Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

Royal LePage Signature Realty

Real estate agency services that focuses on a high level of professionalism and accountability. Based in North York, serving the Greater Toronto Area.

Broker / Team Lead - Nama Group

Bell Canada

- Drive the strategic marketing direction of Bell Business Markets (BBM) in the context of Top Enterprise Customer deals by providing guidance to cross-functional teams (Sales, Technical, Finance and Product) regarding value propositions, competitive analysis, pricing structure and profitability  

- Engage directly with various Directors of all cross-functional teams to influence the structure of complex deals (involving high level of customization), in the context of the 4P’s of Marketing as well as P&L measures

- Facilitate an elevated level of knowledge on BBM products and services among different account teams through individual and group coaching sessions

- Act as proponent for the Customer as well as Bell Canada in presenting recommendations on capital investments and expenditures to the Executives Review Council

Associate Director - Enterprise Marketing

- Provide marketing support for BBM’s network solutions within the Financial/Insurance customer segment by driving deal strategy as well as providing guidance on value propositions and other marketing elements

- Negotiate customized pricing between internal teams and ensure effective presentation during client meetings along with specific services being provided

- Collaborate with Sales to effectively leverage competitive research and other market data to substantiate product positioning and pricing strategy

Manager - Enterprise Marketing

- Recommend and implement retail specific marketing initiatives through analysis of various financial, sales and other external data

- Conduct post-mortem analyses of marketing campaigns and initiatives 

- Work closely with cross-functional teams to conduct marketing campaigns as well as to provide channel communications

taplio

The Battle

Nima Mirpourian

Albert Nam

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