Impact 11

Helping B2B startups accelerate their GTM efforts - specializing in engineering, automations, and AI-assisted GTM acceleration for Series A-B companies, as well as hyper-targeted zero-to-one market and sales channel establishment for Seed and Pre-Seed startups.

Founder

Reply

Certified Expert

ApolloShield Counter-Drone Systems

Founded and led ApolloShield from idea to a profitable world-class drone detection and mitigation company.

Sold critical perimeter security systems to top-tier stadiums, prisons, militaries, critical infrastructure, law enforcement and government agencies worldwide.

Raised $3m from Y Combinator and prominent Silicon Valley funds.

Co-Founder & CEO (YC S16, Profitable)

Viggo Hotel TV

Led development and deployment of a hardware and software smart TV content system in thousands of hotel rooms worldwide.

Chief Architect

iOnRoad

Directed UX, branding, marketing, business development, and media activities for driving > 3m YouTube views and ~1m downloads one year after product launch.

iOnRoad won the CES 2011 Innovation honors award and was acquired by Harman Automotive and later integrated into Samsung

Head of Product Management (acq. by SAMSUNG)

Unit 8200 - Israeli Intelligence Corps

Led a critical part of an Israel Defense Prize winning system; Managed engineering teams and led innovative inter-organizational projects with dozens of participants across four associate units

Researcher, Team Leader, Project Manager

StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Excited to announce the second (N)YC GTM+AI Masterclass! 🎉

📍 Same venue: Clay's NYC HQ
🕰️ Same time: Wednesday at 5:30 pm
📆 Date: November 19, in 2 weeks
👥 Same guests: YC founders, alumni, and friends
🎓 More mentors and speakers
💪 More learning & building!

👉 Sign up here: https://lnkd.in/dKXuhw7K

This event will comprise of 2 parts:
1. TED talks + Expert panel
2. Hands-on masterclasses with mentors

Agenda:
• ​5:30-6:00 pm - Snacks, Drinks, Networking
  Music by Yotam Koren 
  
• 6:00-6:45 pm - Expert panel
  Topic: Value vs Fluff in the GTM+AI space
  David Ronen (Anomalo)
  Gal Fontyn (WalkMe)
  Ajinkya Nene (Trellus (YC W22))
  John DiLoreto (Knock2.ai)
  Avishai Sam Bitton (DemandBox)

• ​6:45-7:15 pm - TED talks
  Asaf Raz (Agora):
  AI-Powered GTM: From Hype to Action
  Maya Mandelbaum (Drata):
  Building global, multi-product GTM with AI

• ​7:15-9:00 pm - Hands-on masterclasses:
  ​AI hyper-targeted lists and signals,
  ​AI revenue operations, automations, and agents,
  ​AI outreach & sequences,
  ​AI content & SEO,
  Context aware GTM engines,
  ​+ Vibe-coded apps with the amazing Shira Luk-Zilberman 

Special thanks to previous mentors + speakers, as well as friends who helped & inspired this event: Omer Shkedy Boaz Descalo Nir Sandbank Keren Milman Adir Ben-Yehuda Keenan D. Williams David Pawlan Brittany Levy Aakash Shah Boardy Gil Birnboim 🐰 Shahar Sorek Nir Goldstein Arnon Sobol Augusto Ferreira🌴 David Goecke 

CCd + Mentors and speakers I wish would join our next events: Amos Bar-Joseph Matan Zamft Osnat Lidor Omer Maman Nima Gardideh Matthew Silberman Andreas Wernicke  Tom Granot Karthiga Ratnam Jared Robin  Ofer Hermoni, Ph.D.

B2B GTM | 2x Founder | YC | MBA | Former hacker (yes, for real)

Awesome masterclass this Wednesday at Clay's HQ! 😍

📆 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 (𝗡)𝗬𝗖 𝗚𝗧𝗠+𝗔𝗜 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:
https://lnkd.in/dPTNjbHD (Wednesday, Jan 21, 5:30pm)

(I'll announce speakers & mentors soon. Let me know if you have experts to nominate!)

