Impact 11

Helping B2B startups accelerate their GTM efforts - specializing in engineering, automations, and AI-assisted GTM acceleration for Series A-B companies, as well as hyper-targeted zero-to-one market and sales channel establishment for Seed and Pre-Seed startups.

Founder

Reply

Certified Expert

ApolloShield Counter-Drone Systems

Founded and led ApolloShield from idea to a profitable world-class drone detection and mitigation company.

Sold critical perimeter security systems to top-tier stadiums, prisons, militaries, critical infrastructure, law enforcement and government agencies worldwide.

Raised $3m from Y Combinator and prominent Silicon Valley funds.

Co-Founder & CEO (YC S16, Profitable)

Viggo Hotel TV

Led development and deployment of a hardware and software smart TV content system in thousands of hotel rooms worldwide.

Chief Architect

iOnRoad

Directed UX, branding, marketing, business development, and media activities for driving > 3m YouTube views and ~1m downloads one year after product launch.

iOnRoad won the CES 2011 Innovation honors award and was acquired by Harman Automotive and later integrated into Samsung

Head of Product Management (acq. by SAMSUNG)

Unit 8200 - Israeli Intelligence Corps

Led a critical part of an Israel Defense Prize winning system; Managed engineering teams and led innovative inter-organizational projects with dozens of participants across four associate units

Researcher, Team Leader, Project Manager

StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Excited to announce the second (N)YC GTM+AI Masterclass! 🎉

📍 Same venue: Clay's NYC HQ
🕰️ Same time: Wednesday at 5:30 pm
📆 Date: November 19, in 2 weeks
👥 Same guests: YC founders, alumni, and friends
🎓 More mentors and speakers
💪 More learning & building!

👉 Sign up here: https://lnkd.in/dKXuhw7K

This event will comprise of 2 parts:
1. TED talks + Expert panel
2. Hands-on masterclasses with mentors

Agenda:
• ​5:30-6:00 pm - Snacks, Drinks, Networking
  Music by Yotam Koren 
  
• 6:00-6:45 pm - Expert panel
  Topic: Value vs Fluff in the GTM+AI space
  David Ronen (Anomalo)
  Gal Fontyn (WalkMe)
  Ajinkya Nene (Trellus (YC W22))
  John DiLoreto (Knock2.ai)
  Avishai Sam Bitton (DemandBox)

• ​6:45-7:15 pm - TED talks
  Asaf Raz (Agora):
  AI-Powered GTM: From Hype to Action
  Maya Mandelbaum (Drata):
  Building global, multi-product GTM with AI

• ​7:15-9:00 pm - Hands-on masterclasses:
  ​AI hyper-targeted lists and signals,
  ​AI revenue operations, automations, and agents,
  ​AI outreach & sequences,
  ​AI content & SEO,
  Context aware GTM engines,
  ​+ Vibe-coded apps with the amazing Shira Luk-Zilberman 

Special thanks to previous mentors + speakers, as well as friends who helped & inspired this event: Omer Shkedy Boaz Descalo Nir Sandbank Keren Milman Adir Ben-Yehuda Keenan D. Williams David Pawlan Brittany Levy Aakash Shah Boardy Gil Birnboim 🐰 Shahar Sorek Nir Goldstein Arnon Sobol Augusto Ferreira🌴 David Goecke 

CCd + Mentors and speakers I wish would join our next events: Amos Bar-Joseph Matan Zamft Osnat Lidor Omer Maman Nima Gardideh Matthew Silberman Andreas Wernicke  Tom Granot Karthiga Ratnam Jared Robin  Ofer Hermoni, Ph.D.

B2B GTM | 2x Founder | YC | MBA | Former hacker (yes, for real)

Awesome masterclass this Wednesday at Clay's HQ! 😍

📆 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 (𝗡)𝗬𝗖 𝗚𝗧𝗠+𝗔𝗜 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:
https://lnkd.in/dPTNjbHD (Wednesday, Jan 21, 5:30pm)

(I'll announce speakers & mentors soon. Let me know if you have experts to nominate!)

