Letter Leverage

If you have 1M+ monthly impressions but no educational email funnel, you could be missing out on over $100,000 a year in profit.

Why you should trust us:


1) 44% average open rate emails (from 750,000+ sendouts)
2) 65% average open rate email courses
3) We're the best at what we do
4) We have an exclusive Techno Spotify playlist with 77+ likes - so our music taste is certified

Want to convert impressions into buyers? DM me

Founder

Ghostly Mail

Traffic & Offers Club 

Community of solopreneurs looking to grow & monetize their Twitter by JK Molina

Member

Ship30For30 Captain's table

Community of digital writers. By Nicolas Cole & Dickie Bush

notus

This is a start-up so formal roles don't mean sh*t.

I did everything necessary to ensure we grew & succeeded as a company.

Formally, these were my main responsibilities:

• Overseeing client projects / ensuring customer success
• Lead the content strategist team
• Managing freelancers
• Further develop the content engine processes 
• Talk to potential employees & clients
• Represent the company at events and speeches

But I'm also getting new employees aboard, training them, automating processes, recruitment, sales, design, UX, etc.

Head Of Operations & Lead Content Strategist

Helping start-up founders amplify their company's growth by building their personal brand.

At Notus, we capture founder's voices through natural conversations, then convert these into content that attracts the right people. 

I.e. we help founders get their story out there.

My role is to talk with founders as a content strategist, then write and distribute the content as a copywriter.

If you're a founder who believes in personal branding, then I would love to chat and help you make an impact.

Just drop me a LinkedIn message, and let's connect!

Notable Clients: Ryan Serhant, Hubert Rhomberg, CYBERA, w3.fund, Constant Contact, Jim Kwik, David Meltzer, Rohan Oza, Jon Taffer, Extell Development, nft studio, Poppi, ScholarMe, Cosmiq Universe

More info: notus.xyz

Content Strategist

Modern Mastery

Community around personal development & digital marketing basics. By Dan Koe

MORJAS

Digital and physical customer service.

Mainly, I answered customers' questions and sold MORJAS products via email, chat, telephone and in our showroom. I took the initiative for our customer service team to switch CRM and made other improvements to streamline our customer service. In total, I had 969 chats, out of which 199 turned into a sale within an hour.

Additionally, I wrote blog posts for Morjas, guides for new customer service employees and some UX copy. By proofreading and talking with customers, I helped our UX team to improve website usability.

Voluntarily, I analyzed Morjas' loyalty program and communicated what improvements we could implement in the future for higher customer loyalty & LTV.

Customer Service Agent

Moderna Museet

I served visitors in English, Swedish and German. Took care of child groups. Sold tickets as cash assistant.

Museivärd

I can boost your newsletter revenue faster than a "free beer" tent at Oktoberfest generates a line (and trust me, that's FAST)

AI- and coffee enthusiast with a passion for psychology, foreign policy, and writing.

If you have 1M+ monthly impressions but no educational email funnel, you could be missing out on over $100,000 a year in profit.

After seeing how 100s of brands were killing their authority, trust, and revenue by not educating their audience, we decided to pioneer the transformation from "Newsletters" to "Eduletters" - educational emails.

At Letter Leverage, we build out educational email funnels for AI brands and some 8-figure founders.

DM me for details.

Nils Liedlich

I wanted to work with Bryan Johnson, so I wrote him this email and he replied within 5 minutes.

I wish I realized earlier how you literally can get in front of any person you want in a few minutes using email / social media.

“That’s extremely stupid.” A month ago, Nicolas Cole 🚢👻 looked at me as if I just insulted his mother...

(I should, as a pre-text, mention that Cole is a friend, and I always come to him for "tough love" advice like this. And I'm happy when I get it. Anyway, back to the story-)

Just a moment ago, we had peacefully shared a coffee on this sunny day in Scottsdale. Now, we were walking around the park together.

Now, he was looking me in the eyes with a "what the f* is wrong with you?" stare. Seriously, I'm only mildly exaggerating.