👑 𝗖𝗿𝗲𝗱𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 & 𝗺𝗲𝗻𝘁𝗼𝗿𝘀: 
• Asaf Raz ​Building and executing an organizational GTM engineering plan
• Maya Mandelbaum ​AI for enabling partnerships + A Hands-On Growth Workshop From Insight to Income
• Avishai Sam Bitton ​AEO mastery
• Shira Luk-Zilberman ​Vibe Coding Apps with Base 44
• Ajinkya Nene ​Building products with AI to compete with giants
• Gal Fontyn ​Org-wide AI project strategies for executives
• John DiLoreto ​Evaluating AI in GTM: Separating Real Revenue Economics Value from Fluff
• David Ronen ​Building context-aware GTM automations
• Randall Bennett ​Expert prompt-writing for agents and chats

💡 𝗔𝘄𝗲𝘀𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲:
Gil Birnboim Lior Meitar Boaz Descalo Andreas Wernicke Matthew Silberman Omer Maman Nima Gardideh Aakash Shah Adam Alpert Tom Granot Gil Dabah Tom Mes TJ (Tsion) Gonen Amit Yampolsky 🎏 Shoham Eckhaus Gadi Evron 

🤝 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 (𝗡)𝗬𝗖 𝗚𝗧𝗠 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
https://lnkd.in/d2Drua36

It took me 7 years to hit $2M a year

Today I understand: I was learning too slowly

Homeland security sales cycles drag on for 12–24 months and many end up closed lost

It was part miracle, part design that we survived long enough to get traction

So now, I pivoted to B2B software and services - what a relief 😎

But even in B2B, here’s how to move faster:

𝟭. 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 >𝗺𝗮𝗿𝗸𝗲𝘁<, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮.
↳ Volume is too low to wait for A/B tests that yield 5% improvement
↳ Five real conversations beat 5000 clicks with 0.1% conversion
↳ You’ll learn more in a week of calls than a month of dashboards & guesswork

𝟮. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗿𝗼𝘅𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀.
↳ If deals take months to close, find leading indicators.
↳ Second meetings. Proofs of value.
↳ Those tell you 𝘯𝘰𝘸 if you’re building something people want.

𝟯. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗮𝗰𝗲, 𝗽𝗹𝗮𝗰𝗲 𝗯𝗶𝗴 𝗯𝗲𝘁𝘀.
↳ Write down every hypothesis. Record every experiment.
↳ The faster you learn & adapt, the faster you move.
↳ Place bets that can have dramatic outcomes, not single digit improvements.

You don’t grow by doing more of the same.
You grow by learning & adapting faster.

Speed & magnitude of iteration is everything.

Inspired by Eytan Levit & David Katz's podcast episode (from 10 years ago!) about placing big bets + tips from YC, Ron Binder, Gil Dabah, Adir Ben-Yehuda, Erez Moscovich, Tobia De Angelis, Rob Snyder and Logan Gott 

--

P.S: I have space for 2 startups this month, to remove guesswork from their lead gen efforts

Using "PMF sprints" - a method I perfected while working with 30+ seed/A B2B startups

Want to learn the method? Book a meeting from my profile (it's free)

Want to see the best GTM+AI practitioners in NYC show their best work? 👇

Today's amazing mentors:

Asaf Raz on ​​building and executing an organizational GTM engineering plan

Maya Mandelbaum on the path from insight to income: A hands-on growth workshop

Avishai Sam Bitton on ​AEO mastery

Shira Luk-Zilberman on vibe coding apps with Base 44 (CC: Lior Meitar + Ofer Hermoni, Ph.D. @)

Ajinkya Nene on building products with AI to compete with giants (CC: Kaushik Tiwari + Beeri Amiel)

Gal Fontyn ​on org-wide AI project strategies for executives

David Ronen on building context-aware GTM automations

John DiLoreto ​on evaluating AI in GTM: Separating real revenue economic value from fluff

Randall Bennett on expert prompt-writing for agents and chats

---

In case you missed this event -

👉  𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗚𝗧𝗠+𝗔𝗜 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: https://lnkd.in/dPTNjbHD

and join us on Wednesday, Jan 21, at Clay's office

Speakers & mentors on my wishlist: Jared Robin Amit Yampolsky 🎏 Nima Gardideh Andreas Wernicke Amos Bar-Joseph Matan Zamft Ron Binder Omer Maman Matthew Silberman Karthiga Ratnam 

💡 𝗪𝗵𝗼 𝗲𝗹𝘀𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗽𝗲𝗮𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀? Let me & them know in the comments :)

Last month, I ran a campaign I was 𝘴𝘶𝘳𝘦 would crush it.

