Nikki-Pilkington.com

After a 2 year semi-hiatus, where I managed SEO and Digital marketing departments for other companies on a contract basis, I set up Nikki-Pilkington.com.

Taking the 30 years of experience I have in Digital Marketing and promoting websites, and realising that my skills lie in writing copy and content for websites and blogs that shows up well in Google, I decided to focus purely on this.

SEO copywriting involves so much more than 'just writing'. It involves:

✨ Researching keywords, phrases and customer intent.
✨ Evaluating a customer journey through a website and working out where to make it better
✨ Developing a SEO content strategy that will work for each business I work with.
✨ Planning copy that fits within that strategy.
✨ Writing, editing and proofreading the copy.
✨ Ensuring that it meets all SEO guidelines and best practice.
✨ Monitoring how the copy works and changing where necessary.

I've also recently formalised my Blogging for Business Coaching & Mentoring service, which supports you in writing your own blogs and content using my 30 years of knowledge to make it perform for you.

SEO Consultant and SEO Content  Specialist.

GPTGenies.com

More of a vanity project than a business, GPTgenies is a website and 10,000 strong Facebook group dedicated to helping people who want to make money online without the scams. 

GPT stands for Get Paid To and encompasses a variety of things you can be paid to do online, from the comfort of your home; it could be filling in surveys, testing websites, market research, testing products, taking part in video calls, mystery shopping, and so much more!

We're focused on getting away from the 'doing surveys for pennies' mentality - our members can earn anything from £100 - £1000 a month and our group helps them to put in place a strategy to do that.

Chief Genie

NikkiPilkington.com

Starting out as a one woman band in a back bedroom, developing into a full service digital marketing agency for small and medium businesses.

✨ SEO, Blogging, Web Copywriting, PPC, Social Media and more.
✨ Published 13 eBooks on Digital Marketing.
✨ Featured in Forbes Top 100 Female Marketers.
✨ Wrote for .net and Web Magazine.
✨ Established an office in France.

I loved running NikkiPilkington.com - the clients were amazing, the work was always interesting, and the freelancers I worked with for graphic design and web design were the best. 

M heart has been in SEO and copywriting since I first started learning what it was - combining the technical with the creative. Generating business for websites that have previously just been 'fancy business cards'.

And I did that successfully for 26 years, with the help of a carefully curated network of freelancers, sub contractors and supporters.

Unfortunately the pandemic and health issues arose, and I had no choice but to close the business in order to concentrate on family life.

Owner

Trim Care Interiors

Created company website, SEO strategy and Marketing plan.

Marketing Manager

Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

But if you do need help with SEO, SEO Content strategy, or Social Media content that backs up and drives people to your website, then you could do a lot worse than get in touch with me.

I'm sure that as a business owner you're not out there deliberately looking for wanky SEO and content writing, but trust me, you'll find a lot of it anyway.

People left, right, and centre will be talking to you about backlinks, keyword density, technical this and that, and more. And, as a business owner, all you really want to do is make sure that potential customers can find your website.

I've made it my mission over the last 30 years to only promote business websites in an ethical and, yes, non-wanky way.

✅ I'll tell you what you need to do with your SEO, Content, and Social Media, in plain English. 

❌ If you don't need, or can't benefit from, my services, I'll tell you that too.

It all starts with a free call. Or an email. Or a DM. Your choice.

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I can help you with:

- SEO (Search Engine Optimisation)
- Website copy and content
- Business Blogging
- Social Media Posts
- Social Media Profiles

My first website visits of the day are SEMrush and Google Search Console - research and statistics are my lifeblood.

In my personal life I am a mother and grandmother, dog owner, gardener and veg grower, and I love an Oxford comma...

My DMs are always open, so whether you have a business enquiry or just a quick question on SEO or content writing, please do get in touch.

Nikki Pilkington

My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

"You've already done more than any SEO agency we've used."

I went into a client call last week with dread - their traffic wasn't going to set any LinkedIn post alight, I knew they'd been burned before and were looking for me to prove myself, and I wasn't sure how it was going to go.

