Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

The first US Dubai Forum in New York didn’t just announce ambition, it was a master class in building demand.

Double GDP by 2033 was the message.

What stood out most wasn’t the scale of the vision.

It was how frictionless the execution model is becoming across capital, regulation, and infrastructure.

Here’s how they positioned themselves:

- Competition is systematically amplified, with Dubai’s policy and infrastructure actively creating new markets and inviting global disruptors to collaborate, scale, and innovate at pace.
- The city is intentionally designed as the nexus of global commerce, linking businesses to over 400 cities and making high-value transactions seamless with half the world being within a six hour flight from its airport
- Ambition is embedded into every project, regulatory process, and partnership manifested in real-time via accelerated licensing, founder-centric incentives, and dedicated public-private innovation labs.

These are the conditions where demand isn’t “generated”

It compounds.

Helping B2B businesses create demand | CEO at Will Be Live

No alternative text description for this image

More than 10 years ago, I co-organized a Startup Weekend with Saadia and Charlene and it taught me one of the most fundamental lessons in building a business.

At Microsoft’s HQ, 80 strangers came together under one roof. 
In just 54 hours, they formed teams, built MVPs, and pitched them.

People from every background showed up some chasing ideas, others offering their time. Even executives like Janet, Christian, Ross, Milad, Foteini and Sahand gave up their weekends to help founders get unstuck.

That’s when I learned what real community looks like.

Today, you’ll hear the word “community” used like a slogan but don’t be fooled.

Community isn’t a tactic that's formulated in the boardroom, it’s something you earn.

It only works when people who care deeply about solving a problem come together to serve.

You can pour money, tools, and strategy into it, but without that foundation, it wont stick. If you’re lucky, you’ll meet people like Nikki and Noor, who will give without ever keeping score.

This weekend shaped how I build today.

Trust and service at the heart of every interaction with people who show up before the traction.

I’m genuinely excited about the caliber of attendees and speakers coming out to this event.

I’ve been advising the team and it’s been impressive watching this come together.

The first ever MENA Rising event, powered by Viaka, kicks off November 20th with some of the region’s sharpest operators and venture partners.

We're talking:
- Cross border deal flow
- Diaspora capital shaping new markets
- Partnerships bridging MENA and North America

If you haven’t already, register here: https://lnkd.in/gTdDsQgP

UPDATE: As of Nov 17th we are at max capacity!

We're incredibly fortunate by the trust our clients place in us. 
It fuels everything we do.

This Thanksgiving, we don't just feel thankful. 
We feel driven. 🙏

One of the smartest AI first demand moves I’ve seen this year wasn’t a social media hack. It was human.

Not in a vague, mass market way.
In a "you saw me before I saw myself" kind of way.

Reid Hoffman and Greg Beato didn’t just send Tim Ferriss their new book.
They built him a version of Super Agency that reflected him - his face, his values, his story.

This wasn't a gift. It was a message stating that "We see you and you matter"

That’s how real demand is created. Not with algorithms, but with care.

You don’t need a celebrity to create that kind of momentum.
You just need to make someone feel known.

2026 won’t belong to Account Based Marketing.

It’ll belong to People Based Experiences.

And the people who win won’t shout the loudest.
They’ll listen the closest and create moments that make others feel seen.

Audrey Chia 🚀

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You've 2 options in today's AI landscape.

Wing it and hope your content keeps up.
Leverage AI with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

You don't need a NASA team to compete. 

What you need is someone who can blend copywriting, strategy, and AI.

There are two ways I can help.

☝️
Copywriting & brand strategy 
10X the impact of your landing pages, ads and funnels with AI-driven copy that converts.

✌️
Bespoke Workshops 
AI, copywriting and personal branding workshops for businesses that want to stay ahead. 

Why work with me?
 
↳ I have a unicorn background in copywriting, AI & growth. 
↳ I use AI in my workflows to get you faster results.
↳ I only work with a select 3-5 clients. 