So why was he so upset?

Well, we chatted over coffee about how I'd grown Letter Leverage into an agency this year, scaling the team from 2 to 10 people. Cole knew we'd grown. 

So he asked me:

"How much are you paying yourself every month?"

I said: 

"$3,000"

...
...
...

Cole facepalmed:

"That's just extremely stupid. You should be paying yourself a MINIMUM of $10,000 per month right now."

The reasons he gave were:

- if the business isn't paying you a high salary, it won't make you wealthy
- if the business isn't paying you a high salary, you'll end up resenting it
- if the business isn't paying you a high salary, you never know its true health

Well... can't argue with that.

The other core piece of advice Cole told me was:

"Nils, you're telling me that:

1/ You re-invest most of the business profit into the business & events 
2/ You invested a considerable share of our net worth into illiquid private companies
3/ You don't keep that much of a buffer in the business"

Me: yes

Cole:

"So you're high risk in everything?"

Me: yes 

(I decided not to mention my $10/month Swedish home insurance. Some victories aren't worth claiming.)

Cole: "Basically, that's stupid because when anything breaks, you're back to square 0. You should take out a lot of money from the business, and you  should invest vanilla assets like index fund ETFs."

Me: ...

-

Thanks for reading! you got the lesson without the scar (or, in this case, the stare)

/N

A big internet personality told me his best hiring advice in private: "Don't hire from your personal brand."

It confused me at first...

Because for me, one of the main reasons to build a personal brand IS to attract talent. 

I've myself hired 6/8 team members from my LinkedIn.

So...

Why?

This creator, who is also a multi 8-figure founder, said:

"I've found that people who follow me want to become me."

He said it's only a matter of time before they want to start their own thing. They see your success, they learn your playbook, and then they're gone - sometimes to your competitors, sometimes taking your clients with them.

So what does he do instead?

He does the complete opposite - headhunting corporate people, hiring individuals who've never heard of him.

He uses his HR team to buy org structure databases from big companies, finds  people who've done the job for 20+ years, and poaches them.

"These people don't want to be influencers. They don't want to build a personal brand. They just want to do great work and get paid well for it."

Now, there was a caveat to his advice -

He said:

"When you're doing $50-100k/month, hungry young talent from your audience is fine. They're cheap, motivated, and you can train them."

But he once you're past that, he was clear -

Stop hiring people who watch your content. 

Start paying above market rate for people who've simply done this 100 times before.

the lesson i learned from him:

Your followers may make great customers, but they don't always make great employees.

"If I have a big audience on socials and already make $6-20M+/year from my high-ticket offer from there, why do I need a newsletter?" well, here's why…

This is a real question I get asked quite often

And I'll answer it with a true story -

At Letter Leverage, we worked with a founder who built a massive YouTube audience and scaled his businesses to over $6M / yr. He'd tried newsletters before, but stopped after seeing inconsistent results.

He knew this however-

"If I don't have a way to directly contact my audience, they're not really my audience. It's the rented vs owned audience thing."

This founder realized he wasn't converting as many people from his large audience to paying customers as he should have been.

So he approached us in February, and in 9 months of working together, we implemented:

- A 30-day welcome sequence (this drives ~35% of booked calls every month)
- A bi-weekly newsletter with a strategic CTA schedule (1 in 4 emails)

The results: (the rest of the funnel stayed the same)

February: 0 booked sales calls from email (to be fair, 0 emails sent)
September: 762 booked sales calls from email
October: 791 booked sales calls from email
November: reporting not done yet

Revenue-wise, it's helped them grow from $6M to $8M a year. 

But perhaps more importantly, the founder's brand is stronger than ever.

On a call 2 weeks ago, he told me:

"The other day, I got quoted by a dude on a PS statement we sent out 6 months ago."

So the business is running great and at the same time, the audience goodwill is appreciating over time through the emails they're putting out 

the tl;dr

Whether you have a big social audience OR you're running lots of ads, an educational newsletter increases lifetime value and engagement with your prospects.

