Letter Leverage

If you have 1M+ monthly impressions but no educational email funnel, you could be missing out on over $100,000 a year in profit.

Why you should trust us:


1) 44% average open rate emails (from 750,000+ sendouts)
2) 65% average open rate email courses
3) We're the best at what we do
4) We have an exclusive Techno Spotify playlist with 77+ likes - so our music taste is certified

Want to convert impressions into buyers? DM me

Founder

Ghostly Mail

Traffic & Offers Club 

Community of solopreneurs looking to grow & monetize their Twitter by JK Molina

Member

Ship30For30 Captain's table

Community of digital writers. By Nicolas Cole & Dickie Bush

notus

This is a start-up so formal roles don't mean sh*t.

I did everything necessary to ensure we grew & succeeded as a company.

Formally, these were my main responsibilities:

• Overseeing client projects / ensuring customer success
• Lead the content strategist team
• Managing freelancers
• Further develop the content engine processes 
• Talk to potential employees & clients
• Represent the company at events and speeches

But I'm also getting new employees aboard, training them, automating processes, recruitment, sales, design, UX, etc.

Head Of Operations & Lead Content Strategist

Helping start-up founders amplify their company's growth by building their personal brand.

At Notus, we capture founder's voices through natural conversations, then convert these into content that attracts the right people. 

I.e. we help founders get their story out there.

My role is to talk with founders as a content strategist, then write and distribute the content as a copywriter.

If you're a founder who believes in personal branding, then I would love to chat and help you make an impact.

Just drop me a LinkedIn message, and let's connect!

Notable Clients: Ryan Serhant, Hubert Rhomberg, CYBERA, w3.fund, Constant Contact, Jim Kwik, David Meltzer, Rohan Oza, Jon Taffer, Extell Development, nft studio, Poppi, ScholarMe, Cosmiq Universe

More info: notus.xyz

Content Strategist

Modern Mastery

Community around personal development & digital marketing basics. By Dan Koe

MORJAS

Digital and physical customer service.

Mainly, I answered customers' questions and sold MORJAS products via email, chat, telephone and in our showroom. I took the initiative for our customer service team to switch CRM and made other improvements to streamline our customer service. In total, I had 969 chats, out of which 199 turned into a sale within an hour.

Additionally, I wrote blog posts for Morjas, guides for new customer service employees and some UX copy. By proofreading and talking with customers, I helped our UX team to improve website usability.

Voluntarily, I analyzed Morjas' loyalty program and communicated what improvements we could implement in the future for higher customer loyalty & LTV.

Customer Service Agent

Moderna Museet

I served visitors in English, Swedish and German. Took care of child groups. Sold tickets as cash assistant.

Museivärd

I can boost your newsletter revenue faster than a "free beer" tent at Oktoberfest generates a line (and trust me, that's FAST)

AI- and coffee enthusiast with a passion for psychology, foreign policy, and writing.

If you have 1M+ monthly impressions but no educational email funnel, you could be missing out on over $100,000 a year in profit.

After seeing how 100s of brands were killing their authority, trust, and revenue by not educating their audience, we decided to pioneer the transformation from "Newsletters" to "Eduletters" - educational emails.

At Letter Leverage, we build out educational email funnels for AI brands and some 8-figure founders.

DM me for details.

Nils Liedlich

I wanted to work with Bryan Johnson, so I wrote him this email and he replied within 5 minutes.

I wish I realized earlier how you literally can get in front of any person you want in a few minutes using email / social media.

“That’s extremely stupid.” A month ago, Nicolas Cole 🚢👻 looked at me as if I just insulted his mother...

(I should, as a pre-text, mention that Cole is a friend, and I always come to him for "tough love" advice like this. And I'm happy when I get it. Anyway, back to the story-)

Just a moment ago, we had peacefully shared a coffee on this sunny day in Scottsdale. Now, we were walking around the park together.

Now, he was looking me in the eyes with a "what the f* is wrong with you?" stare. Seriously, I'm only mildly exaggerating.