I also knew my strategy was the right one, and it was going to work for them.

The comment I made that elicited the above soundbite? I told them I checked their status, rankings, and conversions every day. 

They told me that an enquiry from organic search had led to them pitching for a £50k job.

Neither of us know yet if it's going to result in work.

But they know that I've got their back.

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AI has changed copywriting, maybe forever.

Not because ChatGPT writes better than you (it doesn't). But because clients think it does.

You're competing on price with people charging £50 a page for website copy. You're justifying your rates to clients who don't understand why they should pay you when "AI can do it for free." You're watching work dry up or margins shrink.

Adding SEO changes this.

Because while AI can write words, it can't audit a website and identify what's broken. It can't develop a strategy based on business goals. It can't understand search intent properly. It can't optimise existing content someone else wrote three years ago.

When ChatGPT hit, my copywriting enquiries dried up. Clients went to AI for blog posts and website copy. It was rough, and I was worried.

But my SEO work kept coming. Retainer work that meant I had a regular monthly income and wasn't as desperate for those one-off copywriting projects.

And once I'd proved myself to clients on the SEO front, when I told clients their AI content wasn't helping their rankings - and showed them the data proving it - they listened. And they paid me to fix it.

Being able to offer SEO didn't just add another service. It carried me through months when copywriting work was thin on the ground. It meant I had something clients couldn't get from ChatGPT.

If you've been copywriting for at least a couple of years and you're feeling the AI squeeze - this is how you get out from under it.

Ascend applications close 12th December. Programme starts 12th January.

https://lnkd.in/ewZRcW-M

In "who bought what" news (honestly if there's an SEO on here not posting acquisition news today, I'll be surprised) - I just bought my mum and granddaughter lunch at a Wacky Warehouse.

Beat that Adobe...

The gap between knowing SEO and offering it as part of your service.

You've done an SEO course. Maybe mine, maybe someone else's.

You understand search intent. You know how to optimise page titles. You can explain what a meta description does (even though they don't matter as much as people think).

But you're not offering SEO services.

Because there's a massive gap between "I understand this" and "I can charge money for this."

The gap is:

- Confidence (what if they ask me something I don't know?)
- Pricing (what do I even charge for this?)
- Pitching (how do I explain this without sounding like I'm making it up?)
- Delivery (what if I can't get them results?)

That gap is what stops most copywriters from ever offering SEO. They learn it. They don't use it.

Ascend is designed to close that gap. You learn how to pitch it, price it, and deliver it - with support when you panic (and you will panic, everyone does).

By Month 4, you'll have landed your first paid SEO client. Not because I guarantee results, but because I'll hold your hand through the entire process of making it happen.

Applications close 12th December. Programme starts 12th January.

Link in profile (yeah I hate me too but I want to to test if a sales post gets more reach if it has no link).

Christian Pratt

The Marketing Meetup

I organise The Marketing Meetup in Cambridge (ably assisted by Jon Torrens, Baz Richardson, Chris Measures, Guy Smith and Paul Lewis) so that Joe Glover can have a bit of a breather. 🙂

Join us and the wider TMM community for positively lovely marketing events throughout the year.

Organiser and host - Cambridge

The Clarity Company

I help organisations meet their commercial and operational objectives by improving their marketing and communications.

Most organisations manage to advertise their existence, find customers and make their numbers. But what if those numbers were more by chance than design? And how much more successful could they be if they had a plan – a design – informed by their mission, and built around their expertise and audiences? 

Progress by design, rather than by chance. Doesn’t that sound better?

With a focus on relevant and realistic outcomes, I help you step back from chance and move forward by design. By shaping strategies and building integrated plans that target your aims and emphasise your expertise, you can start doing the right things, well.

✅ If that makes sense and sounds appealing, let’s talk…


💡 Useful to know: help comes in many forms, such as:

❊ Market insights – how well do you actually know your customers’ needs and your competitors’ strengths?

