Bookee

Head of Marketing

Camb.ai

Camb.ai is the most capable AI voice localization platform on the planet. 

I lead Camb.ai's online presence, growth and demand generation efforts.

Head of Growth Marketing

Menaflow

- Product and growth marketing expertise for early-stage companies

- Team of 20 including product managers, engineers UI/UX designers, and marketers

- Prioritizing product roadmap and backlogs in order to achieve product vision goals and metrics

- Overseeing user research, product design, testing, and coordinated aspects of development and rollout

- Executing KPI-driven growth marketing/user acquisition efforts (SEO, direct outreach, partnerships, social, and content)

- Personally **managed all marketing for dozens of DTC eCommerce brands** in fashion, cosmetics, food, and other FMCG spaces.

Founder, CEO

Plug and Play Tech Center

Top 20 founders at the MISK Plug & Play accelerator program, Riyadh.

Fellow - 2022 Cohort

CleverX

CleverX is the go-to platform for talking to experienced subject-matter experts for top Market Research companies. I've led growth at CleverX since our launch in 2019.

- Leading supply-side (experts) and demand-side client acquisition and onboarding
- Experimenting with multiple product and growth marketing projects
- Managing all things marketing including communication & outreach, PR, SEO, social media, and paid advertising

Head of Growth

Koo is a social media app built for the non-English world. Currently has 50M+ app installs & 10M+MAU. (2022)

Led multiple growth experiments in the early days taking it from 10K MAU to 1M+ MAU.

Growth Marketing Manager

Goodbox

Goodbox is a SaaS enabled payment-tech + commerce network that enables consumers to interact, buy and pay with multiple businesses.
- Managed all things Digital. Worked directly with the founders to achieve growth.
- Worked on marketing and product interventions to acquire & retain customers as well as merchants. - 
- Ran SEO, SEM, SMM, App Marketing & Engagement, Database Marketing, E-mail Marketing, Conversion Rate Optimization & high-leverage Growth Hacks.
- Gained deep knowledge on various verticals and ways to build a horizontal platform.

Growth Marketing Manager, Core Team

Now: Leading marketing at Bookee, a fitness industry focused business automation SaaS.

Former Marketing Lead at Camb.ai

Former Head of Product & Marketing at Menaflow. Helping thousands of eCom entrepreneurs convert more website visitors and keeping the charts going up and to the right.

Former Head of Growth at CleverX (SV-based Expert Network Marketplace). We provided experts, consultants and advisors on demand for top Market Research companies in the US.

Former Head of Growth at Vokal (now called Koo App). Lead multiple growth projects to this world's largest non-English micro-blogging / social media platform. 10M+ MAU and 50M+ app installs today.

Focus: Product management, Growth marketing, SaaS sales, product-led growth, SEO & outbound marketing.

And of course: doing whatever it takes.

📧 nihalhass@outlook.com

Nihal H.

DIFC Innovation Hub 

At the DIFC Innovation Hub, I play a pivotal role in driving corporate innovation across multiple cutting-edge sectors. While I have contributed to the establishment of the Metaverse Accelerator program, aligning with the Dubai Metaverse Strategy, my work extends beyond this to encompass a broader range of technologies and initiatives. 

A key focus has been the strategy and implementation of the Dubai AI & Web3 Campus, aiming to create the largest cluster of Artificial Intelligence and Web 3.0 companies in the MENA region. 

Additionally, I've been instrumental in integrating Gaming, Fintech, Sustainability, and Experiential AI as core focus areas of the Hub, significantly contributing to its position as a leader in technological transformation.

🇦🇪 Manager - Accelerators & Corporate Innovation

• Lead the first-ever Metaverse vertical accelerator program for Plug and Play's largest accelerator program to date | MCIT Tech Champions, in partnership with the Ministry of Communications and Information Technology (MCIT) in Saudi Arabia
• The accelerator aims to contribute to Saudi Arabia's Vision 2030 metaverse strategy, leveraging technology, innovation, and entrepreneurship to position the kingdom as a leading player in the global digital economy

• 42 Startups | 3 Verticals - 🌏 15 Metaverse | ♻️ 15 GreenTech | ✈️ 12 TravelTech

Program Manager | 🇸🇦 MCIT Tech Champions 🌏 Metaverse Lead

Joined Silicon Valley-based Plug and Play to launch the Misk Accelerator powered by Plug and Play, an industry-agnostic program and the first Plug and Play accelerator in Saudi Arabia, in partnership with the Misk Foundation. Our inaugural program was recognized by Forbes as one of the top 10 accelerators in the Middle East.

