AderBid

At Aderbid, we specialize in owning and operating browser extensions across a variety of platforms and devices. Our core focus is on search arbitrage, browser monetizaion and enhancing traffic from leading search engines such as Bing, Yahoo, and Google, leveraging our expertise to identify and capitalize on valuable feeds.

We excel in media buying for search arbitrage and mobile performance user acquisition, supported by our sophisticated in-house DSP.

Co-Founder & CEO

WinWinGrowth

Founder

Inoxys IO

Managing Director

Mobco Media

Built and directed a cross-functional team of customer success, affiliate managers, media buyers, sales, data analysts, marketing, and creative professionals to surpass our company's objectives by an impressive 300%. We executed marketing campaigns for Fortune 500 companies, prioritizing strong client relationships and expanding business.

Head of Performance & Growth

Chameleo Studios

Chameleo Studio is an in-house casual gaming studio of Mobco Media. 
Launched and developed the user acquisition team to increase user growth, acquisition, retention, and brand awareness.

Growth & Marketing Lead

Stealth Startup

Real estate investment platform. Was in charge of driving new business opportunities and GTM strategy, while leading the marketing operations execution.

Co-Founder, Partnerships & Marketing Lead

Maple Digital Marketing

SDR Team Lead

Sales Executive

Football Shirty

Sportswear brand that connects real football fans to their passion.

Owner

I'm a growth-focused leader, I am passionate about helping entrepreneurs and companies achieve their objectives through efficient operations management, effective growth execution, conversion optimization, brand strategy development and AI.

With a results-driven and data-oriented approach, I have a proven track record of helping hundreds of eCommerce brands, B2B/B2C services, SaaS companies, and mobile apps achieve exceptional growth rates of up to 4x. 

My goal is to empower businesses to unleash their full growth potential by focusing on areas that create the most value. Through cultivating an effective mindset and culture, teaching simple hacks and habits, and implementing strategic initiatives, I have helped businesses thrive in today's ever-changing business landscape.

I believe that opportunities arise from change and am always willing to put myself out there to see what possibilities lie ahead. So why not try?

Let's connect and discover how I can help you achieve your business growth goals.

Niv Sofer

SSEN Transmission 

Developing future energy scenarios and insights for the North of Scotland to develop and plan electricity network requirements within the GB Net Zero energy pathways.

Lead Manager, Energy Insights

As the leader of the Energy Scenarios team at SSEN Transmission, I manage a multidisciplinary team of analysts, engineers, and data professionals. Our collective efforts are focused on turning complex data into actionable strategies. Our focus is on forecasting and strategic planning, ensuring we stay ahead of future energy demand and supply scenarios. This critical insight informs our planning and investment decisions, enabling SSEN Transmission to navigate the complexities of the energy transition towards Net Zero effectively. 

Key Highlights:
•	Insights: We provide detailed insights into markets, policy, technology, and regulation, supporting informed decision-making and strategic initiatives.
•	Strategic Industry Engagement: Our team builds strategic relationships with the Electricity System Operator (ESO) and other important stakeholders, promoting effective collaboration in energy planning.
•	Innovation in Planning Tools: We are focused on developing new tools and methodologies for energy scenario planning. These innovations, which include spatial targets, improve our strategic planning processes and underscore SSEN Transmission’s role in achieving a Net Zero future.

Energy Scenarios Manager

Mott MacDonald

•	Headed a team of five consultants managing team resource capacity and project prioritisation, learning and development, and building team growth potential through business development, selective recruitment, and software procurement.
•	Provided techno-economic expertise on a diverse range of projects, advising on expansion planning, energy market modelling, and renewable energy integration, which supported strategic investment decisions, including asset transaction due diligence and allocation of innovation funding.
•	Guaranteed delivery of high-quality and high-impact technical reports and presentations, reinforcing the company's position as a trusted advisor to esteemed clients. 
•	Spearheaded the integration of Machine Learning in forecasting; the use of advanced modelling tools, including PLEXOS; and developed custom Excel tools, to enhance predictive analysis capabilities.

Team Leader | Economics & Modelling Consultant

Senior Consultant for net-zero enabling decarbonisation strategies and innovation in upstream energy and downstream power markets through cutting-edge modelling and data analysis. 