Apply to work with me: 
www.closewithcopy.co

___

Co-founder: Jesus 💛 
“To do good works.” - Ephesians 2:10

Founder

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

I’ve spent 1000+ hours figuring out LinkedIn.
(And built my entire business with $0 in ad spend.)

After hundreds of posts, experiments, pivots and data dives… 

I finally turned everything I’ve learned into one guide.

A guide for business owners who want to win the LinkedIn game in 2026.

I power packed this book with: 
•	battle-tested strategies my clients use every day
•	prompts, templates, and workflows you can plug in instantly
•	real examples from founders, C-suites, and senior leaders who built visibility from scratch
•	the exact methods I use to turn LinkedIn into a predictable inbound engine

This is the same approach that helped my clients like Natasha, Eldred, and Terry build their credibility fast.

Watching them grow has been one of the most rewarding parts of my work.

🎁It’s the 1st of December — so here’s my early Christmas gift.🎁

My way of saying thank you for showing up, supporting my work, and being part of this community.

For the next 24 hours, I’m giving you this guide for FREE.
(It’s usually $49.)

How to get it: 

1️⃣ Like this post
2️⃣ Comment “LinkedIn”
3️⃣ Save this post (top right •••)

⏰P.S. If you want priority access, just Repost it and I’ll send it straight to your inbox. 

I hope this helps you build momentum, clarity, and confidence as you head into 2026.

Here’s to growth in 2026🥂

PS: Grab it here - https://lnkd.in/gvEKMXvE 💛

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

How To Build Your Personal Brand In 2026

I’m going FULL BANANAS 🙈🍌🙉 
over how ridiculously easy it is now to create
LinkedIn content that actually pops off the feed.

Let’s be honest, LinkedIn is noisy.
Everyone’s posting. Everyone’s “creating.”
But very few are standing out.

That’s why creativity matters.
When you find a tool or workflow that lets 
you turn a simple idea into a scroll-stopping 
visual, suddenly your brand feels "fresh" again.

If your LinkedIn looks boring...
If your ideas aren’t landing...
If your carousels feel too text-heavy...

These prompts will flip that completely.

But the magic isn’t in the tool, the model, or the prompt.
The real magic is in your imagination and what you choose to create.

Go bananas.  Make something wild.
Drop your creations in the comments 🍌✨

Nano Banana prompts for Creators 

Most people think ChatGPT is just for copy.
(But it's also great for design too 😉)

Especially if you pair it with Canva.
In this carousel, I cover how you can use ChatGPT with Canva to:

• Create drafts for flyers, posts & logos
• Skip the manual design work
• Go from “idea → design → polish” in minutes

The best part is that you still keep creative control.
ChatGPT drafts.
You tweak, align, and build your brand.

It’s like having a design intern on standby.
Without the onboarding.

Save this post for later.
Tell me, what's your favourite AI tool?

The #1 Way to Automate Your Canva Designs

If you’ve been experimenting with AI in 2025, you’ll know that staying ahead isn’t just about using tools.

It’s about learning from the people who are shaping how those tools are being used.

Here are 20 AI experts worth following before the year ends:

💡 AI x Funnels — Isabella Bedoya
🎨 AI x Content Creation — Charlie Hills
🧠 AI x Design — Rory Flynn
💬 AI x Sales Automation — Jake George
🌍 AI x Market Innovation — Lindsay Rosenthal 💫 
📈 AI x Marketing Funnels — Justin Hardy
👜 AI x Sales — Jérémy Grandillon
👨‍💻 AI x Content Growth — Tom Winter
✈️ AI x Strategy — Jordan Wilson
🛎️ AI x Training — Hank Barker
⚓ AI x Storytelling —  Tim Hanson
📣 AI x Enterprise Growth — Artur Sossin
📢 AI x Implementation — Isar Meitis
💹 AI x Business Transformation — Susan Frew, CSP
🔨 AI x Values-Driven Marketing — Kerry Harrison
⚗️ AI x B2B Insights — Liam Lawson
🧿 AI x Visuals — Diana Zdybel 🍋 
🪬 AI x Ethical AI — Claire Farwell
🔅 AI x Business Growth — Ashley Gross
🔑  AI x Lead Gen — Luke Shalom

Each of them shares frameworks, use cases, and hard-won lessons from the frontlines of AI marketing, content, and leadership.