So why was he so upset?

Well, we chatted over coffee about how I'd grown Letter Leverage into an agency this year, scaling the team from 2 to 10 people. Cole knew we'd grown. 

So he asked me:

"How much are you paying yourself every month?"

I said: 

"$3,000"

...
...
...

Cole facepalmed:

"That's just extremely stupid. You should be paying yourself a MINIMUM of $10,000 per month right now."

The reasons he gave were:

- if the business isn't paying you a high salary, it won't make you wealthy
- if the business isn't paying you a high salary, you'll end up resenting it
- if the business isn't paying you a high salary, you never know its true health

Well... can't argue with that.

The other core piece of advice Cole told me was:

"Nils, you're telling me that:

1/ You re-invest most of the business profit into the business & events 
2/ You invested a considerable share of our net worth into illiquid private companies
3/ You don't keep that much of a buffer in the business"

Me: yes

Cole:

"So you're high risk in everything?"

Me: yes 

(I decided not to mention my $10/month Swedish home insurance. Some victories aren't worth claiming.)

Cole: "Basically, that's stupid because when anything breaks, you're back to square 0. You should take out a lot of money from the business, and you  should invest vanilla assets like index fund ETFs."

Me: ...

-

Thanks for reading! you got the lesson without the scar (or, in this case, the stare)

/N

A big internet personality told me his best hiring advice in private: "Don't hire from your personal brand."

It confused me at first...

Because for me, one of the main reasons to build a personal brand IS to attract talent. 

I've myself hired 6/8 team members from my LinkedIn.

So...

Why?

This creator, who is also a multi 8-figure founder, said:

"I've found that people who follow me want to become me."

He said it's only a matter of time before they want to start their own thing. They see your success, they learn your playbook, and then they're gone - sometimes to your competitors, sometimes taking your clients with them.

So what does he do instead?

He does the complete opposite - headhunting corporate people, hiring individuals who've never heard of him.

He uses his HR team to buy org structure databases from big companies, finds  people who've done the job for 20+ years, and poaches them.

"These people don't want to be influencers. They don't want to build a personal brand. They just want to do great work and get paid well for it."

Now, there was a caveat to his advice -

He said:

"When you're doing $50-100k/month, hungry young talent from your audience is fine. They're cheap, motivated, and you can train them."

But he once you're past that, he was clear -

Stop hiring people who watch your content. 

Start paying above market rate for people who've simply done this 100 times before.

the lesson i learned from him:

Your followers may make great customers, but they don't always make great employees.

"If I have a big audience on socials and already make $6-20M+/year from my high-ticket offer from there, why do I need a newsletter?" well, here's why…

This is a real question I get asked quite often

And I'll answer it with a true story -

At Letter Leverage, we worked with a founder who built a massive YouTube audience and scaled his businesses to over $6M / yr. He'd tried newsletters before, but stopped after seeing inconsistent results.

He knew this however-

"If I don't have a way to directly contact my audience, they're not really my audience. It's the rented vs owned audience thing."

This founder realized he wasn't converting as many people from his large audience to paying customers as he should have been.

So he approached us in February, and in 9 months of working together, we implemented:

- A 30-day welcome sequence (this drives ~35% of booked calls every month)
- A bi-weekly newsletter with a strategic CTA schedule (1 in 4 emails)

The results: (the rest of the funnel stayed the same)

February: 0 booked sales calls from email (to be fair, 0 emails sent)
September: 762 booked sales calls from email
October: 791 booked sales calls from email
November: reporting not done yet

Revenue-wise, it's helped them grow from $6M to $8M a year. 

But perhaps more importantly, the founder's brand is stronger than ever.

On a call 2 weeks ago, he told me:

"The other day, I got quoted by a dude on a PS statement we sent out 6 months ago."

So the business is running great and at the same time, the audience goodwill is appreciating over time through the emails they're putting out 

the tl;dr

Whether you have a big social audience OR you're running lots of ads, an educational newsletter increases lifetime value and engagement with your prospects.

