Nina LaRouche

Bazaarvoice

In this role, I have the pleasure of supporting a team of enablement practitioners that design and deliver high value programs to enable our sales and client success teams. Through our onboarding and ongoing enablement programs, we help our teams achieve phenomenal results.

Director, Revenue Enablement

WiSE - Women in Sales Enablement

Co-Lead Indianapolis Chapter

Salesforce.org

In my role at Salesforce.org, I partnered closely with our leadership and cross-functional teams to design, develop and deliver high-quality, high-impact enablement programs for our nonprofit and education sellers. Our team implemented innovative learning strategies like simulations and “Flipped Classroom” workshops to engage and empower or team to reach their highest potential.

Director, Sales Enablement

Accelerate

Leading contributing author for Accelerate. Accelerate is a global networking community dedicated to the continuing education of Sales Enablement, Sales, Marketing, learning and development, and Sales training professionals.

Member, Contributing Author and Panelist

Project Lead The Way

At PTLW, I partnered with our leadership to design, build and deploy innovative enablement programs. Through these programs, we provided content, deal support, training, best practices, tools, and resources throughout the life-cycle. Through mastery of key skills, the team became more productive and increased student participation & program growth.

Director of Sales Enablement & Training

Salesforce

In this role, I worked with a cross-functional team to create and deliver timely, relevant, & consistent onboarding experiences for Marketing Cloud AEs. Through our programs, we enabled the confidence, competence, and skills that sellers needed to excel in their jobs and accelerate time to productivity.

Manager, Marketing Cloud Onboarding & Enablement

ExactTarget, a salesforce.com company

ExactTarget is a Global SaaS Leader in Cross-Channel Interactive Marketing. Our cloud-based suite of products help marketers like you deliver email marketing, mobile marketing, and social media marketing that does MORE than connect you with customers and prospects. Our marketing applications come together in the ExactTarget Marketing Cloud‚ a real-time‚ cross-channel interactive marketing solution that helps you create a unified view of each consumer—across all channels to drive customer engagement, automate marketing, increase sales, and improve return on marketing investment.

Commercial Account Executive, North America Sales

Yellowbook

My daily functions include a combination of appointment setting with existing accounts, cold calling non-customers to schedule new customer appointments and presenting a full line of products to maximize marketing effectiveness for each client/potential client.   I am also considered a valuable resource person to other reps in the office because of my leadership skills and personal success.   I have developed and implemented training sessions for all areas of the business including product knowledge, new technology and general sales training as well as participating as a mentor for incoming reps.

Media Consultant - Account Executive/New Media Specialist

Indianapolis Public Schools

Developed and taught freshman level science classes for multiple learning levels using a variety of teaching techniques to improve student performance and accountability.

Chemistry/Physics Teacher

Enterprise Rent-A-Car

My primary responsibilities included the daily management of all branch activities including motivating and training my sales team, managing  a low break even by effectively controlling costs, developing and maintaining relationships with individual customers and accounts.  I was also highly involved in negotiating and finalizing several preferred provider agreements with both existing and new accounts and was in charge of managing the largest corporate account in the state.

Branch Manager

⭐My Personal Leadership Brand Statement: Live each day with authenticity and integrity according to my faith. Grow and deepen my professional relationships, be a trusted advisor to my stakeholders and serve others well. Focus on learner-centric design to deliver high-value learning experiences that empower individuals and teams to reach their highest potential. Cultivate my strengths as an enablement practitioner and lead other enablement professionals to grow in their careers. Work with creativity, purpose & perseverance, embrace joy, and practice gratitude.

⭐A Little Bit More about Me: I began my career as an educator, teaching high school physics. After moving to Indianapolis, I ended up in a selling role and spent 15 years as a successful sales professional before moving into a formal sales enablement role in 2014. Throughout my career, I’ve had the privilege to work with some of the most amazing people both in education, marketing, and technology. I am so grateful for this journey and excited to see what the future holds.

Along the way, I’ve been able to develop a deep set of skills, focused primarily on:

☑️ Learner-centric design to deliver high-value learning experiences (online, virtual, and in-person)

☑️ Empowering sales professionals, leaders, and teams to reach their highest potential

☑️ Leveraging my strengths to lead other enablement practitioners to grow in their careers

☑️ Sales methodologies, skills, and processes

👆“The views expressed on this site are my own comments and opinions. I do not represent my employer in my postings on this site and the postings may not represent the views of my employer.”

✔️Specialties: Salesforce | Instructional Design | Kirkpatrick | Bloom’s Taxonomy | Camtasia | RISE Articulate | Presentation Design | Role Play Development | Interactive Learning | Flipped Classroom | Sales Certifications | Skill Mapping

I started my job search in early July - that's 18 weeks of looking for my next adventure. And here's how it's going.

