Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

Outforce - The Global Team Connector 

Outforce helps venture -backed companies scale by vetting 1000s of engineering agencies located next door to off-shore. Our AI based tool searches through thousands of tech agencies to select the best match for your parameters such as years of experience, technical and domain expertise. Using years of research, data and a rigorous selection process, we have a 98% client success rate. Our experts do the due diligence process to de-risk selection for you. We’ll rate each agencies’ team for culture fit, individual expertise and recommend those that have worked together on similar projects in order to safely scale engineering teams who can hit the ground running. Taking advantage of our data and expertise, Engineering and Digital Product leaders can build their technical solutions faster thereby increasing topline revenues, improving team recruitment processes, speed to market and ultimately increasing profitability.

I'm responsible for the day to day administration and operations of Outforce, ensuring that all departments are working efficiently and effectively towards the company’s goals. In particular, I focus on the sales model, processes, team structure, tools/approach and metrics, as well as all aspects of a deal from origination, screening, due diligence, structuring, negotiation, to portfolio management (aka directly leading Engineering, Marketing, Operations, Sales, Fulfillment, Customer Success and Finance teams)

Vice President Operations

Relate Consulting Co

Relate Consulting & Co is a consultagency focused on business acceleration and marketing innovation. 

Our team provides a fresh perspective and global expertise for clients that are looking to commercialize and operationalize new products, create new businesses or challenge the status quo. We are passionate about connected eco-systems to enable engaged and empowered human experiences.
 
Relate is a strategic business management consulting company focused on connecting the dots between strategy, marketing and technology for clients around the world. We inject curiosity and transformation within a broad range of industries from transportation to luxury goods including food/drink, fashion/beauty, medical/wellness/fitness, and insurance/banking/investing.

www.relateconsultingco.com

Nicole works with clients on initiatives that involve: 
*Thought Partnership (3 year corp vision, ideation workshops, journey maps, art of the possible)
*Research (industry trends, employee audits, big data presentism)
*Persuasive Design (sales support, user enablement, experiential design) 
*Marketing & Communications (brand, creative, communications and media)
*Digital Brand (Design, SEO, SEM campaigns, social media, content & influencer marketing)
*Organizational Behaviour (behavior change, customer engagement and business agility), and 
*System Development (AI/cognitive, IoT/M2M, geofencing/sensors, Websites, CMS, apps, asset tracking).

As an agency veteran, she has designed and implemented marketing communications strategies in a broad range of disciplines including pharma/healthcare, banking, electronics and beauty/cpg and luxury. Including: J&J/McNeil (Pepcid, Imodium), Schwarzkopf, Dermasilk, 
Kao Brands (Jergens, Biore, John Frieda), Centura Brands (LaCoupe, orgnx, Dippity-do, FunCare),
NovaJet, Luxury Villa Collections, NorthSail, Cuisinart, Conair, CarSquid,  Emerald Technology Ventures, CIBC, The Employment Solution, Career Edge, Tilton Meridian Fitness, Morel Group, HHI

President, Chief Strategy Officer

Slalom

Slalom is a modern consulting firm focused on strategy, technology, and business transformation. In over 46 markets across the US, UK, Japan, Australia, Germany, NZ and Canada, our teams have the autonomy to move fast and do what’s right, always. They are backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world’s top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 14,000 employees! We were named a 7x Fortune's 100 Best Companies to Work For org and are regularly recognized by our employees as a Best Place to Work. Learn more at slalom.com.

In particular, although I help lead our Business Advisory Services team, my role is focusing on #oneslalom solutions by focusing on business outcomes related to the strategy, transformation and technologies that will accelerate their businesses. 

Within BAS we focus on Strategy & Operations, Experience Design, Organizational Effectiveness, Portfolio & Program Advisory, Agile/POM and Complex Delivery, as well as Solution Engineering

Partners:
Salesforce
AWS
Microsoft
Google
Snowflake
(400 partners)

Senior Director, Business Advisory Services

KPI Digital Solutions

Strategy
Roadmapping, client tech maturity
Value calculations (NPV, ROI, CBA)
Client services
Strategic growth, business models

P/SaaS Innovation
Software Development (open source & low code), Enterprise & Consumer Applications, Portals, CRMs, Web/Mobile Applications, Digital Twins, Intelligent Automation (RPA, BPA) and Business Optimization, Secure P/HIPAA compliant Digital Assistants, Chatbots, 

AI/ML/DL/Cognitive AI Tools (Language Translation. Speech to Text/Text to Speech. Smart Search/Text., Discovery/Knowledge Studio. NLU/NLP (sentiment, personality, tone). Computer Vision 

Operation Optimization & Automation using AI/ML/DL
Mining & Industrial, Supply Chain, Operations, Maintenance, Dispatch & Logistics, Retail & CPG Manufacturing, Insurance & Banking, Healthcare

Commercialization & Monetization. Commercialization Workshops & Engagements. Commercial Strategy for P/SaaS Software & Monetization.   Funding Support (Non-repayable grants & SR&ED credits).