Whether you’re a founder, marketer, or creative — start following these voices now to prepare for 2026.

Save this post and follow me (Audrey Chia) for more AI x Copywriting and Strategic Positioning insights. 

Let’s make AI your biggest growth advantage next year.

 P.S. Tag you favourite AI creator in the comments

 20 AI Experts to follow before 2025 ends

“I don’t have time to build my personal brand"
I hear this all the time from founders and creators.

But here’s what I believe in.
Building the right systems = unlocking the potential to scale.

That’s what I broke down in my new session at the AI for Creators Summit 2.0 (that's happening right now)

In my workshop, I covered:
 → Podcast-to-content workflows
 → Human-in-the-loop AI repurposing
 → How I build brand-led assets without burning out

The good news? It’s not too late to jump in.
Your pass includes bonus replays—so you can catch up or binge-watch on your schedule.

🔗  https://lnkd.in/gBdGpJBw

Did I already mention that it's FREE?  💛 

Thanks again to Navid Moazzez for having me back! 
It’s rare to find a summit this practical and well-produced! Sign up now or miss out 😉

Most founders treat content like a magic trick 🪄
Post something. Hope it goes viral.  Repeat.

But content isn’t about sleight of hand.
 It’s about strategy.

 Without the right playbook,
 you’ll keep casting spells that fizzle.

Here’s the 5-step magic formula I use to help clients:
 ✨ Build demand
 ✨ Increase inbound leads
 ✨ And create brand content that actually converts

🔮 Step 1: CAPTIVATE YOUR AUDIENCE
 Understand their fears, desires, and pain points.
 No one follows a magician who only talks about themselves.

🔮 Step 2: SET CLEAR GOALS
 Know what you’re building.
 Is it Thought Leadership? Inbound?
 Then align your funnel: TOFU → MOFU → BOFU.

🔮 Step 3: QUALITY > QUANTITY
 Posting daily won’t help if your spells don’t land.
 Add your human touch. Leverage visuals. Use your voice.

🔮 Step 4: BE CONSISTENT
 Magic takes practice.
 Create templates. Stick to a plan. Show up, again and again.

🔮 Step 5: ANALYZE & OPTIMIZE
 The best spellcasters tweak their potions.
 Track performance. Refine what works.

Want a strategy that drives real business results for 2026?
DM me "Content Magic" & I’ll show you how we blend 
human X AI to scale your content engine.

🧙🏻Tell me, what's your secret magic tip for Linkedin?

How to master your content strategy for 2026

Can you pitch your BIG idea in one page? 

If you’re a founder, creative or marketer, 
you need to convey your ideas, fast.

That’s where Venngage’s AI One Pager Generator comes into play.

It turns your strategy into a sales asset in minutes.

All you need to do is tell it: 
✨  Your goal (e.g. “Launch Q4 campaign”)
✨  Your audience’s pain points (e.g. CMOs with low ROI visibility)
✨  Your brand voice (e.g. clear / confident / no jargon)
✨  And 2 - 3 proof points

This AI tool turns your thoughts into a one-pager 
with your value proposition in a PDF-ready design 

It’s like a design partner and copy editor in one.
Try it, tweak it and share it.

P.S. Super excited to share a surprise code with my community. 
Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

Can You Pitch Your Big Idea in One Page?

Most people don’t struggle with content because of creativity.
They struggle because they’re planning in their head… not in a roadmap.

Whether you’re mapping out LinkedIn content, a product launch, 
a hiring plan or a full GTM strategy — you need clarity, sequencing, and direction. 

Without that, everything feels reactive.