Tight copy. Perfect audience. BUT: No results.

I was baffled. What am I going to do now?

That’s when I realized something many founders miss:
𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱. 𝗜𝘁 𝗻𝗲𝘃𝗲𝗿 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝘆.

And that’s the trap I see so many founders fall into:

We stare at dashboards, trying to decode why one version wins and another flops.

But those numbers seldom tell us what we should do next.

So if you’re stuck in that loop, stop running “yes/no” experiments.
✅ Click / ❌ No Click
✅ Reply / ❌ No Reply

Instead, talk to 5 customers.
Say the same message out loud.
Watch how they react.

You’ll learn more in an hour of conversation than in a month of A/B testing.

This week, an investor in 500+ startups told me 95% of B2B founders fail at GTM.
 
Here's what he sees in the 5% who succeed:
 
𝟭) 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗮𝘀𝗲𝗿-𝘀𝗵𝗮𝗿𝗽 𝗜𝗖𝗣
 
Not "CFOs at enterprise companies."
 
CFOs using Stack X, tried Solutions Y and Z (heard about them from Channel Q), failed because of Problems A, B, C.
 
If you can't describe your ICP in one breath with this level of detail, you're guessing.
 
𝟮) 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗳𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗿𝘀𝘁 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗮𝗹𝗼𝗻𝗲
 
Some founders are naturally good at GTM. Others are really well connected.

With B2B buyers already confused by the competition and still having sky-high expectations, GTM is a knife fight. Founders play in hard mode from day one.

Good founders who aren't experienced with knife fights get coaches or expert fighters, or both.

(Note: For proper founder-led sales, founders still need to lead. They keep ownership and accountability, and manage their coaches / experts while getting their own hands dirty too)
  
𝟯) 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗵𝗮𝗰𝗸𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝘂𝘀𝘁𝗹𝗲𝗿𝘀 - 𝘄𝗵𝗼 𝗹𝗶𝘀𝘁𝗲𝗻
 
They find tricks to get to the right people. They read between the lines in every conversation.
 
They don't pitch. They don't get "happy ears." They don't fall in love with their solution.
 
They're IN the conversation - curious, wanting to help, but staying ready to adapt and open to learn what they got wrong.
 
---

P.S: I learned GTM solo. I made it work. But there was a shorter, better way.

Now, I get help to achieve my goals.

Expensive? Yes. Always works? No. Worth it? Absolutely.

If you're a funded B2B founder and want to talk GTM - book a quick meeting from my profile.

SlyLeadz

Sly Leadz - Your Partner in B2B Sales Growth

TIRED OF SLUGGISH SALES GROWTH?

At Sly Leadz, we help B2B businesses like yours THRIVE by crafting compelling outreach systems that LAND ideal clients and FILL your sales pipeline!

OUR MISSION:
We're on a mission to revolutionize B2B sales by providing a personalized, results-driven approach to outreach and lead generation.

Konecte

Sales Director

Keeper Security, Inc.

Account Executive - SMB

Business Development Representative

BlueGrace Logistics

Carrier Sales Representative

Founder @ Slyleadz | I help startups build cold outbound systems that generate qualified meetings | 💌 slyleadz.us

STRUGGLING TO FILL YOUR PIPELINE WITH QUALIFIED LEADS?

I've been there. After testing 1000+ outreach campaigns, I cracked the code.

