Nigel Thomas

We help B2B Founders sign 5 high ticket clients in 90 days using our flywheel system (Used by 300+ clients). DM me ‘Scale’ if you are interested

You started building a business because you wanted freedom. 

But right now you’re chained to your desk and barely breaking even. 

It doesn’t feel like freedom. 

- You’re talented
- You’ve got some clients 
- You know how to get results 

But it’s not working. 

Most agency owners I work with want three things: 

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you not owns you. 

Here’s how I make that become a reality:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your systems and process so you lead like a real CEO

We do it together in a focused 90 day sprint. 

Real support that drive results like these: 

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices
📌 Sammy: Grew by over 50% in 60 days and hired a team

I’ve also done it all myself. Twice. 

Built two 7-figure agencies from scratch.

Now, I coach high-performing agency founders who want more to do the same. 
Minus the mistakes I made (lol). 

So, if you’re:

- Running an agency 
- Already at $5K+/month 
- Ready to scale without losing your sanity 

→ Hit the ‘Book an Appointment’ button in my featured section. 

Join 75+ other Undeniable members scaling beyond their wildest dreams…

And, let’s build the agency you actually want.

Consultant

3 weeks before my Dominican Republic mastermind, I had only sold 3 tickets. 

I had 4 big-name speakers flying in.
Expecting 35 entrepreneurs.
Absolutely no idea how to fill the room.

So I decided to bet on LinkedIn DMs. 

Sales is a numbers game. 
So I sent hundreds of messages. 

At first it was chaos.

Terrible messages. 
Low response rates.
No idea what I was doing.

But I had no choice.

I tested. Refined. Rebuilt.

3 weeks later:

- 150 calls booked
- Mastermind fully booked
- Happy speakers and guests 

But most importantly, I built a DM system that actually works.

Tomorrow at 1PM EST. 
I'm breaking down exactly what I learned.

The framework.
The psychology.
The mistakes that kill conversations.

If you need to book calls fast you need this masterclass. 

If you want to join sign up here: 
https://lnkd.in/eYMey69u

See you tomorrow. 


BTW. This isn't theory. It's what I built when my back was against the wall and I had no other option.

CEO of Undeniable. The community for ambitious underdog founders who refuse to stay down.

At 30, I scaled an agency to $140k/month. 

6 months later, I was living in my childhood bedroom.

That’s how quickly things can change. 

I’d put everything into that business. 
Worked every hour I was awake. 
Sacrificed relationships. 

And then it was gone. 

No income.
31 years old.
Back in the bedroom I grew up in.

That wasn't the first time I lost everything.
It's happened 3 more times.

Failure doesn't get easier.
But you get stronger.

Every time I lost everything, I learned something:

- How to spot red flags in business partners
- How to protect myself legally
- How to build without losing myself
- How to get back up faster

I've learned these brutal lessons the hard way. 

So now, I'm helping 75+ founders in Undeniable avoid my mistakes.

Watching them scale past $50K/month.
Whilst building businesses they love. 

The setbacks didn't break me.

They built me.

If you're staring at rock bottom right now...

You'll get there.

I promise.


P.S. 3 years later, I'm running the community I wish I had then. The comeback is always bigger than the setback. If you know you know.

I flew to Norway to meet 4 community members in real life. 

It cost $3,000 but the ROI was worth it. 

Victor and Magnus live in Norway. 
Matevz and Tom were also invited. 
Micah and Mark (Undeniable team) joined too. 

We spent 4 days together. 

→ Saw the Northern Lights 
→ Went snowmobiling 
→ Had a professional photoshoot 
→ Ate incredible food 
→ Did a hot sauna and cold plunge

Undeniable covered most of the costs. 

The ROI was through the roof. 

I can’t put it in a spreadsheet. 
I can't show you a graph.

But I can tell you it was worth the investment:

→ 7 founders felt less alone 
→ We built out a referral program with experts 
→ Tom shared advice on LinkedIn DMs
→ We all cried happy tears 
→ We left feeling seen, heard, and backed

You can't measure that.

But you can feel it.

When founders feel supported they perform better. 
They take bigger bets. They’re less likely to quit. 

Most people optimise for metrics they can track.

Leads, revenue, followers.

I'm not saying those don't matter.

But the ROI of community?

It's in the founder who didn't give up.
It's in the sale that was made because someone believed in them.
It's in the room where people actually gave a shit.

That's what Undeniable is.

A room full of people who refuse to let each other fail.

Some things can't be measured.

They can only be felt.


P.S. Undeniable is coming to London this April and we're gonna be bigger and better.

Two 7-figure agencies built. 300+ clients scaled. Your business is next.

Founders, open your LinkedIn DMs right now. 

How many feel like they were written by a human?
How many mention something personal about you?
How many made you laugh?

Probably none. 

Because everyone's automating.
Everyone's blasting the same template to 500 people.
Wondering why no one responds.

Meanwhile, Tom Harman booked 25 calls in February alone for his side business. 

He has a full-time job. 
Only spends one hour a day in the DMs. 

His ICP is $100M CEOs. 
His response rate is 50%. 

Here's his rule for every single DM he sends:
"Could I send this message to anyone else in the world?"

If yes? He doesn't send it.

One of his best openers referenced a founder's frozen pizza brand. 
He asked whether pineapple belongs on pizza.

That CEO replied within the hour.

The fastest way to anyone's heart, regardless of how successful they are, is humour.

Personality. Proof that you actually looked at their profile.

Honestly, it doesn’t require that much work. 

The benchmarks across 10,000 conversations we've run:

→ 200 connection requests/week to ICP 
→ 30% acceptance rate = 240 new connects/month 
→ 30% response rate from personalised DMs = 72 conversations 
→ 25% book a call = 18 qualified calls per month

18 qualified calls a month.

Any agency owner, coach or consultant landing 18 qualified calls a month will scale their business.

And Tom does it in an hour a day. 
Whilst working a full-time job.

Success in the DMs is pretty simple:

Stop automating and start being human.

It's also just more fun.


What’s the best DM you’ve ever received?

Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to:

- throw up any random carousel
- watch it get 1,000 likes + 100k impressions
- and 1,000+ new followers

That was pretty cool not gonna lie!

(carousels can still smash btw. client of mine just grew about 2k followers, got 700+ likes and 100k impressions from one with about 18k followers)

I don't do that anymore because:

1. i'm more bothered about working on my business
2. i'm more bothered about spending time with my wife
3. i'm more bothered about not being a content / growth addict

(here's how I'm writing posts that drive new followers these days: https://lnkd.in/d29V4rih)

I much prefer to:

- write what i want to write
- do it quickly, easily and in a fun way
- get on with other things in my life

That's just me and my approach.

But there is a big sentiment going around that growing followers on LinkedIn is impossible now. 

It's not impossible, but:

- posts don't seem to go big as much as they used to 
- there's overinflated expectations of how easy linkedin is
- as always, you still have to put in hard work

Combine that together and you get people moaning.

So where does that leave you, if you're just starting writing or already started and not sure if you should continue writing?

My advice to you:

1. Decide if you actually care about growing an audience
(hint: you definitely should)
2. If the answer is yes, think what platform is best for YOU
3. If it's LinkedIn, then yes invest your time in writing there

But please, prioritise making it enjoyable.

Take pride in the process, the writing.

Not the follower numbers and impression counts.

🤘

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

taplio

The Battle

Nigel Thomas

Matt Barker

Followers

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Performance ScoreNigel Thomas's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nigel Thomas

Matt Barker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nigel Thomas's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNigel Thomas's LinkedIn Performance