Nikita Vakhrushev

Aspekt

Helping DTC/Ecom Brands Increase Their Monthly Revenue By 30% With Email & SMS Marketing

RPMmedia.com

Helping businesses of all industries increase their profit through the use of digital marketing strategies like social media, SEO, and Google Ads.

CEO/Founder 

✅ Data Driven Email Marketer. Specializing in Email & SMS Marketing.

📈 Looking for new customers or increasing retention for existing customers? 

☎️ Let's talk! I have helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build their online audience and improve brand engagement all while maintaining a positive ROI (return on investment). I focus on generating your business RESULTS the most efficient way possible. Whether it's through email or SMS marketing. I manage and lead you all along the way through your email marketing journey, so I work on the campaigns and flows, while you focus on building your business.

My Unique Approach to Email & SMS Marketing

1. Turning Visitors Into Subscribers
I create and optimize email capturing popups and forms to obtain the highest subscription rate for your email and SMS marketing lists.

2. Converting Subscribers Into Customers
We design beautiful, yet highly converting, email campaigns and flows to turn your list of subscribers into actual purchasers.

3. Increasing Customer Lifetime Value
We use data to create and optimize opportunities in your email marketing services to increase repeat customer purchase rate. This allows your brand to consistently generate revenue from existing customers.

I promise to match your desire for success and together we will have a successful collaboration. If you'd like to know anything else, please feel free to let me know. 😁

How I operated 5 years ago is wildly different than how I operate today! 

Loved going on this pod with Cory Jackson

Founder/CEO of ASPEKT | Creating Beautiful & Highly Converting Emails for DTC Brands | Car Enthusiast & Meme Connoisseur | ENTJ

Your resend strategy is probably leaking sales

Resends aren’t just “send again to non-openers.”

That’s how you kill deliverability.

Here’s how to do it right:
 • Exclude people who opened or clicked in the last 1–4 hours
 • Use tight resend segments
 • Keep messaging fresh, not copy-pasted (even an updated header goes a long way)

We often resend the same day, especially during BFCM with this schedule:
- Morning: Main send.
- Afternoon: Follow-up to non-engagers.
- Evening: One more nudge.

It adds 10-20% more revenue. Every time like clockwork.

If you're still sending the same email to everyone, you’re not doing marketing, you’re just making noise.

Omnisend's lifecycle segmentation is the unlock:
• New customers → welcome & onboarding
• Loyal customers → referrals, rewards, upsells
• Champions → VIP perks & early access
• Ghosted once-buyers → we-miss-you winback flows

Brands that know where their customers are in the journey win more repeat purchases, more loyalty, and higher LTV.

And the best tool that has all that baked in is Omnisend:
 - AI-driven lifecycle stage map
 - Plug-and-play automation for every lifecycle stage
 - Integrated email & SMS follow-ups
 - Advanced analytics to track LTV per segment
- $68 ROI for every $1 spent

Marketing needs to feel personal and with Omnisend, it is!

Get 30% off your first 3 months with code BFCM-2025 (or use the link pinned in the comments)

Brand recognition isn’t just about logos. It’s the reason why customers trust you, buy from you, and pay more.

Nike, Coca-Cola, and Apple didn't win by accident. They won through consistent messaging, clear values, and high-frequency communication.

If your emails don’t match your website, your social tone, or your packaging, you’re creating confusion, not loyalty.

And if you're not sending on-brand, personalized emails & SMS? You're not top-of-mind.

That’s where Omnisend shines:
 - Email, SMS, & web push all in one place
 - Pre-built brand-friendly templates
 - 150K+ brands trust it, with a 4.8+ average rating
 - Built-in signup forms and brand storytelling tools

Build a brand that people remember, and keep coming back to.

Start strong and get 30% off your first 3 months with code BFCM-2025 (or the first link pinned in comments)

BFCM Pro Tip: Always embed your coupon code in your CTA URL.

Why?

Because if the customer clicks your email, shops, then hits checkout… they shouldn’t have to dig around to find your discount code again.

That’s friction and friction kills conversions.

We use a simple tool to create discount URLs that auto-apply at checkout.

Making the checkout process frictionless like a dishsoap slip-n-slide, which means wayyy higher conversion rates. 

Want the tool? DM me.

This Kills BFCM Emails Before They Even Get Opened

Subject lines make or break your Black Friday emails.

Follow these quick rules for best results:
 • Keep them under 45 characters (optimize for mobile view)
 • Ditch all-caps + exclamation points (spam triggers)
 • Use first name personalization
 • Try “Re:” style or benefit-led copy

Examples that crush:
 → “Early access, John: your cart is waiting”
 → “We didn’t do 50% off. Here’s why.”
 → “Don’t refresh. Prices are already dropping.”

If your subject line flops, doesn’t matter how good the design is.

My main life mantra: How you do one thing is how you do everything!

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Sales & Business Development Professional using a client-focused consultative approach in addressing key areas for marketers and consumers within digital analytics, marketing, demand management, customer engagement, S&OP, CRM, big data, and enterprise-wide SaaS-based supply chain management solutions within retail, food & beverage, manufacturing, TelCo, and IT Industries. 

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The Battle

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Engagements

Likes

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