AderBid

At Aderbid, we specialize in owning and operating browser extensions across a variety of platforms and devices. Our core focus is on search arbitrage, browser monetizaion and enhancing traffic from leading search engines such as Bing, Yahoo, and Google, leveraging our expertise to identify and capitalize on valuable feeds.

We excel in media buying for search arbitrage and mobile performance user acquisition, supported by our sophisticated in-house DSP.

Co-Founder & CEO

WinWinGrowth

Founder

Inoxys IO

Managing Director

Mobco Media

Built and directed a cross-functional team of customer success, affiliate managers, media buyers, sales, data analysts, marketing, and creative professionals to surpass our company's objectives by an impressive 300%. We executed marketing campaigns for Fortune 500 companies, prioritizing strong client relationships and expanding business.

Head of Performance & Growth

Chameleo Studios

Chameleo Studio is an in-house casual gaming studio of Mobco Media. 
Launched and developed the user acquisition team to increase user growth, acquisition, retention, and brand awareness.

Growth & Marketing Lead

Stealth Startup

Real estate investment platform. Was in charge of driving new business opportunities and GTM strategy, while leading the marketing operations execution.

Co-Founder, Partnerships & Marketing Lead

Maple Digital Marketing

SDR Team Lead

Sales Executive

Football Shirty

Sportswear brand that connects real football fans to their passion.

Owner

I'm a growth-focused leader, I am passionate about helping entrepreneurs and companies achieve their objectives through efficient operations management, effective growth execution, conversion optimization, brand strategy development and AI.

With a results-driven and data-oriented approach, I have a proven track record of helping hundreds of eCommerce brands, B2B/B2C services, SaaS companies, and mobile apps achieve exceptional growth rates of up to 4x. 

My goal is to empower businesses to unleash their full growth potential by focusing on areas that create the most value. Through cultivating an effective mindset and culture, teaching simple hacks and habits, and implementing strategic initiatives, I have helped businesses thrive in today's ever-changing business landscape.

I believe that opportunities arise from change and am always willing to put myself out there to see what possibilities lie ahead. So why not try?

Let's connect and discover how I can help you achieve your business growth goals.

Niv Sofer

LMC (Loves Mobile Communications)

Head of Business Development

Rocket Lab | Mobile App Growth

*Increased Annual Revenue by 40%: Spearheaded the development and execution of a comprehensive Business Development & Marketing Plan that resulted in a remarkable 40% increase in annual revenue. Leveraged market research and analysis to identify and exploit new market opportunities, driving business growth and market expansion. Implemented best practice business development methodologies and processes across the organization, fostering a culture of innovation and continuous improvement.

*Improved Opportunity Conversion Rate by 30%: Collaborated closely with Leads to drive the pipeline, resulting in a significant 30% improvement in opportunity conversion rate. Provided strategic guidance and support in bidding activities for high-value opportunities, contributing to the successful acquisition of key contracts. Implemented processes for continuous improvement of business development methods and systems, ensuring colleagues were empowered to drive change and innovation.

*Enhanced Client Satisfaction Scores by 25%: Led proactive client and partner management strategies, including best practice account planning and relationship management, which led to a notable 25% increase in client satisfaction scores. Fostered communication and knowledge sharing between Business Development & Marketing, ensuring client needs were met effectively. Implemented quality assurance processes to ensure compliance with business development systems and practices, contributing to the retention of the client.

* Developing New Markets: Played a vitol role in helping the company expand their reach and sales into regions not explored, acting as an agent for change

Head of Business Development, SEA & India

Kivi | Connected TV

Achieved Increase in Programmatic Revenue: Developed and executed a strategic business development plan that led to a 15% increase in programmatic advertising revenue within one year. Implemented targeted prospecting and negotiation strategies, resulting in successful contract closures and revenue growth.

Established Key Partnerships Leading to New Business: Cultivated and maintained strong relationships with key clients and partners, resulting in in new business opportunities. Acted as a trusted advisor, providing tailored programmatic solutions to meet client objectives and drive business growth.

Led High-Performing Team to Exceed Revenue Targets : Provided strategic direction and guidance to a high-performing business development team, exceeding revenue targets by 20%. Fostered a culture of excellence and continuous learning, equipping team members with the skills and knowledge needed to excel in their roles.

 Head Of Business Development | APAC | CTV & Programmatic

ClearPier Performance

Increased UA Campaign Acquisition by 50%: Successfully acquired UA campaigns from mobile-first brands, resulting in a 50% increase in campaign acquisitions within six months. Provided detailed weekly sales pipeline reports for the entire team, facilitating transparency and accountability in sales activities.

Enhanced Go-to-Market Strategy, Leading to 30% Revenue Growth: Collaborated with the Marketing team to identify and implement an effective go-to-market strategy. This initiative resulted in a 30% growth in revenue by targeting key marketing events and representing the group, thereby expanding brand visibility and attracting new clients.