•	Directed specialized advisory services, offering technical insights on energy and storage cost analyses, market modelling, and asset due diligence.
•	Managed multiple high-value projects, leading multi-disciplinary teams to deliver strategic insights for investment decisions and practical solutions to renewable energy system integration challenges.
•	Advised on the strategic distribution of innovation funds for energy sector innovation projects.
•	Managed high-value complex projects, leading multi-disciplinary teams and expanding the service offering, thereby enriching the client portfolio and the company's market presence.
•	Made key contributions to the development and deployment of smart energy solutions, enhancing the product suite with Software as a Service (SaaS) offerings for the energy sector.

Senior Energy Strategy and Innovation Consultant

Consultant for evaluating strategic policy and investment decisions across upstream energy and downstream power markets focused on delivering innovative approaches to the challenges of 21st century energy systems.  Providing focused and efficient thought leadership services through detailed techno-economic modelling.

Energy Strategy and Innovation Consultant

Specialist Advisory - Advised on and contributed to a large number of  projects providing key technical inputs on Levelised Cost of Energy and Storage Analysis, Unit Commitment and Economic Dispatch modelling, Long-term expansion planning and investment decisions, operational modelling for renewable energy integration and island systems, ancillary services, energy storage technologies, multi-criteria decision modelling, due diligence. Built a number of excel-based modelling tools for client use (featuring VBA supported functionality); authored technical reports and literature reviews for high profile clients. 

Project Management - Successfully managed teams of experts on several projects ranging from smaller assignments to larger projects with fee values up to £ 250k, in full compliance with business management systems.

Business Development - Authored a number of successful proposals, up to fee values of £ 200k.

Energy Advisory Consultant

Contributing to the Energy Advisory Business in the Power Sector.

•	Joined multidisciplinary teams of economists, accountants, and engineers, supporting power projects with techno-economic analyses and optimisation modelling.
•	Contributed to the development of bespoke analytic tools and models.

Graduate Economist

The University of Edinburgh

Lecturer on macro- and energy economic questions of sustainability.

Presented outcomes of Master's thesis at the 1st Vienna Conference on Pluralism in Economics at the Vienna University of Economics and Business.

Guest Lecturer

ThyssenKrupp Nirosta GmbH

•	Conducted economic and industry analysis to inform strategic sales management and planning for multinational corporation.
•	Performed process and data analysis to derive actionable market insights.
•	Implemented analytical findings to drive sales growth and market expansion.

Sales Services Intern

IAA Covent Garden

•	Managed and maintained data integrity for central business information systems.
•	Conducted comprehensive research to support the production and dissemination of online publications.
•	Facilitated client relations by engaging the community of existing and prospective partners.
•	Organized and conducted meetings to foster business relationships and promote membership growth.

Marketing Intern

Schoellerwerk GmbH & Co. KG

•	Served as a management apprentice in an industrial business, rotating through various departments.
•	Gained comprehensive exposure to all facets of business management.
•	Applied hands-on experience in operational, financial, and strategic departments.
•	Complemented on-the-job training with formal vocational school education.

Industrial Management Assistant

After a fulfilling period focused on family and personal growth, I've resumed my professional journey, now with SSEN Transmission. I'm honoured to contribute to their mission of developing the network essential for Scotland and the UK's Net Zero ambitions. 

As an Energy Economist with a solid foundation of over 8 years in power market modelling—particularly in production cost modelling—I bring extensive experience with PLEXOS to the table. My professional journey has been driven by applied linear programming for optimization using financial and economic appraisal methods, specifically in energy-related decision-making.

I take pride in my analytical abilities and my deep understanding of energy markets, energy generation technologies, and power system operation. As a key advisor to public and private sector clients globally—including the Department of Business, Energy, and Industrial Strategy in the UK and the Abu Dhabi Transmission System Operator—I have championed the use of innovation and data-led decision-making.

I've developed proprietary tools for forecasting and optimization. Recently, I have ventured into the realm of AI to learn how to effectively utilise this new technology to innovate in advancing the energy sector.

taplio

The Battle

Niv Sofer

Christian Kaufmann

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?