HelloFresh

Leading the Product Marketing team for Factor US, America's #1 ready-to-eat meal (RTE) delivery brand (direct-to-consumer). RTE grew to €1.4bn in Net Revenue, up c. 60% YoY, while reaching a c. 4% AEBITDA margin - making it one of the fastest growing businesses at scale globally.

Focus areas include brand & product positioning, campaign strategy & execution, and customer deep dives to inform data-driven marketing and collaborate effectively with multiple functions and channel stakeholders across the company.

Associate Director, Product Marketing

Leading Product Marketing for Factor US | America's #1 Ready-to-Eat Meal Delivery brand.

Senior Manager, Product Marketing

AMP Digital Ventures GmbH

• Co-Author of Digital Bootcamp: The Ultimate Guide to Digital Marketing, Sales & Media. 
• Previously ranked among the top 10 marketing books on Amazon.de, featured in Horizont.
• Expertise in Product Marketing, Paid Media, and eCommerce (DTC, Amazon, Shopify)

Author & Managing Partner

METRO Markets GmbH

METRO is a global wholesaler focusing on food and non-food items – €24.7B in sales; 95K employees.

• Led Metro's eCommerce start-up from $0 to $10MM in annual sales on Amazon marketplace, leveraging data to analyze trends, optimize product marketing, and advertising for a product portfolio with 4 own brands and 3,500+ products on 3 European marketplaces.

• Managed a cross-functional team of 10, including Product Data, Engineering, and Growth Marketing, to develop SOPs and in-house software solutions, improving product listing quality, pricing competitiveness, and sales volume by 200% and reaching category bestseller status.

• Directed the marketplace expansion plan for Spain and Italy, leading cross-functional negotiations to secure sufficient capacity and delivering bi-weekly status presentations to C-level executives.

Manager, E-Commerce Marketplaces

VC Digital

VC Digital is a digital marketing agency focusing on small and medium-sized enterprises.

• Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

• Created a go-to-market strategy for a new DTC skincare brand, identifying customer insights to define brand and product positioning, developing and aligning online and offline marketing campaigns, and eCommerce strategy to achieve $5M in sales in the first year.

• Analyzed and optimized campaign performance, using measurement frameworks to track product marketing KPIs, applying data-driven decision making and A/B testing to drive incremental conversion volume.

Growth Marketing Consultant

Henkel

Henkel is a global consumer goods company – €20.0B in sales; 53K employees.

• Directed global product innovation pipeline for a global hair care brand, launching 10 new products end-to-end, including market research, concept and product development, and online and offline marketing execution, leading internal and external stakeholders.

• Repositioned a CPG brand to optimize business performance, using quantitative and qualitative research methods to establish new product designs and packaging formats to increase profitability and achieve additional listings in key accounts.

• Streamlined product portfolio, delivering 20% cost savings while achieving sustainability targets by reducing complexity and introducing packaging made from recycled materials.

International Brand Management / Strategic Business Unit Beauty Care

A. T. Kearney

• Supported a Czech start up focusing on mobile payment solutions for restaurants and bars
• Refined the client’s value proposition, developed frameworks to assess market opportunities
and analyzed distribution channels to create an international market expansion strategy

Management Consultant

Vodafone Global Enterprise

• Created and analyzed sales reports to track relevant KPIs to support sales goals of +500M€
• Executed strategic projects on gap tracking and churn/activation forecasting to report on
current initiatives and plan future strategies for the National B2B Sales team

B2B Sales Management

Henkel Jebel Ali FZCO, Dubai

•  Project management of the regional roll out of Schwarzkopf Color Advisor application
•  Supporting the Head of Marketing to launch a new brand in South Africa and East Africa
•  Preparing ABC analysis and portfolio optimizations for the top management
•  Supporting the SCM to reallocate production to local production plants
•  Launch control of Hair Care and Styling products in expansion countries

Regional Marketing & Business Development

Henkel AG & Co. KGaA, Düsseldorf

•  Project management of a complete brand relaunch
•  Steering of processes for new products with a variety of departments
•  Coordination of respective country marketing departments and agencies
•  Writing of business concepts for product new launches of 2014/15
•  Supporting the implementation of a worldwide social media campaign 
•  Launch control of product innovations

Brand Management Intern

van Husen GbR

• Accelerating the growth of our family business through marketing, brand development and analysis of business performance
• Managed to optimize the company’s portfolio of goods, developed an own brand, expanded the business and increased profits significantly

Local Marketing & Sales

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗼𝗿 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆!

