Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

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I help B2B business owners get found on Google with non-wanky SEO. Because there's a lot of wanky SEO advice out there. I explain it in proper English, I don't promise miracles, and I won't try to sell you a course on optimising for traffic sources that account for less than 1% of your visitors.

If you're fed up with SEO advice that makes your brain hurt, I've spent 30 years learning what works and what's complete bollocks. While everyone else is losing their minds over AI search or "GEO" , I'm over here focusing on the stuff that brings in actual traffic and actual enquiries..

WHAT I OFFER:

♦️On-page and technical SEO for businesses that need to show up in Google searches that matter. From £750

♦️SEO copywriting for websites and blogs. The kind that brings in leads, not just people who click away after three seconds. From £450

♦️The Non-Wanky SEO Course (£750, payment schedules available) if you want to learn this stuff properly without someone talking at you like you're five.

♦️The Non-Wanky On-Page SEO Toolkit (£200, payment schedules available) for the quick wins you can sort out yourself.

♦️The SEO Fucking What? Newsletter - weekly -  and Podcast, where I spend 15 minutes a week ranting about whatever's currently annoying me in the SEO world (and telling you what to do instead). Free.

WHAT I WON'T DO:

♦️Promise you'll be ranking number one by next Tuesday.

♦️Charge you hundreds for tactics I could explain in ten minutes.

♦️Talk in jargon when normal words exist.

♦️Take your money if I don't think I can help.

My mornings start with SE Ranking and Google Search Console, because guessing is for people who like wasting money, and data is where the insights come from.

I've been doing this since before SEO was even called SEO, and I can tell you what drives traffic versus what gets sold in flashy courses that cost £3000.

Whether you need someone to sort out your SEO, want to learn it yourself, or just need to know why Google's ignoring your website, drop me a message.

Fair warning: if you don't need my help, I'll tell you that too.

Nikki Pilkington

I'm just gonna leave this here...


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Image description: post on r/analytics on Reddit saying: 

"We just found out our AI has been making up analytics data for 3 months and I'm gonna throw up.

So we've been using an AI agent since November to answer leadership questions about metrics. It seemed amazing at first fast answers, detailed explanations, everyone loved it.

I just found out it's been hallucinating numbers this entire time.

Our VP of sales made territory decisions based on data that didn't exist. Our CFO showed the board a deck with fake insights. The AI was just inventing plausible sounding percentages.
I only caught it by accident when someone asked me to double check something. I started digging, and holy shit, it's bad."

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

I mean, I'm very much of the mind that we don't all have to agree all of the time, but in this case, I very much agree with this post and the comments that come afterwards. 

😂

The Website Chef | A WordPress website designer with the recipe for success

I was alerted to the genius that is Nikki Pilkington by a colleague last year. Nikki has a refreshingly irreverent approach to SEO. I’ve been reading her posts and listening to her podcasts and even though they are sometimes sweary, she always gives nuggets of wisdom. When Nikki shares her expertise it is well worth paying attention. She has de-mystified much around SEO and I have learned so much that I can apply to projects for my clients. 

I highly recommend you check her out on LinkedIn and follow her if she’s a good fit. You will be entertained. You will learn a lot. You will finally understand SEO in everyday language.

Gillian Jones Copywriting 

I’m an online copywriter that enjoys creating persuasive copy taking your online business to a whole other level. I create copy that converts readers into buyers and on-the-fence lurkers into diehard believers of your product or service. 

Who do I serve? 

Small to medium businesses in the tech &  b2b industry, with a view to working with SaaS and tech that helps to make life better and more meaningful through technology. That’s whether via an app, AI or a gadget that’s pure catnip to even the most resistant-to-tech puritan out there.

I also work on story strategy, helping businesses get straight on their brand origin story so that it infuses their copy and connects with their readers.

I’ll work with those outside my chosen industries if we’re a good fit, e.g.coaches, CEOs, industry leaders in their field and health (I have 10 years experience in the NHS). If we like the look of each other - I’m in.

My niche is in web pages, individual landing or sales. I now also provide content writing, that is, articles which are well-researched and go in deep. I'm also looking to work on case studies.

I'm SEO conversant but not a specialist, I can carry out SEO keyword research where needed or utilise what your in-house SEO copywriter or privately hired SEO expert has given you.

Where copy is concerned I firmly believe in voice of customer research, which informs the copy. It’s your reader's thoughts and words on what you sell that will bring the buyers to your door. I also use competitor and market research to create your copy pages.

I’m approachable, friendly and reliable. I speak Welsh fluently being able to write and speak the language and l currently live in North Wales. I can provide web copy in Welsh but not articles currently. I can also provide email communication through the medium of Welsh.

I love words, books and read widely. I’m here to bring your business copy to life so get in touch to see how I can help.

Freelance Copywriter

Betsi Cadwaladr University Health Board

Structure, policies, guidelines, procedures on confidentiality, privacy, information security, data protection, security breaches, organisation wide

Information Governance Manager

Your best brand story strategist and web copy maven for words that sell. Helping your business to thrive through the power of story. SaaS, tech, b2b. Polymath, bookworm and purveyor of ideas. Articles on tech + AI/ 🔥

Main services: WEB COPY & CONTENT for nonprofits, #techforgood. Articles/blogs/case studies. 

BRAND STORY strategy.

COPYEDITING for web copy, ebooks and articles. Brand story & strategy.

Welsh translation.👇🏻

I'm Gillian and I provide web copy for nonprofits and tech-for-good that provide services or products for neurodivergent people or those with other disabilities. 

I also provide brand story strategy to solopreneurs and SMEs. I can also provide this service to nonprofits too.

💠💠💠💠💠💠💠

I'm neurodivergent, so it figures I'd be interested in neurodivergent topics, right?

As someone with the lived experience of neurodivergence, I have a certain confidence when it comes to writing about it. 

I’m also on a mission to write for those who create software and tech for people either on the spectrum or with ADHD, or any other conditions which come under the umbrella of neurodivergence.

I love creating copy that speaks to those who will be most interested in what you provide. I believe in utilising voice of customer research so what’s on your website resonates with your readers. I also use other types of data, mainly competitor and market research. 

Web copy shouldn’t be about casually throwing a few words on a page, it should be crafted in such a way that readers are compelled to take action. 

I’d love to be a part of what you do. And if you’re a nonprofit, you’ll find my fees are reasonable, taking into account your charitable status.

My content services include articles, case studies, white papers and blogs. Articles will be well-researched with stats backed up with links to the source. I don't use AI to write my articles, they'll be human-centred with all stats fact checked first.

My copyediting services include non-fiction ebooks, long or short-form articles or web copy. 

Not a SaaS, tech company creating products and services for neurodivergent people, or a registered charity working with neurodivergent communities?

Well, get in touch anyway, because if you’re looking for web copy, content or editing services I still might be able to help you. 

I'm also open to collaborations, so if you have something in mind, hit me up!

****So, send me a message here on LinkedIn or email me here at: gillianjonescopywriting@gmail.com *****

Website: www.gillianjonescopywriting.net

1:1 Clarity hour clinic for Brand Story and copy issues £100: 👉🏼  https://www.paypal.com/paypalme/my/profile

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The Battle

Nikki Pilkington

Gillian Jones 🏨🇺🇦

Followers

Posts

Engagements

Likes

Performance ScoreNikki Pilkington's LinkedIn Performance

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The Battle

Nikki Pilkington

Gillian Jones 🏨🇺🇦

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNikki Pilkington's LinkedIn Performance