That’s why I’ve been testing Venngage’s AI Roadmap Generator.

You give this AI tool:
✨ your goals
✨ your target audience
✨ key priorities
✨ timelines or constraints

And it turns all of that into a structured roadmap you can actually execute on.

With a strategic breakdown of phases, milestones, and action steps
so you can move from “I should try something” to “here’s the exact path forward.”

If you're someone who wants to get going and stay consistent, 
this tool removes a huge amount of friction.

Try it yourself:  https://lnkd.in/gFDD2avC

P.S. Super excited to share a surprise code with my community.

Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

#2 How to Grow on LinkedIn in 90 Days 

I used to spend hours editing my podcast.
 Now I do it in minutes—thanks to THIS AI tool.

I’ve been using Descript to edit clips for 
my AI Marketer’s Playbook podcast.
And their latest upgrade blew my mind. 

Say hello to Underlord, Descript’s new AI co-editor.

It helps you:
⚡ Script your episodes
⚡ Summarize highlights
⚡ Edit directly inside your timeline

 I can drop an episode into Descript & type,
 “Pull out the best moments for a LinkedIn clip.”

Seconds later, it gives me 3–5 golden soundbites, 
suggested captions and B-roll ideas. All ready to go.

No more scrubbing timelines. Or frustrating cuts. 

Underlord just takes care of the grunt work
so you can focus on storytelling.

If you're a content creator, coach, or founder trying to do more with less...
 Try Descript’s new co-editor.

It may be called Underlord,
but I can’t get over it 😉

Check it out here: https://lnkd.in/ggUpuHm2

You don't have to fear being replaced by AI,
if you know how to leverage it.

When I first launched Close With Copy, 
my client texted me a link to ChatGPT,
"Audrey, you're going to be replace."

3 years later, Im standing on the other side.
Leaning into AI. Hosting workshops. Building AI teams.

Who would have imagined that my greatest fear
turned into my greatest opportunity? 

Mia AI is a global community making AI learning 
more inclusive and accessible.

So when they reached out about a workshop, I said yes 💛
It's my mini way of giving back to my community. 

I know there are so many other copywriters, creatives
and marketers who are still on the fence about AI.
Worried about how it might take over our jobs.

You know what. I feel the same. 

I too feel overwhelmed by 100s of new tools.
Worried that my skill sets are no longer relevant. 
And I have to constantly up skill myself to stay ahead. 

The world is rapidly changing. 
But if there's one thing I'm in control of...
It's HOW I'm going to embrace the change. 

Join me on my LIVE session with MIA 
AI & Copywriting: How to Leverage AI to Build Brands That Convert.

Where I'll cover:
👉 The Human × AI workflow (strategy meets execution)
👉 How to maximise ChatGPT (and why most people use it wrong)
👉  Real-world use cases (that you can apply instantly)

I believe in learning & growing. 
Let's keep going, together. 

Register here & I'll see you LIVE: https://lnkd.in/gKX4KfQj

“We ranked 400+ articles a month — without paid ads.”
Most brands think they have a content problem.
But often, it's an SEO strategy problem.

In our latest episode of The AI Marketer's Playbook, I spoke with Steven Schneider, co-founder of TrioSEO, a B2B SEO & AI agency that blends human creativity with AI efficiency — and helps brands turn browsers into buyers.

We covered:
✨  Why AI-written content alone causes traffic spikes… and crashes
✨  How to build authority in Google’s AI-first search era
✨  TrioSEO’s exact workflow using SEOwind, Lovable & custom GPTs
✨  The biggest SEO myths founders still believe (like “more blog posts = better rankings”)

If you want content that ranks and converts, this one's for you.

🎧  Full episode →
Apple/Spotify - https://lnkd.in/gDyWfSP8
Youtube - https://lnkd.in/g3ZUuN33

Thank you Steven for sharing your views on SEO with AI.

What's your #1 SEO or content challenge right now?