• Accelerated 60+ startups with 100+ founders through the first three cohorts of the Misk Accelerator
• Misk Accelertor alumni fundraised $75m in funding post program
• Led Program Curriculum design and module creation and sourcing of high-caliber speakers/mentors to maximize value for the cohort startups
• Support startups to identify their key challenges and connecting them with mentors for guidance, investors for possible investment & opportunities for business development
• Lead new product development of program management tools and other automations from scratch to increase  program delivery efficiency and quality
• Ventures support in sourcing & selection of startups that meet the program requirements to join upcoming cohorts
• Provide overall support to the team of the Misk Accelerator and Plug and Play verticals globally where needed

Deputy Program Manager | 🇸🇦 Misk Accelerator powered by Plug and Play

Game Jolt

Participated as a Mentor and Judge for Game Jolt's Qatar World Cup GameJam, in partnership with AWS, Quest.tv and Invest Qatar.

Mentored the winners of the gamejam on fundamentals of the pitch deck when pitching to investors Vs publishers, and was part of the judge panel on Pitch Day.

Mentor and Judge | 🎮 Qatar World Cup GameJam

TenEnt

Advisor

MAGNiTT

First employee @ MAGNiTT(magnitt.com) - The most powerful Venture Data platform for startups & investors in emerging markets

• Facilitated platform expansion & data acquisition to enter 6 new markets and develop strategies to expand focus from MENA only to catering for all emerging venture markets
• Oversaw product development of key successful new products for our platform
• Devise lean experiments to better understand our users and drive key product improvements to our platform
• Weekly KPI tracking & analysis of product performance through tools such as Amplitude & Google Analytics and devise strategies to meet growth targets.
• Liaised with Tech team to relay product improvements & platform issues gathered from users (B2B/B2C) through interviews, surveys etc.
• Performed rigorous QA on new upcoming features before release.
• Lead several large projects sourcing startups for Accelerators/VC/Corporate clients, incl. Startupbootcamp, 500 Startups, Microsoft etc.
• Maintained relationships with over 100 investors/accelerators throughout MENA for evaluating product opportunities & improvements and methodically capture their investment data.
• Represented the company at various events, Gitex Future Stars, Step Conference, Sharjah Entrepreneurship Festival etc.

Platform Manager (Product/Data Lead) - Employee #1

Startup Data Analyst

Emirates Aviation University

Business Development Coordinator

Player Research

Occassionally invited to test upcoming video games during alpha testing, give feedback to improve the gamer experience, game balancing etc.

🕹 Game Tester

Currently working at the DIFC Innovation Hub, managing several corporate innovation initatives. In 2023, I successfully led the first-ever Metaverse program aligned with the Dubai Metaverse Strategy, collaborating closely with leading financial institutions to explore new frontiers in digital interaction. My work also involves comprehensive program design across various sectors, ensuring alignment with ambitious projects and corporate objectives. A notable achievement includes spearheading the development of the Dubai AI & Web3 Campus, a visionary project backed by H.H. Sheikh Maktoum. Furthermore, I played a critical role in establishing Gaming, alongside Fintech, Sustainability, and Experiential AI, as one of the four flagship initiatives at the Hub. These endeavors collectively underscore my commitment to fostering innovation and guiding the Hub in becoming a leader in the digital and technological transformation landscape.

Previously, my tenure with Plug and Play involved spearheading the launch of the Misk Accelerator, the first of its kind in KSA and an industry-agnostic program in partnership with the Misk Foundation. This initiative gained recognition, featuring in Forbes as one of the top 10 Accelerator programs in the Middle East. My efforts paved the way for further Plug and Play ventures in the Kingdom, including InsureTech and Cybersecurity accelerators. Additionally, I led the first-ever metaverse program in collaboration with the Ministry of Communications of Saudi Arabia, showcasing my capability in managing and executing innovative tech programs.

Starting my career as the first employee at MAGNiTT, the leading VC data platform in emerging markets, I played a pivotal role in its growth and strategic direction. My journey saw me transitioning from multiple disciplines to becoming the company's first product manager, leading the Product/Data department. I was involved in managing several projects across Data, Product, and Research, as well as curating startups for accelerator programs and VCs. This experience laid a solid foundation for my understanding of the startup ecosystem and venture capital landscape.

taplio

The Battle

Nihal H.

Minos Minas

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