ALLO

Founding Member - Social Media and Community Manager 

Roostoo

• Established 30+ commercial strategic partnerships with leading companies including WazirX, CoinSwitch, Upbit and HSBC to expand user acquisition channels.
• Developed and executed marketing strategies that drove 120% YoY increase in user base from 20K to 100K
• Planned and executed 150+ mock crypto investing competitions that attracted a global user base of 75K+ participants
• Drove total app downloads to over 100K, a 3x increase over the prior year.

Head of Marketing 

Unidef

• Created and executed social media calendars that drove 300% follower growth in 6 months through 150+ optimized posts and campaigns.  
• Created engaging copy, designed on-brand graphics, and produced high-quality visuals for all social content.
• Grew social follower base across Twitter, Instagram and Telegram, from 60K to 200K+ in 8 months through organic and paid campaigns. 
• Created and managed plans for 20+ marketing campaigns and initiatives, delivering 100% on time.  
Led a cross-functional team of 8 to flawlessly execute integrated multi-channel marketing campaigns.

Marketing Executive

Zenith Chain

Zenithchain is a hybrid EVM Blockchain built on the consensus of proof of Authority and can support shorter block time and lower gas fees.

FuzionX is a next-generation digital asset exchange with one interoperable wallet to solve all CeFi and DeFi needs.

• Planned and executed successful social media campaigns and strategies to drive engagement and increase followers on various platforms including Twitter, Instagram, and Telegram.
• Managed all aspects of social media management, including planning campaigns, creating content calendars, ideation, scheduling, and monitoring analytics.
• Achieved remarkable organic growth in a short period of time, including 100K+ growth on Zenith Chain's social media channels.
• Led a team of 12+ members for all Marketing activities,
• Collaborated with cross-functional teams, including Creative, Product, and Sales teams, to develop and implement successful integrated marketing campaigns that effectively reached and engaged with the target audience.

Self Employed

• Helping leading early-stage growing startups.
• Social Media Management, E-mail marketing, LinkedIn marketing etc
• Doing community Building across all platforms, consistently monitoring and concisely communicating with target audiences.
• Acquire insight into online marketing trends and keep strategies up-to-date. (B2B product significantly increasing growth/leads/sales.)

Digital Marketing Specialist

airful

Airful is a consulting firm helping SMBs with marketing, growth, and revenue acceleration by infusing modern tooling and tech to improve business productivity and profitability.
  
Growth Marketing for GitStart, a Y-Combinator startup building a new product (Pull Request-as-a-service) to flexibly scale up tech capacity for other startups.

• Creating marketing strategies to generate revenue, gain traction, and meet the monthly and growth projections
• Digital Marketing
• Business Development 
• Social Media Marketing and Content writing

Marketing Strategist

CleverX

CleverX is a tech platform that helps companies get easy and affordable access to real-world insights by connecting them to leading experts through 1-on-1 video calls, expert surveys, and project work.

• Strategized lead generation, Email Marketing & LinkedIn automation.
• On-boarded more than 50 top industry and subject matter experts (CEO, CTO & Managers, etc.) on the CleverX platform.

Community Manager

Getinhours.com

Completed internship at GetInHours as Content Writer.

Content Writer

Travart International

Designed, build, and maintained social media presence. 
Planning and execution of all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Social Media Manager

Growth Marketer | Crypto Enthusiast

Results-driven Digital Marketing professional with over 5 years of experience directing successful digital marketing campaigns and initiatives. Skilled at developing and implementing data-driven, client-focused strategies to increase brand awareness, generate leads, and drive sales. Experienced leading cross-functional teams to achieve and surpass organizational digital marketing goals. Expertise includes SEM, SEO, social media marketing, email marketing, content marketing, campaign analysis, and budget management. Passionate about staying on top of the latest digital marketing trends and technologies to maximize ROI. Looking to bring strategic thinking, creative solutions, and analytical skills to help scale company growth and online visibility.

Nitin Dwivedi

FanCraze

-Curating experiences with sports athletes and IPL Teams, acting as a channel to acquire fanbase and to also engage with our existing global user community
-Liasoning with Internal (cross-functional) & External Stakeholders to ensure smooth partnership between the brand and IPL Teams, English Cricket Counties, Domestic & International Leagues

Strategy & Operations Manager

-Working closely with Head of Partnership to stacke and execute strategic partnerships across various channels (content-led & product integrated) and with affiliates to drive awareness and user acquisition
-Onboarded users via structured ip-partnerships during major leagues and tournaments
-Optimizing onboarding flow and improving onboarding flow to reduce drop off drastically
-Working closely with growth team to design journeys for users acquired on the platform to retarget and retain

Manager, CEO's Office

Open Secret

Innovation Lead & Stakeholder Management 
-Identifying white spaces and owning new category creation and developing new products and optimising on omni-channel approach 
-Liasoning with Internal (cross-functional) & External Stakeholders to ensure timely execution during product development journey
-Developing new product categories for both D2C & Offline channels contributing to the overall product mix
-Owning the P&L for new innovation categories and tracking 30-60-90 day journey ensuring product market fit & standardisation of production processes
-Deriving consumer insights to execute multiple growth levers along with the leadership team to align product positioning & penetration amongst a broader audience
-Managing multiple innovation/strategic projects for the CEO office focussing on growth of the brand

Chief of Staff

The Healthy Cravings Co

Product Development & Standardization :

Jowar Puffs (Y-2018)
-Product Standardization 
-Recipe Replication 
-Extrusion & Seasoning Process

New Products (Y-2020)
-Building new product portfolio in existing brand guidelines from consumer insights
-Nutritional profiling of the new products
-Developing products under the umbrella of the existing distribution network to ease the unit economics & optimizing the gross margins to bring sustainability at the development stage
-Taking multiple objective-based trials to aim perfection and standard output
-Liasioning with multiple vendors & sourcing standard raw material 
-Developing packaging and ensuring suitable material for distribution
-Adapting design for various products in the range
-Ensuring customer feedbacks & incorporating them into the product during the launch stage, re-engineering at various intervals during the product journey

Financial Operations & Human Capital Management:
-Maintaining the integrity of a payment schedule
-Ensuring optimal use of the funds
-Developing processes for Human Capital smooth functioning 
-Managing human capital operations since 2018

Head of Growth

Key Account Management:
Modern Trade
-Enhancing brand visibility on various Modern Trade accounts (PAN India)
-Ensuring wider distribution through city-wise expansion with minimal onboarding investments
-Carrying out multiple sampling drives and executing unique BTL solutions for organic M-O-M  sales growth
-Objective and target-oriented Promoter Management at various touchpoints

E-commerce
-Enrolling into Launchpad Programs for the brand 
-Activating new e-commerce platforms like Big Basket, Milkbasket, Qtrove, etc.
-Partnering with other e-commerce brands for cross-sampling and tapping into narrow-cohort via strategic curation
-Amazon growth hacking and running daily ads operations along with multiple daily operations to bring the brand performance to Advanced Level (Earning Buy Box, Reviews, Sales Growth, Brand Store Development, EBC Curation)

Growth Associate

Social Media & Influencer Marketing:
-Content Creation for Instagram & Website
-Soft Launches for New Products
-Developing a community of 1500+ influencers in various categories
-Curating influencer marketing for strategic events and product launch

Events:
-Engaging with consumers at Live Events and taking care of end-to-end user experience
-Tapping into new consumers, gathering product insights to incorporate in Product Development & Standardization

taplio

The Battle

Nitin Dwivedi

Gunjan Chheda

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