Nikki-Pilkington.com

After a 2 year semi-hiatus, where I managed SEO and Digital marketing departments for other companies on a contract basis, I set up Nikki-Pilkington.com.

Taking the 30 years of experience I have in Digital Marketing and promoting websites, and realising that my skills lie in writing copy and content for websites and blogs that shows up well in Google, I decided to focus purely on this.

SEO copywriting involves so much more than 'just writing'. It involves:

✨ Researching keywords, phrases and customer intent.
✨ Evaluating a customer journey through a website and working out where to make it better
✨ Developing a SEO content strategy that will work for each business I work with.
✨ Planning copy that fits within that strategy.
✨ Writing, editing and proofreading the copy.
✨ Ensuring that it meets all SEO guidelines and best practice.
✨ Monitoring how the copy works and changing where necessary.

I've also recently formalised my Blogging for Business Coaching & Mentoring service, which supports you in writing your own blogs and content using my 30 years of knowledge to make it perform for you.

SEO Consultant and SEO Content  Specialist.

GPTGenies.com

More of a vanity project than a business, GPTgenies is a website and 10,000 strong Facebook group dedicated to helping people who want to make money online without the scams. 

GPT stands for Get Paid To and encompasses a variety of things you can be paid to do online, from the comfort of your home; it could be filling in surveys, testing websites, market research, testing products, taking part in video calls, mystery shopping, and so much more!

We're focused on getting away from the 'doing surveys for pennies' mentality - our members can earn anything from £100 - £1000 a month and our group helps them to put in place a strategy to do that.

Chief Genie

NikkiPilkington.com

Starting out as a one woman band in a back bedroom, developing into a full service digital marketing agency for small and medium businesses.

✨ SEO, Blogging, Web Copywriting, PPC, Social Media and more.
✨ Published 13 eBooks on Digital Marketing.
✨ Featured in Forbes Top 100 Female Marketers.
✨ Wrote for .net and Web Magazine.
✨ Established an office in France.

I loved running NikkiPilkington.com - the clients were amazing, the work was always interesting, and the freelancers I worked with for graphic design and web design were the best. 

M heart has been in SEO and copywriting since I first started learning what it was - combining the technical with the creative. Generating business for websites that have previously just been 'fancy business cards'.

And I did that successfully for 26 years, with the help of a carefully curated network of freelancers, sub contractors and supporters.

Unfortunately the pandemic and health issues arose, and I had no choice but to close the business in order to concentrate on family life.

Owner

Trim Care Interiors

Created company website, SEO strategy and Marketing plan.

Marketing Manager

Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

But if you do need help with SEO, SEO Content strategy, or Social Media content that backs up and drives people to your website, then you could do a lot worse than get in touch with me.

I'm sure that as a business owner you're not out there deliberately looking for wanky SEO and content writing, but trust me, you'll find a lot of it anyway.

People left, right, and centre will be talking to you about backlinks, keyword density, technical this and that, and more. And, as a business owner, all you really want to do is make sure that potential customers can find your website.

I've made it my mission over the last 30 years to only promote business websites in an ethical and, yes, non-wanky way.

✅ I'll tell you what you need to do with your SEO, Content, and Social Media, in plain English. 

❌ If you don't need, or can't benefit from, my services, I'll tell you that too.

It all starts with a free call. Or an email. Or a DM. Your choice.

===

I can help you with:

- SEO (Search Engine Optimisation)
- Website copy and content
- Business Blogging
- Social Media Posts
- Social Media Profiles

My first website visits of the day are SEMrush and Google Search Console - research and statistics are my lifeblood.

In my personal life I am a mother and grandmother, dog owner, gardener and veg grower, and I love an Oxford comma...

My DMs are always open, so whether you have a business enquiry or just a quick question on SEO or content writing, please do get in touch.

Nikki Pilkington

My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

"You've already done more than any SEO agency we've used."

I went into a client call last week with dread - their traffic wasn't going to set any LinkedIn post alight, I knew they'd been burned before and were looking for me to prove myself, and I wasn't sure how it was going to go.

I also knew my strategy was the right one, and it was going to work for them.

The comment I made that elicited the above soundbite? I told them I checked their status, rankings, and conversions every day. 

They told me that an enquiry from organic search had led to them pitching for a £50k job.

Neither of us know yet if it's going to result in work.

But they know that I've got their back.

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AI has changed copywriting, maybe forever.

Not because ChatGPT writes better than you (it doesn't). But because clients think it does.

