Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

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I help B2B business owners get found on Google with non-wanky SEO. Because there's a lot of wanky SEO advice out there. I explain it in proper English, I don't promise miracles, and I won't try to sell you a course on optimising for traffic sources that account for less than 1% of your visitors.

If you're fed up with SEO advice that makes your brain hurt, I've spent 30 years learning what works and what's complete bollocks. While everyone else is losing their minds over AI search or "GEO" , I'm over here focusing on the stuff that brings in actual traffic and actual enquiries..

WHAT I OFFER:

♦️On-page and technical SEO for businesses that need to show up in Google searches that matter. From £750

♦️SEO copywriting for websites and blogs. The kind that brings in leads, not just people who click away after three seconds. From £450

♦️The Non-Wanky SEO Course (£750, payment schedules available) if you want to learn this stuff properly without someone talking at you like you're five.

♦️The Non-Wanky On-Page SEO Toolkit (£200, payment schedules available) for the quick wins you can sort out yourself.

♦️The SEO Fucking What? Newsletter - weekly -  and Podcast, where I spend 15 minutes a week ranting about whatever's currently annoying me in the SEO world (and telling you what to do instead). Free.

WHAT I WON'T DO:

♦️Promise you'll be ranking number one by next Tuesday.

♦️Charge you hundreds for tactics I could explain in ten minutes.

♦️Talk in jargon when normal words exist.

♦️Take your money if I don't think I can help.

My mornings start with SE Ranking and Google Search Console, because guessing is for people who like wasting money, and data is where the insights come from.

I've been doing this since before SEO was even called SEO, and I can tell you what drives traffic versus what gets sold in flashy courses that cost £3000.

Whether you need someone to sort out your SEO, want to learn it yourself, or just need to know why Google's ignoring your website, drop me a message.

Fair warning: if you don't need my help, I'll tell you that too.

Nikki Pilkington

I'm just gonna leave this here...


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Image description: post on r/analytics on Reddit saying: 

"We just found out our AI has been making up analytics data for 3 months and I'm gonna throw up.

So we've been using an AI agent since November to answer leadership questions about metrics. It seemed amazing at first fast answers, detailed explanations, everyone loved it.

I just found out it's been hallucinating numbers this entire time.

Our VP of sales made territory decisions based on data that didn't exist. Our CFO showed the board a deck with fake insights. The AI was just inventing plausible sounding percentages.
I only caught it by accident when someone asked me to double check something. I started digging, and holy shit, it's bad."

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

I mean, I'm very much of the mind that we don't all have to agree all of the time, but in this case, I very much agree with this post and the comments that come afterwards. 

😂

The Website Chef | A WordPress website designer with the recipe for success

I was alerted to the genius that is Nikki Pilkington by a colleague last year. Nikki has a refreshingly irreverent approach to SEO. I’ve been reading her posts and listening to her podcasts and even though they are sometimes sweary, she always gives nuggets of wisdom. When Nikki shares her expertise it is well worth paying attention. She has de-mystified much around SEO and I have learned so much that I can apply to projects for my clients. 

I highly recommend you check her out on LinkedIn and follow her if she’s a good fit. You will be entertained. You will learn a lot. You will finally understand SEO in everyday language.

Folly

A strategic, creative brand marketer with over a decade of experience in working for a variety of clients and industries. I work with small businesses, charities and NGOs to help define their messaging, create a plan for building awareness, and manage the delivery of brand and communication projects. 

* Brand strategy, messaging & tone of voice 
* Rebrand & campaign project management
* Marketing mentoring and accountability for small businesses and solo business owners. 
* Content Strategy, audits and marketing consulting

Freelance Brand Strategist & Project Manager

Wrapped Agency

Project management and strategy for brand projects at Wrapped Agency. 

I work with the Wrapped Agency departments to interpret briefs, and work with the teams to deliver the objectives and desired outcomes of the project. I am involved in pitches, Discovery sessions and Workshops, covering the key messaging, user journeys and other required elements. I lead the concept stages of my projects, generating ideas, messaging and methods of delivery; creating project plans and assignment of responsibilities across the departments.

