Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

Omnee

Solving warranty and customer care for innovative homebuilders

Founder/CEO

First General Saskatoon

Property Insurance Restoration/Hazardous Material Remediation

President

Soulutions Holdings

Investor

Urbano Services

Founder

Kingdom Ventures

Chief Failing/Learning Officer

Picturesk Painting

Residential and Commercial Painting Services

Government of Canada

Tech Support

5x Founder | Business Architect | CEO at Omnee | Techstars '23

There were a few times our utility services were cut off from overdue bills, and we would boil water to bathe. Twice, we pretended nobody was home when landlords came looking to collect their overdue rent, resulting in evictions. 

These unpleasant experiences put a chip on my shoulder at a young age. Even though I had so much to be thankful for, I swore to myself that someday my own family would never have to feel the shame I felt as a kid.

That said, throughout all those years of struggle, there were also neighbors randomly showing up with groceries for our family. There was the landlord who let us stay much longer than we should have. There was a kind farmer willing to drive my family 100's of km's when our rust bucket (barely a car) broke down on the side of the highway. 

I even remember, when I was about 10 yrs old, a generous local clothing retailer put my very first suit and tie on layaway, so I could slowly pay for it over several months with income from my flyer delivery route.

Back then, I wanted to wear that suit and tie proudly, as I thought that was what success looked like. 

After tasting some wins and losses over two decades as an entrepreneur, it's become increasingly clear that value is mostly found beneath the surface.

In a culture increasingly obsessed with appearances, I'm driven to make an impact that's deeper and more enduring.

I want to be like that farmer, landlord, clothing retailer or neighbour... where helping someone is a reflex, not a performance. I want to create tangible value, empowering others to live a meaningful life and enjoy what matters most.

I have all my chips in...to do it at scale! 
(except maybe the chip still on my shoulder)

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The Battle

Nima Mirpourian

David Johnston

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