👑 𝗖𝗿𝗲𝗱𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 & 𝗺𝗲𝗻𝘁𝗼𝗿𝘀: 
• Asaf Raz ​Building and executing an organizational GTM engineering plan
• Maya Mandelbaum ​AI for enabling partnerships + A Hands-On Growth Workshop From Insight to Income
• Avishai Sam Bitton ​AEO mastery
• Shira Luk-Zilberman ​Vibe Coding Apps with Base 44
• Ajinkya Nene ​Building products with AI to compete with giants
• Gal Fontyn ​Org-wide AI project strategies for executives
• John DiLoreto ​Evaluating AI in GTM: Separating Real Revenue Economics Value from Fluff
• David Ronen ​Building context-aware GTM automations
• Randall Bennett ​Expert prompt-writing for agents and chats

💡 𝗔𝘄𝗲𝘀𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲:
Gil Birnboim Lior Meitar Boaz Descalo Andreas Wernicke Matthew Silberman Omer Maman Nima Gardideh Aakash Shah Adam Alpert Tom Granot Gil Dabah Tom Mes TJ (Tsion) Gonen Amit Yampolsky 🎏 Shoham Eckhaus Gadi Evron 

🤝 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 (𝗡)𝗬𝗖 𝗚𝗧𝗠 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
https://lnkd.in/d2Drua36

It took me 7 years to hit $2M a year

Today I understand: I was learning too slowly

Homeland security sales cycles drag on for 12–24 months and many end up closed lost

It was part miracle, part design that we survived long enough to get traction

So now, I pivoted to B2B software and services - what a relief 😎

But even in B2B, here’s how to move faster:

𝟭. 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 >𝗺𝗮𝗿𝗸𝗲𝘁<, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮.
↳ Volume is too low to wait for A/B tests that yield 5% improvement
↳ Five real conversations beat 5000 clicks with 0.1% conversion
↳ You’ll learn more in a week of calls than a month of dashboards & guesswork

𝟮. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗿𝗼𝘅𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀.
↳ If deals take months to close, find leading indicators.
↳ Second meetings. Proofs of value.
↳ Those tell you 𝘯𝘰𝘸 if you’re building something people want.

𝟯. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗮𝗰𝗲, 𝗽𝗹𝗮𝗰𝗲 𝗯𝗶𝗴 𝗯𝗲𝘁𝘀.
↳ Write down every hypothesis. Record every experiment.
↳ The faster you learn & adapt, the faster you move.
↳ Place bets that can have dramatic outcomes, not single digit improvements.

You don’t grow by doing more of the same.
You grow by learning & adapting faster.

Speed & magnitude of iteration is everything.

Inspired by Eytan Levit & David Katz's podcast episode (from 10 years ago!) about placing big bets + tips from YC, Ron Binder, Gil Dabah, Adir Ben-Yehuda, Erez Moscovich, Tobia De Angelis, Rob Snyder and Logan Gott 

--

P.S: I have space for 2 startups this month, to remove guesswork from their lead gen efforts

Using "PMF sprints" - a method I perfected while working with 30+ seed/A B2B startups

Want to learn the method? Book a meeting from my profile (it's free)

Want to see the best GTM+AI practitioners in NYC show their best work? 👇

Today's amazing mentors:

Asaf Raz on ​​building and executing an organizational GTM engineering plan

Maya Mandelbaum on the path from insight to income: A hands-on growth workshop

Avishai Sam Bitton on ​AEO mastery

Shira Luk-Zilberman on vibe coding apps with Base 44 (CC: Lior Meitar + Ofer Hermoni, Ph.D. @)

Ajinkya Nene on building products with AI to compete with giants (CC: Kaushik Tiwari + Beeri Amiel)

Gal Fontyn ​on org-wide AI project strategies for executives

David Ronen on building context-aware GTM automations

John DiLoreto ​on evaluating AI in GTM: Separating real revenue economic value from fluff

Randall Bennett on expert prompt-writing for agents and chats

---

In case you missed this event -

👉  𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗚𝗧𝗠+𝗔𝗜 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: https://lnkd.in/dPTNjbHD

and join us on Wednesday, Jan 21, at Clay's office

Speakers & mentors on my wishlist: Jared Robin Amit Yampolsky 🎏 Nima Gardideh Andreas Wernicke Amos Bar-Joseph Matan Zamft Ron Binder Omer Maman Matthew Silberman Karthiga Ratnam 

💡 𝗪𝗵𝗼 𝗲𝗹𝘀𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗽𝗲𝗮𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀? Let me & them know in the comments :)

Last month, I ran a campaign I was 𝘴𝘶𝘳𝘦 would crush it.