I am the lead point of contact for the client throughout the delivery, working with our teams to monitor progress and ensure the project is on track.

Brand Delivery & Strategy Manager

At the Wrapped Agency I work in the strategy team managing marketing campaigns, communications strategies, creative copywriting, on and offline content. 

Key roles include:
*Campaign management
*Copywriting
*Content management and strategy
*Brand proposition and storytelling
*Marketing strategy
*Proof reading
*Providing training and workshops in: creative copy, blogging, audio and content planning.

Communications Strategist

Tunstall Healthcare (UK)

At Tunstall Healthcare my key responsibilities were:
*Project managing the development and launch of the new B2C e-commerce platform www.lifelineathome.com - Tunstall's first e-commerce platform. Within 1 month we had processed over 1,300 orders on the system. 
 *Managing the SEO strategy for Lifeline at Home and social media strategy
*Managing the UK website and project managing the development of the new CMS
*Managing the various Tunstall microsites.
*Developing and implementing a digital strategy and creating personas for our marketing target audience
*Running the social media accounts for the UK and assisting other territories with their social media knowledge and strategies
*Mentoring and training our videographer/social media assistent to develop our video marketing strategy. 
*Managing our blog pipeline and creative copywriting

Digital Marketing Manager

Cancer Research UK

My key responsibilities included:
* management and planning of the content of the cancer statistics website
*ensuring content improvement and consistency on the website
*supporting the Masthead and Information Architecture project for the Statistical Information Team (moving from Oracle to Drupal), rewriting content to move away from the 'page' concept to reusable content blocks. 
* contributing towards the validation and dissemination of statistical information on cancer
*line management of the Statistical Information Website Assistant
*Overseeing the management of the statistical information newsletter, moving from an html based email sent via outlook to a templated solution using CCMP
*Directorate expert in Google Analytics, I managed a project developing the analytics across the health professionals section on the Cancer Research UK website and trained all teams on how to use Google Analytics. 

Training
I have completed the following training courses:
* Writing for the web
* Manager to leader
* Google Analytics Academy - Digital Analytics Fundamentals 1 and Platform Principles 2
* Member and student at Dot Native

Statistical Information Website Officer

Nuffield Trust

In this position I managed the content strategy and developments of the Nuffield Trust website. This involved the day-to-day managing of uploading content, commissioning blogs, reviewing older content and ensuring the pages look fresh and relevant. It also involved working with our web agency to consistently be developing the website. 

I also managed the social media platforms for the Nuffield Trust including: Twitter, Facebook, LinkedIn, Pinterest, Youtube, Vimeo and Google+. 

I had responsibility for the e-communications schedule for the Trust, ensuring the timings for our busy marketing schedule don't conflict each other. I also put together all e-communications for our digital activities, such as report launches and digital developments. 

Whilst working at the Nuffield Trust I assisted with some exciting digital developments such as our recent QualityWatch website and project with the Health Foundation. I managed Nuffield's health leaders survey digital work ahead of the General Election 2015.

Digital Communications Officer

Following my work as Receptionist at the Nuffield Trust, I moved departments to the Communications team; where I worked in digital, events and team administration. During this role I worked as a content editor on the Nuffield Trust website, where I built my responsibilities throughout my role until I worked on web content, social media and e-communications. 

As part of my events role, I managed Nuffield Trust events from small in-house seminars to European Summits. assisting and eventually managing the planning, implementation and evaluation stages of the event. 

My final part of the role was in team administration, where I dealt with the team finance, organisation and PA responsibilities of the growing Communications department.

Communications Assistant

Receptionist

Banco Santander

High Risk Transactions Advisor

I create actionable and effective brand and content marketing strategies; and manage their delivery. 

With over a decade of experience in the marketing and brand industry, I have worked with charities, businesses and agencies to deliver brilliant brand strategies and captivating content marketing campaigns that have driven real results.

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Nikki Pilkington

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The Battle

Nikki Pilkington

Emily O'Brien

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

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