If you're a B2B business selling $5k+ LTV products through sales calls and making $5M+ a year and have more than 1,000 email contacts... I can't think of a reason not to have a newsletter.

A recruiter from one of the fastest-scaling private equity firms just rewired how I think about hiring:

Frank Lofaro

He's as legit as it goes:

1/ Recruited 5 directors in 8 days average (from first meeting to signed offer) 
2/ Built hiring infrastructure that scaled multiple portfolio companies simultaneously 
3/ Now helps founders stop making $100k hiring mistakes

(he also has this wild Italian superstition thing going on - won't tell you the details, but let's just say he has strong opinions about a black cat crossing his path)

Anyway-

I met Frank a few weeks ago in Columbia at the Main Street Summit, and the conversation has been top of mind since.

Here are 4 things I learned from him:

1/ Your job description is external sales copy. Stop using it internally.

I would write a job description and then use it to evaluate candidates.

To Frank, that’s backwards. Instead, he builds a qualification doc, mapping out:

- Must-haves (weighted 1-5)
- Nice-to-haves
- Intangibles

Each of which you score A, B, or C.

The key question: 

"What percentage of their time goes to each responsibility?" 

That determines which skills to weigh heaviest.

We've scaled Letter Leverage from 2 to 9 team members this year… and just a few weeks after speaking with Frank, we had to fire an exceptional writer because of deficiencies in other areas. It wasn’t the writer’s fault - we just didn’t qualify properly.

2/ Compare candidates to the job, not to each other.

You find someone great. Then you think "let me get one more to compare." You wait. You lose the great one.

To fix this, go back to the qualification doc-

Define what "great" looks like before you start. Then score every candidate against that standard - not against each other.

3/ Treat recruiting like sales

Speed through the hiring funnel. Slow down at the end.

After any interview, there are only 3 options:

1. They're out
2. They're in consideration
3. They're a f*ck yes

If they're in consideration, move them forward tomorrow. Don't stall.

The best candidates are off the market in 10 days. Pre-commit your hiring managers' availability. Book meetings from meetings. 

Frank's team filled director-level roles in 8 days on average because of this approach.

4/ You can't train confidence.

A person is 

a) their actual skill and 
b) their self-confidence

You can train skills. But you can't train someone to believe in themselves.

We had a writer candidate who told us: 

"If you find someone as qualified as me, you should probably hire them over me."

That’s a green flag to me because it shows self-awareness.

But she also submitted her paid trial late without notifying us. And scored a 6/10 on a writing assignment when other finalists were 8-9s.

tl;Dr

Low confidence + low skill = anxiety
Low confidence + high skill = perfectionism
High confidence + lower skill = entitlement
High confidence + high skill = hire immediately

You want someone whose belief in themselves is backed by the receipts.

thx

abdussalampopoola.com

Webflow Developer

I help startups and small businesses build products or improve the current ones to have an optimal user experience while solving business problems

UX Designer

HNG Tech

As a UX Design Intern, I had the opportunity to immerse myself in a fast-paced, startup-like environment where I contributed across the full spectrum of the design process. I designed user-centered interfaces for both mobile and web applications, ensuring they were intuitive and visually appealing. My work included creating interactive prototypes and micro-interactions in Figma to enhance the user experience and drive engagement.

I collaborated closely with product managers and developers, bridging the gap between design and development to ensure that our vision was effectively implemented. My role involved conducting user research, translating insights into wireframes, and iterating on designs based on feedback and testing.

This hands-on experience not only strengthened my technical skills in UI/UX design, prototyping, and interaction design but also honed my ability to thrive in an agile and collaborative environment. I'm excited to bring this expertise to new challenges in the UX/UI design field.

Product Designer

Rvysion

As a Webflow Developer at Rvysion, I specialized in transforming static designs into dynamic, user-friendly websites using cutting-edge Webflow frameworks. With a keen eye for detail and a focus on user experience, I meticulously converted designs into live sites that not only captivated visitors but also optimized for search engine visibility and seamless collaboration.