Data-driven marketing leader with 8+ years of experience in Product Marketing / Brand Management, Growth Marketing, and eCommerce / D2C. Leveraging customer insights, trends, and data to develop successful go-to-market strategies and drive profitable growth.

Combining the best of both worlds – corporate experience and professional process know-how from multi-billion dollar brands (Henkel, Vodafone) paired with an entrepreneurial spirit, growing an eCommerce start-up from $0 to $10MM with small budgets and lean cross-functional teams.

Some examples of my results:

■ Directed global product innovation pipeline for a $385MM hair care brand, launching 10 new products end-to-end, including market research, concept / product development, and media execution, managing internal stakeholders and external agencies.

■ Built an eCommerce brand from $0 to $10MM in annual sales on Amazon, managing a cross-functional team of 10 to develop SOPs and in-house software solutions – improving product listing quality, pricing competitiveness, and sales volume by 200% and reach product bestseller status in key categories.

■ Developed the product marketing strategy for a DTC tech start-up achieving €1.5MM in monthly sales, identifying user insights and needs to create product positioning, go-to-market strategy, and marketing goals.

■ Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

■ Co-author of “Digital Bootcamp" – a strategic guide for digital marketing, media and sales – published by Campus and currently ranked in the top 20 marketing books on Amazon.de.

I get excited about opportunities in fast-paced, entrepreneurial environments, where I’m able to work with innovative products and creative people to challenge the status quo.

Niklas van Husen

Porsche Taiwan Motors Ltd. 

Team Lead “Customer Experience Team”
As the Team Lead of the Customer Experience Team, my goal is to provide structure and strategic direction through clear leadership and transparent target setting. I create an inspiring team environment with an open communication culture, providing a specific purpose to motivate the team to strive for excellence. I encourage the team to challenge the status quo and provide feedback to each other to continuously improve.

Customer & Prospect Management
I am responsible for the agile development and implementation of a digital lead management system. This system aims to increase qualified lead intake and establish efficient dealer CRM operations. Additionally, I am developing campaign analytics tools to improve the efficiency of the prospecting phase.

Customer Insights & Data Analytics
As the Lead for market research at Porsche Taiwan, my responsibilities include managing and directing the market research agency and strategy to leverage the prospect, customer, and market data to identify market opportunities that align with the company's strategic objectives.

Customer Experience & Churn Management
I am responsible for implementing a local churn prevention program to increase customer loyalty and dealer profitability. As part of this role, I oversee the design, development, and local delivery of differentiated experiences for customers and prospects to drive customer excitement. 

Porsche Connect & My Porsche
I am responsible for digital product portfolio management, which involves overseeing customer, vehicle, and digital services, as well as strategic planning of the local service offer. I also manage the rollout of customer-centric features, such as Online Service Appointment booking via the My Porsche App. Additionally, I qualify Smart Mobility Experts and Porsche Pros on the latest technologies, product offers, and software updates.

Customer & Prospect Management Manager, Team Lead

Customer & Prospect Management
Project Lead for the agile development and implementation of a digital lead management system to increase qualified lead intake and establish efficient dealer CRM operations. Digitalization of test drive booking and lead form collection as well as development of campaign analytics tools to enhance the efficiency of the prospecting phase. 

Customer Insights & Data Analytics
Lead for market research at Porsche Taiwan. Managing and directing the market research agency and strategy to leverage prospect, customer and market data to identify market opportunities that align with strategic business objectives. 

Customer Experience & Churn Management
Responsible for the implementation of local churn prevention program to increase customer loyalty and dealer profitability. Oversee the design, development and local delivery of differentiated experiences for customers and prospects to drive customer excitement. E.g. the creation of new digital touchpoints to enhance customer engagement. 

Porsche Connect & My Porsche
Digital product portfolio management surrounding customer, vehicle and digital services including strategic planning of the local service offer. Rollout management of customer centric features like Online Service Appointment booking via the My Porsche App. Qualification of the Smart Mobility Experts and Porsche Pros on latest technologies, product offers & software updates.

Customer & Prospect Management Manager

Dealer Performance Management & Steering:
Definition of market relevant KPIs and rollout of retail information systems within the Taiwanese dealer network creating transparent and efficient reporting. Development and integration of a dealer steering concept involving all relevant stakeholders. Preparation and conduct of quarterly dealer reviews to identify weaknesses, spotlight strengths and share Best Business Practices within the network.  