❊ Crafting joined-up communications – messages that make sense and branding that stands out

❊ Starting conversations within the organisation – listening and talking to your stakeholders and staff
.

Business-centric marketing and communications consultancy for SMEs

The Watercress Line

Voluntary work with the CEO and her marketing team to support The Watercress Line and their fundraising campaigns. 🚂

Business and Communications Consultancy

Supporting The Marketing Meetup community in Cambridge by organising and hosting networking events for senior marketers.
.

Volunteer event organiser and host

Cambridge Enterprise

Innovation and commercialisation – Cambridge Enterprise supports the translation of the University of Cambridge’s research to create globally-leading economic and social impact.

I was accountable for marketing insight, strategy and planning (including campaigns and branding) and responsible for all communications and public relations, including crisis communications, internal communications and corporate reputation. I was a member of the senior leadership team, a department head, and a line manager with a team of six.


⦿ Defined and launched the company's brand from scratch: reviewed the mission, defined the corporate values, shaped the proposition, created the visual identity and developed a style guide.

⦿ Planned and implemented a customer-centric orientation to emphasise the mission and increase engagement.

⦿ Improved the customer journey by integrating the marketing tech stack; implemented a new CRM, overhauled and rebranded the website, added cloud-based self-service tools.

⦿ Created bespoke digital content and a portfolio of newsletters, growing email subscriptions.

⦿ Used social media to generate inbound enquiries; shared pre-sales content, promoted customers’ successes, and supported peer organisations.

⦿ Migrated from printed collateral to digital content and resources, including client-centric videos, infographics, newsletters and annual reviews.

⦿ Organised and hosted the all-staff monthly meetings. Worked with the CEO and Head of HR to manage internal briefings during lockdown and the shift to hybrid working. Launched an intranet.

⦿ Platforms' experience includes Microsoft 365, SharePoint, Microsoft Dynamics, ClickDimensions, PowerBI, WordPress, LinkedIn, Flickr, 𝕏 and YouTube.
.

Head of Marketing and Communications

Freelance

Enabling organisations to improve their results and meet their commercial objectives by helping them develop and implement more effective business-led marketing and communications strategies.

I delivered consultancy projects for clients across a variety of sectors, including heritage, travel, leisure and marketing services.
.

Marketing & Communications Consultancy

Imperial War Museums

Part of Imperial War Museums, IWM Duxford is one of the world’s finest aviation museums and a leading UK visitor attraction. Leading all marketing and communications, press and public relations. I was responsible for delivering museum footfall, events and air show visitor numbers, ticket sales and admission revenues. A member of the executive team, I contributed to the strategic and operational management of the museum and the wider estate.


⦿ Delivered on-target revenues and admissions footfall (2010-15) by aligning advertising to audience segments and tailoring messages to channels.

⦿ Grew air show pre-booked sales from 24% to 33%, and corresponding revenues by 27%.

⦿ Increased digital engagement by 120% in two years by integrating cross-channel communications.

⦿ With the Royal Air Force, United States Air Force, Boeing, Lockheed Martin and Northrop Grumman, devised STEM programmes to meet shared engagement objectives.

⦿ Collaborated with regional partners, including Enjoy England, English Heritage, and the National Trust, to build awareness and increase footfall.

⦿ Implemented a new corporate brand. Briefed staff, agencies and suppliers, developed new creative and campaigns, and updated all media, print, collateral and estate signage.

⦿ Achieved cost savings of £20,000 through the restructuring of the marketing and public relations teams in response to shifting business objectives and a reduction in funding.
.

Head of Marketing, IWM Duxford

Together with the brief for marketing, communications and public relations, I was responsible for delivering commercial revenues through the development of IWM Duxford's portfolio of commercial activities, including conferencing, hospitality, events, filming, site hire, licensed sales and business development.


⦿ Grew commercial income by 35% (2007-10) through the growth of corporate hospitality, site hire, filming and licensed sales.

⦿ Launched a major new regional conference centre and corporate events venue.

