Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

FCB Partners

Asus, Pepe Jeans, Ibsa Derma, GSK Healthcare, Bayer, Kimberly Clark Scottex, Nivea, Crédit Agricole, Stella Artois, Corona, A2A Energia, Beretta, Filippo Berio.

Executive Creative Director

Leo Burnett

Fiat, Chrysler, Jeep, Dodge, Maserati, Ferretti Yachts, Campari, Beretta, Samsung, P&G, Alitalia.

Global Creative Director - ECD

Volvo, Zain Telecom, National Bank of Kuwait, Wataniya Airways.

HSBC, Johnson & Johnson, Band-Aid, The Times.

Creative Director

AstraZeneca, Coca-Cola, McDonald’s, Philip Morris, Du Telecoms Dubai, Giovanni Rana, Fiat, Lancia, Telecom Italia, Heineken Sans Souci, La7 TV, Poste Italiane, Crisalide, Nintendo,

Art Director

Prior to joining FCB, Alessandro was ECD at Leo Burnett and in charge of Fiat-Chrysler worldwide and other global brands such as Campari, P&G, Beretta since 2011. He has led integrated teams to create award winning campaigns that contributed to the success of these brands. In these eight years the Fiat 500 became one of the best sold premium small city cars in the world and the Jeep brand in Europe saw an increase in sales of 700%. 

Previously Alessandro was ECD in JWT where he contributed to HSBC’s ‘Different Points of View’ global multi-media campaign in the MENA region with original creative assets. 

Throughout the years his work has also won numerous creative awards, among which 11 Cannes Lions. 

As Executive Creative Director Alessandro has been working directly with global clients, gaining invaluable expertise in making the most of core brand values with innovative and integrated communication strategies.


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The Battle

Nima Mirpourian

Alessandro Antonini

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