Improved Sales Strategy, Increasing Win Rates by 15%: Implemented enhancements to the sales strategy and pitching processes, leading to a notable 15% increase in win rates. Utilized key account management techniques, case studies, and effective negotiation skills to secure new business opportunities and drive revenue growth.

Exceeded Monthly Sales Targets Through Strategic Client Meetings: Planned and executed direct meetings with potential clients across regions, surpassing monthly targets consistently. Leveraged strong presentation skills and problem-solving abilities to address client needs effectively, resulting in successful client acquisitions and revenue generation.

Business Development Manager 

Yelohi

Increased Brand Awareness by 40%: Developed and executed strategic marketing plans that resulted in a 40% increase in brand awareness within the target market. Leveraged market research and competitive analysis to identify key opportunities and crafted compelling marketing collateral across various channels, leading to heightened visibility and engagement.

Secured New Business Deals: Identified and capitalized on new business opportunities, resulting in the successful negotiation of contracts and agreements. Built and maintained strong relationships with key clients and partners, demonstrating effective business development skills and driving revenue growth and market expansion.

Improved Marketing ROI by 25%: Monitored and analyzed marketing performance metrics, such as website traffic, conversion rates, and ROI. Through data-driven insights and optimization strategies, achieved a notable 25% improvement in marketing ROI, ensuring that marketing efforts were effectively driving business outcomes and maximizing returns on investment.

Facilitated Cross-Functional Collaboration, Leading to Product Innovation: Collaborated closely with product development, sales, and customer service teams to align marketing strategies with product offerings and customer needs. By providing marketing support and guidance, facilitated cross-functional collaboration that resulted in product innovation and enhanced customer value proposition, contributing to overall company growth and success.

Marketing And Business Development Manager

MobCo Media

*Achieved 30% Increase in App Performance: Strategized and executed a series of targeted marketing campaigns that resulted in a significant 30% increase in brand awareness within the Indian market. Leveraged comprehensive market research and consumer insights to develop audience-focused campaigns across digital and offline channels. Utilized metrics tracking and analytics tools to measure campaign performance, identifying key drivers of success and areas for improvement.

*Drove 25% Growth in Customer Engagement: Orchestrated integrated marketing campaigns that led to a remarkable 25% growth in customer engagement metrics, including click-through rates, in-app engagements, and ROAS. Collaborated closely with cross functional teams to develop compelling marketing strategies with target audience segments. Employed data-driven approaches to optimize campaign content and messaging, ensuring maximum impact and relevance.

*Optimized Campaign ROI by 20%: Implemented strategic optimizations based on campaign performance analysis, resulting in a substantial 20% increase in return on investment (ROI). Utilized digital marketing channels effectively to maximize campaign reach and engagement while maintaining cost efficiency. Presented actionable insights and recommendations to stakeholders, driving informed decision-making and continuous improvement in campaign strategies.

Campaign And Ad Operations Manager

* Leverage and/or improve existing reports to ensure standard and consistent operational reports globally.
* Setup and execute campaign's effectively.
* Communicate status of work to appropriate parties in order to keep them informed and involved.
* Ideate and develop new process for effective optimizations and timely delivery of campaigns .
* Tracks and share external trends, best practices or ideas .

Ad Operations Executive

Adjetter Media Network Pvt Ltd.

Optimized Digital Campaign ROI : Led the execution of creative digital campaigns aimed at engaging target audiences and achieving organizational objectives. Utilized Adobe Creative Suite to create compelling digital content, ensuring consistency in brand messaging and visual identity across all channels. Through A/B testing, audience segmentation, and personalized messaging, optimized campaign performance and achieved a remarkable 25% improvement in return on investment (ROI).

Increased Website Conversion Rate by 20%: Leveraged Google Analytics and Hotjar to conduct in-depth analysis of website traffic and user behavior. Identified optimization opportunities and implemented targeted strategies that resulted in a significant 20% increase in website conversion rate. Through continuous monitoring of key performance indicators (KPIs), provided regular reports to track performance and guide decision-making processes.

Drove Growth in Organic Traffic: Developed and executed comprehensive digital strategies to drive organic traffic growth. Conducted thorough market research and competitive analysis to identify emerging trends and opportunities. Collaborated with marketing and creative teams to conceptualize and execute digital campaigns across various platforms, resulting in a notable 30% increase in organic website traffic within a six-month period.

Digital Strategist & Web Analyst

Menschen Engineering

Intern

*Marketing is no longer about the stuff you make, but about the
stories you tell. Through my experience I help brands and apps
produce exceptional results.
*Well connected with brands and agencies to help them grow their
business online through digital marketing especially mobile app,
branding and social media marketing.
*Through my experience I have created a good track record
in Mobile app marketing space through which I am pretty well
connected with network's,SDK's app developer's etc.
* A public speaker/master of ceremony (MC) through passion.
*A social media enthusiast, helping brand's delevope marketing
material.
*Client retention/Business Development/Team Management
and Leadership/ Digital Marketing/Account Management / Digital
Strategy/Content Marketing/Mobile App Marketing & Advertising are
some of my key roles.

taplio

The Battle

Niv Sofer

Jijo James

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