HelloFresh

Leading the Product Marketing team for Factor US, America's #1 ready-to-eat meal (RTE) delivery brand (direct-to-consumer). RTE grew to €1.4bn in Net Revenue, up c. 60% YoY, while reaching a c. 4% AEBITDA margin - making it one of the fastest growing businesses at scale globally.

Focus areas include brand & product positioning, campaign strategy & execution, and customer deep dives to inform data-driven marketing and collaborate effectively with multiple functions and channel stakeholders across the company.

Associate Director, Product Marketing

Leading Product Marketing for Factor US | America's #1 Ready-to-Eat Meal Delivery brand.

Senior Manager, Product Marketing

AMP Digital Ventures GmbH

• Co-Author of Digital Bootcamp: The Ultimate Guide to Digital Marketing, Sales & Media. 
• Previously ranked among the top 10 marketing books on Amazon.de, featured in Horizont.
• Expertise in Product Marketing, Paid Media, and eCommerce (DTC, Amazon, Shopify)

Author & Managing Partner

METRO Markets GmbH

METRO is a global wholesaler focusing on food and non-food items – €24.7B in sales; 95K employees.

• Led Metro's eCommerce start-up from $0 to $10MM in annual sales on Amazon marketplace, leveraging data to analyze trends, optimize product marketing, and advertising for a product portfolio with 4 own brands and 3,500+ products on 3 European marketplaces.

• Managed a cross-functional team of 10, including Product Data, Engineering, and Growth Marketing, to develop SOPs and in-house software solutions, improving product listing quality, pricing competitiveness, and sales volume by 200% and reaching category bestseller status.

• Directed the marketplace expansion plan for Spain and Italy, leading cross-functional negotiations to secure sufficient capacity and delivering bi-weekly status presentations to C-level executives.

Manager, E-Commerce Marketplaces

VC Digital

VC Digital is a digital marketing agency focusing on small and medium-sized enterprises.

• Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

• Created a go-to-market strategy for a new DTC skincare brand, identifying customer insights to define brand and product positioning, developing and aligning online and offline marketing campaigns, and eCommerce strategy to achieve $5M in sales in the first year.

• Analyzed and optimized campaign performance, using measurement frameworks to track product marketing KPIs, applying data-driven decision making and A/B testing to drive incremental conversion volume.

Growth Marketing Consultant

Henkel

Henkel is a global consumer goods company – €20.0B in sales; 53K employees.

• Directed global product innovation pipeline for a global hair care brand, launching 10 new products end-to-end, including market research, concept and product development, and online and offline marketing execution, leading internal and external stakeholders.

• Repositioned a CPG brand to optimize business performance, using quantitative and qualitative research methods to establish new product designs and packaging formats to increase profitability and achieve additional listings in key accounts.

• Streamlined product portfolio, delivering 20% cost savings while achieving sustainability targets by reducing complexity and introducing packaging made from recycled materials.

International Brand Management / Strategic Business Unit Beauty Care

A. T. Kearney

• Supported a Czech start up focusing on mobile payment solutions for restaurants and bars
• Refined the client’s value proposition, developed frameworks to assess market opportunities
and analyzed distribution channels to create an international market expansion strategy

Management Consultant

Vodafone Global Enterprise

• Created and analyzed sales reports to track relevant KPIs to support sales goals of +500M€
• Executed strategic projects on gap tracking and churn/activation forecasting to report on
current initiatives and plan future strategies for the National B2B Sales team

B2B Sales Management

Henkel Jebel Ali FZCO, Dubai

•  Project management of the regional roll out of Schwarzkopf Color Advisor application
•  Supporting the Head of Marketing to launch a new brand in South Africa and East Africa
•  Preparing ABC analysis and portfolio optimizations for the top management
•  Supporting the SCM to reallocate production to local production plants
•  Launch control of Hair Care and Styling products in expansion countries

Regional Marketing & Business Development

Henkel AG & Co. KGaA, Düsseldorf

•  Project management of a complete brand relaunch
•  Steering of processes for new products with a variety of departments
•  Coordination of respective country marketing departments and agencies
•  Writing of business concepts for product new launches of 2014/15
•  Supporting the implementation of a worldwide social media campaign 
•  Launch control of product innovations

Brand Management Intern

van Husen GbR

• Accelerating the growth of our family business through marketing, brand development and analysis of business performance
• Managed to optimize the company’s portfolio of goods, developed an own brand, expanded the business and increased profits significantly

Local Marketing & Sales

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗼𝗿 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆!

Data-driven marketing leader with 8+ years of experience in Product Marketing / Brand Management, Growth Marketing, and eCommerce / D2C. Leveraging customer insights, trends, and data to develop successful go-to-market strategies and drive profitable growth.

Combining the best of both worlds – corporate experience and professional process know-how from multi-billion dollar brands (Henkel, Vodafone) paired with an entrepreneurial spirit, growing an eCommerce start-up from $0 to $10MM with small budgets and lean cross-functional teams.

Some examples of my results:

■ Directed global product innovation pipeline for a $385MM hair care brand, launching 10 new products end-to-end, including market research, concept / product development, and media execution, managing internal stakeholders and external agencies.

■ Built an eCommerce brand from $0 to $10MM in annual sales on Amazon, managing a cross-functional team of 10 to develop SOPs and in-house software solutions – improving product listing quality, pricing competitiveness, and sales volume by 200% and reach product bestseller status in key categories.

■ Developed the product marketing strategy for a DTC tech start-up achieving €1.5MM in monthly sales, identifying user insights and needs to create product positioning, go-to-market strategy, and marketing goals.

■ Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

■ Co-author of “Digital Bootcamp" – a strategic guide for digital marketing, media and sales – published by Campus and currently ranked in the top 20 marketing books on Amazon.de.

I get excited about opportunities in fast-paced, entrepreneurial environments, where I’m able to work with innovative products and creative people to challenge the status quo.

Niklas van Husen

Grüns

Senior Account Manager, Mass Retail

Beard Club

- Led retail expansion from DTC to national retail, securing distribution in 10,000+ doors across Walmart, Target, CVS, and Sam’s Club, driving a 27% YoY revenue increase

- Own P&L and retail budget management, ensuring profitability across channels while optimizing trade spend and execution

- Developed and launched 14 new SKUs tailored by retailer, using SPINS and Circana data to identify category white space, guide product strategy, and align pricing and positioning

- Lead cross-functional go-to-market execution, from pitch decks and line reviews to in-store merchandising and promotional strategy

- Collaborate with internal brand, creative, and ops teams to ensure consistent omnichannel execution and product delivery

Retail Director

- Developed and executed brand strategy that drove 35%+ growth, aligning creative, product, and retail touch points across the consumer journey

- Led new product innovation from concept to shelf, informed by consumer insights and category trends

- Launched and managed a consumer insights program to guide messaging, positioning, and portfolio expansion

- Drove brand partnerships, including celebrity collaborations with talent such as James Harden, enhancing awareness and credibility

- Managed cross-functional agency relationships across creative, PR, and digital to ensure consistent brand execution

Senior Brand Manager

- Owned strategy and performance across a portfolio of 5 brands ($100M+), delivering +3% share growth while managing P&L and aligning execution to business KPIs

- Led integrated marketing plans across retail, digital, and social, managing external agencies and driving strategic partnerships

- Managed 2 direct reports, fostering culture of excellence and growth 

- Translated consumer insights and category data into customer-centric campaigns that elevated brand relevance and shelf impact

- Managed omni-channel brand communications, ensuring consistency across in-store, eCommerce, and media channels

- Brought multiple product innovations to market at major retailers, fueling incremental sales and brand equity gains

Brand Manager, Activation (Hair)

- Managed a multi-million-dollar marketing budget across three brands and multiple channels, optimizing spend efficiency and ROI

- Developed and executed paid social strategy and content in partnership with external agencies

- Led data analysis on POS trends, SKU performance, and media efficiency using IRI and Nielsen to inform strategic decisions

- Partnered with internal sales and shopper teams to build retailer-specific programs for key accounts, including Walmart and Amazon

Associate Brand Manager

CVS Health

- Managed a $350M+ brand portfolio within the Hair Care category, driving profitability and share growth through strategic data-driven initiatives

- Developed omnichannel marketing plans leveraging POS insights and consumer behavior, improving profitability by 12%

- Led cross-functional initiatives with Unilever and L’Oréal, delivering 50bps of market share growth

- Created and launched an exclusive subcategory, collaborating with vendor partners on innovation, positioning, and go-to-market strategy

- Utilized ExtraCare loyalty data to build segmented audiences for personalized email, mobile, and digital ad campaigns, boosting promotional efficiency by 10%

Assistant Category Manager/ Buyer

Hasbro

- Conducted quantitative and qualitative consumer research to uncover insights that informed brand strategy, innovation, and marketing initiatives

- Presented a turnaround plan for an underperforming brand—including a DTC subscription box concept—ultimately adopted by senior leadership

- Initiated demographic and psychographic studies to identify high-potential target segments and brand affinity patterns

- Led multiple insight-driven research projects in collaboration with external partners, including Radius Global Market Research, to identify consumer trends and guide product positioning

Marketing Analyst, Consumer Insights

Discover Newport

- Owned and executed the organization’s social media strategy, driving 400%+ follower growth and increasing brand visibility

- Increased CTR to website by 10%+ through targeted demographic campaigns on Facebook and Instagram

- Coordinated cross-channel advertising campaigns, boosting consumer traffic and brand engagement

- Led content development, managing photo/video production and maintaining a high-quality visual asset portfolio

- Managed strategic media buys and partnership promotions, including a cross-channel collaboration with the University of Rhode Island

Marketing Coordinator

I’m a Retail / CPG strategy leader with a passion for building impactful, scalable retail programs for consumer brands. Over the past few years, I’ve led Beard Club’s expansion into national retailers such as Target, Walmart, and CVS; owning everything from P&L and budget management, category data analysis and pricing & promotions strategy to product innovation & launches, buyer presentations, and in-store execution.

With a foundation in brand marketing and a deep interest in consumer behavior, I specialize in bridging the gap between digital-first brands and brick-and-mortar retail. I bring a balance of data-driven thinking and brand sensitivity, ensuring that what works for retail also strengthens the overall brand experience. I thrive in fast-paced, entrepreneurial environments where there’s room to build, iterate, and drive growth from the ground up.

I also bring experience managing both large-scale brands ($100M+) and budgets, as well as building smaller challenger brands from the ground up. With a background that spans major retail, CPG, and DTC, I offer a unique perspective on omni-channel brand building and execution—balancing strategic thinking with hands-on execution across every stage of growth.

FOCUS AREAS:
Retail Expansion Strategy · Omni-channel Brand Building · Target, Walmart, CVS · Go-to-Market Execution · Category & Pricing Analysis · Line Reviews & Buyer Presentations · Promotional Strategy · DTC & CPG Experience

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The Battle

Niklas van Husen

Vincent Marcaccio, MBA

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