StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Vaibhav Namburi

Founder @ SmartLead | 1x Exit | Always Hiring The Best

I like buying coffees, leading passionate people and building great products - FAST.

I'm recommended by C - Level Execs of Billion $ companies, I've been given prestigious awards and lost my hair in doing so.

I started Five2One in May 2017 with $500 and grew it to 7 figures and 10 team members in 11 months & 28 days (the day I closed the deal that got us the 7 Fig mark)

I started & sold Cenario.co 1.5 years post the pandemic outbreak.

I started SmartWriter in June 2021, grew it to 14,000 users including Facebook, Stripe & VaynerMedia.

I started Smartlead in June 2022, currently (Aug) at 6,000 accounts.

We've been recognised as one of the best in Australia and have built 62 production-grade applications for start ups and corporates.

I've worked with The UN, PwC, NewsCorp, Carsguide, AutoTrader, IAG, WilliamHill, Maoneng, SocietyOne, Lumachain, UNSW, Archistair and many other multi-(b)million dollar companies.

I have taught at 2 software bootcamps on how to build quality software products in various technologies and authored 3 courses on Udemy that gained nearly ~35,000 students online.

I've spoken internationally and nationally at over 46 events from meetups to paid conferences.

We've helped clients raise Millions in blockchain and worked with companies that are changing the world as we know it.

During this time I learnt how important having a strong team (that aligns with you) is, how important it is to believe in yourself and to enjoy what you're doing.

I still forget to put semi-colons and eat dessert before the main course.

I'm now building what I've wanted to from the beginning - our own products (smartwriter.ai, smartlead.ai)

You'll often find me on stage sharing advice and tips on bootstrapping a B2B business to talks on AI's position in the future, the best software development and product growth tactics.

I've been called a tech lead, CEO, CTO, coder, engineer, founder, leader, coffee buyer, non-sleeper and many other things -no one seems to realise i'm an excellent singer 😂

I've had the amazing opportunity to mentor for world-class accelerators like Startmate, Antler UK, Incubate, UNSW Founders and Australia's largest VC fund Blackbird as a Giant

I can be your "thought leader" too, just beware that I think a lot about potatoes

So, you've read this far ... coffee?

Member

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support and grow with each other.

I don't think people understand. Building a growing business was never about code.

It's about grit. Doing a meticulous grind, obsessively, while the world moves ahead of you, year after year.

Promising yourself "one more time". When there's no steam left, but somehow you need to build back up, again and again and again.

A conversation last week sparked a thought, and coincidentally as I was using Claude Cowork to do some analysis, I found this document I wrote to myself in 2019 (PS I carry this in my wallet, those who know, know).

Fun fact.

I missed EVERY. SINGLE. TIMELINE.

Not even by an inch, or a mile, but probably a 100 miles.

Then the second one I missed by 80 miles.

The third by 50 miles.

The fourth by 20 miles.

Failed 11 ecommerce brands.
Flowyse didn't make 0.00001% of that
Failed Forbes 30U30 4 times in a row, year after year.
Was renting in 2021.
Didn't own a Tesla.
Was definitely a multi-thousandaire 😅
Was barely paying myself a salary in 2021 forget the revenue
I was living in my sister's & brother in laws house in 2022.

Things don't always go according to your plan.

But that is no excuse to not stop.

Last week could have been bad. It's your responsibility to make the next week better.

PS yes I had all the way till 2023, but that was too embarrassing to share haha

This eventually led to Smartlead - whose numbers will be a guess till I die, those who know, know tho. 😉

So yes, atleast in my perspective (i may be wrong), business was NEVER about "coding" apps, respectfully that was the most predictable part.

5 Webinars averaging ~1000 registrations every 1.5 weeks.

Super proud of the Smartlead team for absolutely crushing the office hours we've been doing.

Had one of the most fun office hours with Kellen Casebeer and Ilija Stojkovski on everything LinkedIn and how to ACTUALLY sell

Not some BS advice on "do multi-channel"

The team's working on trends, social collaboration and strong relevance!

Drawing in that type of crowd week on week is a testament to the work the entire team is doing collectively on all fronts!

From collaborations, social assets, content and topics and event managament - lets go!

Sanjana Kotak Devesh Srivastava Priya Prasad Alka Gupta and everyone else🚀🚀🚀

You'll NEVER see me tag or talk bad about a business publically but sometimes things need to be called out.

Amazon Web Services (AWS) we spend multiple 7 figures a year on your infra.

You have ridiculously horrible support which we again pay for...

And to top it off your team takes very little accountability on issues caused by your team, which your team's admitted to as well.

Matt Garman you'd have gotten a DM from our head of eng with more detail.

Sincerely,
One of your largest APAC customers (per your accounts team)

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The Battle

Nimo Shkedy

Vaibhav Namburi

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Vaibhav Namburi

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