laas! linkedin-as-a-service

Co-Founder

Brandmoves

Daniel is a Branding and Design Genius, working with him has been one of the best decisions I’ve made this year.

BrandMoves is for everyone who’s fascinated by Chess and needs help with Branding and Marketing

Spreading the love of Chess and Branding :)

Marketing Strategist

Cheltenham Running and Walking Club

- Write and Design Content for Social Media
- Create Monthly Content Calendar
- Manage Wordpress Website
- Design Youtube Thumbnails and Write Youtube Descriptions
- Schedule and post content on Youtube, Facebook, Instagram, Anchor (Podcast) and Website

Marketing Specialist

Jigsaw Thinking

Jigsaw Thinking helped me become more accountable and effective at network building. I had to adapt to a new city and a new domain. It taught me about Design Thinking and how to bring structure into chaos. The concept of rapid prototyping was my biggest learning.
- Worked on product, sales, community and marketing
- Worked on Circle
- Built prototypes on Notion
- Created a sales funnel
- Website management
- Automation
- Email marketing

Building Jigsaw Thinking

Spek!

Clients: Jio, Milagrow, Birla Brainiacs
My experience at Spek gave me the opportunity to work in smaller teams and gain experience in a comparatively unstructured environment.
- Created content calendars
- Copywriting
- Monthly reports on analytics
- Delivered Creatives
- Created Strategy Decks
- Created Pitch Decks

Solutions Strategist

WATConsult

Clients: Kotak Mahindra Bank, SAP India, Bridgestone India
During my time at Watconsult, I learned to work in a structured environment with a predictable repeatable structure
- Created Content Calendars
- Monthly Analytics Reports
- Copywriting
- Delivered Creatives

Account Executive

Junior Champs

Worked with team members to optimize repetitive tasks
Created and implemented Hashtag Strategy
Worked on influencer collaboration, acting as a point of contact between the company and the influencers

Growth Marketing

Zealic.in

Zealic was an initiative to help Mental Health Therapists with Marketing
Managed Instagram, Facebook, and Youtube
Created Social Media Strategy, Branding Strategy, Content Strategy, & Content Calendar
Created and Led a team of freelancers, working as an Account Manager for my clients

Founder

Inner Planet

I was responsible for planning and developing the company's overall social media strategy to support and improve Online Presence, Brand Recognition, and Lead Generation
Created a 3-month Collaboration plan
Handled multiple digital accounts
Assisted the CMO in multiple projects

2020. did an internship as a marketing strategist in a mental health clinic

2021. got my first international client as a freelancer. worked as an intern at big shot agencies w big shot clients like jio and bridgestone and sap. dropped out of college.

2022. moved to bangalore for 3 months to work at a cool startup as a sales/marketing generalist. decided to specialise in writing. started playing w the gpt 3 of open ai (pre-chatgpt).

2023. used chatgpt and midjourney to create campaigns and content for big pharma companies in india. got scammed of $1500 twice in 6 months. decided to specialise in linkedin personal branding. did linkedin outreach for a big shot brand designer in the uk and commenting for a brand designer in the us. failed at both terribly.

2024. got 2 wins, brand designer and performance marketer got 50k and 30k impressions in 20 days. started a 100 day challenge (twice), failed terribly but made a lot of friends. family member suffered a terrible health problem (shook me for good) and then later i broke my leg and on bed rest for 3 months, both the challenges ended w health tragedies (never taking a 100 day challenge again). convinced my bestf to quit his job and join me. we started an agency, laas (linkedin-as-a-service).

2025. got 2 beta clients. one lawyer in the us who wanted to be consistent and the other was a brand designer who wanted tangible results. 2x engagement for the brand designer and booked 6 calls in a month. lawyer was able to be consistent. its may and we’re starting the free month offer now.

---

Client 1. We posted 3x/week, mixing storytelling, insights, and founder POV. In just 20 days:

→ 50K+ impressions

→ Every post hit 100+ likes, half crossed 200+

→ 1 inbound client enquiry

Positioned her as a creative *and* a founder, not just a designer.

---

Client 2. had been posting consistently with little traction (~10 likes/post). I took over the writing and dialed up the volume + clarity. We posted daily. In 20 days

→ 2–3x engagement growth

→ 30K impressions

→ 1 qualified inbound lead

Transformed him from just “posting” → to driving real attention and authority.

---

Client 3. Consulting: weekly writing & outreach calls + monthly ideation. Helped her sharpen hooks, add depth, and drop AI-dependence.

→ 2x engagement

→ 6 sales calls booked in 30 days

She went from over-posting with no ROI → to converting content into leads, while sounding 100% like herself.

If you're an ai/content/personal brand enthusiast please book a call. lets talk :)

also, we're giving the first month of li ghostwriting for free :)

Niraj L.

some updates since i disappeared from here

1/ started running an automated outreach campaign on linkedin. has generated more 5-7 leads in a week. got on a call w one, he wants to work in q1 next year, 2 people are yet to book a call, haven't replied to most others

2/ ran out of funds so had to fire the team. 2 of em decided to stay and work for free. so so so grateful for them.

3/ i think we had peaked at some 500k impressions in a month, lost all the progress cause i just didn't post anything for about a month now.

4/ i found a stable solution to my execution / procrastination problem. to have a god level project manager manage everything on my behalf. will be implementing this from tomorrow, lets see how that goes.