Digital experience
Visualization, UI/UX, creative
Customer experience
Web & email optimization, intelligent automation 

Partners:
ServiceNow & Kyndryl 
BigCommerce, Klaviyo, Acoustic
IBM 
Microsoft

VP Digital Experience + Application Development

VP Strategic Growth
*Executive Team member-Responsible for sales operations, sales enablement and sales team (prospecting to close) for territory. Source new sales channel partners.
*Responsible for account/client operations.
*Sales Dept Strategy- Created structure, optimized processes. Ensure adoption & compliance of tools, processes and data capture. Strategically expanded territory from Toronto to Canada, US and Caribbean geographies.
*Sales leader- Team structure, territory management. Designed compensation plans and incentives. Responsible for team & individual sales responsibility.
*Customer & Sales rep enablement materials. Created a Growth School to train/enable sales team.
*Sales Technology- Introduced, revamped or influenced prospect & sales related tech stack.
*Sales Data Management- Determine metrics & KPIs, reporting (performance, efficiency).

VP Strategic Growth

KPI Digital works alongside our clients to uncover actionable insights and drive ROI by utilizing a mix of strategy, solutions, metrics and AI/ML to drive business growth. I work with clients who want a partner that has a fresh perspective and uses curiosity to challenge the status quo. I’m passionate about using data and connected eco-systems to enable engaged and empowered human experiences.

By focusing on topline revenue increase, optimizing profitability and improving net profits, we mature an organization's processes in order to help scale their enterprises.

www.kpidigital.com

Senior Business Development Executive

IMC Brands Applied

Worked collaboratively with clients to develop the technology consulting solutions and systems that empower audiences. Weaved the client's brand through their internal and external systems to create usable tools for business success. I worked with clients on initiatives that involve: 

*Thought Partnership (3 yr corp vision, ideation workshops, journey maps, art of the possible)
*Research (industry trends, employee audits, big data presentism)
*Persuasive Design (sales support, user enablement, experiential design) 
*Organizational Behaviour (customer engagement and business agility), and 
*System Development (IBM Watson cognitive, IoT/M2M, geofencing/sensors, CMS, apps, asset tracking).

IMC Brands Applied is a technology consulting firm that helps companies re-imagine the way they use technology to improve their internal processes to drive revenue. IMC believes curiosity drives innovation and to support that, they uncover organizations' unique human truths to find the intersection between humanity and technology in order to enable agile organizations.

Responsible for all client management and operations, she provided leadership for clients in a broad range of disciplines including Energy, Real Estate Development, Communications, Food/Beverage, and Banking. Specific clients include Rogers Communications, Xplornet, Kellogg's, RioCan, Enercare, BMO, Chairman's Brands (7 restaurant brands globally), in addition to consulting on behalf of Rogers and IBM.

IMC Brands Applied has 100+ employees and has offices in Toronto Canada, Changsha China, and London UK

www.imcba.com

Nicole's personal passion is Connecting the Dots on issues that affect:
a) Mobile workforce, performance & behaviour
b) Communications & data knowledge transformation (cognitive intelligence, big data, IoT, geofencing, beacons, sensors, apps,  heat mapping)
c) Technology vision (how do consumers and employees expect to do business in 2021?)

VP Acceleration

Allegory Partners

Nicole Whittle’s primary responsibility is brand positioning and product-launch strategy; and as a brand strategist, Nicole works directly with global clients to develop planning & insights using a disciplined approach. Allegory focuses on creating or redefining Food, Drink, Luxury, Organic, Beauty, Health, Sport brands/products. Whether it's a brand refresh, product line development or launch strategy, we can help. As a Partner in Allegory, she co-developed a branding process using behavioural economics that allows clients to see their company or brand from a consumer’s perspective. As an agency veteran, she designs and implements marketing communications strategies in a broad range of disciplines. In addition to being a Strategic Partner, Nicole ensures the agency’s operations run smoothly for continued growth and stability. Clients include Conair, North Sail (US). Allegory was enveloped into Relate Consulting Co.

www.allegorypartners.com

Nicole's personal passion is Connecting the Dots on:
a) Experience
b) Engagement
c) Environment

Partner-Strategy

HHI Healthcare Solutions

Revolutionizing Healthcare  
HHI Healthcare Solutions designed and executed strategies that increase plan members’ health and wellness leading to lower healthcare costs and increased productivity in client organizations. To achieve these goals, they fund, build and manage medical, wellness and fitness facilities for large employers throughout North America as well as administering their benefit plans.