"Good content doesn’t work in patterns.
It works when it's raw & unpredictable." — Kuba Czubajewski

In this episode of The AI Marketer's Playbook, Kuba, Founder of StoryAngled, breaks down how lean B2B teams can combine AI assistants with human insight to build content that scales without sounding robotic.

We talked about:
➡️ Why positioning is the real unlock in content strategy
➡️ The difference between assistants and agents (and why it matters)
➡️ How to structure a human-in-the-loop content system with AI
➡️ Why most AI content fails — and how to fix it

Podcast: https://lnkd.in/g8BZEGE7
Youtube: https://lnkd.in/gRAqnn8F 

What’s one content pattern you’ve had to unlearn this year?

Thank you Kuba for sharing such amazing insights! :)

Spending thousands on ads and still not seeing results?
(You're probably making these 5 mistakes.)

Most founders obsess over how their ads look…
and forget the one thing that actually moves the needle:

The copy.

Because no matter how beautiful your ad is,
if the copy doesn’t sell, the ad won’t convert.

When clients come to me, it’s usually the same pattern:
Great visuals. Great product.
Weak messaging.

Once we fix the copy, everything changes.
One client went from 1% CTR to 5%

Another boosted ROAS from 1x to 7x
Same budget. Same audience. Different copy.
Here are the 5 copy mistakes killing your ad performance:

❌ No Big Idea
 Your ad blends into the feed.
✔️ Lead with one bold idea that stops the scroll.

❌ Weak Headline
 If the first line doesn’t hook, nothing else matters.
✔️ Promise a benefit or spark instant curiosity.

❌ Trying to talk to everyone
 Which means you resonate with no one.
✔️ Speak to one specific person with one specific problem.

❌ Feature dumping
 People don’t buy features. They buy outcomes.
✔️ Highlight the transformation and ROI.

❌ No clear positioning
 You look like every competitor running the same ads.
 ✔️ Make it obvious who you’re for and why you're the only choice.

Great design gets attention.
Great copy gets results.

Swipe through to learn how to write ads that stand out, connect, and convert.

P.S. If you want to stop wasting money on your ads, DM me "COPY" and let's get your marketing funnel fixed.

Why Your Ads Aren’t Converting

Achievement or alignment. 
What matters more to you? 💛

2025 is almost over, and I took some 
time to reflect on what I have achieved this year. 

Not just what I have accomplished.
But how I felt while doing it. 

It has been 3 years since I started Close With Copy. And the truth is, I’ve never felt more satisfied. 

When I first started, I was always comparing myself to others. Saying yes to everything. Pushing myself till burnout. Feeling like I wasn’t doing enough. 

But this year, I felt so much more at peace. 

Here are the 3 biggest shifts I made. 

1. Finding my focus 

Instead of blindly chasing on financial milestones, I focused on what matters most. 

Working with clients that I love. 
Focusing on delivering value. 
Doing work that I feel passionate about. 

I want to build with intention. 
To build something I want to wake up to. 

2. Holding my Own

I used to say YES all the time out of the fear of losing opportunities.

Now, I’m choosing to say No. 
(When it doesn’t make sense.) 

I’m choosing to hold my ground. 
To value my work. To work with people whom I aligned with. 

And I have learnt that the best clients respect you, and trust you. 

3. Playing the long game

There were days I doubted my pace.
Felt like I was falling behind while everyone else sprinted ahead.

But growth isn’t a sprint.
It’s a marathon. 

This year taught me to zoom out.
To see progress in phases. 

Because the best decisions aren’t always about unlocking the next big achievement. 

But the ones that feel right to you 💛

taplio

The Battle

Nima Mirpourian

Audrey Chia

Followers

Posts

Engagements

Likes

Performance ScoreNima Mirpourian's LinkedIn Performance

Performance ScoreAudrey Chia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nima Mirpourian

Audrey Chia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nima Mirpourian's LinkedIn Performance

Performance ScoreAudrey Chia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNima Mirpourian's LinkedIn Performance