Tight copy. Perfect audience. BUT: No results.

I was baffled. What am I going to do now?

That’s when I realized something many founders miss:
𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱. 𝗜𝘁 𝗻𝗲𝘃𝗲𝗿 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝘆.

And that’s the trap I see so many founders fall into:

We stare at dashboards, trying to decode why one version wins and another flops.

But those numbers seldom tell us what we should do next.

So if you’re stuck in that loop, stop running “yes/no” experiments.
✅ Click / ❌ No Click
✅ Reply / ❌ No Reply

Instead, talk to 5 customers.
Say the same message out loud.
Watch how they react.

You’ll learn more in an hour of conversation than in a month of A/B testing.

This week, an investor in 500+ startups told me 95% of B2B founders fail at GTM.
 
Here's what he sees in the 5% who succeed:
 
𝟭) 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗮𝘀𝗲𝗿-𝘀𝗵𝗮𝗿𝗽 𝗜𝗖𝗣
 
Not "CFOs at enterprise companies."
 
CFOs using Stack X, tried Solutions Y and Z (heard about them from Channel Q), failed because of Problems A, B, C.
 
If you can't describe your ICP in one breath with this level of detail, you're guessing.
 
𝟮) 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗳𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗿𝘀𝘁 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗮𝗹𝗼𝗻𝗲
 
Some founders are naturally good at GTM. Others are really well connected.

With B2B buyers already confused by the competition and still having sky-high expectations, GTM is a knife fight. Founders play in hard mode from day one.

Good founders who aren't experienced with knife fights get coaches or expert fighters, or both.

(Note: For proper founder-led sales, founders still need to lead. They keep ownership and accountability, and manage their coaches / experts while getting their own hands dirty too)
  
𝟯) 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗵𝗮𝗰𝗸𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝘂𝘀𝘁𝗹𝗲𝗿𝘀 - 𝘄𝗵𝗼 𝗹𝗶𝘀𝘁𝗲𝗻
 
They find tricks to get to the right people. They read between the lines in every conversation.
 
They don't pitch. They don't get "happy ears." They don't fall in love with their solution.
 
They're IN the conversation - curious, wanting to help, but staying ready to adapt and open to learn what they got wrong.
 
---

P.S: I learned GTM solo. I made it work. But there was a shorter, better way.

Now, I get help to achieve my goals.

Expensive? Yes. Always works? No. Worth it? Absolutely.

If you're a funded B2B founder and want to talk GTM - book a quick meeting from my profile.

Rick Brimacomb

Brimacomb

SCORE Mentors

Board Director

Highland Bank

mystride

akoyaGO, Celtic Croft, Spark TS

I currently serve as a Board Director for:
★ akoyaGO.   2019 – Present
★ The Celtic Croft, Inc.   2019 – Present
★ Spark TS.   2022 – 2025 (successfully sold)

Sherpa Partners

Sherpa Partners is an early-stage venture capital firm investing in IT and life science companies.

Partner

Smaby Group Inc

Acted as a venture catalyst providing advisory services to early-stage companies.

Financial and Strategic Advisor

Norwest Venture Partners

Assisted on both venture capital and private equity investments. Sole analyst working with investment professionals on both early-stage and late-stage investments.

Analyst

Piper Jaffray

Worked in the Corporate Finance Department providing financial analysis for all types of transactions, including venture capital, merger and acquisitions, public and private financings.

Corporate Finance Analyst

Founder & Managing Partner at Brimacomb | Board Member & Director | Passionate about helping business founders grow 💰💪🚀

I genuinely love working with founders and CEO's. It's my favorite thing in the world to do.

And I have had the pleasure to work with hundreds of them throughout my career. 

My background in investment research, investment banking and corporate advising has helped founders analyze financials, raise money, sell companies and structure M&A / venture capital (VC) transactions. I bring extensive knowledge and deep experience to every client I work with, enabling them to go to market, more quickly, achieve their business goals and increase shareholder value with speed.

I am proud to lead Brimacomb, a results-oriented advisory firm finely tuned to operate in an environment where there is never enough time, people, resources or money.

Brimacomb assists business owners and leaders in:
► Refining Strategies
► Assembling Resources
► Securing Funding

IMPACT HIGHLIGHTS: 
► SaaS B2B Company - After many years of growth rates capped at 5-10%, we revamped product positioning, systematized and coordinated marketing efforts and built an advisory board. 
✅ Led to 5 consecutive years of ~30% growth and a Private Equity investment.
  