Out of 81 applications, 58 companies said 🚫 to me 😢

But, on the flip side...

Of those 81 applications ----> 24  turned into early interviews (29%)
And of those 24 initial interviews ----> 8 moved to mid-late stage interviews (33%)

The reality is that I've been interviewing a lot! In fact, I've had 30 separate conversations in the last 6 weeks! Whew! And I'm optimistic that I'll land exactly where I'm most needed.

And I'm so grateful for my network, you all have been so great about sending me new postings or helping me make connections. It takes a village and thank you for being part of mine.

Strategic Enablement Leader | Data-Driven | Results-Oriented | AI Enthusiast | Demonstrated success in leading and developing high-performing teams with clarity, collaboration & coaching

Today I’m celebrating another trip around the sun ☀️ and this year, the reflection hits a little differently.

I’m in a season of change, navigating a job search, stepping into new possibilities, and trusting the path even when I can’t fully see it. And through it all, I’m overwhelmed with gratitude!

Gratitude for the professional experiences that have shaped me… the roles that stretched me… the challenges that refined me… and the leaders and peers who poured wisdom, encouragement, and real talk into my journey.

I'm also incredibly grateful for my husband and kids. My husband is a huge professional support to me - in the highs and the lows. And I love watching my children grow, thrive, and become the people God is shaping them to be. They keep me grounded and are a constant reminder that every season has purpose.

And most of all, gratitude for the faith that carries me. Through open doors, closed doors, and the ones I have to knock on a few extra times, God has been faithful. I can feel that this is a season of preparation, not pause.

To everyone who has been part of my story - a heartfelt 💖 thank you!

Your support, your insights, your encouragement… they’ve meant more than you know.

Here’s to another year of learning, trusting, growing, and becoming!🪴 

And here’s to whatever comes next. ✨

It’s #FollowFriday time 🙌

Shouting out Sarah Allen-Short - a GTM strategist and executive coach who brings clarity and calm to leaders doing hard things.

She’s seen it all - startups, scale-ups, global orgs - and now helps others grow without losing their center.

Follow her for sharp strategy, steady wisdom, and a little "Work Doula" magic 👇

Driving Scalable, Data-Driven Enablement That Powers Revenue Growth & Sales Excellence

📢 Upcoming Indianapolis WiSE - Women in Sales Enablement meeting for all individuals identifying as women within #Enablement 📢

The Indianapolis chapter of WiSE - Women in Sales Enablement will be having our next meeting on Thursday, November 13th at 9am EST 

𝗪𝗵𝗲𝗻: Thursday, November 13th at 9am EST 
𝗧𝗼𝗽𝗶𝗰: Open Discussion 
𝗪𝗵𝗲𝗿𝗲 & 𝗛𝗼𝘄: Virtual. If you would like to join, please comment or direct message me, Meganne Brezina, CCMP™, or Nina LaRouche with your email address and you will be added to the event!

Know anyone you think would like to join WiSE - Women in Sales Enablement? Tag them in this post! 🥳

💥 If you're not a member of WiSE - Women in Sales Enablement, but currently working in enablement, or looking to make a pivot, we want you at our next meeting!! Please reach out to Casey Planck, Meganne Brezina, CCMP™, or Nina LaRouche

#networking #sales #revenueenablement #salesenablement

My focus is on accelerating seller skills to elevate the value we bring to IBM clients across Australia and New Zealand.

Right now, I’m working on:

• Implementing structures to improve deal qualification, win rates and to identify derailment factors sooner. 
• Evolving team culture from one of cadence to coaching. 
•Delivering a personal coaching program for Leaders and Managers.
• Elevating client conversations. 
• Creating a culture where all can thrive.

Feel free to reach out if you'd like to learn more.

Enablement Leader, Australia & New Zealand

My focus in this role was accelerating seller skills, scaling innovation and creating learning culture across 9 diverse counties. The end goal- to elevate the value we bring to IBM clients. 

I implemented and drove a series of enablement programs creating significant positive impact including:

• Impacting $1.2B in opportunities and shifting culture from cadence to coaching with a 900% sales coaching uptake. 
• Launching a scaled coaching program for Leaders and Managers with 76% of ASEANZK participants rating the program as "life changing" or "amazing."
• Improving the quality with which we show up for our clients and boosting seller “soft skills” with 80+ Net Promoter Scores.

Reach out if you'd like to learn more.

Enablement Leader, Australia, South East Asia, New Zealand, Korea (ASEANZK)

Sales Enablement Society

I am currently enjoying being a RES member. For details around Chapters please visit https://www.sesociety.org or email info@resociety.global.