If you're a B2B business selling $5k+ LTV products through sales calls and making $5M+ a year and have more than 1,000 email contacts... I can't think of a reason not to have a newsletter.

A recruiter from one of the fastest-scaling private equity firms just rewired how I think about hiring:

Frank Lofaro

He's as legit as it goes:

1/ Recruited 5 directors in 8 days average (from first meeting to signed offer) 
2/ Built hiring infrastructure that scaled multiple portfolio companies simultaneously 
3/ Now helps founders stop making $100k hiring mistakes

(he also has this wild Italian superstition thing going on - won't tell you the details, but let's just say he has strong opinions about a black cat crossing his path)

Anyway-

I met Frank a few weeks ago in Columbia at the Main Street Summit, and the conversation has been top of mind since.

Here are 4 things I learned from him:

1/ Your job description is external sales copy. Stop using it internally.

I would write a job description and then use it to evaluate candidates.

To Frank, that’s backwards. Instead, he builds a qualification doc, mapping out:

- Must-haves (weighted 1-5)
- Nice-to-haves
- Intangibles

Each of which you score A, B, or C.

The key question: 

"What percentage of their time goes to each responsibility?" 

That determines which skills to weigh heaviest.

We've scaled Letter Leverage from 2 to 9 team members this year… and just a few weeks after speaking with Frank, we had to fire an exceptional writer because of deficiencies in other areas. It wasn’t the writer’s fault - we just didn’t qualify properly.

2/ Compare candidates to the job, not to each other.

You find someone great. Then you think "let me get one more to compare." You wait. You lose the great one.

To fix this, go back to the qualification doc-

Define what "great" looks like before you start. Then score every candidate against that standard - not against each other.

3/ Treat recruiting like sales

Speed through the hiring funnel. Slow down at the end.

After any interview, there are only 3 options:

1. They're out
2. They're in consideration
3. They're a f*ck yes

If they're in consideration, move them forward tomorrow. Don't stall.

The best candidates are off the market in 10 days. Pre-commit your hiring managers' availability. Book meetings from meetings. 

Frank's team filled director-level roles in 8 days on average because of this approach.

4/ You can't train confidence.

A person is 

a) their actual skill and 
b) their self-confidence

You can train skills. But you can't train someone to believe in themselves.

We had a writer candidate who told us: 

"If you find someone as qualified as me, you should probably hire them over me."

That’s a green flag to me because it shows self-awareness.

But she also submitted her paid trial late without notifying us. And scored a 6/10 on a writing assignment when other finalists were 8-9s.

tl;Dr

Low confidence + low skill = anxiety
Low confidence + high skill = perfectionism
High confidence + lower skill = entitlement
High confidence + high skill = hire immediately

You want someone whose belief in themselves is backed by the receipts.

thx

Advisor Launch Lab

For financial planning firms in need of next-generation advisors. Your outsourced hiring, training, and retaining solution.

Co-Founder

Brody Luebkeman

I write words for financial folks:

• Ghostwriting social media posts
• Blog posts 
• Sales page copy
• Newsletters
• Ebooks
• Community engagement copy
• Financial courses

I’ve worked as a financial advisor for 8 years at small and large RIAs and a B/D. I hold a master's degree in financial planning and a graduate certificate in financial life planning.

I not only know HOW to communicate your message to your clients and prospects but through firsthand experience understand WHAT to say to your clients and potential clients to move them to action.

Freelance Writer

Mana Financial Life Design

I support high-net-worth individuals navigating complex planning needs — from employee equity compensation and tax strategy to major life transitions. Our clients are driven, often in the tech industry, and want their money aligned with a meaningful life.

My work centers on building comprehensive financial plans, fielding nuanced day-to-day questions, and creating clarity for clients when the stakes feel high. Whether it's running retirement projections, evaluating RSU strategies, or simply answering “Can I afford this life change?”, I bring calm, clarity, and care.