Collaborating closely with design managers and cross-functional teams, I have contributed to a collaborative and dynamic work environment. My responsibilities include developing and implementing design concepts, conducting user research, and refining UI components. The role has been a platform for continuous growth, allowing me to thrive under tight deadlines and deliver impactful designs.

This experience has not only enhanced my technical skills but also polished my attention to detail, making me adept at creating polished and user-friendly designs.

Product Design Intern

Hotels.ng

As a Product Designer at hotes.ng, I played a pivotal role in crafting exceptional user experiences across a range of platforms, including dashboards, websites, and forthcoming projects. Leveraging my expertise in UI/UX design, I collaborated closely with cross-functional teams, including developers and the founder, to ensure alignment with business objectives and user needs.

Key responsibilities included:

UI/UX Design: Conceptualized and designed intuitive user interfaces that enhanced usability and drove engagement. Employed industry-leading design principles and methodologies to deliver visually compelling experiences.

Collaborative Development: Worked closely with developers to translate design concepts into functional, responsive interfaces.

User-Centric Approach: Conducted user research and gathered feedback to inform design decisions, prioritizing user needs and preferences.

Agile Methodologies: Operated within an agile environment, participating in sprint planning, daily stand-ups, and retrospectives.

Feedback Integration: Demonstrated a proactive and receptive attitude towards feedback, actively seeking input from stakeholders. Maintained a growth mindset and continuously sought opportunities for improvement.

Here's what the CEO says about my work:
Abdussalam is an excellent designer and works great with feedback. He has been a great addition to our team and collaborates well with developers.

HNG Internship

As a UX Design Intern, I've had the privilege of working on diverse projects and gaining valuable skills:

Design Systems: Contributed to building and maintaining design systems, ensuring consistency across projects.

Project Portfolio: Actively engaged in various projects, conducting user research, wireframing, and prototyping.

Collaboration: Worked closely with developers and designers, fostering effective cross-functional teamwork.

User-Centered Approach: Applied user-centered design principles to deliver exceptional user experiences.

These experiences have allowed me to grow as a UX designer, ready to take on new challenges and create impactful designs.

User Experience Designer

I taught business owners and creators how to grow on Instagram through content creation

Instagram Growth Coach

I helped small business owners improve their branding flyer designs and marketing campaigns to help them get more sales

Brand Strategist

Hi, I’m Abdussalam 👋🏽
A Web Designer & Webflow Developer helping brands bring bold ideas to life through beautiful, functional websites.

I specialize in building high-converting websites for creative agencies, AI startups, SaaS companies, and entrepreneurs—combining clean design with seamless Webflow development.

With years of experience and a focus on visual storytelling, performance, and responsiveness, I help businesses stand out online and drive real results.

Here’s what you get when we work together:
✔ Custom Website Design tailored to your brand
✔ Full Webflow Development—from scratch or migration
✔ Advanced interactions (GSAP, Finsweet, custom code)
✔ Seamless Webflow CMS integration
✔ Pixel-perfect Figma to Webflow conversion

🔥 Whether you need a full site, landing page, or MVP—I’m here to bring your vision to life. Let’s build something great together.

🎨 Portfolio: www.abdussalampopoola.com
📬 Let’s connect: contact@abdussalampopoola.com

Abdussalam Popoola

Working on a website project for a friend.

Initially recorded to make it a YT video, ended up making a time-lapse.
The design is coming together nicely.

Would you like to see a YouTube tutorial/breakdown on it?

Design Engineer | Certified Webflow Developer | Penultimate Computer Science Student @University of Chester

My first hackathon was a W!

Brought home the MLH prize for the best use of Snowflake API.

Lots of lessons learnt, worked with an incredible team.
I'm working a full-fledged article, coming soon.

I also documented the entire experience as well (YT video when?)