Previously I volunteered as Chapter Director for RES, collaborating with Enablement Leaders across the globe to run their 50+ local Chapters, with the mission is to elevate Enablement in organisations worldwide.

Prior to taking on this role, I founded and ran a Revenue Enablement Society Chapter to support Enablers in Dubai, UAE.

Now 11,000 members strong, the Revenue Enablement Society (RES) is a non-profit organization run by Enablers for Enablers.

Regional Chapter Director and Society Member

Tigerhall

During this partnership, I delivered a series of podcast covering Enablement, Inclusion, and Leadership. 

There is a gap between what academic education teaches us and what people actually need to succeed in the real world. 

Tigerhall is leveraging social learning, tapping into the knowledge of subject matter expertise to help close that gap.

Thinkfluencer, Enablement, Inclusion and Culture Champion

RMIT Activator

During this engagement I advised on creation of future skills and learning experiences for Activator, RMIT University's growth engine for entrepreneurship, venture creation and applied innovation.  

With a focus on unlocking Innovation and Entrepreneurial potential for start ups and RMIT students, my role included:

• Recruiting and building a high performance learning design and facilitation team.
• Designing and delivering learning programs to address real world needs, problems and create real-world impact.
• Facilitating Design Thinking and Sales masterclass sessions for entrepreneurs and students to allow them to address complex business problems. 

You can learn more about Activator and the great work the team have been up to at https://www.rmit.edu.au/for-business/activator.

Education, Experience & Programs

Collaborating with stakeholders across EMEA I led the co creation and deployment of a series of innovative and experiential learning approaches to quickly address the changing requirements for the client facing team as the Covid pandemic unfolded. These programs:

• Accelerated sales skills on IBM's latest technology across 4,000 sellers.
• Elevated client conversations impacting $10mil revenue generation.
• Engaged and motivated teams with a 1 point increase in engagement during a challenging pandemic. (Where the norm was a decrease.)

Sales Enablement & Skills Transformation Lead, Europe, Middle East & Africa (EMEA)

I built seller and employee skills and boosted engagement through, innovative and continuous learning programs, enabling diverse teams to deliver a market-leading client experience with IBM's Cloud solutions.

• Delivered Top Talent learning program offering unique learning experiences for 80+ high performing team members boosting skills development and increased employee retention rates.
• Managed roll out and enablement of new Hybrid Cloud supporting business delivery double digit growth across the MEA region.
• Led cultural change programs to support a more inclusive workplace including the #FastStart21 Women's Experience and Stellar employee flexibility project.

Enablement Lead, Cloud & Cognitive Software, Middle East & Africa (MEA)

Providing education, communication, inclusion, employee engagement expertise to help clients redesign experiences and culture through Digital Change and Transformation.

Key clients I had the pleasure of working with included a leading local Middle East airline, a public sector healthcare organization, and a local retail conglomerate.

In parallel to my day job, I created, launched and drove a mentoring, education and support program to encourage gender and socioeconomic diversity in STEM in Africa. This program evolved to become the NGO Ekare Africa (ekareafrica.com.)

Strategy Consultant: Digital Change - Talent & Transformation, Middle East & Africa

Collaborating with a cross-region and functional team, I provided overall leadership of sales education, engagement and capacity building projects for our African markets. I innovated and ensured the diverse teams in my region were educated, engaged and prepared to drive business growth and provide optimal value to our clients.

Created partnerships and engagement with IBM's Digital Nation Africa education and micro-credentials/digital badges to support STEM skills development across Africa.

Sales Enablement Leader, Global Markets, Africa

I united and lead a culturally diverse team across Africa and the Middle East to build and enhance the IBM brand while ensuring our workforce had the motivation and expertise to develop new business, create a more relevant and consistent experience and exceed our clients' expectations. 

One of the highlights of this role was leading the  launch of IBM's Africa brand strategy and first ever advertising campaign "Made with IBM" advertising campaign. (A first-ever for the region.) 

The campaign effectively re-positioned the IBM brand by establishing authenticity, driving awareness, preference and building advocacy externally. 

All in line with IBM's corporate character. Learn more here-> https://vimeo.com/62205426.

Brand, Advertising & Employee Engagement Leader, Middle East & Africa

In this role, I lead and supported others to do great marketing, drive business growth and client value in IBM's newest markets. 

I strategically planned and delivered award-winning international office launches, engaging marketing, internal and external communications, and market conditioning brand campaigns to differentiate IBM from competitors, promote client successes, and position the IBM brand.

Geo Expansion Marketing & Communications Leader, Middle East & Africa

After my initial work period as part of IBM's Leadership Development Program Corporate Service Corps, my public sector client requested for me to continue to provide my communications, education and marketing expertise to the organization. 