•	Primary focus was directing HHI Healthcare Solutions' as well as it's affiliated company Explore Resilience's operational growth, corporate strategic planning and marketing communications 
•	Created, communicated, implemented, and sustained strategic initiatives. 
•	Utilized evidence-based data, supported the development of innovative, evidence-based programs or services, assessed the field to identify emerging trends and recommended new initiatives. 
Drove or influenced decision making across all departments and both divisions, to establish operational plans, deliverables and measurable objectives. 
•	Worked alongside the Finance and Development teams to define funding plans. 
•	Worked directly with the US and Canadian sales team to funnel corporate planning with client focused requirements. 
•	Ensured the HHI vision to create warm and welcoming community centers. Worked alongside the Build team to define the look and feel of the interior design of the medical, wellness, fitness and lifestyle centers.
•	Delivered project planning and management including develop the marketing strategies including brand positioning, communications strategies and ongoing brand management. 
•	Refined the communication strategy & vehicles. Roadmapped the mission, vision and philosophy of HHI throughout the various depts and external media.

Nicole's personal passion is Connecting the Dots on issues that affect:
a) Cost of poor employee health, resilience, performance & productivity
b) Comprehensive Onsite Wellness Centers
c) Disrupting and transforming the way healthcare is delivered

HHI-COO, Global / Explore Resilience, President, Canada

Brandworks (acquired by Sandbox)

Clients included Nikon Canada, Ontario Lottery & Gaming, Hydro One, Discount Car & Truck, Electrical Contractor's Association of Ontario (ECAO), La Coupe Brands.

Brandworks was acquired by One, later re-acquired by the Sandbox Agency. Sandbox is an independent, full-service agency purposefully created for today’s complex, multi-channel communication world, and is built on the foundation of proven agency principles. The agency operates from six locations across the United States and Canada.

Account Director

Zeppelin Communications & Design

Responsible for new business in both Toronto & NYC markets. Primary responsiblility also included account management of clients within multiple industries including clients such as Ontario Power Generation (OPG), Scotiabank, TD Bank and Merlin (NYC)

Director Business Development & Accounts

Interactive Marketing Concepts (JWT)

Interactive Marketing Concepts was aquired by JWT (parent group WPP) in 2000. WPP is the world's largest communications services group, employing 158,000 people* working in 2,500 offices in 107 countries.

Clients include Dairy Farmers of Ontario, Pfizer (Lipitor), GSK,

Account Manager

Looking to accelerate your business growth? 

I am a strategic business management consultant focused on connecting the dots between strategy, operations and technology for clients around the world. I works collaboratively with clients to accelerate business growth, develop innovative solutions and prioritize the human experience. I also developed a psychographic branding process that allows clients to see their company or brand from a consumer’s perspective.

As an industry veteran, I have designed and implemented marketing, tech and analytics strategies and persuasive systems design in a broad range of disciplines. My client work has garnered awards from London International Advertising, New York Festivals Advertising and the Canadian Marketing Association.

I am passionate about driving business innovation by supporting women leaders, entrepreneurs and AI software solutions. I have spoken to large groups/conferences on leadership, marketing or technology to organizations such as IBM Think, CIBC, RioCan, Nikon, CATA, iCanada, Rogers, Women Leaders in Innovation and World Future Cities Summit. In addition, I provide workshops and Roundtables/panel events on Innovation, AI, Digital Transformation, Supply Chain and Business Commercialization.

Boards: CATA's Canadian Women in Technology (CanWIT) National Advisory Council, Chair of Board, Chair of Strategic Planning portfolio, Governance portfolio; Girls Inc; Ernestine's Shelter for Women. Seneca PAC for Analytics (chair) NGEN Digital Twins Advisory Council (exec, chair roles), Blockchain Standards

Business Specialties: Vision & Coaching, Growth & Entrepreneurship, Communication & Engagement, Experience & Environment

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Nima Mirpourian

Nicole Whittle

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