Excited to have worked with Yui Fan, Hector Pearson & Vasilii Zubarev.

More updates on my coding journey to come.

Stay updated y'all -  Abdussalam Popoola

Always love watching a design come to life!

Here's the process of how i created the clone shot with Affinity.

Snippets from hackathon project the team and I built in 24 hours.

This flow shows how a student can redeem credits for vouchers that work with small businesses in Manchester.

The idea is to help students save money from purchases they already make, like rent, lifestyle and feeding.

Paying rent earns you credits → enough credits earn you vouchers → vouchers earn you discounts → discounts help you save money.

I still have the pitch deck we used to pitch the idea.
I bet it's got potential for Housr - wink ;)

Built this with Hector Pearson, Vasilii Zubarev, Yui Fan & Abdussalam Popoola (me)

Yesterday was a blast!

My 2nd hackathon ever; hosted by Accelerate ME.
We worked on the Lovable challenge to bring an idea to life in 6hrs.

The team and I built a peer-to-peer mentoring platform for students to skill up fast and get hired. Heard we got 4th place btw.

Overall it was a great experience working with Ibad Ali, Surya Ramakrishnan & Dithik on this.

Oliver Ulvebne mentioned we should apply for Accelerate ME Cohort 12.
I'll do that :)

Also huge shout out to the winners & the new friends i made; Elizabeth Fenwick. Fidel Ehirim, Yousuf RizwanOsama Alnajar, Peace Kiariki, Rachael Lam and many more...

I'm excited to see us all blossom beyond our wildest dreams.
Cheers!

PS. Stay tuned for updates on the side-projects i'm building 
Abdussalam Popoola

Had a meeting with the stakeholders today.

No alternative text description for this image

Did some design work for an upcoming event at school.
I enjoy these making timelapse of my process, how's the final design??

Tool used: Affinity
Time taken: 1hr

HACKATHON UPDATE: I couldn't join a cool team. 

So i'm going solo.

Hello Internet,
I built this app over the weekend with one goal in mind.

To help you find a time for everyone?
Think Study groups, Meetups and much more.

Stack used:
React for the frontend
Google firebase for the backend.

https://lnkd.in/dxCTKwXb

Here's a demo on how it works, this is version 1 (more updates coming!)

We're live at The University of Manchester for the Great uni Hackathon.

Excited to make friends, stay up late and learn something new.
... and win lol

Let's do this 🔥♥️ 

With Hector Pearson & Vasilii Zubarev

My first hackathon in London!

I was in c++ class at 9am when I found out there was a hackathon hosted by Encode Club.

I immediately applied and booked a train to London.

Being a designer that aims to be as technical as possible, there’s so much I don’t know about Web3 and smart contracts.

So, there’s a lot of soaking up to do this weekend.

Here’s to learning something 🥂

I need to make friends and get going.
Stay tuned for hackathon updates.

My first hackathon was a blast.

Won a prize
Made friends &
Learnt a lot that altered my perspective as a designer.

I wrote all about it here:
https://lnkd.in/dCB7Zqcz

I hope you find it valuable.

Hello Internet,

I'm building an invoice creation software.
Here's a quick demo on how it works: (feedbacks are appreciated)

Who says hackathons aren't fun?

Day 2 hacking in London

What if failure could mean something different on our journey to mastery?

Here are a few tips on optimising your LinkedIn profile for better opportunities.

My first long run since the Marathon in October.
I'm handling the cold much better 🙂‍↕️

Less than 4 hours left.
Here's how my project is looking

                 Before                  →                  After

taplio

The Battle

Nils Liedlich

Abdussalam Popoola

Followers

Posts

Engagements

Likes

Performance ScoreNils Liedlich's LinkedIn Performance

Performance ScoreAbdussalam Popoola's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nils Liedlich

Abdussalam Popoola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nils Liedlich's LinkedIn Performance

Performance ScoreAbdussalam Popoola's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNils Liedlich's LinkedIn Performance