comments - and choose which blog suits your needs.

Helping you smash sales targets. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. 500+ companies trained worldwide. LinkedIn Strategist and Trainer. Transformational Speaker.

The biggest questions people ask me about LinkedIn
❌ How do I go viral?
❌ How do I generate leads?
❌ How do I make sure people comment on my posts?
❌ How do I come up with content ideas?
❌ Do I need LinkedIn Sales Navigator?

The biggest questions people should ask about LinkedIn

✅ How do I build quality relationships?

✅ How do I convert leads to sales?

✅ How do I stay consistent with quality posting?

✅ How do I sell effectively, so I don’t waste money on LinkedIn Sales Navigator?

✅ How do achieve more success in fast-growing countries like the Middle East?

✅ How do I navigate fast-growing countries like the Middle East?

I’ll be answering this and much more on 23rd January in the LinkedIn Authority Masterclass with Middle East expert Corina Goetz

We only did one masterclass last year. I’m away on business from 25th Jan, so if you miss this, you miss the live session.

DM me for more details or see link in the comments.

Upselling and Cross-Selling To Your Clients
Yesterday I went to buy new trainers.

There were 3 people working in the shop. 

2 people were chatting about their Saturday night louder than they should have, with their backs to customers. They failed to acknowledge me when I walked in.

The 3rd worker, Elaine, asked me, “Hi, what help do you need?, not the usual cliched “Can I help you with anything?” One is an open question, the other is a closed one.

Always use an open question at the beginning.

I had plantar fasciitis in my feet 10 years ago. After the NHS repeatedly failed to get the diagnoses right, I went private.

After a brutal course of cortisol injections, they recommended trainers like ASICS, HOKA or Brooks with padding to protect my feet.

Elaine recommended trainers that would help and support me. My budget was £90 and the trainers that were more comfortable at £130 – upsell done.

She noticed my work socks and mentioned that sports socks are better suited, so I purchased several pairs of socks – cross-sell done.

Having worked 31 years in sales, I’m a tough person to sell to, yet I purchased with ease.

My wife Rachel ( as a newly wed, I still get excited calling her my wife) was with me. She was impressed with Elaine and purchased pink trainers for herself.

This is a great example of how selling should be done.

There was:
 
✅  no awkward body language
✅  no nerves
✅  no speaking faster
✅  no hard sell
✅  no rush for the deal
✅  no desperation
✅  it was all about serving the customer

Most people don’t think enough about upselling or cross-selling to clients - and they're not aware of their tone or body language when doing so.

If you want to improve your sales in 2026, drop me a DM or see link in comments.

Ghosting affects all of us
You can't stop it completely.
You can reduce ghosting which reduces stress, improves confidence and makes work more enjoyable.

Download this PDF or share it with a colleague. 

We're giving away 4 relevant PDF documents to help you succeed in the upcoming LinkedIn Authority Masterclass with Corina Goetz. DM for details or see link in comments.

when you get ghosted, try this

If Michael Jordan needed support, so you do.
…Michael Jordan was a basketball player for Chicago Bulls. He was a good player, but was still getting pushed around by certain teams like Detroit Pistons.

Enter Tim Grover. He wrote to everyone in the Chicago Bulls team asking to be their coach and help them succeed. They ignored him.

He didn’t initially write to Michael Jordan since he was the best player in the team and thought Michael Jordan would ignore him.

Finally, he wrote to Michael Jordan who wanted to improve his career and was smart enough to say yes.

No outsider has ever come into a basketball team like this before and naturally people were concerned.

Many sales leaders and business owners are concerned about hiring outside coaches, often thinking they know it all themselves.

If you try and do everything yourself, you will fail.

Everyone needs help.

Tim Grover didn’t train Jordan on getting better at basketball, he trained him on mindset, getting the basics right and got him doing arm weights to intimidate the competition. Tim didn’t train him the way other people did.

Jordan is now considered the greatest basketball player and of one of the most successful athletes of all time.

How is this relevant to you?

✅ Never give up at the first attempt like most people.

✅ Never be afraid of going big.

✅ Master the basics. If you’re not great at selling, then paying for LinkedIn Premium and Sales Navigator will keep you struggling.

✅ Investing in a coach is not a sign of weakness, it’s a shortcut to your next breakthrough.

✅ Greatness doesn’t happen alone.

That is why you need to attend the upcoming LinkedIn Authority Masterclass with myself and Corina Goetz To find out more on storytelling, selling on LinkedIn and using AI on LinkedIn – DM me or click the link in comments.

Prospecting Checklist for 2026
Download this, read this and please take action.
It will help you get better results.

Click the 🔔 next to my profile so you don't miss out on valuable sales and LinkedIn content.