5/ been consistently hitting gym for a week and only eating clean. no oil, no processed food. it is a literal personal record for me :)

6/ the content workflows for my linkedin are ready to go live next week

7/ figured a way to consistently make content on ig that others might like. i'll just talk about cool shit i found on the internet. 

8/ i learnt that people still like me on the internet. just cause i vanished for a while doesn't mean i lost all my "unsaid" friends. they still watch me, like me, support me. this has boosted my confidence more than anything.

Niraj Lodariya

No alternative text description for this image

no client has ever asked me where i went to college.

they don't care about your credentials.
they care about your skills.

in freelancing, there are two ways to prove your worth:

1/ the credentialist

→ they lead with their degree or a list of certifications.
→ they believe their resume is their most valuable asset.
→ they talk about what they've learned in a classroom.

they're selling their past.

2/ the practitioner

→ they lead with a case study or a live example of their work.
→ they believe their results are their most valuable asset.
→ they show what they've done for a real business.

they're selling your future.

one proves they can pass a test.
the other proves they can solve a problem.

stop collecting certificates.
start collecting results.

i just got off a call with a lead. 

she’s been posting videos for months. decent views, but zero engagement from her ideal clients.

she was frustrated. she lacked direction.

so i showed her the simple framework i use.

any business has 3 goals for content. you need to be intentional about which one you are chasing.

here is the breakdown:

1/ you want likes and followers? 

→ tell stories. 
→ stories are universally relatable. 
→ (e.g. an hr rep sharing a story about firing someone goes viral).

2/ you want authority? 

→ share your expertise. 
→ break down exactly how you solve problems. 
→ (e.g. an hr rep showing the 5-step compliance process to fire someone).

3/ you want sales? 

→ talk about wins. 
→ diffuse objections. 
→ make a micro-offer.

most people mix these up. they expect sales from a relatable story. or they expect viral reach from a technical how-to.

when i explained this, everything clicked for her.

ps. what’s your current focus? reach, authority, or sales?

when it comes to ai, most writers are in one of two camps. both are wrong.

1/ the purist

→ they're terrified ai will take their job.
→ they refuse to use it, calling it 'cheating' or 'soulless'.
→ they're falling behind, working slower and less efficiently.

2/ the bot

→ they think ai will do their job for them.
→ they use it to generate entire drafts, just polishing the mediocre output.
→ their work is generic and has no human point of view.

there's a third option: the pilot.

the pilot sees ai not as a replacement, but as leverage.
they are still in control.

→ they use it for research, outlines, and breaking through a creative block.
→ they are always the source of the core idea, the strategy, and the unique insight.
→ they work faster and smarter.

don't be the person who's afraid of the tool.
don't be the person who's replaced by the tool.

be the pilot who uses it to fly better.

we guarantee 100k impressions in 3 months. or we work for free.

why? because we take full accountability for results.

most people overcomplicate personal branding. they think it takes weeks of research and hours of writing.

it doesn't.

we execute your entire monthly content in 4 days:

→ day 1: ideation (30 mins) 
→ day 2: extraction (1-2 hours) 
→ day 3: writing (20 posts) 
→ day 4: approval (30 mins)

then we give weekly updates and a monthly report.

investment: $1000/month.

it’s simple. it’s fast. it compounds.

curious how we hit those numbers? i have a strategy doc that explains the "how."

comment "strategy" and i'll send it to your inbox.

ps. this is only for founders who value their time.

pps. here's some results for a client of ours.

700+ likes on a single post
80k impressions in one month
50k impressions on a single post

all using the same process :)

career advice:

pretend to type when someone walks by

Harris County Attorney's Office

Advising elected and appointed county officials working towards the betterment of Harris County, the third most populous in the U.S.

Assistant County Attorney

Baker Botts

Assisted on the financing and development of renewable energy projects. Fought against anti-LGBTQ legislation and policies.

Associate

Duke Environmental Law & Policy Clinic

Fought plastic pollution alongside the largest environmental conservation nonprofit in the world. #SaveOurSeas

Student Attorney

Conducted diligence and research for renewable energy projects. Sought asylum for persecuted Guatemalan woman.

Summer Associate

Duke University School of Law

Fought for the freedom of wrongfully convicted inmates, securing win for client who spent 16,000 days in prison for crime he did not commit. #NoJusticeNoPeace

PERIOD.

Managed the store, graphics, and finances of the largest youth-driven menstrual equity nonprofit in the world. #PeriodPower

Vice President of Finance

University of North Carolina School of Law

Researched environmental disaster law for the implementation of hurricane resilient infrastructure. Recognized at luncheon.

Research Assistant

Vincent-Pope Law Firm, P.A.

Advocated for individuals who suffered personal injury or medical malpractice. First real exposure to the world of law.

Legal Intern

JoyRun

Created marketing strategies and graphics for community-driven delivery platform. Promoted to organization lead.

Student Leader

CI Azumano Travel / Business

Taught English to Japanese exchange students. 
今日本語を勉強している。

English Teacher

Attorney. Artist. Advocate.

Who is Lenny? A loud introvert, countercultural icon, and Type B lawyer. 

What is Lenny? An activist for social, gender, and environmental justice. 

How is Lenny? Better than ever, thanks for asking!

#Peace #Love #Positivity 

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The Battle

Niraj L.

Lenny Sun

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taplio

The Battle

Niraj L.

Lenny Sun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj L.'s LinkedIn Performance

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