► Drone Imagery Analytics - Spun company out of parent organization, raised $5M in capital from a strategic investor and supported sales & marketing for 4+ years of logarithmic revenue growth. 
✅ Culminated in closing a $20M venture capital round.

► Enterprise Healthcare Software Company - Right-sized infrastructure costs, recruited a new CEO and restructured the sales process. 
✅ Raised $2M in venture capital, grew revenue by 5x, and successfully sold the company.

I am highly motivated by working closely with my clients to help them experience big wins. 

Let’s connect to discuss how we can take your company to the next level. 

Reach out to me at: ✉ rick@brimacomb.com

Industries & Areas of Expertise: Capital Markets | Capital Structures | Venture Capital | Private Equity | Sales Acceleration | Technology | Growth Advisory | Software and SaaS | Active Domain Knowledge | Drones | Precision Ag |  Legal Tech | Sports Tech | Affiliate Marketing | Financial Services | Banking | Business Advising | Business Coaching | Business Financing | CEO Coaching | CEO Advising

Founder & Managing Partner

Brimacomb fuels emerging companies. We know this is not a business for the faint of heart and many companies may fail --- not for lack of energy or passion, but because they simply don't have the resources to make it all happen. That's where we come in.

Brimacomb & Associates a results-oriented advisory firm that works with business owners, CEOs and entrepreneurs to:
► Refine Strategies, Corporate Development & Fundraising Services
► Assemble Resources
► Develop Strategic Relationships
► Secure Funding
► Grow Shareholder Value
Our access to professional resources, executive suites and financing sources around the globe make us an invaluable partner in a company’s launch effort. 

🔹 Let’s take your company to the next level 🔹
Learn more at www.brimacomb.com

Industries & Areas of Expertise: Capital Markets | Capital Structures | Venture Capital | Private Equity | Sales Acceleration | Technology | Software and SaaS | Active Domain Knowledge | Drones | Precision Ag | Legal Tech | Sports Tech | Affiliate Marketing | Financial Services | Banking | Investments | Business Advising | Business Coaching | Business Financing | CEO Coaching | CEO Advising

The ability to stay out of negativity is an entrepreneurial superpower.

Everyone and everything tends to come your way.

Search for joy everywhere and refuse to engage anything else.

Your future success depends on it.

Got a hundred extra bucks on you?

Print some business cards!

A thousand extra?

Buy some lead lists!

Ten thousand extra?

Add some inventory!

Hundred thousand extra?

Hire a few folks!

Million extra?

Buy your competitor!

The only way you move up the entrepreneurial ladder is by spending everything you have at each rung.

And the sweat of your brow.

Only three possible outcomes:

1) you make it

2) you don’t

3) you never try

Only one of these is hard to live with.

“If I had asked people what they wanted, they would have said faster horses.” - Ford

The best ideas can’t be validated before they’re built.

They have to be vindicated afterwards.

Build crazy!

And reach out while you’re doing it.

rick@brimacomb.com

If they don’t impress you, don’t work with them.

It does not matter how bad you need something done.

Excellence is uncompromising.

So are your standards.

Your first 20 years of business is more or less practice.

You can have great success, but almost everything you do is being learned for the first time.

Your next 20 years is where you get to accelerate. Almost everything you do comes from past lessons and muscle memory.

The value in that is immense.

“Old” founders are encouraged to apply.

rick@brimacomb.com

It’s never “too early” for me.

Even if you’re still drawing your business idea on a napkin at a bar.

The next “round” is on me.

rick@brimacomb.com

Investing in your own enterprise is a crucible.

If a founder is getting paid pre-revenue by outside investors they are not a founder, they are an employee. 

The investor(s) is/are the founder(s) in those cases.

Founders carry the company on their back from the beginning, and for a good while.

This distinction may seem minor, yet the caliber of leadership forged between a true founder and an employee is profound.

All donations to SCORE Mentors are tax deductible. Your support sustains the work of more than 10,000 volunteers who partner 1:1 with startups and small business owners to ensure their success. Events, webinars and online courses are part of the program as well. 

Our nation's entrepreneurs have a significant impact on our economy and SCORE provides them with relevant tools and resources to make their dreams a reality. When they do, we all benefit.