This turned into an exciting 12 month engagement and took my life in a new direction. The client engagement achieved critical project milestones, communications objectives and recorded a high client satisfaction rating. 

In this consulting role I:

• Collaborated to deliver a marketing and communication strategy including, monitoring, analysis, reporting, and education to support the deployment of two Nigerian Government programs targeting vulnerable families.
• Drove 320% increase in program participation exceeding project objectives.
• Developed curriculum, delivered training and coached individuals and diverse groups to build expertise support program effectiveness and create long-term change.
• Mapped and managed the large, complex public sector and sponsor stakeholder network to design and implement a communication plan and reporting tools.
• Drove change management, cohesion, and collaboration among the States Ministry departments.
• Built relationships across Government Ministry's, agencies and community stakeholder groups to drive the success of Projects forming a social safety net for the people of Cross River State.

Strategy Consultant: Marketing & Communications, West Africa

In this role I strategically planned, measured and executed innovative, customized marketing and communication programs.

My focus was on supporting attainment of business objectives and creating a revenue pipeline for the sales organization for the next quarter and beyond. 

And we did just that attaining our targets and business results for 10 out of 12 quarters.

Some areas of my responsibility included:

• Leveraging data to capture insights
• Segmenting audiences
• Leveraging a mix of traditional, digital and hybrid marketing campaign element
 • Building awareness to generate interest and drive solid leads for the business.

Marketing Campaign Strategist, Australia & New Zealand

In this role I initiated, planned and executed a range of awareness and demand generation marketing activities consistently exceeding defined objectives for my business unit. 

This included:

• Reviewing and auditing of program strategy and priorities to improve program performance. 
• Designing and delivering a number of innovative projects improving marketing performance and interlock with sales priorities. 
• Commissioning and managing market research to; understand current brand perception and barriers, identified crucial market segments and geographic areas. 
• Participating in the Cape York Partnership Leadership Program which including supporting programs while living in an indigenous community in Far North Queensland and building awareness, understanding and inclusion. 

Awards:
• IBM WW Best Practice Award Q3 ‘08
• Cape York Partnership Leadership Program Representative Q3 ‘09 
• Program Award- High Performing Campaign Q2 ‘08
• Australian Marketing Institute Awards National  “finalist” ’08 
• IBM Innovation Award Winner  Q4 ‘07

Intergrated Marketing Communication Specialist, Australia

Supported the successes of our partners by building strategic Business Partner relationships, acting as a key point of contact for information about IBM Business Partner programs. 

Collaborated with media and agency partners to deliver and maximize the impact of Partner marketing campaigns and create positive client testimonials through the Customer Reference Program.

Awards:
• Assisted role out ANZ Business Partner (BP) certification program        
• Elected IBM Associate Network Representative                    
•IBM  “Above & Beyond” Award  Q4 ‘05

Channel Marketing Specialist

Ekare Africa

Ekare means "Let's give" in Ejagham, one of the main local dialects where this NGO was founded in the rural community of Ikom in West Africa.

At Ekare Africa our mission is to create sustainable development and economic inclusion with a focus on education access for girls at a grassroots level.

During my time leading Ekare Africa we impacted thousands of people and supported over 200 girls across West Africa to access life changing education.

Founder

Checkers & DC Entertainment

Marketing & Promotions Co-Ordinator

Hi, I’m Georgia. 

I am passionate about Enablement, Growth and Innovation fueled by that great combination of talent, technology and diverse perspectives. 

I have the privilege of helping IBM sales teams to maximise their results and growth by transforming skills and culture.

ENABLEMENT: Working with clients across four continents has given me the opportunity to build successful teams and create positive Enablement, culture and business outcomes.

My team and I have collected a few accolades for our efforts along the way too including:

-Revenue Enablement Excellence Award, Selling Power, 2024
-Sales Enablement Program of the Year- Stevie Award, for the innovative learning approaches delivered in the midst of the pandemic. 
- Most Innovative Woman of the Year - Industry, Bronze, Stevie Awards for Women in Business
- Top 20 Sales Enablement Influencer- Sales Enablement Collective
- Innovator of the Year- Learning Programs, International Business Awards

FOR FUN: When I am not working, you may find me playing superheroes with my two boys or hiding from them to sneak in some yoga.

And if you've made it all the way down here, why not let me know how I can help you. 

GET IN TOUCH: Send me a DM or reach me at georgia.watson@ibm.com. 


⭐️


EXPERTISE 

- Sales Enablement and transformative learning
- Creating inclusive, high performance cultures where people thrive
- Innovative thinking and skills transformation 
- Coaching and facilitating learning experiences
- Design Thinking and Agile 

Further skill areas: Leadership, Education, Learning and Development, Communication, Consulting, Design Thinking, Partnership, Culture, Change Management

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