While the planning is technical, what makes it meaningful is the connection. I lead with empathy and aim to make each conversation feel personal and empowering — not just transactional. In client meetings, I translate complex concepts into clear next steps, and behind the scenes, I collaborate with our internal team to ensure smooth follow-through and exceptional client service.

Financial Planner

Simply Paraplanner

I met with firm owners to understand who they are and what they look for in an ideal next hire. And then I would screen top candidates looking for their next dream job. Every job is 100% virtual.

Hiring Specialist

Financial Planning Association (FPA)

Board Member, Director of Pro Bono, San Francisco Chapter

Serving on a 21 person board as the Director of NexGen advisors. Connecting and developing both younger advisors and career changers looking to enter the financial planning industry. Creating events throughout the year to facilitate community and educate members on current industry topics. If you are looking to become a wealth advisor, need someone to walk with you through your financial life, or want to get more involved within the San Francisco area, send me a message!

Board Member, Director of NexGen, San Francisco Chapter

Nifty Fox Creative

Supported the development and growth of the Pencil Pirate community and e-course.

Acted as Community Manager, Copywriter, and Project Manager with the following outputs:

- Newsletter creation and management
- Community onboarding and management
- Video editing
- Social media management and asset creation
- Pencil Pirates promotion on social media

Project Manager & Copywriter

Cerity Partners

Cerity Partners has merged with Worldview Wealth Advisors.

Assisted team in 54% revenue growth between 2020 and 2021 by qualifying prospects, onboarding new clients, and consolidating outside assets from existing clients.

Worked with inbound and outbound professionals spanning six continents seeking experienced guidance in their personal financial lives most firms cannot deliver. With over 130 client households living inside and out of the United States, I acted as an air traffic controller for international families to live their best lives. New clients were onboarded through our multi-meeting financial life planning process which unearthed what was most important to them helped to build personalized roadmaps to get them there.

With a unique ability to research and answer seemingly impossible planning questions, my team worked in coordination with other professionals including tax advisors and estate attorneys to dig deep and increase the chance of financial independence. I also acted as a resource to other financial advisors or companies who wished to help their own international or expat clients who do not know where else to turn for guidance.

Associate, Wealth Management

Worldview Wealth Advisors has merged with Cerity Partners.

Worked with inbound and outbound professionals spanning six continents seeking experienced guidance in their personal financial lives most firms cannot deliver. With over 130 client households living inside and out of the United States, I acted as an air traffic controller for international families to live their best lives. New clients were onboarded through our multi-meeting financial life planning process which unearthed what was most important to them helped to build personalized roadmaps to get them there.

With a unique ability to research and answer seemingly impossible planning questions, my team worked in coordination with other professionals including tax advisors and estate attorneys to dig deep and increase the chance of financial independence. I also acted as a resource to other financial advisors or companies who wished to help their own international or expat clients who do not know where else to turn for guidance.

Wealth Advisor

Lincoln Financial Group

As a member of Retirement Planning Group, LLC

Partnered with families and individuals with a team of financial planners by developing customized financial plans focused on bridging the gap between the accumulation and distribution phases of life. Built investment plans with third party asset managers based on individual risk tolerance and time horizon. Educated Oregon PERS members about their retirement process to maximize pension benefits. Led national training calls to implement paraplanner position successfully within practices. Analyzed client situations while factoring in their unique goals to recommend appropriate risk management solutions.

As a member of Retirement Planning Group, LLC

Supported a financial advisor who is known as an expert in the Oregon PERS retirement process for the last 30 years. Built 200 in-depth retirement illustrations, financial models, and proposals of investment vehicles for VIP clientele to better analyze their unique situation and discover opportunities for improvement. Co-led 199 client meetings taking detailed notes and ensuring post-meeting follow-up was sent out in a timely manner. Created and implemented tools for our office to expedite workflow and improve the client experience.

Recruited as a top prospect within the Lincoln Financial Advisors internship program.