Now, I help B2B companies build outbound systems that:
→ Generate 20-30 qualified meetings/month
→ Convert cold prospects into warm conversations
→ Scale predictably without the spam tactics

Our secret?
- Multi-channel outreach that actually works
- AI-powered personalization at scale
- Follow-up sequences with 40%+ response rates
- Data-driven targeting that finds your ideal customers

Recent wins:
→ Helped a SaaS startup book 100+ demos in 60 days
→ Built a 7-figure pipeline for a tech company in 90 days
→ Generated 500+ qualified leads for enterprise clients

Want to stop guessing and start closing?
Book a strategy call: calendly.com/slyleadz/slyleadz-15-minute-meeting-clone

Nick Palasz

Every tool here replaced a mistake

And that’s why this system’s simple

We didn’t set out to build a “tech stack”

We just fixed what kept breaking...until the noise stopped

Here’s what stayed 👇

Clay – Aggregates 50+ data sources to find the right leads
Icypeas – Verified contacts + LinkedIn enrichment that actually holds up
Prospeo.io – Multi-signal scoring so we talk to buyers, not browsers
Writesonic – AI copy that still sounds human
Aimfox – Personalization at scale (without losing relevance)
Smartlead – Keeps campaigns consistent and inbox-safe
Instantly.ai – A/B testing + analytics that guide
Saleshandy – Smarter follow-ups that feel natural
Inframail – Infrastructure that keeps deliverability rock solid
MailReach – Protects inbox placement and reputation
HubSpot – The single source of truth that ties it all together

P.S Which tool is your favourite?

Repost ♻️ to inspire your network and 🔔

Follow Nick Palasz for more

30 outbound experiments you can run in the next 30 days

Save this post; these are the tests most teams don’t run but should

Inside you’ll find →
– ICP & targeting audits
– Trigger-based prospecting
– Deliverability reset sprints
– Messaging clarity rewrites
– Personalization depth tests
– Cadence density + velocity checks
– Human-first follow-up systems
– Sequence drift & hygiene audits

Plus 20+ more experiments to help you tighten your system, sharpen your messaging, and build predictable pipeline in 2025 and 2026

Comment “OUTBOUND” and I’ll send the full resource

Make sure we are connected 🙌

JSESSIONID

li_at

Your reps aren't lazy, they're exhausted

I used to think my outbound team just wasn't hungry enough

Then I realized, they were spending more time managing tools than actually selling

→ CRM over here
→ Email platform over there
→ Spreadsheets for tracking
→ Another tab for deliverability checks

By the time they're ready to hit send, half their energy is already gone 🤷

Sounds familiar, right?

So I put together 5 reasons why outbound teams burn out and how Saleshandy can help them

Swipe the carousel to learn more about it 👇

Saleshandy

5 reasons your outbound team feels burnt out

He thought he had a list of 2,000 prospects… but only 600 were real

My friend runs an outbound agency

The kind of guy who lives in his CRM

But last month we were talking and he said….

‘Nick numbers aren’t making any sense’

Replies dropped, bounces spiked, and clients started asking questions

We were concerned so we checked everything
-Messaging? Solid
-Offer? Killer
-Deliverability? On point

Everything seemed perfect until we looked at the data

That’s where it all made sense

Half of his verified emails were catchalls that never actually delivered

Others were outdated or mismatched

He wasn’t sending bad emails, he was sending to bad addresses

And that’s the common mistake I see most people make

When your data is not correct, you reach out to the wrong person

So what we did? we rebuilt his process:
➡️ Icypeas for verified, catchall-proof email enrichment
➡️ Clay for contextual enrichment and smart list-building

Simple, isn’t it?

Send fewer emails but book more meetings 

Because quality beats quantity every single time

Outbound is backed by good data....gotta be careful about it 😉

Icypeas

Clay

Why do agencies with $50K MRR feel more chaotic than startups at $500K ARR?

It's simple… startups build infrastructure before they scale

Agencies duct-tape tools together while juggling clients 🤷

And then reality looks like this 

→ Switching between 5+ platforms per client 
→ Managing dozens of logins 
→ Hunting for reports across different dashboards 
→ Triple checking you're in the right inbox before hitting send

This is not growth, this is pure survival

You don’t need more tools, you need better ones

One platform to manage leads, send cold emails, warm up inboxes, track performance, and handle multiple clients

And I prefer Saleshandy for it

No tool-switching problem 

No per-seat pricing nightmares

Just centralized client management that actually scales because clients don't care how many tools you use

They care about results

Swipe the carousel to learn more about it 👇

If you're managing clients in 5 diff tools 

AI didn’t help. It hid the mess.