⦿ Enjoy England Gold Award – Large Visitor Attraction of the Year, 2008.

⦿ National Lottery Awards – Best Education Project, 2008.
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Head of Commercial Services, IWM Duxford

Avis Europe

Fleet Marketing Manager

Frank R Pratt Ltd

Marketing Consultant

ATOC - now Rail Delivery Group

ATOC is the UK passenger railways’ trade association. I led a newly-enlarged team that delivered marketing, sales and retail management for the Railcards and BritRail portfolios, National Rail retail support, operational standards and branding on behalf of the train companies. ATOC was incorporated into Rail Delivery Group in 2016.

Head of Marketing

Railcards & International Marketing Manager

Railcards Product Manager

I'm a multi-skilled business-focused marketing and communications leader. I help organisations meet their commercial and operational objectives by improving their marketing and communications.

Want to know more? 🤔


✅  I work with boards and leadership teams to realise business opportunities and generate growth

✅  I turn objectives into strategies, business plans into branded campaigns, tactics into results and outcomes

✅  I improve effectiveness and ROI by embedding customer-centric best practice througout the organisation

✅  I use communications to improve understanding and engagement among staff, stakeholders and customers

✅  Consultancy, a project or a fixed term contract - I fit around the needs of the organisation



MY SUPERPOWERS

⚡️ Analytical and solution-oriented – I unpick complexity to get to the heart of the matter

⚡️ Executing strategies, integrating processes – campaign implementation, done properly

⚡️ Leads teams, builds communities – listens, engages, counsels. Inclusive of people and ideas

⚡️ Effective communications; the right narrative, channels and timing – both external and internal

⚡️ Corporate influence and affairs – amplifying the brand, building trust, managing reputations

⚡️ Operational excellence: accountable for budgets, recruitment, line management, and supplier selection



🙋‍♂️ Fancy connecting? Add a personal note and ask away...

The Marketing Enthusiast - consultancy & advice for SMEs

Enabling small and medium-size enterprises to boost their strategic confidence and improve their tactical performance by exploring, choosing and implementing high-quality marketing and communications solutions. 

*  Making sense of corporate and marketing objectives

*  Market insights: exploring segmentation and targeting

*  Strategy development: choosing what to do and what not to do

*  Tactical audits: product, price, place and promotion

*  Joining the integrated marketing communications’ dots, including branding and messaging

*  Internal communications: how, when and where to listen to and talk with colleagues and stakeholders

*  Practical business support: facilitating, advising and mentoring

>>The Marketing Meetup - Cambridge IRL<<

Hello lovely East of England marketers. 👋

Let’s get straight to it: it’s The Marketing Meetup this month, back in Cambridge and very much In Real Life.

Whether you’re already crafting your 2026 campaigns, or (still!) putting off your planning 👀, make time for this one.

We have the brilliant Sarah Robb sharing her wisdom and experience with us. Sarah is the founder of Brand Strategy Academy, and will be talking about branding BS 💩 and why you need to strip it out from your strategy.

Join Sarah and the TMM community at The Bradfield Centre on Tuesday 18 November, at 6.00pm.

There will be friendly faces, happy chat and a positively lovely community vibe. And pizza. Always* pizza. 💯

Go ahead and book your ticket via the link** in the comments then sit back and look forward to some chilled chatty time with your peers. 💬

A big thank you to our positively lovely and long-standing sponsors Cambridge Marketing College and Fellowship. You’re here for us, and we’re entirely grateful. 🙏

Hope to see you on the 18th. 😀



* Yes, vegan and vegetarian pizza too 🍕

*** It helps us with the catering. Did I mention the pizza?

Bringing clarity and momentum to your business | Marketing Insight ▪︎ Strategy & Planning ▪︎ Practical Stuff | Unpicking your problems to get the business back on track | FCIM ▪︎ Chartered Marketer

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The Battle

Nikki Pilkington

Christian Pratt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

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Performance ScoreNikki Pilkington's LinkedIn Performance