Paraplanner

Prepared client folders with account statements, retirement reports, and proposals for two top financial planners within our firm. Created tracking systems of meetings for review and accountability during weekly team meetings. Reached out to prospective and current clients to schedule review meetings with success.

Worked directly for the Managing Director of Sagemark Consulting/Lincoln Financial Advisors. Partnered with management to facilitate and execute projects to improve work experience for premier financial planners within the firm. Developed a useful file management system for the Managing Director and assisted with any other special projects as requested.

Project Assistant

As a member of Sourjohn-Kim Retirement Solutions

Served as a gatekeeper for our team by directing calls to financial planners and answering client questions regarding their accounts. Prepared paperwork for transfers, rollovers, and distributions. Coordinated communication with third party administrators to ensure clients received excellent service.

Client Service Representative

Actively supported over 25 financial advisors in our San Ramon office and throughout California. Built financial reports in a timely manner including Morningstar, Social Security Analyzer, and Fiserv Retirement Illustrator. Successfully scheduled meetings for advisors with a set-to-reach ratio above 70%. Enthusiastically sought out additional work and projects including mailers, trainings, data entry, and phone call projects.

Marketing Assistant

Peet's Coffee & Tea

Diligently worked with new and repeat guests to ensure all of their coffee needs were met with accuracy. Focused on exceeding expectations of managers by successfully up-selling products and maintaining an excellent level of store cleanliness. Anticipated needs of guests and fellow teammates through strong relationship building skills.

Retail Associate

Brookfield Residential

Worked directly with Director of Development on five multi family and single family residential communities in Orange County and Los Angeles. Oversaw teams of five to ten consultants from initial stages of a new community through completion. Built key relationships with city employees in order to expedite construction plan approval and building permit process. Ensured paperwork was completed to be able to sell and close on homes. Served on two Home Owner's Association boards in Anaheim, CA for 500+ homes.

Assistant Project Manager

Assisted our merchant development, infill development, land acquisition, land development, marketing department, and design studio on a variety of projects learning as much as possible about the company as a whole. Worked under the Vice President of Merchant Development on budget review, a solar panel survey, homeowner resolutions, and meeting setups. My three month internship was cut short by a month because they wanted me to work full-time sooner.

Development Intern

I design experiences that move people toward clarity, trust, and meaningful momentum. Whether through events or people-first operations, I bring structure to big ideas and energy to every detail.

For years, I worked in financial planning, helping clients make some of life’s biggest decisions. One of my proudest moments was getting a client’s mother’s U.S. pension reinstated after it had been unexpectedly shut off. They were living in India, and for six months I navigated calls, red tape, and documentation that seemed impossible. I knew it was complete when my boss received the message: “Brody made magic happen.” I flew to India and celebrated with the family. That’s the level of ownership and follow-through I bring to every project.

That same drive showed up when I stepped in to support a 200-person tech event. I had volunteered, but by the end of the day I was running logistics, managing flow, and elevating the guest experience. People assumed I had been hired. That experience confirmed what I had long felt: I thrive where people, pressure, and purpose come together.

Now I’m focused on roles where I can lead through experience design, operational strategy, and team coordination. I’ve taken on freelance event work and am seeking out environments where thoughtful execution and emotional intelligence are valued just as much as efficiency.

My background includes a Master’s in Financial Planning, a Graduate Certificate in Financial Life Planning, and a Bachelor's in International Development with a minor in Public Relations. These tools help me bring together systems thinking, relational strategy, and clear communication. Together, they translate powerfully into brand experience, storytelling, and human-centered design.

taplio

The Battle

Nils Liedlich

Brody Luebkeman

Followers

Posts

Engagements

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Performance ScoreNils Liedlich's LinkedIn Performance

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taplio

The Battle

Nils Liedlich

Brody Luebkeman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nils Liedlich's LinkedIn Performance

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Performance ScoreNils Liedlich's LinkedIn Performance