Please consider making a donation today!

https://lnkd.in/gW8R4rsk

Improvement Catalyst / Executive Advisor / Board Member / Contract Manufacturing SME

99.9% of businesses in the US are small business, and these entrepreneurs are being squeezed in every direction.  The mission of SCORE is one important way of supporting the BRAVE small business founders that drive our economy.  I just made my annual donation, and invite you to join in support of this important work!  https://lnkd.in/gkDxjqtE

Build what’s in your heart.

Put every single crazy idea you have in motion the second you have it.

Most of them will fizzle.

That’s part of the process.

But the ideas you’re unable to put down are the ones you’re meant to be building.

It’s only through the mode of acting on an idea that we find out how truly excited we are for it.

Complain or build.

Those are your two choices.

Only one of them will make you rich.

The Cracker Barrel rebrand backlash is just one of the many topics we'll explore in next week's Brimacomb | Club E session to illustrate how much brand equity can matter to your core customer base. 

We have a fantastic panel in place!

Joining us is Paul Mooty of Faribault Mill to discuss the challenges in remaining true to a legacy of quality, history and nostalgia while remaining relevant to buyers over time? 

Aaron Keller of Capsule Design Services will share his perspectives on how the balance is struck between keeping a brand fresh and meaningful and consistent across marketing while retaining the inherent values that resonate with your audience.

Stine Aasland and Dave Harig are serial entrepreneurs and founders who've faced the crises of branding management. 

As always, you'll enjoy lunch, insights and great networking at the Minneapolis Club. Hope to see you.

Tickets: https://lnkd.in/ghG68erW

-Rick

Next up at Brimacomb | Club E:

Our upcoming event will dive into why a solid brand pre-launch plan provides the strategic roadmap and foundation for every business decision—from hiring to product development— and how it influences customer perception and investor appeal.

And when a company scales, it's likely branding should follow suit. The experts on our December 4 panel will reveal how startup founders can leverage early branding and sustain it to ensure success.

Hope you'll join us at the Minneapolis Club for a lively and insightful trip into why, how and when branding efforts matter. Your ticket includes lunch and parking + great networking. 

Thanks to our sponsors:
Irish Titan
Highland Bank
Breakthrough Impact Group
Lab651 | Custom Software Development & Process

Stine Aasland, Adam G. Southam and 3 other attendees

View event: Club E Presents: Brand Building for Founders

Club E Presents: Brand Building for Founders

Thu, Dec 4, 10:30 PM - Fri, Dec 5, 12:00 AM PKT

Get to your point in the fewest words possible.

You’re lucky to get 2 seconds of someone’s attention.

Make the most of it.

What did you believe five years ago?

Are you right or wrong about it today?

What do you believe about five years from now?

Can you improve on your prediction patterns?

You can’t see the whole picture from inside the frame.

There’s so little traction in the early years of a startup it’s almost impossible for insiders to notice.

And without any validation they’re likely to quit way to early.

That’s where I like to come in.

I can spot and articulate the early signals and patterns to help maintain assurance in your path.

Been doing it for 25 years.

And I don’t care if you’re flat broke. 

My number one goal is to keep you moving forward so one day maybe you can afford to hire me.

rick@brimacomb.com

Are you improving the lives of your customers?  Does your product bring them joy/delight?  Are you solving their most painful problems?

What are you building/solving for?  Your ego or their issues?

Focus on the right things.

Happy Thanksgiving!

I’m so thankful to be get to work with so many amazing entrepreneurs in our community.

Enjoy the day with family and friends.

Facebook became a giant garage sale.

Pinterest a giant art fair.

TikTok a giant QVC channel.

Instagram a giant billboard.

Everything trends to the basics.

Stick as closely to them as you can from the beginning.

An AI company is no better than a regular company if you don’t have the most important ingredient.

A genuine customer pain point begging to be solved.

Quality can’t be added later.

It’s coded in a companies DNA at conception.

Velocity, efficiency, visibility, reach, scale, and opportunity all can.

taplio

The Battle

Nimo Shkedy

Rick Brimacomb

Followers

Posts

Engagements

Likes

Performance ScoreNimo Shkedy's LinkedIn Performance

Performance ScoreRick Brimacomb's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nimo Shkedy

Rick Brimacomb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nimo Shkedy's LinkedIn Performance

Performance ScoreRick Brimacomb's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNimo Shkedy's LinkedIn Performance