we help high-ticket B2B brands and investors make & raise more money from the emails they already have.

Nils Liedlich

On LinkedIn, every founder has it figured out. But 1000+ convos taught me 90% have business dysmorphia.

The pattern is almost comical at this point.

I travel a lot and speak with ~100 founders every quarter, anywhere from 6-figure solopreneurs to unicorn founders.

I idolize many of them. But here's what surprised me - for reasons unclear to me, almost all of them trash talk their businesses.

With the exception of "costly mistakes I made" or "i used to be broke, now i'm a millionaire" Linkedin posts (which are, I'll just say it, 99% humble brags), nobody talks about this.

The founders often don’t say it in public, but open up privately:

- The biggest agency owners I know told me: “don’t do agency, agency is hard, it’s a shit model”. 

- The founder of a $100M media company told me: “don’t do media, it’s a shitty business model”. 

- B2B SaaS founder: “software is the hardest business model”

- A founder who raised $200M+: “don’t do a VC-backed startup”. 

- PE-founder: “don’t raise funds”.

- ecom founder: "don't to ecom, your rev looks impressive but your margins are shit and the little that's left over you gotta pump back into ads"

- Founder of HVAC-consulting firm: “Don’t do HVAC, it’s razor thin margins”

- $15M event company founder: “don’t do events, they take so much energy to organize”

- Founder who built one of the world’s biggest podcasts: “don’t do podcasts, you build other people’s brands more than your own”

- And then there was Sequoia’s MP Roelof Botha on the All-In Summit Stage saying: “don’t do VC”

Why do you think that is? I wouldn't know.

[h/t Greg Isenberg for introducing me to the term "entrepreneur dysmorphia" a year ago]

Built a Chrome extension to grow your Linkedin organically. 🚀 Available for free 🤩 Trusted by 20.000+ users 🔥 I write about Linkedin insights, employee advocacy and building startup.

Not your typical startup story. ▶️

We were over a year in free beta. Bootstrapping. Investing 10,000 hours before seeing a dime. 
To make our lives even harder, we decided to adopt a no-cookie, no-automation policy (which means more time per feature + a ton of constraints). 

Whispers labelled our approach "insane." 🤯

And they were probably right. But we wanted to do it "the right way". Not to sell something we don't like, that doesn't work, or that is not complete. Right? 

So, what was our goal? To help people like us create content on LinkedIn and get the ROI of their content. After all, this is a professional business network. 

Like us = regular people, not just professional writers. 

And if you know anything about content creation here, you know it is hard. Despite the popular "it's a breeze" narrative. 

---

So, how did I end up working on AuthoredUp? By accident. 

My first startup didn't succeed.. and while trying to land some beta users on LinkedIn, I tried to create content and build awareness... 

Let's say it was... an experience. 💨💨💨

Before diving into the world of startups:

I was deeply interested in Austrian economic theory during my student days (the school of thought, not the nationality!). That changed, but my love for diving deep and understanding the "why" remains. And I read scientific articles for fun (not kidding).

In the startup scene, I've done everything. From leading large teams to managing multiple companies all at once. I even got a VQF license in Switzerland (a license for operating a crypto exchange under FINMA). 

But one thing remained constant: I was the go-to person to solve problems. ✅

Want to chat? 
Reach out at ivana@authoredup.com

Want to try out AuthoredUp?
Check the link under my profile.

taplio

The Battle

Nils Liedlich

Ivana Todorovic

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taplio

The Battle

Nils Liedlich

Ivana Todorovic

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nils Liedlich's LinkedIn Performance

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