Every founder rushes to plug AI into their outbound

Now the inbox feels like a copy factory

-Same tone
-Same structure
-Same fake personalization

AI didn’t make you better

It just made the chaos look cleaner

Because when your inputs are weak, AI just scales the weakness

Outbound isn’t about prompts

It’s about the process and knowing who you’re talking to and why they should care

AI can’t fix that

It only hides it

If your outbound looks polished but performs the same, it’s not the tool

It’s the system behind it

Repost ♻️ to inspire your network and 🔔

Follow Nick Palasz for more

I stopped hating rejection when I saw the pattern

Every “No” used to sting

Now it’s just another metric to study

Because not all No’s mean the same thing

Here’s how 👇

“Not right now” → timing data
“Not relevant” → ICP feedback
“We already use X” → positioning clue

Every rejection leaves a breadcrumb

You just have to be smart enough to trace it back to the system

The more I studied the No’s, the faster I fixed what actually mattered 
-Offer
-Targeting
-And message

The Yes’s came later

They always do

👉 Swipe the carousel to see the full breakdown

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rejection that pays you back

This is me explaining to my family what I do for a living and somehow it gets more confusing the longer I talk.

It always starts simple:

“I help startups book more meetings.”

Then someone asks, “So… you just send emails?”

 And suddenly I’m 10 minutes deep explaining:

 – inbox warmups
 – deliverability
 – intent signals
 – ICP accuracy
 – and why one wrong domain setting can ruin your entire week

This is the point when my whole family just gives me that Thanksgiving look
 
The one where they’re not sure if I’m explaining my job or about to impersonate the turkey

But hey it pays the bills, fixes pipelines, and keeps founders from panicking every Monday morning 😂

Late on the post but Happy Thanksgiving everyone 🦃

Hope you all had an amazing one

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AI took the excuses personally

Now it’s just you, the system and accountability 😬

And honestly, we weren’t avoiding the work before

It just took forever to get stuff done

Research dragged
Personalization dragged even more
Writing one email felt like a whole shift

So yeah the “no time” excuse used to make sense

But then AI showed up and suddenly all the slow stuff wasn’t slow anymore

Which means if outbound still feels inconsistent…

It’s not because of AI, it's because of your system

Swipe through the carousel to see what actually changed and DM me "AI" if your outbound needs help

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the moment ai removed all excuses

Did your voice crack on your first call too?

Because mine definitely did 💀

And honestly, that’s the part nobody tells you

Cold calling doesn’t start with confidence

It starts with sweaty palms, shaky intros, and questioning every life choice you’ve ever made

But give it a few months?

You go from “Uh… is this a bad time?”
To “Hey John, quick one got a sec?”

The work stays the same

But you don’t

You get better at the awkward pauses, the messy intros, the fast pivots all the stuff that felt like chaos on day one

P.S. Comment your first cold call memory let’s laugh or cry together 😂

Warning⚠️  

This list may cause emotional damage

Because every seller pretends they’re built different until you realize we all operate the same way under pressure

The mid-call Google searches
The enthusiastic intro no one asked for
The 11-day “I’ll follow up tomorrow” delay
The CRM blame-game Olympics

We’ve all done it

We just don’t admit it publicly

Drop the number that hurt your soul the most 👇

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The breakthrough wasn’t a tool… it was cleaning up the mess

And that’s when everything started working again

We didn’t try to “build a stack”

We just fixed what kept breaking until the pipeline finally stopped fighting us

Here’s what stayed 👇

PhantomBuster- Scrapes real buyers not random titles
LeadMagic - Finds the hidden visitors already showing intent
Clay - Turns raw signals into clean, usable lead intelligence
Icypeas - Verified emails + enrichment that doesn’t fall apart
Prospeo.io - Find business email addresses for outreach.  
Aimfox- Personalization at scale that still feels human
Writesonic - Context-aware copy that doesn’t sound robotic
Smartlead -Safe sending + consistent outbound volume
Instantly.ai - Sales Engagement & Lead Intelligence  
Saleshandy - Follow-ups that land naturally
Inframail - Protects deliverability from collapsing
MailReach -Keeps inboxes warm, clean, and trusted

P.S. Which tool are you keeping in your stack this year?