Porsche Business Excellence (PBE) 
Management of the PBE dealer consulting program in Taiwan. Coordination of multiple onsite consulting missions, definition of action plans as well as continuous dealer support for sustainable business performance improvements. 

Business Plan Development:
Creation of strategic, dealer individual Business Plans containing performance targets from the relevant business fields. Monthly tracking and reporting of activities and achievements. 

Pre-owned Car Business:
Development and rollout of a Porsche Approved Pre-owned Car Strategy in the Taiwanese market. Ongoing management of the program with further customer, dealer and press related enhancements.

Retail Performance Manager

Dealer Performance Management & Steering:
Definition of market relevant KPIs and rollout of retail information systems within the Taiwanese dealer network creating transparent and efficient reporting.

Business Plan Development:
Creation of strategic, Dealer individual Business Plans containing performance targets from the relevant business fields. Monthly tracking and reporting of activities and achievements. 

Pre-owned Car Business:
Development of a Pre-owned Car Strategy for Porsche in the Taiwanese market.

Network Performance Specialist

Digitalization:
Implementation of digital elements and digital signage within the Taiwanese dealer network creating a unique customer experience. Augmented Reality and Virtual Reality pilot projects. 

New Retail Formats:
Evaluation, planning and introduction of new retail formats suitable for the Porsche brand in Taiwan. 
Development and realization of a rolling Pop-up Store concept in the market. 

E-Performance:
Ensuring the Taiwanese readiness towards electric vehicles. Project management according to local regulations and conditions. Inclusion of dealers and investors for the conceptualisation and rollout of electrification.  

Corporate Architecture & Building Projects:
Supervision of ongoing and planned building projects of Porsche Centres and Porsche Studios. Control and maintenance of Porsche corporate identity and brand standards within existing facilities.

Systems and Processes:
Implementation of Mystery Shopping in Taiwan to ensure high quality retail experiences. Introduction of different online tools to improve internal processes and to create added value for customers.

Network Development Specialist

포르쉐코리아 / Porsche Korea

E-Performance:
Supporting the establishment of the Korean network readiness towards new technologies and products with a special focus on E-Performance ensuring sustainable growth. 

Digitalization:
Assisting the implementation of digital signage within dealerships of the Korean importer network. 

Systems and Processes:
Analysing and evaluating dealer performance based on mystery shopping. 

Pre-owned car business:
Involved in the development and introduction of a pre-owned car strategy for Porsche Korea.

Others:
Budget planning, steering and controlling.

Business Development Intern

adidas Group

Global Brands – BU Football Apparel (3 month)
Established new equipment bundles for football clubs focusing on high volume products increasing sales and reducing production costs through containing minor quantity items.
Thesis: “Approaches to increase the international brand awareness of FC Bayern Munich to generate sales growth for the adidas AG in the football category”

Global Sales eCom Europe – Customer Relationship Management 
(2 month, Amsterdam, Netherlands)
Communicated with an external advertising agency for the creation of digital newsletters towards nine European countries with over one million recipients. 

adidas Portugal – Sports Marketing Football 
(4 month, Lisbon Portugal)
Monitored the social media presence of Portuguese football players sponsored by adidas and supervised the costs of provided equipment.  
Thesis: “A critical examination of the sponsoring activities of adidas at the Football World Cup 2014 in Brazil”

Center of Excellence – Global Retail Commercial Finance Consumer Direct (5 month)
Involved in the redefinition of key performance indicators for retail stores to give more actionable insights by relying on outcome-based metrics.

adidas Brand Core Store (2 month)
Worked as part of an enthusiastic team within a commercial, sales driven and fast paced fashion retail environment accommodating up to 4000 customers per day.

Center of Excellence – Global Retail Merchandising (4 month)
Performed pre- and in-season management by conducting operational reporting and analysing range sell-through data to ensure consistent product replenishment. 
Developed a new merchandising approach for the product categories adidas Performance Kids and adidas Originals Kids in order to decrease product cannibalisation.

Dual Study Program - Bachelor of Arts Management in Commerce

-> I am fueled with passion for what I do and flourish by taking on new challenges. 
-> I lead my team and my projects with compassion, honesty and integrity. 
-> I believe in diversity, innovation and change as enablers for progress. 
-> I manage complex projects with strong organizational skills and problem solving-abilities. 
-> I communicate straight forward and transparent. 
-> I adapt quickly to different professional settings and cultural environments.

taplio

The Battle

Niklas van Husen

Max Leibbrand

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