Prospecting Checklist for January 2026

How NOT to sell on LinkedIn
I received this cold email from something I posted on LinkedIn.

Here’s what I like about the email
It’s short and to the point

Here’s what’s wrong with it 
❌ You messaged me on the wrong platform
❌ You have no website or contact details, so I waste time searching to see if you’re real or AI
❌ You have your timelines wrong
❌ You’re making assumptions

Here’s how to improve it
➡️ Nobody needs another email

➡️ ➡️ LinkedIn is the easiest platform to sell on (apart from face to face).

➡️ ➡️ ➡️ Like and comment on their posts first so they know who you are.

➡️ ➡️ ➡️ ➡️ When you message in the DMs, voice notes and videos get a higher rate of return because most people don’t make that effort.

➡️ ➡️ ➡️ ➡️ ➡️ It’s not the most qualified who get the business. It’s often those who stand out and provide value

Sign up for the LinkedIn Authority Masterclass on 23rd January with myseklf and Corina Goetz if you want to gain more clarity, grow on LinkedIn and generate more sales ttps://https://lnkd.in/ef6GxSwF

Corina Goetz 💫

Middle East Strategist | Keynote Speaker | Simple steps how to decode the Middle East | Consulting | Training and Online Resources at star-cat.co.uk |

Most Western businesses do not fail in the Gulf because of their product.
They fail because they misunderstand the culture, the moment, and the way trust is built.

I explain how business and culture actually work across Saudi Arabia, the UAE, Qatar, Oman, Bahrain, and Kuwait—beyond outdated assumptions and surface-level advice.

Doing business in the Gulf today is not about flying in with a polished pitch or translated materials.
It is about understanding:
- how decisions are really made
- why relationships come before transactions
and how national pride, ambition, and context shape every interaction

When those things are missed, deals quietly stall.
When they are understood, doors open.

I work with Western leaders and teams who want to operate in the Gulf with confidence, credibility, and cultural fluency—not guesswork.

What I help with:

- Navigating business and social etiquette without second-guessing
- Building trust with senior stakeholders
- Adapting communication and strategy to how the region actually works
- Turning insight into long-term presence, not short-term wins

What clients say
“For years we dabbled in the GCC. Now we have a focused, confident team that knows how to build real relationships—and we are seeing the impact in our pipeline.”

“We struggled to connect before. Shifting our mindset and communication changed everything.”

Ways I work with teams
- VIP strategy days
- Cultural and commercial advisory (Saudi Arabia, UAE, Qatar, Oman)
- Workshops and group training on Gulf business culture

Speaking on:
- Doing business in the Gulf as a Westerner
- Saudi cultural insights
- Women, entrepreneurship, and influence in the Middle East

Resources and tools:
👉 www.star-cat.co.uk/shop

If you want a simple place to start, I share practical insights in my free newsletter:
👉 https://star-cat.uk/newsletter-page-8920

If this resonates, you can reach me via DM or email: support@star-cat.co.uk

Founder

Star-CaT helps companies and professionals to succeed in the Gulf region. We have been trusted advisors to many HNW clients from the Gulf and we now teach others how to build these relationships.
Our Services include:
🌙 Training 
🌙 Advisory
🌙 Middle East Membership for ongoing support (for companies and individuals) 
🌙 Speaking
🌙 Online Resources
www.star-cat.co.uk

Some people help you grow your business.
Others help you grow your capacity to hold your life.

Lindsey Frances is firmly the second. And this is why she is my spotlight today.

Yes — on paper she is a Legacy Advisor & Behaviour Change Expert.

She works with high-achieving founders, leaders, and investors — often men who have built empires and suddenly realise success is not the same as significance.

But that description still does not really capture what she actually does.

What Lindsey does goes far deeper than “coaching”.

She helps high achievers see:
 – where their nervous system was running the show
 – how different parts of your health were quietly asking for attention
 – why levelling up is not about pushing harder, but regulating better
 – and how legacy is not something you build later — it is something you live daily

Her work connects dots most people never slow down enough to notice. 

She does not work from the outside in.
She works from the inside out — and that is why it sticks.

One line of hers stayed with me:
 “Your children will forget your career accomplishments. They will remember how you made them feel.”

And this is something I live by - how do you leave someone feeling...

Some people do not just support your growth.

They quietly change the way you carry your life. And this is her in a nutshell.

So you know what to do... follow and connect with her.

Corina Goetz

Explaining how Business and Culture actually work across Saudi Arabia, the UAE, Qatar, Oman, Bahrain and Kuwait.

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The Battle

Niraj Kapur

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj Kapur's LinkedIn Performance

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