Repost ♻️ to inspire your network and 🔔

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Back at the starting line. Again.

Every salesperson knows this moment the quiet pause before another chase begins

Last month’s wins fade faster than they should

The deals closed, the high-fives, the end-of-month rush…

They all reset to zero overnight

And suddenly, it’s back to building

New leads. New follow-ups. New conversations

It’s equal parts thrilling and exhausting because starting from scratch never really gets easier

But maybe that’s what keeps it real

The clean slate forces a new version of yourself to show up 

One that’s hungrier, sharper, a little more grounded than before

So here’s to the rebuild 

The quiet part nobody celebrates

But the part that makes every win worth it

Repost ♻️ to inspire your network and 🔔

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Not every deal’s meant to close and it's okay

When I first got into outbound, I thought every ‘no’ was a reflection of me

Every Closed Lost felt like failure

I’d overthink the follow-ups, rewrite the emails, and convince myself I should’ve done more

But over time, I learned something that completely flipped my mindset 

A lost deal doesn’t mean you did something wrong

Sometimes it means timing’s off
Sometimes the fit isn’t right 
And sometimes it’s just not your deal to win 🤷

Those moments taught me more than any course or sales hack ever could

What worked? What didn’t?

Why did some people lean in while others ghosted?

That’s how growth happens, quietly, between all the no’s and not yets.

So if you’re just getting started, remember

You don’t need to close every deal

You just need to learn from the ones you lose

That’s how you stop taking rejection personally 

And start taking it professionally

Repost ♻️ to inspire your network and 🔔

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Outbound is entering its filter era

Where strategy starts to matter again

The problem isn’t that outbound stopped working 

It’s that everyone kept copying what they used to

Templates. Tools. Tricks.

All trying to sound “personal” and ending up sounding the same

Your prospects don’t need more messages

They need meaning

The teams that’ll win in 2026?

They’ll stop chasing open rates and start engineering systems that earn attention

One's built with data that flows, context that connects, and structure that actually scales

Outbound’s not a volume game anymore

It’s a systems game

This is outbound, evolved

See the cheatsheet to learn what’ll still work when everything else fails

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I once sat across from a founder who told me

“We can’t afford outbound right now”

And I understood that

Money was tight, growth targets were scary, and every dollar felt like life or death

But here’s what struck me:
-They were already losing more revenue every month by not building a repeatable pipeline
-Their Deals were slipping through the cracks. Conversations never happened
-And their team was waiting for inbound like rain in a desert

I didn’t say anything in that moment because I’d been in that same seat before

When you’re building a company, it feels safer to hold onto cash and hope the growth will show up somehow

But hope isn’t a strategy

And I learned the hard way that waiting costs far more than trying
 
It’s better to invest today for a structured pipeline tomorrow

Repost ♻️ to inspire your network and 🔔

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Your people notice the damage long before the numbers expose it

And once the numbers react, the damage has already spread

Because bad sales cultures don’t blow up your numbers first they blow up your team

And it starts quietly

Reps stop asking real questions
Managers start obsessing over quota
Buyers feel sold instead of helped
And suddenly every call feels like a pitch instead of a conversation

That’s when performance drops

Not because the reps don’t care but because the culture is working against them

I’ve watched teams with insane potential fall apart this way
Great product.
Great talent
But the environment kept breaking them long before the metrics showed anything was wrong

And here’s the part nobody likes admitting:

The fix isn’t a new script, a new cadence, or a new tool

It’s the environment
→ help the buyer
→ coach curiosity
→ reward doing it right not rushing the close

Because when a team actually believes in how they sell?

Everything else becomes easier

The results always follow

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nimo Shkedy's LinkedIn Performance

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Performance ScoreNimo Shkedy's LinkedIn Performance