You're competing on price with people charging £50 a page for website copy. You're justifying your rates to clients who don't understand why they should pay you when "AI can do it for free." You're watching work dry up or margins shrink.

Adding SEO changes this.

Because while AI can write words, it can't audit a website and identify what's broken. It can't develop a strategy based on business goals. It can't understand search intent properly. It can't optimise existing content someone else wrote three years ago.

When ChatGPT hit, my copywriting enquiries dried up. Clients went to AI for blog posts and website copy. It was rough, and I was worried.

But my SEO work kept coming. Retainer work that meant I had a regular monthly income and wasn't as desperate for those one-off copywriting projects.

And once I'd proved myself to clients on the SEO front, when I told clients their AI content wasn't helping their rankings - and showed them the data proving it - they listened. And they paid me to fix it.

Being able to offer SEO didn't just add another service. It carried me through months when copywriting work was thin on the ground. It meant I had something clients couldn't get from ChatGPT.

If you've been copywriting for at least a couple of years and you're feeling the AI squeeze - this is how you get out from under it.

Ascend applications close 12th December. Programme starts 12th January.

https://lnkd.in/ewZRcW-M

In "who bought what" news (honestly if there's an SEO on here not posting acquisition news today, I'll be surprised) - I just bought my mum and granddaughter lunch at a Wacky Warehouse.

Beat that Adobe...

The gap between knowing SEO and offering it as part of your service.

You've done an SEO course. Maybe mine, maybe someone else's.

You understand search intent. You know how to optimise page titles. You can explain what a meta description does (even though they don't matter as much as people think).

But you're not offering SEO services.

Because there's a massive gap between "I understand this" and "I can charge money for this."

The gap is:

- Confidence (what if they ask me something I don't know?)
- Pricing (what do I even charge for this?)
- Pitching (how do I explain this without sounding like I'm making it up?)
- Delivery (what if I can't get them results?)

That gap is what stops most copywriters from ever offering SEO. They learn it. They don't use it.

Ascend is designed to close that gap. You learn how to pitch it, price it, and deliver it - with support when you panic (and you will panic, everyone does).

By Month 4, you'll have landed your first paid SEO client. Not because I guarantee results, but because I'll hold your hand through the entire process of making it happen.

Applications close 12th December. Programme starts 12th January.

Link in profile (yeah I hate me too but I want to to test if a sales post gets more reach if it has no link).

You and your team might be brilliant - but if you can't speak about it, you're not just missing a trick, you're turning up blindfold at an archery competition. I'll make them better presenters, so your ideas land, your message sticks, and your impact grows.

⭐️ News - the StoryMaking Book  ⭐️

The StoryMaking Book is available! If you want to know how to USE stories, not just tell them, then this is the book for your presentations, marketing and sales!  Amazon UK version here: https://storymaking.business/amazon

🎤 SPEAKER | TRAINER | COACH

I help experts and specialists present with clarity and impact — whether that’s in front of clients, colleagues, or conference crowds. That's you and your team, having more impact. It really I that simple.

As a speaker, I focus on StoryMaking — *tactical* storytelling that makes your message stick and gets decisions made.

As a trainer and coach, I work with smaller groups or individuals on specific challenges: voice, confidence, message-shaping, and making sure your slides don’t murder your credibility.

It all boils down to one thing: impact. Basically, if you want more of that (impact that is!) let's have a coffee: https://presentationgenius.info/clinic#above_clinic

💡 GENERAL

A new review from a client starts with "Simon changed my life." Frankly I'm not sure I'm that good (I'm not sure ANYONE's that good! 😇  ) she's Cyber Security Woman of the Year, 2025, so who am I to argue?

Another recent one simply told their HR department they'd made a mistake to only employ me for one course: "... the best trainer I've ever encountered". 

🔍 PERSONALish

I get really worked up about what I do and I do it well. Sometimes I'm even modest about it! Honest! 😀 I'm always happy to talk things over and - if I can - give some freebie advice by phone or email.

BE WARNED... I do science and what the research says works... your opinion might not qualify as research! 😎

📌 WHAT NEXT?

Phew! You've got this far. I figure you're interested then. Why not chat over an online coffee?
https://tidycal.com/3l6wrv3/chemistrycheck

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The Battle

Nikki Pilkington

Simon Raybould

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taplio

The Battle

Nikki Pilkington

Simon Raybould

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNikki Pilkington's LinkedIn Performance